BuonaCausa.org
BuonaCausa.org is a free Italian non-profit crowdfunding and petition platform, run by Associazione BuonaCausa in Naples, that lets associations, NGOs, public entities, and individuals launch zero-fee fundraising campaigns with donations flowing directly to beneficiaries.
- Company typePrivate
- Founded2010
- HeadquartersNapoli, Italy
- Headcount—
- GTM typeB2C
- OfferingSoftware
What BuonaCausa.org does
BuonaCausa.org is an Italian, non-profit, do-it-yourself crowdfunding and civic-engagement platform operated by the Associazione BuonaCausa (formerly Associazione Treeware), a non-profit cultural association founded in 2010 and headquartered in Naples. The platform enables associations, NGOs, public entities, companies, and individual citizens to create fundraising campaigns, collect signatures through online petitions, and host personal testimonial pages that channel donations directly to beneficiaries. It is organized around 21 cause categories — including health, animal welfare, human rights, environment, education, and civil rights — and supports discovery through static filters rather than algorithmic personalization. The technical stack is a web-based application with Facebook login, email-based authentication, and PayPal plus bank-transfer and postal-bulletin payment integration; the platform does not intermediate funds and does not hold an API or SDK surface.
BuonaCausa.org firmographics
Firmographics- Name
- BuonaCausa.org
- Legal name
- Associazione BuonaCausa (ex Associazione Treeware)
- Website
- https://buonacausa.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- BuonaCausa.org is a free Italian non-profit crowdfunding and petition platform, run by Associazione BuonaCausa in Naples, that lets associations, NGOs, public entities, and individuals launch zero-fee fundraising campaigns with donations flowing directly to beneficiaries.
- Ownership category
- akta.pro rank
BuonaCausa.org industry classification
Industry- Product category
- Crowdfunding and Fundraising Platform
- NAICS
- Civic and Social Organizations (813410), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (81321)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)
- akta.pro secondary industries
- Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK), Nonprofit & Cause Communications (BPAFADAK)
Keywords
Where BuonaCausa.org is headquartered
LocationHeadquarters
- HQ city
- Napoli
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
BuonaCausa.org business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Zero Revenue Platform: BuonaCausa.org is a non-profit platform managed by Associazione BuonaCausa. The platform charges no fees, takes no commissions, and does not retain any percentage from donations. The association operates without profit motive and funds its operations through external donations to a dedicated support cause.
- Voluntary Donations for Operations: The association accepts voluntary donations from the community to cover operational expenses including web hosting, SSL certificates, domain names, mail server, banking fees, communication costs, and technical support. Target annual budget is approximately 2,600 euros.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Platform Access |
| Transaction based/ take rate | Pay-as-you-go | Direct Payment Processing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
BuonaCausa.org product offering
Product offeringCore offering
BuonaCausa.org is a free, DIY web platform for creating and managing crowdfunding campaigns, online petitions, and personal fundraising/testimonial pages for social causes in Italy. The platform is entirely free to use, charges no commissions or fees on donations, and routes payments directly from donors to campaign beneficiaries via PayPal, bank transfer, or postal bulletin without platform intermediation. It is operated non-profit by Associazione BuonaCausa (formerly Associazione Treeware), covering operational expenses through voluntary community donations.
Product overview
BuonaCausa.org is a free, DIY crowdfunding platform for social causes operated by the non-profit Associazione BuonaCausa (formerly Associazione Treeware). The platform provides three core services: (1) Raccolta Fondi/Crowdfunding for fundraising campaigns, (2) Raccolta Firme/Petizioni for online petitions and signature collection, and (3) Personal Fundraising/Testimonial Pages for individual ambassadors supporting causes. The platform is entirely free with no commissions or fees charged to campaign organizers. Donations are processed via PayPal or bank transfer directly to campaign beneficiaries. The platform hosts over 380 active causes across 21 categories spanning social, humanitarian, environmental, cultural, and civic initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Raccolta Fondi / Crowdfunding DIY crowdfunding offering that enables Italian users, associations, NGOs, companies, and public entities to create fundraising campaigns for social causes, with rich-media storytelling (text, photos, videos), transparent donation tracking, and direct-to-beneficiary payments with zero platform commission.
- Raccolta Firme / Petizioni (Online Petitions) Online petition and signature-collection tool that allows users to create advocacy pages, collect endorsements for social issues, and download signature reports, serving activists, associations, and citizens running campaigns and appeals.
- Personal Fundraising / Testimonial Pages Personal fundraising pages that allow individuals to act as testimonials or ambassadors for associations and causes without handling money directly, with donations routed straight to the beneficiary organization or individual in need.
