What Let's Donation does

Let's Donation S.r.l. is a Bologna-based, privately held Italian limited liability company operating a web-based Corporate Social Responsibility (CSR) and charity cashback platform founded in 2012. It serves three constituencies: individual users, Italian Third Sector Organizations (ETS/ONLUS non-profits), and corporate employers. The platform combines crowdfunding with corporate matching, a charity shop (gift cards across 150+ brands via Amilon and cashback e-commerce via Buy-On/Imnoko), payroll giving with Zucchetti HR portal SSO authentication, ESG/sustainability reporting, social contests with gamified ambassador tiers (Bronze, Silver, Gold, Diamond), and white-labeled enterprise subdomains. Payment processing is handled by Worldline across credit card, Apple Pay, Google Pay, Satispay, PayPal, and MyBank.

The company's revenue model is transaction-fee based on a free-to-end-user core platform: 5% on crowdfunding donations, 10% on charity-shop generated donations, and 5% on payroll-giving donations, supplemented by undisclosed enterprise subscription fees for white-labeled B2B CSR portals. Distribution combines a self-serve community-led consumer motion, organic social channels (Facebook, Instagram, LinkedIn), gamified ambassador word-of-mouth, and an enterprise field-sales motion with a 'Request a DEMO' CTA — augmented by a Zucchetti HR Alliance reseller channel into Italian corporate HR departments. The team is 1-10 employees, led by Founder & CEO Michele Placucci and CXO Fabrizio Palai, with no venture funding, M&A activity, or subsidiaries disclosed in the source data. Notable non-profit users include Fondazione Telethon ETS, Fondazione Banco Alimentare ETS, Rise Against Hunger Italia ONLUS, and AIRC; notable enterprise partners include HRZ (Stellantis Group), Equita Group, and Salesforce.com Italy.

Name

Let's Donation

Legal name

Let's Donation S.r.l.

Website

https://letsdonation.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Let's Donation is an Italian CSR and charity cashback platform that connects individual donors, Third Sector non-profits, and corporate employers through crowdfunding, payroll giving, gift-card-based donations, and ESG reporting, monetizing via transaction fees and enterprise white-label subscriptions.

Ownership category

akta.pro rank

Product category

Corporate Social Responsibility Platform

NAICS

Other Grantmaking and Giving Services (813219), Grantmaking Foundations (813211)

SIC

Services-Social Services (8300)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

akta.pro secondary industries

Corporate Foundations & CSR Grantmaking (BPAGAKAC), Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)

Keywords

• Charity crowdfunding platform
• Payroll giving software
• Corporate social responsibility platform
• Charity e-commerce cashback
• ESG donation reporting

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Crowdfunding Transaction Fees: Fees deducted from donations processed through the platform (PayPal, Satispay, credit card + 5% service fee).
2. Charity Shop Commission: 10% fee on generated donations from charity e-commerce and gift card purchases, plus transaction costs.
3. Payroll Giving Service Fee: 5% service fee on payroll giving donations processed through employer salary deductions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Let's Donation is a web-based CSR and corporate philanthropy platform that connects individuals, non-profit organizations (ETS/ONLUS), and companies for charitable giving and social impact. Its offering encompasses crowdfunding with corporate matching, a charity shop (e-commerce and gift cards from 150+ brands) where a percentage of purchases flows to causes, payroll giving with Zucchetti HR integration, ESG/sustainability reporting for companies, social contests, and a gamified ambassador community.

