LegitFit
LegitFit provides cloud-based, all-in-one management software for gyms, fitness studios, and personal trainers, offering scheduling, membership billing, payments, branded apps, and AI-driven tools to over 3,500 fitness businesses across 15+ countries.
- Company typePrivate
- Founded2019
- HeadquartersCork, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What LegitFit does
LegitFit is a cloud-based, all-in-one gym and studio management software platform founded in 2019 and headquartered in Cork, Ireland. The company targets fitness operators across multiple verticals — gyms, yoga studios, pilates studios, CrossFit boxes, personal trainers, small group personal training (SGPT) businesses, multi-location chains, and leisure centres — providing a single unified system for class and appointment scheduling, membership and package management, recurring billing via integrated Stripe payments, client communications, branded iOS and Android apps, staff and payroll tracking, exercise programming, and analytics. The platform also includes an embedded AI assistant ("Lia") for revenue forecasting, smart programming generation, and PAR-Q automation, plus a Website Builder module for inbound lead capture. Native integrations span ClassPass, GoHighLevel, Zapier (3,000+ apps), Turnstiles, and Stripe, with GDPR-compliant data handling and documented DPO governance.
LegitFit operates a vertical SaaS business model with subscription-based recurring revenue (monthly or annual billing, quote-based pricing) supplemented by payment processing economics through Stripe. Its go-to-market combines product-led self-serve onboarding with sales-assisted demos for larger accounts, community-led distribution through partnerships such as the Professional Fitness Coaches Association (PFCA) and industry bodies, and channel referrals. The company serves 3,500+ fitness professionals across more than 15 countries, with primary markets in Ireland and the UK (the latter reinforced by the 2021 acquisition of Belfast-based marketplace Gofyt) and selective North American activity.
Funding to date totals approximately €1.6 million in disclosed rounds (a 2021 pre-seed of ~€600K from family, friends and customers, plus a 2022 €1M seed led by Delta Partners with Bank of Ireland, Enterprise Ireland, and Fexco), a 2021 Techstars round of ~$750K, a small 2019 raise of ~$57K, and a further ~$1.96M raised in August 2024 (lead undisclosed). LegitFit is led by co-founders Ryan O' Neill (CEO), Gearoid Collins (CTO), and Ian O' Sullivan (CCO), and has been recognised with the 2023 Cork Chamber Emerging Company of the Year award and multiple 2025 G2, Capterra, and Software Advice accolades.
LegitFit firmographics
Firmographics- Name
- LegitFit
- Legal name
- LegitFit Ltd
- Website
- https://legitfit.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LegitFit provides cloud-based, all-in-one management software for gyms, fitness studios, and personal trainers, offering scheduling, membership billing, payments, branded apps, and AI-driven tools to over 3,500 fitness businesses across 15+ countries.
- Ownership category
- akta.pro rank
Where LegitFit is headquartered
LocationHeadquarters
- HQ city
- Cork
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
LegitFit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Software Licensing: Monthly or annual subscription fees for access to the gym management software platform. The subscription includes core features like scheduling, membership management, payments, and communications. Pricing is tiered and quote-based for business needs.
- Payment Processing: Revenue generated through integrated payment processing via Stripe, including transaction fees for processing member payments and membership billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom subscription plans tailored to business size and requirements |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
LegitFit product offering
Product offeringCore offering
LegitFit is an all-in-one cloud-based gym and studio management software platform that automates scheduling, membership management, payment processing, client communications, and branded mobile app experiences for fitness businesses. The platform serves gyms, yoga, pilates, CrossFit boxes, personal trainers, SGPT studios, leisure centres, and multi-location fitness operators with integrated features such as Stripe payments, exercise programming, analytics, and an AI assistant called Lia. It is sold primarily as a subscription SaaS product with quote-based tiered pricing and additional transaction-based revenue from payment processing.
Product overview
LegitFit offers a single unified all-in-one gym and studio management software platform built around a core product with integrated feature modules. The core LegitFit platform handles class and appointment scheduling, membership and package management, integrated Stripe payments, client communications, staff management, and analytics. This core is extended by add-on modules including Exercise Programming (for designing custom workout plans), Branded App & Emails (for white-label mobile apps on iOS/Android), Lia AI Assistant (for revenue forecasting and automated programming), and a Website Builder. The platform is designed for gyms, yoga studios, Pilates studios, CrossFit boxes, personal trainers, SGPT studios, leisure centres, and multi-location fitness businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- LegitFit All-in-one cloud-based gym and studio management software platform for fitness businesses, combining class scheduling, membership management, payment processing, client communications, branded mobile apps, analytics, and team management in a single unified system.
