Moksha Yoga Center

What Moksha Yoga Center does

Moksha Yoga Center is a privately held, founder-operated classical yoga studio headquartered at 2528 W Armitage Ave in Chicago's Logan Square neighborhood. Founded and directed by Daren Friesen, the studio teaches a curriculum grounded in the four traditional schools of yoga — Karma (asana), Kriya (pranayama), Jñāna (philosophy), and Bhakti (devotion) — and presents its program as a full-scope practice across the physical, energetic, mental, deeper, and innermost layers of being. Its core technology is therefore intellectual and pedagogical rather than software-based: a proprietary classical-yoga framework with formal study of Patañjali's Yoga Sūtra-s, the Bhagavad Gītā, and Sanskrit, delivered through in-person instruction rather than a digital platform.

The company monetizes through five revenue streams: (1) in-studio drop-in classes and multi-class packages at $20 per class, (2) recurring memberships anchored by a $99/month unlimited tier with a 6-month commitment, (3) Yoga Alliance registered teacher training certification (RYT200 and RYT500, $3,100 regular / $3,600 late registration, with $250/month payment plans), (4) international Yoga & Ayurveda retreats in Kerala, South India priced $949–$3,400, and (5) special events and CEU-accredited workshops ($20–$50 per ticket). Sales are conducted both at the studio front desk and via a WooCommerce-powered website, with no third-party resellers.

Moksha serves individual yoga practitioners (including beginners through advanced students), aspiring yoga teachers pursuing certification, and wellness travelers seeking immersive India retreats. Its go-to-market is community-led and event-driven: a robust events calendar (philosophy study groups, sound meditation, cacao ceremonies, kirtan), a work-study program, an alumni network, and a partnership with the Bhakti Life Network drive repeat engagement and word-of-mouth acquisition in the Chicago market. The company has no external institutional funding, no parent entity, no mobile applications, and no disclosed AI or software technology stack; it operates with 11–50 employees across a single Chicago studio plus a partnership-based retreat operation in Kerala.

Name

Moksha Yoga Center

Legal name

Moksha Yoga Center

Website

https://mokshayoga.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Moksha Yoga Center is a privately held, founder-operated classical yoga studio in Chicago's Logan Square that delivers in-studio classes, Yoga Alliance registered teacher training (200hr/500hr), and Kerala, India wellness retreats to individual practitioners and aspiring yoga teachers.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Professional and Management Development Training (61143)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF)

Keywords

• Yoga studio services
• Yoga teacher training
• Wellness retreats
• Ayurveda programs
• Classical yoga instruction

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. In-Studio Yoga Classes: Drop-in single classes and multi-class packages sold to individual consumers. Classes are offered across various styles including Vinyasa, Astanga, Restorative, Kundalini, and more. Single classes and class packages are sold at the studio front desk and online.
2. Memberships: Recurring monthly and annual memberships offering unlimited or multi-class access. Includes options such as Once/Week Monthly, Weekly Unlimited Yoga, Monthly 5-Pack Yoga Membership, Mysore Yoga Membership, One Year Membership Special, and Teacher Training Alumni Membership. Monthly membership at $99/month (6-month commitment).
3. Teacher Training Certification: 200-hour and 500-hour Yoga Alliance registered teacher training programs with application fees ($100), monthly payment plans ($250/month), and full program fees ($3,100 regular, $3,600 for late registration). India-based 25-day advanced teacher training also available.
4. Retreats and Travel Programs: International yoga and Ayurveda retreats to Kovalam Beach, Kerala, South India, offered at budget ($949-$1,349) and luxury ($1,199-$1,549) price tiers. Includes 10-day retreat, 25-day teacher training, and add-on excursion options. Moksha Members, Teachers, Trainees, and Alumni receive 20% off.
5. Special Events and Workshops: Single-ticket events including workshops (e.g., Art of Hands-On Adjustments at $30), sound meditation teacher training, cacao ceremonies ($21 pre-registration/$25 day-of), and philosophy study gatherings. Also includes CEU-accredited workshops for Yoga Alliance continuing education.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Moksha Yoga Center operates a brick-and-mortar yoga studio in Chicago delivering in-person yoga classes across multiple styles (Vinyasa, Astanga, Kundalini, Restorative, Mysore). The center also sells recurring memberships, multi-class packages, Yoga Alliance–registered 200/300/500-hour teacher training certification programs, single workshops and special events, and multi-day yoga-and-Ayurveda retreats in Kerala, South India. Customers can purchase offerings both at the studio front desk and via the company's WooCommerce-powered website.