Product overview

Let's Donation is a unified CSR platform designed as a platform-plus-modules architecture. The core Let's Donation Platform connects companies, non-profit organizations, and individuals through integrated tools. The platform's main modules include Crowdfunding & Matching for fundraising campaigns, Social Contests & Gamification for community engagement, the Charity Shop (split into Charity E-commerce and Gift Cards) for shopping-based donations, Sustainability Report & ESG for impact tracking, Events & Volunteering for activity management, Welfare for Charity for corporate benefits, and Payroll Giving for salary-based donations. Additional engagement features include Challenges & Rewards (Heart Races) and an Ambassador Program. The platform also hosts a Community Noticeboard for announcements and social posts, serving as a comprehensive ecosystem for social impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Let's Donation CSR Platform Unified web-based Corporate Social Responsibility (CSR) platform connecting companies, non-profit organizations, and individuals. Free for individual users and non-profits; enterprise tier offers a white-labeled subdomain for payroll giving, corporate matching, ESG reporting, and social contests.
• Crowdfunding & Matching Allows third-sector organizations to publish crowdfunding campaigns and enables companies to multiply donations through corporate matching programs. Charges a 5% service fee on donations processed (PayPal, Satispay, credit card).
• Charity Shop (Gift Cards & E-commerce) E-commerce and gift card marketplace where individuals purchase from partner brands (MAXI DI, IKEA, ZALANDO, DECATHLON, ESELUNGA, GUESS, etc.) and a percentage of the purchase flows as a donation to the user's chosen non-profit cause.
• Payroll Giving Module that allows employees to donate directly from their salary through automatic payroll deductions. Integrates with Zucchetti HR portal via Single Sign-On (SSO) for seamless activation. Charges a 5% service fee on donations processed.
• Sustainability Report & ESG Allows corporate users to monitor ESG metrics and generate transparent sustainability impact reports for stakeholders.
• Social Contests & Gamification Engages community members in solidarity challenges with gamified reward systems and ambassador rankings for non-profits to win prizes (e.g., €3,000 prize pool in the UNICI CON AUTONOMY contest with HRZ/Stellantis).
• Events & Volunteering Tool for non-profit organizations and companies to organize events and volunteer activities with team involvement capabilities.
• Welfare for Charity Corporate benefits program dedicated to charity that strengthens employee engagement through workplace giving and integrates with company welfare schemes.

Quantifiable outcome

• 0 e-commerce partners generating donations through the platform's charity shop
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and major.

• Zucchetti HR AlliancecoreTechnology or IntegrationLet's Donation is a Zucchetti HR Alliance partner, integrating its platform through Single Sign-On (SSO) authentication with the Zucchetti HR portal. This enables employees authenticated on Zucchetti's HR system to access Let's Donation's payroll giving service directly, facilitating employer-based salary deduction donations. The partnership is marketed through the Zucchetti ecosystem and provides Let's Donation with access to corporate HR departments and their employee bases.
• Imnoko S.r.l. (Buy-On)coreTechnology or IntegrationImnoko S.r.l. provides the Buy-On charity e-commerce service that powers Let's Donation's Charity E-commerce section. Buy-On's partner merchant network (including brands like Legami, Furla, Ralph Lauren, Electrolux, Europcar) enables Let's Donation users to generate cashback donations when making purchases through the platform.
• HRZ (Stellantis Group)majorStrategic or Co-development PartnerHRZ, a company of the Stellantis Group, partnered with Let's Donation for the UNICI CON AUTONOMY social contest. Let's Donation provided its platform and donated a €3,000 prize to benefit non-profit organizations operating in the disability sector. The contest engaged 19 competing nonprofits and collected 1,548 votes, with Asfa Puglia winning.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Donorbox: Donation software for non-profits with recurring giving, donation forms and crowdfunding; offers a comparable self-serve freemium model that targets the same Italian small/medium NGO segment digitally.
• Funraise: Modern non-profit fundraising platform with peer-to-peer and recurring giving features targeting SMB and mid-market non-profits; an emerging competing stack for the same NGO customer base.

Broad incumbents

• GoFundMe: Global consumer and charitable crowdfunding platform; comparable to Let's Donation's crowdfunding-with-matching module for individual fundraising and non-profit campaigns.
• Zucchetti: Italy's leading HR software vendor and distribution partner to Let's Donation via the HR Alliance; its welfare and people-care modules increasingly overlap with corporate CSR/employee giving use cases.
• PayPal Giving Fund: Global donation platform embedded inside the PayPal checkout, distributing funds to vetted non-profits; comparable as a donation-facilitation intermediary serving both individual donors and non-profits at scale.
• Edenred Italia: Italian corporate welfare and employee benefits operator with adjacent CSR/giving capabilities; competes for corporate CSR budget alongside Let's Donation's Welfare for Charity and payroll giving modules.

Direct peers

• Buonacausa.org: Italy's leading online donation and crowdfunding platform for non-profits and individuals; directly comparable to Let's Donation in serving Italian third-sector organizations and individual donors with similar donation flows and Italian-language UX.
• Network for Good: US donation software and fundraising platform for non-profits with corporate giving programs; analogous in offering integrated donor tools, fundraising pages, and corporate CSR capabilities.
• JustGiving: UK-headquartered online donation and crowdfunding platform for charities and individuals with corporate giving features; highly comparable in workflow, fee model, and three-sided stakeholder structure.
• Give as You Live: UK charity cashback and cause-related shopping platform that turns everyday online purchases into donations; the closest international analog to Let's Donation's charity cashback and gift card donation model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/letsdonation
• LinkedInit.linkedin.com/company/let's-donation
• Instagraminstagram.com/letsdonation/?hl=it
• Xx.com/letsdonation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let's Donation