Text MArketer
Text Marketer, part of the Commify group, provides a UK-based web SMS marketing platform with two-way messaging, an SMS gateway API, and add-on modules for surveys, short codes, and WhatsApp, serving SMB and mid-market businesses across retail, healthcare, financial services, and other UK verticals via self-serve and partner channels.
- Company typePrivate
- Founded1999
- HeadquartersBristol, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Text MArketer does
Text Marketer operates a UK-based, web-hosted bulk SMS platform that enables businesses to send and receive text messages for marketing, alerts, reminders, authentication, and customer service. Founded in 1999 and registered as Commify UK Limited (company number 04217280) at 20 Wollaton Street, Nottingham, the company is part of the broader Commify communications group. Its core product is Messagebox, a two-way web SMS system with free test credits and a reply number, complemented by an SMS Gateway API (HTTP GET with XML responses, 99.99% uptime SLA) and a Developer Zone for integration. Adjacent modules include SMS Web Pages, SMS Surveys, Incoming SMS, Short Code SMS, Email-to-SMS, Form-to-SMS, Virtual Mobile Numbers (Txtus), and WhatsApp Business Platform for multichannel messaging.
The platform monetises through tiered monthly subscriptions — Starter at £54/month for 500 messages, Growth at £143/month for 2,500 messages, and Enterprise at £468/month for 10,000 messages — plus usage-based pay-as-you-go pricing from 2.5p per message. There are no contracts, setup fees, or expiring credits. Distribution combines self-serve product-led growth (free trial with double credits up to 10,000 messages), a managed mobile marketing service for enterprise customers, a reseller program, and a software partner program for API/OEM embedding. Customers span a horizontal mix of UK SMB and mid-market segments including retail, healthcare, financial services, insurance, transport, utilities, recruitment, and entertainment, with case studies such as Papa John's South Shields and Star Cars Birmingham illustrating typical use cases. Two-way SMS workflows are augmented by NLP and generative AI capabilities powered by OpenAI and Meta large language models, deployed under contractual no-retention terms, with customer messaging data stored in Azure UK and full GDPR compliance.
Text MArketer firmographics
Firmographics- Name
- Text MArketer
- Legal name
- Commify UK Limited
- Website
- https://textmarketer.co.uk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Text Marketer, part of the Commify group, provides a UK-based web SMS marketing platform with two-way messaging, an SMS gateway API, and add-on modules for surveys, short codes, and WhatsApp, serving SMB and mid-market businesses across retail, healthcare, financial services, and other UK verticals via self-serve and partner channels.
- Ownership category
- akta.pro rank
Text MArketer industry classification
Industry- Product category
- SMS Marketing Platform
- NAICS
- Telecommunications Resellers (517121), Direct Mail Advertising (541860)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)
- akta.pro secondary industries
- SMS/RCS Messaging Platforms (BPAMACAF), SMS & Mobile Direct Marketing Services (BPAFAKAI), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
Keywords
Where Text MArketer is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Text MArketer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- SMS Credit Packages: Subscription-based model with tiered monthly plans providing allocated message credits. Customers pay a fixed monthly fee and receive a set number of credits that can be used to send SMS messages. Additional credits can be purchased as needed. No contracts, no setup fees, and credits never expire.
- Pay-per-message: Usage-based pricing with messages starting from 2.5p per message. Cost scales with message volume, making it affordable for businesses of all sizes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - 500 messages per month |
| Subscription | Monthly | Growth - 2,500 messages per month |
| Subscription | Monthly | Enterprise - 10,000 messages per month |
| Usage-based | Pay-as-you-go | Per-message pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Text MArketer product offering
Product offeringCore offering
Text Marketer provides a cloud-based bulk SMS marketing platform centred on its Messagebox web interface and a REST SMS Gateway API. The service lets UK businesses send one-way and two-way SMS campaigns, manage contact lists, schedule messages, run surveys and NPS, deliver SMS landing pages, and integrate programmatic SMS sending into their own systems with a 99.99% uptime SLA. It operates as the trading name of Commify UK Limited.
