BrickHouse Security
BrickHouse Security, founded 2005, sells GPS tracking hardware, dash cams, and subscription-based tracking services to consumers, SMBs, and enterprise/government clients (including NYPD, Boeing, PepsiCo) through e-commerce and inside sales, supported by a 4G LTE cloud platform and mobile apps.
- Company typePrivate
- Founded2005
- HeadquartersIndianapolis, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What BrickHouse Security does
BrickHouse Security, operating as BrickHouse Electronics LLC, is a U.S.-based provider of GPS tracking hardware and subscription-based tracking services founded in 2005 by Todd Morris. The company sells a portfolio of GPS devices — including the TrackPort OBD, Livewire Dash and Volt hardwired trackers, Spark Nano portable tracker, EON asset trackers, MotoTrack powersports tracker, 140-Day Magnetic tracker, and Sat Track Solar satellite tracker — along with VizTrack HD dash cams, all operated through the BrickHouse GPS cloud platform and iOS/Android mobile applications over 4G LTE networks covering North America (US, Canada, Mexico), with global coverage on premium plans. Hardware sales range from $9.95 to $799 per unit, and recurring service plans run $29.99 to $49.99 per month (Basic, Plus, Premium) with annual billing offering roughly 30% savings; cellular data is bundled and a GPS API is available for third-party integration.
The company pursues a multi-channel go-to-market: an e-commerce-led direct-to-consumer storefront at brickhousesecurity.com (with a Spanish-language variant) serves individuals, families, and SMBs through self-serve purchases; an inside sales team handles volume orders of 5+ units and custom enterprise deployments; and content marketing, SEO, and social channels drive top-of-funnel demand. Enterprise and government clients include the New York Police Department, US Department of State, Boeing, PepsiCo, Chevron, US Steel, Pinkerton, the Regional Transportation Commission of Southern Nevada (500+ Spark Nano deployment), and Real Salt Lake. Beyond GPS, the catalog extends to hidden cameras, electronic locks, Peplink cellular routers, counter-surveillance tools, and self-defense products, totaling more than 12,000 SKUs. The company operates from Indianapolis, Indiana, employs 51-100 people, holds a BBB A+ rating with 30,000+ customer reviews, and is privately held with no disclosed external funding.
BrickHouse Security firmographics
Firmographics- Name
- BrickHouse Security
- Legal name
- BrickHouse Electronics LLC
- Website
- https://brickhousesecurity.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BrickHouse Security, founded 2005, sells GPS tracking hardware, dash cams, and subscription-based tracking services to consumers, SMBs, and enterprise/government clients (including NYPD, Boeing, PepsiCo) through e-commerce and inside sales, supported by a 4G LTE cloud platform and mobile apps.
- Ownership category
- akta.pro rank
BrickHouse Security industry classification
Industry- Product category
- GPS Tracking & Security Equipment
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Geofencing, Security & Theft Recovery (TLABAJAJ)
- akta.pro secondary industries
- High-Value Asset & Cargo Security Tracking (Anti-Theft, Geofencing, Seals/Locks) (TLAEAMAI), Asset Tracking, RTLS & Equipment Monitoring (Facilities) (HSAPAPAJ)
Keywords
Where BrickHouse Security is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BrickHouse Security business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales: One-time sales of GPS tracking devices, dash cams, hidden cameras, and accessories. Products range from $9.95 to $299+ for devices. Includes TrackPort OBD, Livewire Dash, Spark Nano, EON asset trackers, and satellite trackers.
- Subscription Services: Recurring monthly, quarterly, or annual subscription plans required for all GPS tracking services. Plans include Basic ($29.99/mo), Plus ($39.99/mo), and Premium ($49.99/mo). Billing begins 7 days after shipping date. Plans include cellular service and cloud software access.
- Cellular Router Services: Monthly data plans for cellular routers starting at $19.99/mo for 1GB of data. Pepwave routers enable cellular connectivity for security cameras in remote deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Plan - Essential tracking features |
| Subscription | Monthly | Plus Plan - Enhanced features and faster updates |
| Subscription | Monthly | Premium Plan - Maximum features and global coverage |
| Unit Pricing | Pay-as-you-go | TrackPort OBD Vehicle GPS Tracker |
| Unit Pricing | Pay-as-you-go | 140-Day Magnetic GPS Tracker |
| Unit Pricing | Pay-as-you-go | Sat Track Solar Satellite Tracker |
| Subscription | Monthly | Pepwave MAX BR1 Pro Router |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
BrickHouse Security product offering
Product offeringCore offering
BrickHouse Security designs, distributes, and supports a portfolio of GPS tracking hardware (vehicle, asset, and personal trackers) along with HD dash cams, hidden cameras, electronic locks, and counter-surveillance devices. Its trackers operate over 4G LTE networks and require a monthly or annual subscription plan that bundles cellular connectivity with cloud-based tracking software and mobile apps. The company also exposes a real-time GPS data API for integration with third-party fleet and asset management platforms.