- Exercise Programming
Quantifiable outcome
- 110% client growth for customers using LegitFit
- +11 more outcomes
Companies that use LegitFit
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles2 records
LegitFit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature12 records
LegitFit partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- PFCA (Professional Fitness Coaches Association)coreLegitFit partnered with PFCA to help fitness professionals grow their businesses. The partnership combines PFCA's expertise in fitness coaching and education with LegitFit's all-in-one management software. PFCA offers 20% off all courses for LegitFit customers, and LegitFit offers 50% discount (up to €750 savings) for PFCA members.
- Independent GymscoreIndustry partner providing marketing and referral support for LegitFit within the independent gym community.
- Fitness Marketing AgencyminorMarketing agency partner supporting LegitFit's go-to-market efforts in the fitness industry.
- EMDUminorIndustry partner in the fitness business ecosystem.
- Fitness Business Development AcademyminorPartner organization supporting fitness business growth and development.
- ClassPasscoreNative integration partner allowing LegitFit customers to connect their studios with ClassPass marketplace for expanded reach and booking capabilities.
- StripecorePayment processing integration partner for handling membership billing, payment processing, and automated retries for failed payments.
- ZapiercoreIntegration partner providing access to 3,000+ third-party applications and automations through Zapier's platform.
- TRYKAminorPartnership announced to strengthen community-led growth in the fitness industry.
Scale indicators15 records
Recent moves7 records
Expansion highlights5 records
LegitFit competitors and assessment
Company assessmentEmerging players
- Wodify: CrossFit and functional fitness management platform with class scheduling, performance tracking, and member engagement. Overlaps with LegitFit's CrossFit box customer segment.
Direct peers
- Glofox: Irish-headquartered gym and studio management SaaS platform serving boutique fitness businesses. Closest direct competitor given overlapping customer segments (boutique studios, gyms, PTs) and comparable all-in-one product positioning.
- Zen Planner: Gym and martial arts studio management software offering scheduling, billing, and member management. Comparable vertical SaaS targeting fitness SMBs with similar feature scope.
- Mariana Tek: Boutique fitness studio management SaaS targeting premium boutique operators. Compares on scheduling, branded apps, and payments for studios similar to LegitFit's Pilates/yoga segments.
- PerfectGym: Cloud-based gym and fitness club management software serving health clubs, studios, and leisure centers globally. Comparable feature set for multi-location operators with stronger European enterprise presence.
- PushPress: Gym management software focused on independent gyms and CrossFit-style facilities with billing, member management, and branded apps. Direct competitor in the strength and conditioning segment.
- ClubReady: US-based gym and fitness club management SaaS with scheduling, billing, and member engagement. Directly comparable product offering for gyms and studios, with stronger US market presence.
Broad incumbents
- ABC Fitness Solutions: Enterprise-grade fitness club management platform and parent company of Glofox. Competes with LegitFit in multi-location gym and studio operations, particularly for larger enterprise customers.
- Mindbody: Largest incumbent in fitness business software, now part of ClassPass. Targets the same gym/studio segments with scheduling, membership, and payments, but as part of a much broader wellness marketplace portfolio.
Regional players
- Resamania: French-based gym and fitness club management software with scheduling, member management, and access control. Comparable product offering but focused primarily on the French-speaking European market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
LegitFit social profiles
Digital presenceLegitFit compliance and trust
Trust signalCompliance6 records
LegitFit financial estimates
Financial estimateRevenue estimate
Valuation estimate
LegitFit leadership team
Management profileNumber of profiles
Profiles3 records
LegitFit subsidiaries and ownership
Company hierarchySubsidiaries1 record
LegitFit funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LegitFit M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LegitFit
What does LegitFit do?
LegitFit is an all-in-one cloud-based gym and studio management software platform that automates scheduling, membership management, payment processing, client communications, and branded mobile app experiences for fitness businesses. The platform serves gyms, yoga, pilates, CrossFit boxes, personal trainers, SGPT studios, leisure centres, and multi-location fitness operators with integrated features such as Stripe payments, exercise programming, analytics, and an AI assistant called Lia. It is sold primarily as a subscription SaaS product with quote-based tiered pricing and additional transaction-based revenue from payment processing.
Is LegitFit a public or private company?
LegitFit is a private company. It is classified as venture growth investor backed and is currently operating.
When was LegitFit founded?
LegitFit was founded in 2019. It employs 11 to 50 people.
Where is LegitFit based?
LegitFit is headquartered in Cork, Ireland, in the Europe region.
How does LegitFit make money?
Two revenue lines are on record. Subscription Software Licensing is the primary driver. The others are payment Processing.
Who are LegitFit's main competitors?
Wodify is listed as an emerging player. Direct peers are Glofox, Zen Planner, Mariana Tek, PerfectGym, PushPress and ClubReady. Broad incumbents are ABC Fitness Solutions and Mindbody. Resamania is listed as a regional player.
Does LegitFit have an API?
No public API is recorded for LegitFit.