GPS and Track LLC

What GPS and Track LLC does

GPS and Track LLC, founded in 2012 and headquartered in Scottsdale, Arizona, is a privately held GPS tracking hardware and services provider targeting North American businesses and consumers. The company sells a portfolio of GPS tracking devices covering vehicles, fleets, trailers, heavy equipment, motorcycles, recreational vehicles, and covert asset applications, along with FMCSA-compliant Electronic Logging Devices for commercial trucking. Core hardware is sourced from CalAmp (LMU-200 vehicle tracker, TTU-720 trailer/equipment tracker) operating on the Verizon 4G/CDMA cellular network, with location and alert data delivered through a web-based platform and iOS/Android applications.

The company's central commercial differentiator is a no-monthly-fee pricing model: devices are sold with 2-3 years of prepaid service bundled into the upfront price ($119-$279 typical), eliminating recurring subscription costs that characterize most competitors. After the initial prepaid period, customers can renew service annually at $20-$99. Notable product capabilities include a Future Location Starter Disable feature (which disables a vehicle only after it reaches a designated address), aggressive/recovery-mode tracking for theft situations, geofence alerts, impound-lot alerts across 28,000+ U.S. locations, and fleet management tools with driver behavior scoring. A dedicated dealer offering targets buy-here-pay-here auto financing operations with starter interrupt and portfolio management tools.

Go-to-market combines direct e-commerce on gpsandtrack.com, 800-number phone sales, a reseller program, and volume pricing for fleet and enterprise buyers. The customer base spans fleet managers, auto dealerships, construction and equipment companies, logistics operators, and individual consumers, with the company claiming 20,000+ businesses and 10,000+ car dealerships. Marketing emphasizes YouTube (over 1 million cumulative views), recovery-story content marketing, and industry event participation. The business is bootstrapped (no disclosed funding, acquisitions, or institutional investors) and operates as an independent LLC.

Name

GPS and Track LLC

Legal name

GPS and Track, LLC

Website

https://gpsandtrack.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

GPS and Track LLC sells GPS tracking hardware for vehicles, fleets, trailers, equipment, and consumer assets under a no-monthly-fee model, serving 20,000+ businesses and 10,000+ car dealerships across the US, Canada, and Mexico.

Ownership category

akta.pro rank

Product category

GPS Tracking Hardware

NAICS

Telecommunications Resellers (517121)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

akta.pro secondary industries

Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD), ELD Hardware Devices (In-Cab ELDs, Mobile ELDs) (TLAEAEAA), Mileage & Trip Expense Capture (Odometer, GPS-Based, Per-Diem) (TLABAMAE)

Keywords

• GPS tracking devices
• Fleet management systems
• Vehicle tracking hardware
• Asset tracking solutions
• ELD compliance devices

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. GPS Hardware Sales: Sale of GPS tracking devices including fleet trackers, car trackers, equipment trackers, and trailer trackers. Devices are sold with 2-3 years of prepaid service included in the upfront price.
2. Prepaid Service Renewal: After initial service period expires, customers renew annually at $20-$99 per year depending on device type. This provides recurring revenue from installed device base.
3. Enterprise Fleet Solutions: Volume pricing for businesses needing multiple tracking devices, including dedicated support and fleet management platform access.
4. ELD Compliance Solutions: Electronic Logging Device sales and service for FMCSA compliance, offered as one-time purchase with included app and service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

GPS and Track LLC designs, distributes, and supports GPS tracking hardware and a web/mobile tracking platform for vehicles, trailers, heavy equipment, motorcycles, and other assets. Devices are sold at a one-time price that includes multi-year prepaid cellular service on the Verizon 4G network, with no recurring monthly fees or contracts, and are backed by a proprietary platform offering real-time monitoring, geofencing, starter disable, impound alerts, and ELD compliance for FMCSA hours-of-service.

Product overview

GPS and Track LLC offers a comprehensive GPS tracking product portfolio centered on real-time location monitoring and asset protection. The core offerings include fleet tracking systems, equipment/trailer trackers, vehicle trackers with starter disable functionality, and electronic logging devices for commercial compliance. The company differentiates through a no-monthly-fee model with devices like the TTU-720 trailer tracker (5-year battery), LMU-200 car tracker ($119 with 2-year service), and starter disable systems for auto financing. Additional products span motorcycle, RV, golf cart, cargo, and covert tracking applications, plus Hours of Service compliance solutions and dual dash cams. All devices operate on a web-based platform with mobile apps, utilizing CalAmp hardware on the Verizon 4G network.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Trusted by over 20,000 businesses
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• CalAmpcoreTechnology or IntegrationGPS and Track resells CalAmp GPS tracking hardware including the LMU-200 car tracker and TTU-720 trailer/equipment tracker. CalAmp provides the underlying technology platform for their tracking devices.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Samsara: Public IoT/telematics company offering fleet tracking, asset tracking, ELD compliance, and connected dashcams on a subscription SaaS model. Directly competes for the same fleet and asset-tracking buyers GPS and Track serves, but with a software-first, high-velocity platform.
• Geotab: Leading fleet telematics platform with ELD-compliant hardware and a deep software/analytics ecosystem. Competes head-to-head with GPS and Track in fleet tracking and HOS compliance for SMB and enterprise customers, differentiated by a strong partner/reseller network.
• Verizon Connect: Telematics offering from Verizon targeting fleets of all sizes with vehicle tracking, ELD, dispatch, and asset visibility. Competes with GPS and Track across fleet and asset tracking and is uniquely positioned as both an alternative and a potential supplier/partner given Verizon's existing role as GPS and Track's connectivity backbone.
• Spireon (Solera Fleet Solutions): Asset intelligence and trailer/equipment tracking provider serving dealerships, auto finance, and fleet. Direct competitor to GPS and Track's trailer, equipment, and buy-here-pay-here dealer offerings, with similar verticalized positioning.
• LandAirSea: Consumer and SMB GPS tracker company selling vehicle, asset, and personal trackers primarily through e-commerce. Competes with GPS and Track in the no-contract, self-purchase segment for individual owners and small businesses.
• BrickHouse Security: GPS and asset tracking provider selling hardware plus subscription plans to consumers, businesses, and law enforcement. Overlaps with GPS and Track's personal-asset, vehicle, and fleet offerings through a similar e-commerce-plus-sales motion.
• Optimus Tracker: GPS tracking platform offering vehicle, fleet, and asset trackers on subscription plans. Directly comparable to GPS and Track's core offering, with similar customer mix of dealers, fleets, and individual buyers.

Broad incumbents

• CalAmp: GPS and Track's underlying hardware supplier (LMU-200, TTU-720) and a broader telematics hardware and SaaS provider. Overlaps with GPS and Track's product portfolio while also serving as a critical supplier dependency.

Emerging players

• Trackunit: Specialized telematics provider focused on construction equipment and off-highway machinery. Adjacent competitor to GPS and Track's equipment tracking line, with deeper vertical features for construction fleets.
• Fleetio: Fleet maintenance and operations platform that integrates telematics data from third-party GPS devices. Partially overlaps with GPS and Track on fleet management use cases but focuses on the maintenance/workflow software layer rather than hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/GPSandTRACK
• Xx.com/GPSandTRACKcom
• LinkedInlinkedin.com/company/gps-and-track

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GPS and Track LLC