Harper Digital

What Harper Digital does

Harper Digital Limited is a privately held, 100% New Zealand-owned digital marketing agency headquartered in Takapuna, Auckland, with a regional subsidiary in Australia and service delivery into Singapore across the broader Asia-Pacific region. Founded in 2016 by Matt Moore (Managing Director), Juliette Moore (Director – Fulfillment), and Thomas Standfield (Sales Director), the firm operates with an 11–50 employee team delivering managed digital marketing services to predominantly small and mid-sized businesses. Its service portfolio is organised around three pillars: Digital Advertising (Google Ads, Meta/Facebook & Instagram, LinkedIn, Programmatic, YouTube), Website Development (WordPress/WooCommerce, Shopify, BigCommerce builds), and Search Optimisation (traditional SEO plus the 2026-era AEO/GEO extension covering AI-driven discovery surfaces such as ChatGPT, Gemini, and Google AI Overviews). Supporting capabilities include eCommerce marketing, conversion-focused reporting on a live 24/7 dashboard, and Harper Plus — a SharpSpring-based CRM and marketing automation product branded by the company for recurring-revenue delivery.

The underlying technology stack is third-party composition rather than proprietary: the firm leverages its Google Premier Partner, Meta Business Partner, and Shopify Partner credentials to access and resell platform-native tools (Google Ads, Meta Business Manager, Shopify, WP Engine, SharpSpring, LinkedIn Campaign Manager, Google Analytics 4). Internally, IT infrastructure is hardened under ASD Essential 8 controls via outsourced security partner Vertech IT, with annual penetration testing in place. The Hol

Name

Harper Digital

Legal name

Harper Digital Limited

Website

https://harperdigital.co.nz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Harper Digital Limited is a privately held New Zealand digital marketing agency founded in 2016, providing Google Ads, Meta, LinkedIn, programmatic, SEO, website development, and AI-search optimisation services primarily to small and mid-sized businesses across New Zealand, Australia, and Singapore.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAJAMAI

Digital Publishing Analytics, Personalization & Ad-Tech

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Digital Publishing Platforms (E-books & Online Articles)

SECONDARYMPACAIAE

Email Marketing + Newsletter Publishing Suites

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Digital Publishing Platforms (Blogging/Newsletters)

Keywords

• Digital marketing services
• Google Ads management
• Search engine optimization
• Website development services
• Marketing automation CRM

Headquarters

HQ city

Takapuna

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Ongoing digital marketing campaign management including Google Ads, social media advertising, SEO, and programmatic ads. Revenue generated through managed service fees and advertising spend management.
2. Website Design & Development: Custom website development services including SEO optimization, responsive design, and user-friendly interfaces. One-time project fees for website creation.
3. Marketing Automation & CRM: SharpSpring-based marketing automation services including CRM setup, email automation, landing page creation, and lead management.
4. AEO and GEO Services: Answer Engine Optimization and Generative Engine Optimization services for AI-driven discovery environments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Harper Digital is a New Zealand-owned digital marketing agency that provides managed digital advertising (Google Ads, Meta, LinkedIn, programmatic, YouTube), custom website design and development, search engine optimisation, and AEO/GEO services for AI-driven discovery environments. It also offers the Harper Plus CRM and marketing automation platform built on SharpSpring, delivered through a consultative sales approach with dedicated account managers and a live 24/7 reporting dashboard.

Product overview

Harper Digital is a 100% NZ-owned digital marketing agency founded in 2016, offering managed digital marketing services rather than a self-serve software product. Its core service portfolio consists of three interrelated pillars: Digital Advertising (Google Ads, Meta/Facebook & Instagram, LinkedIn, Programmatic, YouTube, Ecommerce), Website Development (custom builds on WordPress/WooCommerce, Shopify, and other CMS), and Search Optimisation (SEO, plus the newer AEO/GEO offering for AI-driven environments). Supporting these core services are sub-products including Harper Plus (SharpSpring-based CRM and marketing automation), Reporting and Analytics (live dashboards and monthly reports), and a free Digital Strategy Session offering. The company is structured as a service agency rather than a software platform, with all products delivered as managed services by its team of specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Advertising

Quantifiable outcome

• Website traffic doubling within first month (per client testimonial)
• +2 more outcomes

Named customers10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability9 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Vertech ITcoreTechnology or IntegrationHarper Digital has engaged Vertech IT to deliver best-in-class security protocols. Vertech IT provides security services including endpoint protection, firewall management, secure backups, and IT security audits based on ASD Essential 8 mitigation strategies.
• GooglecoreTechnology or IntegrationGoogle Premier Partner status (top 3% of agencies globally) providing access to Google Ads, programmatic advertising, YouTube advertising, and Google Analytics platforms. Enables advanced features, training, and support from Google.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner providing access to Facebook, Instagram, and related Meta advertising platforms and tools.
• ShopifycoreTechnology or IntegrationOfficial Shopify Partner for e-commerce website development, providing online store solutions for clients and access to Shopify's platform and resources.
• SharpSpringcoreTechnology or IntegrationSharpSpring CRM Partner providing marketing automation platform including behavior-based email automation, campaign monitoring, dynamic landing pages, CRM, and sales automation to clients.
• LinkedIncoreTechnology or IntegrationLinkedIn advertising services for B2B marketing campaigns targeting professionals and businesses.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wpromote: US-based digital marketing agency offering paid media, SEO, content, and creative services. Similar full-service agency model, but at significantly larger scale and with a heavier enterprise mix than Harper Digital.
• Jellyfish: Global digital media and marketing agency with paid media, SEO, social, content, and analytics capabilities. Comparable channel breadth to Harper Digital, but serves larger enterprise clients across multiple regions.
• Reprise Digital: Global performance marketing agency (part of IPG) offering paid media, SEO, content, and analytics. Overlaps with Harper Digital's managed digital advertising and SEO services but serves enterprise and global brands.
• Brainlabs: Global performance digital marketing agency with deep paid-search, SEO, and programmatic capabilities. Overlaps with Harper Digital's core digital advertising and SEO pillars but operates at materially larger scale and enterprise grade.

Direct peers

• First Page Digital: NZ-headquartered digital marketing agency offering SEO, Google Ads, social media advertising, and web design primarily to SMB and mid-market clients. Directly comparable in geography, customer segment, and managed-service model to Harper Digital.
• Croud: UK-headquartered digital marketing agency delivering paid search, SEO, programmatic, and content services to mid-market and enterprise clients. Similar full-funnel agency model and channel mix to Harper Digital, though at larger scale.
• Pure SEO: Australia/NZ digital marketing agency specialising in SEO, Google Ads, and content marketing for SMB clients. Comparable in Trans-Tasman regional focus, paid-search-led offering, and SMB customer base.
• Click Click Media: Australia-based digital marketing agency providing Google Ads, SEO, social media advertising, and web development. Similar full-service, SMB-focused model and a comparable scale tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@harperdigitalnz
• Facebookfacebook.com/harperdigital
• LinkedInlinkedin.com/company/harper-digital
• Instagraminstagram.com/harperdigital
• Xx.com/harperdigitalnz

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harper Digital