InsuranceLeads

What InsuranceLeads does

InsuranceLeads (DBA of All Web Leads, Inc.) is an Austin, Texas-based online insurance lead generation platform founded in 2003 by insurance broker Eric Oster and technology expert Maksym Holovchenko, and acquired by All Web Leads in 2011. The company operates a network of consumer-facing insurance shopping websites that capture high-intent consumers through SEO/SEM, generating over 500,000 insurance quote requests per month across all 50 US states. It then qualifies these consumers through detailed questionnaires and a proprietary screening system with 30+ verification checks (including phone ping verification and address cross-referencing) before distributing the resulting leads to insurance agents, brokers, and carriers in real-time.

The platform offers 11+ lead types spanning core lines (Auto, Home, Health, Life) and extended lines (Renters, Senior Health, Business P&C, Annuity, Disability, Long-Term Care), plus a Premium Qualified Prospect tier and a Hot Transfer live-call service. Distribution is delivered via email, SMS, CRM/quoting engine integration, or live phone transfer, with an online account management system providing 24/7 control over filters, lead volume, and geographic targeting.

The business model is transaction-based per-lead pricing with pay-as-you-go billing, no deposit or long-term contracts, and a self-serve onboarding platform supported by an inside sales team. Geographic filters are free; demographic and lifestyle filters carry an additional charge. The company self-describes as the largest direct insurance lead generator with the second-largest customer base, and has won six LeadsCouncil LEADER Awards including MVP and Best Conversion Rate for two consecutive years.

Name

InsuranceLeads

Legal name

All Web Leads, Inc.

Website

https://insuranceleads.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

InsuranceLeads is an Austin-based online insurance lead generation platform (DBA of All Web Leads, Inc.) that captures high-intent consumers across a network of insurance shopping websites and sells qualified, verified leads to SMB insurance agents, brokers, and carriers across all 50 US states.

Ownership category

akta.pro rank

Product category

Insurance Lead Generation Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Insurance Leads, Introducers & Referral Networks (FSAEAMAB), Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC)

Keywords

• Insurance lead generation
• Pay per lead
• Exclusive insurance leads
• Real time lead delivery
• Insurance agent marketing

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Insurance Lead Sales: Selling leads (consumer contact information and insurance details) to insurance agents, brokers and carriers. Leads are generated through search engine marketing (SEO/SEM) and distributed to agents based on their configured preferences.
2. Hot Transfer Service: Live phone transfers of verified prospects to agents' phones. Agents pay for actual connections with prospects rather than per lead.
3. Premium Filter Upgrades: Optional demographic and lifestyle filters available at additional charge on top of base lead pricing. Geographic filters provided free.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

InsuranceLeads.com is a B2B insurance lead generation platform that produces and delivers exclusive, real-time, qualified consumer leads to licensed insurance agents, brokers, and carriers across all 50 U.S. states. It operates multiple vertical-specific brands (auto, home, life, health, Medicare, small business) and qualifies inbound consumer inquiries through proprietary multi-step screening and compliance checks before transmitting them to buyers on a pay-per-lead basis. The platform supports both standard and premium lead filters with delivery in under 60 seconds and live-transfer options for higher-value verticals.

Product overview

InsuranceLeads is an online insurance lead generation platform that connects insurance agents, brokers, and carriers with consumers actively shopping for insurance products. The core product is the InsuranceLeads Platform which delivers real-time leads through a proprietary network of insurance shopping websites. The platform offers multiple lead types organized into Core Lead Types (Auto, Homeowner, Health, Life) and Other Lead Types (Renters, Senior Health, Business Property/Casualty, Business Benefits, Annuity, Disability, Long-Term Care). Premium/Qualified Prospect Leads are included automatically in lead packages. Add-on services include Hot Transfer for live verified prospect calls and an Online Account Management System for 24/7 control of lead volume and filters. Leads are delivered via email, SMS, database integration, or direct CRM connection, and can be filtered by geography, demographics, and lifestyle criteria.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto insurance leads Exclusive, real-time consumer leads for licensed auto insurance agents, delivered within 60 seconds and qualified through the proprietary Lead Distribution System and Quality Control Screening.
• Home insurance leads Exclusive, qualified inbound consumer leads for homeowners insurance agents, delivered in real time and screened through TCPA, FCC DNC, and Quality Control filtering.
• Life insurance leads Exclusive consumer leads for life insurance agents, with verbal verification as part of multi-step quality control and TCPA/FCC compliance checks before delivery.
• Health insurance leads Exclusive health insurance leads for licensed health insurance agents, with verbal verification, live-transfer options, and rigorous compliance screening.
• Medicare insurance leads Exclusive, qualified Medicare insurance leads for licensed agents, with verbal verification, live-transfer capability, and TCPA/FCC compliance built in.
• Small business insurance leads Exclusive, qualified small business insurance leads delivered to agents in real time, screened through the proprietary Quality Control process.
• Premium lead filters Premium filter upgrades that allow agents to narrow lead targeting criteria for higher-quality, higher-priced leads within any insurance vertical.
• Live transfer leads Live transfer delivery of leads that connects qualified consumers directly to licensed agents in real time, available for higher-value insurance verticals.

Quantifiable outcome

• 11% closing ratio achieved by agents
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• National Online Insurance SchoolminorStrategic or Co-development PartnerNational Online Insurance School is a state-certified Life & Health insurance school providing pre-licensing insurance courses nationwide. They provide interactive online learning for individuals, sales agencies, and insurance carriers to attain their Life & Health insurance licenses.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• The Zebra: Insurance comparison marketplace with agent lead generation capabilities. Comparable consumer-acquisition-first model with growing presence in personal lines.

Direct peers

• EverQuote: Publicly traded online insurance lead generation marketplace connecting consumers with insurance agents across auto, home, and life lines. Directly comparable business model and customer base to InsuranceLeads.
• MediaAlpha: Publicly traded customer acquisition platform powering insurance lead transactions between carriers and agents/aggregators. Operates a similar performance-based lead marketplace model.
• QuoteWizard (LendingTree): Insurance lead generation platform owned by LendingTree that captures consumer intent via SEO/SEM and sells leads to agents across personal lines. Closely comparable product and GTM.
• NetQuote: Long-standing online insurance lead generation company distributing leads to agents across multiple lines. Similar SMB agent customer base and lead-delivery mechanics.
• Insurance.com: Consumer-facing insurance comparison and lead generation site operating across personal lines. Comparable SEO-driven consumer acquisition and agent lead delivery model.

Broad incumbents

• All Web Leads: Parent company of InsuranceLeads and a broader provider of online insurance leads with a wider portfolio of consumer-facing insurance sites. Most direct corporate peer.
• Bankrate: Large financial services comparison site with insurance lead generation arms. Comparable SEO-driven consumer acquisition but operates across broader financial verticals.

Regional players

• SelectQuote: Direct-to-consumer insurance distributor focused on senior and life/health verticals. Overlaps with InsuranceLeads' life and senior health lead products but operates a captive agent model.

Others

• Leads360: Insurance lead management and CRM software provider adjacent to lead generation. Industry-recognized reference point (referenced in InsuranceLeads' Leads360 Lead Industry Report awards).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tipsforagents
• Facebookfacebook.com/insuranceleadsdotcom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InsuranceLeads