Product overview
BrickHouse Security (a division of BrickHouse Electronics LLC) offers a comprehensive portfolio of GPS tracking and security solutions. The core offering is the BrickHouse GPS platform, which unifies real-time tracking across a range of hardware devices — including the EON Odyssey, Livewire Dash, Livewire Volt, TrackPort OBD, TrackPort Pro, Spark Nano 7, MotoTrack, 140-Day Magnetic, EON X-Ray, and Sat Track Solar GPS trackers — plus VizTrack dash cams. Service plans (Basic, Plus, Premium) provide cellular data and cloud software on 4G LTE networks across North America and globally. A GPS API enables developers to integrate real-time location data into third-party applications. Beyond GPS, the company resells and distributes complementary security products including KJB Security hidden cameras, Nest x Yale and other electronic locks, Peplink cellular routers, counter-surveillance tools, and self-defense devices.
Differentiator
Problem solved
Functional benefit
Brands
- VizTrack: HD Dash Cam product line including Dual View and Road View dash cameras
- TrackPort
- Livewire
- Spark Nano
- EON
- MotoTrack
- B-Link Secure
Products and services
- GPS Tracking Devices Real-time GPS tracking devices for vehicles, assets, and individuals, including portable battery-operated trackers, OBD plug-in trackers, hardwired fleet trackers, magnetic mount trackers, and satellite trackers covering the US, Canada, Mexico, and global destinations on 4G LTE networks.
- Dash Cams HD dash camera products providing live-stream and recorded video for vehicle monitoring, including dual-view (road and cabin facing) and road-view models for real-time driver behavior and road condition monitoring.
- GPS Service Plans (Basic, Plus, Premium) Subscription service plans providing cellular data and cloud-based tracking software. Basic ($29.99/mo) offers 30-day history and 60-second updates; Plus ($39.99/mo) adds 90-day history and 30-second updates; Premium ($49.99/mo) provides 400-day history, 5-second updates, global coverage, and fleet features such as ignition cutoff and fuel sensors.
- GPS Tracking API Developer-facing API enabling real-time GPS data feed integration into third-party applications and platforms, with data updates every 5 seconds and 1-year data retention. Used to integrate with GIS and fleet management systems such as Esri.
- BrickHouse GPS Platform / Management System Centralized web and mobile platform for managing GPS tracking devices, enabling real-time location monitoring, geofencing, alert configuration, trip reports, driver safety scoring, and fleet management features.
- Cellular Routers (Peplink / Pepwave) Industrial-grade LTE routers including Pepwave MAX BR1 Mini and MAX BR1 Pro with LTE Advanced, redundant SIM slots, automatic failover, and VPN support for transportation, retail, and remote deployment applications.
- Hidden Cameras Covert surveillance camera product line including 4K night vision cameras, battery-powered units, AC-powered units, motion-activated models, body-worn cameras, and disguised cameras hidden in everyday objects such as smoke detectors, wall clocks, mantel clocks, plants, cable boxes, and air purifiers.
- Electronic Locks Smart connected door locks including Nest x Yale Deadbolt (keyless entry with tamper alerts and Nest app control), Yale Touchscreen Deadbolt, Yale Z-Wave Deadbolt, and Kwikset Z-Wave Deadbolt products.
- Counter-Surveillance Products Detection and counter-surveillance products including RF wireless signal detector wands, GPS bug detectors, camera finders, and surveillance detection kits for identifying hidden cameras, listening devices, and GPS trackers.
- Self-Defense Products Personal safety devices including stun guns ranging from 3 million to 20 million volts, rechargeable models, flashlight combo devices, and baton-style units.
Quantifiable outcome
- Eliminated missed oil changes and registration due dates through automated maintenance reminders
- +3 more outcomes
Companies that use BrickHouse Security
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
BrickHouse Security technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
BrickHouse Security partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Sierra Spatial SolutionscoreSierra Spatial Solutions, a GIS consulting company, integrated BrickHouse Security's GPS data feeds into a custom Esri-based fleet management system for Real Salt Lake. BrickHouse provided GPS devices, management platform, and developer support for API integration.