Product overview

Moksha Yoga Center offers a comprehensive yoga service portfolio centered around in-studio yoga classes, teacher training certification programs, and wellness retreats. The core offerings include single classes and multi-class packages (5-class, 10-class, unlimited monthly), various membership tiers (weekly/monthly unlimited, Mysore, annual), teacher training programs (200hr, 300hr, 500hr Yoga Alliance certified) available in Chicago and India, special events and workshops (philosophy study groups, hands-on adjustments, sound meditation), and extended international retreats to Kerala, South India. The center functions as a traditional yoga studio rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Yoga Class Individual in-studio yoga class available as a drop-in purchase for general public at $20, with discounted rates for students, seniors, and veterans. Available across multiple styles including Vinyasa, Astanga, Restorative, Kundalini, and Mysore.
• Class Packages Multi-class packages including 5-class and 10-class bundles, providing discounted bulk access to in-studio classes for students, seniors, and veterans.
• Yoga Memberships Recurring monthly and annual memberships providing unlimited or multi-class access. Options include Once/Week Monthly, Weekly Unlimited, Monthly 5-Pack ($129/month), Mysore, One Year Special, and Teacher Training Alumni memberships.
• New to Yoga Package Introductory package priced at $25 designed for absolute beginners new to yoga practice, offering an entry point into the studio's class offerings.
• Yoga Teacher Training Program Yoga Alliance registered teacher training programs covering 200-hour (RYT200), 300-hour, and 500-hour (RYT500) certifications, available both in Chicago and through a 25-day India program. Covers classical yoga philosophy, teaching methodology, anatomy, and practical teaching experience.
• Yoga & Ayurveda South India Retreat Multi-day immersive retreat programs in Kovalam Beach, Kerala, South India combining yoga practice, Ayurveda treatments, and cultural excursions. Offered as 10-day retreats in budget and luxury tiers, plus a 25-day advanced teacher training retreat.
• Events and Workshops Single-ticket special events and workshops including hands-on adjustments training, Ayurveda workshops, cacao ceremonies, sound meditation, philosophy study gatherings, and free community classes. Many are accredited for Yoga Alliance YACEP continuing education hours.
• Sound Meditation Teacher Training Teacher training program for sound meditation instruction, providing certification for practitioners who want to teach sound meditation.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Bhakti Life NetworkminorGTM or Marketing PartnerCollaborative partnership with the Bhakti Life Network (BLN) for educational programming. Kṛṣṇārcanā Dāsī, a member of the BLN Leadership Council, leads the Sacred Dialogues program at Moksha, exploring Bhagavad Gītā philosophy. BLN is an educational network focused on Bhakti yoga and conscious living.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kripalu Center for Yoga & Health: Massachusetts-based yoga, teacher training (RYT200/300), and wellness retreat center offering residential programs. Direct comparable to Moksha's combination of yoga classes, Yoga Alliance-certified teacher training, and immersive wellness retreats, though operating at significantly larger scale.
• Sivananda Yoga Vedanta Centres: Global network of classical yoga ashrams with Yoga Alliance certified teacher training programs and residential retreat experiences. Closest comparable to Moksha's classical four-school framing and integration of teacher training with international retreats (Sivananda has centres in India).
• Baptiste Power Yoga: Teacher-training-led yoga brand with affiliated studios, certification programs, and retreats anchored by a single high-profile founder-teacher. Directly comparable to Moksha's founder-driven, training-as-flywheel model with a strong methodology identity.
• Integral Yoga Institute: Long-running classical yoga institution offering teacher training, ongoing classes, and retreats rooted in a specific traditional lineage. Comparable in philosophical depth, Yoga Alliance certification, and community-driven studio model.
• Wanderlust: Yoga-festival and retreat brand offering multi-day immersive wellness events globally. Comparable to Moksha's India retreat program and event-driven acquisition motion, with significantly broader scale and brand recognition.

Broad incumbents

• CorePower Yoga: Largest US yoga chain with hundreds of locations, strong digital/app infrastructure, and aggressive introductory pricing. Competes with Moksha for Chicago yoga practitioners but targets a broader fitness-oriented audience with a different methodology.
• YogaWorks: Multi-location yoga studio chain offering classes, teacher training, and workshops. Comparable in teacher training offering but operates at significantly larger scale with a broader, less classical positioning.
• Pure Yoga: Premium urban yoga chain with flagship locations in major US cities and Asia. Comparable to Moksha's premium urban positioning and membership model, though operating across many more locations and price points.
• YogaSix: Rapidly growing franchise-based yoga chain with hundreds of studios nationwide. Competes in the Chicago market with standardized class formats and lower price points; relevant as a competitor rather than a methodology peer.

Emerging players

• Y7 Studio: Boutique yoga chain with a distinctive branded experience model (heated, candlelit, music-driven). Comparable in urban single-market strategy and event-driven marketing, though positioned in a completely different stylistic niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moksha Yoga Center