Fitness Marketing Agency

What Fitness Marketing Agency does

Fitness Marketing Agency (FMA) is a UK-based private limited company headquartered in Haywards Heath, West Sussex, operating as a specialized marketing agency serving gym and fitness business owners. The company delivers Meta (Facebook/Instagram) advertising campaigns, sales training, mindset coaching, and business development support through two core subscription programs — MOMENTUM (entry-level, monthly) and Uplevel (12-month advanced commitment) — supplemented by in-person Mastermind events held at premium UK and Irish venues including Amex Stadium Brighton, Aviva Stadium Dublin, and Edgbaston Stadium Birmingham.

FMA's underlying technology is built on the Meta advertising platform rather than proprietary AI or software infrastructure. Its competitive differentiation rests on codified domain expertise: industry-specific ad campaign templates, the 'One Call Close' sales funnel system, benefit-driven messaging frameworks, and sales training scripts designed for fitness operators. Revenue mechanics combine recurring subscription fees, event-based professional services, and a content-driven top-of-funnel (podcast, Gym Owner Magazine, eBooks, video training). The customer base spans independent gym owners, CrossFit boxes, multi-location operators, and PT studios across the UK, Ireland, North America, and Europe, with a partnership network of 15+ industry players (HYROX, LegitFit, Grenade, BLK BOX, PFCA, Cloud Accounting).

The company operates a sales-led and community-led GTM motion: a 45-minute marketing audit call serves as the conversion entry point, while large-scale Mastermind events and Skool-based community groups drive retention and referrals. With 11-50 employees, 200+ TrustPilot reviews, and no disclosed external funding, FMA is a bootstrapped, founder-led (Ben Davis, CEO & Founder) agency positioned as 'the largest marketing agency for gym owners in the UK and Ireland'.

Name

Fitness Marketing Agency

Legal name

Fitness Marketing Agency LTD

Website

https://fitnessmarketing.agency

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fitness Marketing Agency is a UK-based specialized marketing agency that provides Meta advertising campaigns, sales training, and mastermind events for independent gym owners and fitness business operators across the UK and Ireland.

Ownership category

akta.pro rank

Headquarters

HQ city

Haywards Heath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. MOMENTUM Program: Entry-level membership program for gym owners providing marketing education, training, and tools. Includes access to marketing campaigns, sales training, and community support.
2. Uplevel Program: Advanced 12-month program offering comprehensive marketing support, strategy, and ongoing coaching for established gym owners seeking significant growth.
3. Mastermind Events: Premium in-person events at prestigious venues featuring industry speakers, workshops, and networking. Exclusive to program members, serving as both value-add and client retention.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Fitness Marketing Agency (FMA) is a specialized marketing agency for gym and fitness business owners, offering Meta (Facebook/Instagram) advertising campaigns, lead generation, and sales training tailored to the fitness industry. The company provides structured subscription-based programs (MOMENTUM and Uplevel) along with sales bootcamps, mindset coaching, and in-person Mastermind events at UK and Ireland venues. Its offering bundles paid media management, sales funnel optimization, and ongoing business coaching for independent gym operators.

Product overview

Fitness Marketing Agency (FMA) operates as a specialized marketing agency for gym and fitness business owners, not a software platform. The core offering is a full-service marketing solution combining Meta/Facebook advertising campaigns, sales training, and business coaching. The product portfolio includes the Momentum program for structured marketing support, the UpLevel 12-month program for advanced business development, sales bootcamps and coaching, mindset coaching, and exclusive Mastermind events at venues like Edgbaston Stadium and Amex Stadium. FMA also provides free educational content through its podcast and resources library including the Gym Owner Magazine, Sales Objections eBook, and video training series. The High Growth Marketing Audit Call offers a complimentary 45-minute consultation with business analysis.

Differentiator

Problem solved

Functional benefit

Brands

• Momentum: A program offered by FMA for gym owners seeking marketing and business growth solutions.

Products and services

• Marketing Services for Gym Owners Full-service marketing agency engagement offering lead generation, Meta/Facebook advertising campaigns, and sales strategies specifically designed for fitness business owners seeking predictable client flow.
• MOMENTUM Program Subscription-based foundation marketing program for gym owners that provides access to proven marketing campaigns, sales training, community support, and growth tools on a monthly billing cadence.
• Uplevel Program 12-month advanced marketing and business development program providing comprehensive marketing strategy, ongoing coaching, and campaigns for established gym owners seeking significant growth.
• Mastermind Events Premium in-person business summits and networking events for fitness business owners, featuring industry speakers, breakout sessions, and roundtables, exclusive to program members.
• High Growth Marketing Audit Call A 45-minute complimentary marketing audit call with an FMA expert, including a 12-point business analysis and free marketing resource package, designed to convert gym owners into program clients.

Quantifiable outcome

• Cost per lead as low as £1.68 (vs industry averages of $50-100+)
• +5 more outcomes

Named customers30 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and secondary.