- Regional Transportation Commission of Southern NevadacoreRTC partnered with BrickHouse to develop custom safety solutions including silent vibration panic button functionality. BrickHouse provided GPS equipment, management system, and technical support for safety officer tracking and bus driver emergency response programs.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
BrickHouse Security competitors and assessment
Company assessmentDirect peers
- Motive (formerly KeepTruckin): Motive provides AI-powered fleet management, GPS tracking, ELD compliance, and dash cams for commercial vehicles. It overlaps with BrickHouse's commercial fleet tracking and VizTrack dash cam product lines.
- Samsara: Samsara is a leading IoT fleet management platform offering GPS vehicle tracking, dash cams, and telematics for commercial fleets. It is comparable to BrickHouse's enterprise fleet management segment with similar vehicle tracking and driver safety functionality at much larger scale.
- Geotab: Geotab is a major GPS fleet telematics provider offering vehicle tracking, ELD compliance, and fleet analytics. It directly competes with BrickHouse's fleet management offering for SMB and enterprise fleet customers.
- LandAirSea Systems: LandAirSea designs and sells GPS tracking devices for vehicles, assets, and personal use via direct e-commerce. It competes directly with BrickHouse's Spark Nano, EON, and 140-Day Magnetic tracker lines.
- Azuga: Azuga offers GPS fleet tracking, driver behavior monitoring, and vehicle telematics for SMB and enterprise fleets. It is a direct competitor to BrickHouse in the small-to-mid-market fleet tracking segment.
- Spytec GPS: Spytec GPS sells consumer and small business GPS trackers with subscription plans. It is one of the closest direct competitors to BrickHouse in the plug-and-play GPS tracker e-commerce category.
- Optimus Tracking: Optimus Tracking offers GPS vehicle, asset, and fleet trackers with subscription services for consumers and small businesses. It overlaps with BrickHouse's plug-and-play tracker catalog and subscription pricing tiers.
Broad incumbents
- Verizon Connect: Verizon Connect is a large, established telematics and fleet management provider owned by Verizon. It competes broadly with BrickHouse across GPS fleet tracking, asset management, and connected vehicle services, with deeper carrier-backed infrastructure.
- Trimble Transportation: Trimble offers enterprise fleet management, telematics, and transportation management solutions. As a large incumbent, it competes with BrickHouse's enterprise fleet tracking feature set but at much greater scale and breadth.
Emerging players
- KJB Security Products: KJB Security manufactures and sells hidden cameras, counter-surveillance, and covert security products. BrickHouse distributes some KJB hidden camera SKUs, making it a partial competitor in the covert surveillance product category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
BrickHouse Security social profiles
Digital presenceBrickHouse Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrickHouse Security leadership team
Management profileNumber of profiles
Profiles2 records
BrickHouse Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrickHouse Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrickHouse Security
What does BrickHouse Security do?
BrickHouse Security designs, distributes, and supports a portfolio of GPS tracking hardware (vehicle, asset, and personal trackers) along with HD dash cams, hidden cameras, electronic locks, and counter-surveillance devices. Its trackers operate over 4G LTE networks and require a monthly or annual subscription plan that bundles cellular connectivity with cloud-based tracking software and mobile apps. The company also exposes a real-time GPS data API for integration with third-party fleet and asset management platforms.
Is BrickHouse Security a public or private company?
BrickHouse Security is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BrickHouse Security founded?
BrickHouse Security was founded in 2005. It employs 51 to 100 people.
Where is BrickHouse Security based?
BrickHouse Security is headquartered in Indianapolis, United States, in the North America region.
How does BrickHouse Security make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are subscription Services and cellular Router Services.
Who are BrickHouse Security's main competitors?
Direct peers on record are Motive (formerly KeepTruckin), Samsara, Geotab, LandAirSea Systems, Azuga, Spytec GPS and Optimus Tracking. Broad incumbents are Verizon Connect and Trimble Transportation. KJB Security Products is listed as an emerging player.
Does BrickHouse Security have an API?
Yes. BrickHouse Security offers a GPS API that enables developers to integrate real-time GPS data feeds into third-party applications. The API provides continuous location data with updates every 5 seconds and 1-year data retention. Case studies confirm successful integration with ESRI-based fleet management systems. HTTP requests are listed as a notification channel within service plans.
What industry is BrickHouse Security in?
BrickHouse Security's product category is GPS Tracking & Security Equipment. Its primary akta.pro industry code is TLABAJAJ, Geofencing, Security & Theft Recovery, with a secondary code of TLAEAMAI, High-Value Asset & Cargo Security Tracking (Anti-Theft, Geofencing, Seals/Locks). Its NAICS code is 561621 and its SIC code is 7381.