National Online Insurance School

What National Online Insurance School does

National Online Insurance School (NOIS) is a privately held LLC founded in 2008 and headquartered in West Palm Beach, Florida, operating a state-approved online education platform for the U.S. insurance industry. The company delivers pre-licensing courses designed to prepare individuals to pass state insurance licensing exams across 45 states plus Washington D.C., and continuing education (CE) courses for currently licensed agents in six states (California, Florida, Georgia, New York, Pennsylvania, Texas). The platform is built around a self-serve learning management system featuring an exam simulator with 3,000+ practice questions, a Pass Report analytics tool that tracks topic-level readiness, and a Guarantee Pass program offering pass protection with a claimed 92% first-time pass rate.

The business model is direct-to-consumer and product-led: students select their state and course type on the website, enroll online, and complete self-paced training, with no physical locations, resellers, or institutional sales motion. Revenue is generated through one-time course enrollment fees (pre-licensing) and per-course CE fees (e.g., $24.95 for 8 Texas CE credit hours) plus pass-through state reporting fees of $1.30-$5.00 per course. A 30-day money-back guarantee applies to pre-licensing courses with less than 50% accessed. NOIS markets primarily through organic SEO, an insurance license blog, and social media (Facebook, LinkedIn), and maintains an Agent Resources partner network (AgencyBloc, Rocket Referrals, ITC, QuoteWizard, and others) that connects graduates with downstream industry tools.

NOIS operates as a bootstrapped independent business with no disclosed external funding, parent company, M&A activity, or leadership turnover. Its two primary customer segments — aspiring insurance professionals seeking first licensure and licensed agents needing CE for renewal — are both individual SMB consumers, resulting in a long-tail, low-ticket revenue base spread across tens of thousands of discrete transactions annually.

Name

National Online Insurance School

Legal name

National Online Insurance School, LLC

Website

https://nationalonlineinsuranceschool.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

National Online Insurance School is a Florida-based, state-approved online education provider offering pre-licensing courses across 45 states and continuing education in 6 states for aspiring and licensed insurance professionals. The platform combines exam-level practice questions, readiness analytics, and a pass-protection guarantee in a self-serve, direct-to-consumer model.

Ownership category

akta.pro rank

Product category

Insurance Education and Licensing

NAICS

Exam Preparation and Tutoring (611691), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE) (EDAAALAJ)

akta.pro secondary industry

Insurance (EDAAAPAH)

Keywords

• Insurance pre-licensing education
• Continuing education courses
• Online insurance school
• Insurance exam preparation
• State-approved insurance courses

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Pre-Licensing Course Sales: One-time enrollment fees for state-approved pre-licensing insurance courses. Students pay upfront for 60-day access to course materials, lessons, and exam simulator. Revenue recognized upon enrollment with refund window of 30 days.
2. Continuing Education Course Sales: Online CE courses for licensed insurance agents to satisfy renewal requirements. Courses include self-study and classroom-equivalent (CLEQ) formats. State reporting fees of approximately $1.30-$5.00 per course may be passed through to students.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

National Online Insurance School sells state-approved online insurance pre-licensing courses and continuing education (CE) courses for life and health insurance agents. Students enroll directly through the website, gain 60-day course access with exam-level lessons and an Exam Simulator, and complete training at their own pace to prepare for state licensing exams or to satisfy CE renewal requirements. The Guarantee Pass program provides pass protection with unlimited course access or a full refund if the student fails the state exam after meeting program conditions.

Product overview

National Online Insurance School is an online education platform offering insurance pre-licensing and continuing education courses. The core offerings consist of Pre-Licensing Courses for individuals seeking to obtain their insurance license, and Continuing Education (CE) Courses for licensed agents to maintain their credentials. These are supported by the Exam Simulator (with 3,000+ practice questions), Pass Report analytics (for tracking exam readiness), and the Guarantee Pass program (offering a 92% success rate guarantee). The platform also provides an Agent Resources network connecting students with industry partners for E&O insurance, leads, marketing, and software tools, along with an Insurance License Blog for educational content. The company operates as a state-authorized education provider approved by insurance departments across multiple states.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Licensing Courses State-approved online insurance pre-licensing courses designed to help individuals pass the state insurance licensing exam and launch their insurance career. Includes exam preparation, 3,000+ exam-level practice questions via the Exam Simulator, and access to the Guarantee Pass program. Available across 45 states plus Washington D.C. with 60-day course access.
• Continuing Education (CE) Courses State-approved online continuing education courses that allow currently licensed insurance agents to satisfy CE hour requirements and renew their licenses. Includes self-study and classroom-equivalent (CLEQ) formats, product-specific certifications such as Medicare/Medigap/Medicaid, and instant completion certificates. Example pricing: Texas Medicare CE at $24.95 for 8 credit hours with $1.30 per credit hour state reporting fee.