• LegitFitcoreStrategic or Co-development PartnerLegitFit is a leading fitness software platform serving 1,300+ gyms. CEO Ryan O'Neill appeared on FMA Podcast discussing industry data and best practices. Partnership enables FMA to offer complementary software solutions to gym owner clients. Ryan stated working with FMA 'opened the door to new customers we probably wouldn't have reached on our own and boosted our credibility within the industry.'
• Wellbeing Fitness Education CentrecoreStrategic or Co-development PartnerLong-standing partnership of over 4 years. Ian Ryves of Wellbeing Fitness Education Centre stated: 'Their clients are our ideal demographic and bring us in new business throughout the year.' Partnership continues into 2026 and beyond, providing education and certification programs to FMA's gym owner clients.
• Fitness Business Profits (FBP)coreStrategic or Co-development PartnerDan Aguilera from Fitness Business Profits partners with FMA, stating: 'They have alignment with our vision to help as many people as possible, and they help bridge the gap for us and help us with that process.' FBP provides business development education and profit optimization services to FMA clients.
• Azura SportsecondaryGTM or Marketing PartnerJason Hazlehurst from Azura Sport: 'By aligning with FMA we have had great opportunities to generate additional exposure for our business and how we can help busy fitness business owners too.' Partnership generates mutual referrals and market exposure.
• Fitness Business Development Academy (FBDA)secondaryStrategic or Co-development PartnerNicky Sehgal from FBDA emphasizes networking opportunities at FMA Events: 'There are massive connection opportunities in the room at FMA Events and every business owner needs environments like it to connect not only with prospective clients but other partners as well.' FBDA provides financial clarity and business development frameworks.
• Fitness Profit GeniesecondaryGTM or Marketing PartnerDuncan Lloyd from Fitness Profit Genie: 'Working with FMA has been very successful for our business. Not only have they consistently connected us with our ideal customers but their strategic guidance has helped shape our growth as a company over the years.' Cloud Accounting provides profit-first financial guidance.
• HYROXcoreGTM or Marketing PartnerOfficial partner logo displayed on website. HYROX is a major fitness race event. FMA helps gym owners become affiliated with HYROX and benefit from the community event. Partnership provides exclusive access and co-marketing opportunities for FMA clients.
• GrenadesecondaryGTM or Marketing PartnerOfficial partner with logo displayed on website. Grenade is a sports nutrition brand. Partnership provides potential product partnerships and sponsorhsip opportunities for FMA's gym owner community.
• BLK BOXsecondaryGTM or Marketing PartnerPartner logo displayed on website. BLK BOX is a fitness equipment manufacturer. Partnership enables FMA to offer equipment recommendations and potentially referral arrangements for clients.
• Battle CancersecondaryGTM or Marketing PartnerPartner logo displayed on website. Battle Cancer is a charity fitness competition. Partnership aligns FMA with community-driven fitness events and social impact initiatives.
• Gym Owner NetworksecondaryStrategic or Co-development PartnerPartner logo displayed on website. Gym Owner Network provides resources and community for fitness business owners. Ollie Marchon and Jenz Robinson spoke at FMA Mastermind events on programming and success strategies.
• Cloud AccountingcoreImplementation/ SI/ Consulting PartnerDuncan Lloyd from Cloud Accounting led Finance Masterclass at Birmingham Mastermind, teaching profit-first financial systems for fitness businesses. Provides chartered accountancy services tailored to fitness industry.
• PFCA (Programming for Coaches Association)secondaryStrategic or Co-development PartnerOllie Marchon and Jenz Robinson from PFCA spoke at Dublin Mastermind on product, programming and delivery impact on profitability. PFCA provides coaching education to FMA's gym owner clients.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GymLaunch: GymLaunch is the most widely known US marketing and coaching agency for gym owners, offering done-for-you Meta advertising, sales scripts, and launch funnels. It is the closest direct competitor to FMA in business model, niche, and go-to-market.
• Two-Brain Business: Two-Brain Business is the leading business coaching and growth program for gym owners, founded by Chris Cooper. It operates adjacent to FMA — same customer, same niche, with overlapping coaching, events, and recurring revenue programs.

Broad incumbents

• Glofox: Glofox is a gym and studio management software platform serving fitness SMBs globally. It is broader than FMA (software vs. marketing services) but competes for the same gym owner wallet and shapes buyer expectations in the niche.
• Mindbody: Mindbody is the dominant SaaS platform for fitness and wellness businesses. It does not compete head-to-head on marketing services but operates as a broad incumbent whose brand and integrations set the ecosystem in which FMA's clients operate.
• Trainerize: Trainerize is a personal-training delivery and client-engagement platform serving fitness professionals and small studios. Like Mindbody/Glofox, it sits adjacent to FMA but competes for the same fitness SMB technology budget.

Emerging players

• PushPress: PushPress is a gym management and member-billing platform with strong penetration in the CrossFit/functional-fitness segment. It overlaps with FMA on target customer and is expanding into CRM and retention tools that creep toward marketing automation.
• Wodify: Wodify is a CrossFit-focused gym management platform with performance tracking and lead capture features. It targets the same CrossFit/affiliate gym segment where FMA is strong and increasingly bundles marketing-style functionality.

Others

• ActiveCampaign: ActiveCampaign is a leading email marketing automation and CRM platform frequently adopted by gym owners. It is an enabling tool in the stack FMA's clients use rather than a competitor, but it lowers the barrier to in-house marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/FitnessMarketingAgency
• Instagraminstagram.com/fitnessmarketingagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness Marketing Agency