Quantifiable outcome
- 10 million euros raised through the platform
- +3 more outcomes
Companies that use BuonaCausa.org
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
BuonaCausa.org technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
BuonaCausa.org partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- GescocoreBuonaCausa.org entered into a partnership with Gesco, a group of social enterprises, to promote civic participation and territorial projects through crowdfunding. The partnership aims to support and promote social impact projects by mobilizing people and resources from the ground up. The collaboration was announced at an event at Intesa San Paolo in Naples.
- Crowdfuture 2013minorBuonaCausa.org was an official partner of Crowdfuture 2013, Italy's largest crowdfunding conference held in Rome. As a partner, the platform offered a 25% discount to conference attendees and participated in workshops on crowdfunding and personal fundraising.
- PayPalcorePayPal is integrated as the primary payment processor for donations on BuonaCausa.org. The platform supports PayPal for credit/debit card payments and displays PayPal's security certification. PayPal charges transaction fees to beneficiaries.
Scale indicators7 records
Recent moves4 records
Expansion highlights4 records
BuonaCausa.org competitors and assessment
Company assessmentPeers
Broad incumbents
- GoFundMe: Global leader in personal and charitable crowdfunding with a presence in Italy. Directly competes with BuonaCausa for individual and nonprofit fundraising campaigns but charges platform fees and operates at much larger scale.
- Indiegogo: Global crowdfunding platform supporting both creative campaigns and charitable causes. Competes with BuonaCausa for nonprofit and community project funding internationally, but charges platform fees.
- JustGiving: Major UK-based charitable crowdfunding platform with European reach. Comparable to BuonaCausa in serving nonprofit fundraising with transparent donation flows, but operates at much larger scale and charges transaction fees.
- Kickstarter: Global rewards-based crowdfunding platform with a strong Italian creator base for creative projects. Comparable as a crowdfunding destination, though oriented toward creative/product rewards rather than charitable donations.
- Classy: US-based online fundraising software platform for nonprofits, offering campaign pages, peer-to-peer fundraising, and donation management. Comparable in serving nonprofit fundraising workflows, though targeting larger institutional nonprofits on a SaaS model.
- Facebook Fundraisers: Integrated personal cause and nonprofit fundraising within Meta's social graph. Direct substitute for BuonaCausa for many grassroots campaigns, leveraging zero platform fees and enormous built-in audience in Italy.
Emerging players
- Donorbox: Online donation platform built for nonprofits with recurring giving, campaigns, and donor management. Comparable to BuonaCausa for nonprofit fundraising use cases, but targets a more international/English-speaking nonprofit market and charges SaaS fees.
Direct peers
- Produzioni dal Basso: Italian crowdfunding platform launched around the same time as BuonaCausa, focused on creative and civic projects. Closest direct competitor in the Italian market for grassroots fundraising campaigns and community-led projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BuonaCausa.org social profiles
Digital presenceBuonaCausa.org financial estimates
Financial estimateRevenue estimate
Valuation estimate
BuonaCausa.org leadership team
Management profileNumber of profiles
Profiles3 records
BuonaCausa.org funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BuonaCausa.org M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BuonaCausa.org
What does BuonaCausa.org do?
BuonaCausa.org is a free, DIY web platform for creating and managing crowdfunding campaigns, online petitions, and personal fundraising/testimonial pages for social causes in Italy. The platform is entirely free to use, charges no commissions or fees on donations, and routes payments directly from donors to campaign beneficiaries via PayPal, bank transfer, or postal bulletin without platform intermediation. It is operated non-profit by Associazione BuonaCausa (formerly Associazione Treeware), covering operational expenses through voluntary community donations.
Is BuonaCausa.org a public or private company?
BuonaCausa.org is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was BuonaCausa.org founded?
BuonaCausa.org was founded in 2010.
Where is BuonaCausa.org based?
BuonaCausa.org is headquartered in Napoli, Italy, in the Europe region.
How does BuonaCausa.org make money?
Two revenue lines are on record. Zero Revenue Platform is the primary driver. The others are voluntary Donations for Operations.
Who are BuonaCausa.org's main competitors?
GiveDirectly is listed as a peer. Broad incumbents are GoFundMe, Indiegogo, JustGiving, Kickstarter, Classy and Facebook Fundraisers. Donorbox is listed as an emerging player. Produzioni dal Basso is listed as a direct peer.
Does BuonaCausa.org have an API?
No public API is recorded for BuonaCausa.org.
What industry is BuonaCausa.org in?
BuonaCausa.org's product category is Crowdfunding and Fundraising Platform. Its primary akta.pro industry code is BPAGAKAG, Federated Giving Organizations (e.g., United Way-type), with a secondary code of MPAGAEAK, Community Fundraisers & Charity Events (Gala/Walks excluded). Its NAICS code is 813410 and its SIC code is 8600.