Quantifiable outcome

• 92% first-time pass rate for Guarantee Pass students

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor.

• AgencyBlocminorOthersPartner resource for insurance agents providing agency management software. NOIS refers students to AgencyBloc as a recommended tool for organizing health or life insurance agencies.
• Rocket ReferralsminorOthersPartner resource providing automated communication platform for insurance agencies. Focuses on client relationships, word-of-mouth referrals, and online reputation management.
• QuotitminorOthersPartner resource helping brokers, general agents, and carriers grow their business through marketing, quoting, enrollment, and management tools.
• InsuranceTappminorOthersPartner resource creating personalized mobile apps for insurance agents to grow, track, and convert quality leads.
• AgentMethodsminorOthersPartner resource for launching professional insurance websites with proven designs and professionally written insurance content.
• Inbound Insurance MarketingminorOthersPartner resource providing inspiring content marketing for the insurance industry including ghostwritten blog articles, case studies, and white papers.
• StartUpSelling, Inc.minorOthersPartner resource providing customized marketing and lead generation solutions to insurance agencies.
• ITC (Insurance Technologies Corporation)minorOthersLargest provider of websites for insurance agencies in the U.S. Provides insurance agency websites and digital marketing through Insurance Website Builder and AgencyBuzz.
• ContactabilityminorOthersPartner resource providing multi-channel customer acquisition system for insurance agents seeking high quality, qualified insurance prospects in their local area.
• All Web LeadsminorOthersPartner resource delivering tens of thousands of high-intent, qualified consumers to insurance agents through customer acquisition marketing focused on the U.S. insurance industry.
• InsuranceLeadsminorOthersPartner resource providing high quality leads, clicks, and live call transfers for the U.S. insurance industry through proprietary interactive marketing.
• QuoteWizardminorOthersPartner resource connecting agents to high-intent consumers searching for auto, home, health, medicare supplement, and renters policies online via real-time insurance leads and live call transfers.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• WebCE: WebCE is a leading online provider of insurance continuing education and pre-licensing courses across most U.S. states. It is the closest direct competitor to NOIS, operating the same self-serve model with multi-state approvals and a comparable course catalog targeting the same aspiring and licensed insurance professionals.
• SAFE (formerly AD Banker): SAFE/AD Banker is one of the original multi-state insurance pre-licensing schools, offering classroom and online formats for life, health, P&C, and adjuster lines. It competes with NOIS on state approvals, course content, and pass-rate claims, with a stronger P&C presence.
• Kaplan Financial Education: Kaplan offers state-approved insurance pre-licensing and continuing education, with a deep question bank, online and live formats, and multi-state reach. It is a direct competitor at the same price tier as NOIS with significantly larger brand recognition and an adjacent securities/financial-services training footprint.
• ExamFX (Colibri Group): ExamFX, now part of Colibri Group, provides online pre-licensing and continuing education for insurance, securities, and financial services. It is a direct competitor to NOIS in the life and health insurance category and bundles exam prep with broader regulated-profession content.
• PIE (Professional Insurance Education): PIE provides state-approved pre-licensing and continuing education courses for insurance professionals across multiple lines of authority. It is a long-standing direct competitor in the same niche as NOIS, with comparable state coverage and self-serve delivery.
• 360training: 360training offers regulated-industry training including insurance pre-licensing and CE through an LMS-driven self-serve platform. It competes head-to-head with NOIS on state-approved insurance courses and adds enterprise and B2B contracts that NOIS currently lacks.
• Xcel Solutions: Xcel Solutions provides online insurance pre-licensing courses approved in multiple states, focusing on life, health, property, and casualty lines. It competes in the same self-serve exam-prep category as NOIS, often at similar price points, and is a relevant benchmark for state-by-state reach.

Broad incumbents

• Colibri Group: Colibri Group is a large parent of multiple regulated-profession training brands including insurance (ExamFX, PreLicense.com, The Institutes). It is a broad incumbent that competes with NOIS by aggregating scale, content, and enterprise relationships across multiple insurance lines and adjacent verticals.

Emerging players

• AdjusterPro: AdjusterPro specializes in insurance adjuster licensing and CE, a category adjacent to NOIS's life/health focus. It demonstrates a viable adjacent-vertical expansion path and serves a similar self-serve customer base seeking state-approved credentials.
• StateRequirement: StateRequirement aggregates state-specific insurance licensing information and serves as a comparison/referral site for pre-licensing and CE courses. It is an emerging player that competes for the same top-of-funnel SEO traffic NOIS targets and influences where insurance candidates ultimately enroll.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/InsuranceLicense
• LinkedInlinkedin.com/company/national-online-insurance-school

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Online Insurance School