Product overview
Text Marketer is a UK-based bulk SMS marketing platform founded in 1999, offering a unified messaging platform centered around its core Messagebox web application. The product portfolio comprises core SMS services (Bulk SMS, SMS API, SMS Gateway API), communication enhancement modules (SMS Web Pages, SMS Surveys, Incoming SMS, Short Code SMS, Email to SMS, Form to SMS, WhatsApp Business Platform), and virtual number services (Virtual Mobile Number/Txtus). Additional offerings include Managed Mobile Marketing services and partner programs (Software Partners, Reseller Program). The platform provides tiered pricing plans (Starter at £54/month for 500 messages, Growth at £143/month for 2,500 messages, Enterprise at £468/month for 10,000 messages) with all plans including API access, virtual mobile numbers, and UK support.
Differentiator
Problem solved
Functional benefit
Brands
- Messagebox: The company's powerful two-way web SMS system, which comes with free test credits and a free reply number.
- SMS Web Pages
Products and services
- Messagebox (Bulk SMS web platform) Two-way web-based bulk SMS platform that lets UK businesses send and receive text messages, manage contacts, schedule campaigns, personalise messages, and track analytics. Includes free test credits and a free reply number.
- SMS API REST API enabling developers to send and receive SMS programmatically from their own applications, with wrappers for quick integration and account-management features such as sub-accounts and credit transfers.
- SMS Gateway API Gateway service enabling computers to send and receive SMS over telecom networks with Tier-1 connections, converting data to the appropriate protocols for delivery to destination networks.
- Managed Mobile Marketing Done-for-you mobile marketing service where Text Marketer plans, executes and optimises SMS (and multichannel) campaigns on behalf of clients that want hands-on support rather than self-serve.
- WhatsApp Business Platform WhatsApp Business Platform integration that allows businesses to reach customers via WhatsApp in addition to SMS, supporting broader omnichannel communication strategies.
- Reseller Program Program allowing agencies and other partners to resell Text Marketer's SMS capabilities to their own customers on a commission basis.
- Software Partners Program Program enabling software partners (CRM, e-commerce, marketing automation platforms) to integrate Text Marketer's SMS capabilities into their own products via the API.
Quantifiable outcome
- 33% increase in sales for Papa John's franchise using simple promotional SMS campaign
- +4 more outcomes
Companies that use Text MArketer
Customer profileNamed customers2 records
Segments9 records
Ideal customer profiles4 records
Text MArketer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature9 records
Text MArketer partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- WhatsApp Business PlatformcoreText Marketer offers WhatsApp Business Platform integration as an additional messaging channel for customers wanting multichannel messaging capabilities beyond SMS.
- SMS Partners (Resellers)minorReseller program allowing businesses to partner with Text Marketer to enable SMS message sending capabilities for their customers and earn commission on resold services.
- Software PartnerscoreIntegration partnerships with software platforms that embed or connect with Text Marketer's SMS services. Includes CRM systems, e-commerce platforms, and other business tools.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Text MArketer competitors and assessment
Company assessmentDirect peers
- Esendex: Esendex is a UK-headquartered SMS messaging provider offering bulk SMS, two-way messaging, and SMS APIs to businesses. It directly competes with Text Marketer in the UK SMB and enterprise SMS market with a near-identical product set including short codes and virtual numbers.
- Twilio: Twilio is a global cloud communications platform providing programmable SMS, WhatsApp, and voice APIs. It competes directly with Text Marketer on SMS API, two-way messaging, and multichannel messaging, although at much larger scale and with broader geographic reach.
- Sinch: Sinch is a global CPaaS provider offering SMS, WhatsApp, RCS, and messaging APIs across multiple markets. It is a direct peer on SMS gateway services, A2P messaging, and the multichannel strategy Text Marketer is now pursuing.
- Infobip: Infobip is a global cloud communications platform offering SMS, WhatsApp, and marketing automation tools to enterprises. It overlaps with Text Marketer on SMS gateway, two-way messaging, and multichannel campaign execution.
- MessageBird: MessageBird (now Bird) is a multichannel messaging platform offering SMS, WhatsApp, and email marketing. It directly competes with Text Marketer in the SMB and mid-market messaging space, particularly with its Flow Builder and CPaaS APIs.
- Netcore Cloud (Textlocal): Netcore Cloud owns Textlocal, a UK-based bulk SMS marketing platform with web app, API, and reseller programs. The product, pricing, and target customer closely mirror Text Marketer's offering.
- ClickSend: ClickSend is an Australian-headquartered global SMS, email, and direct mail marketing platform. It competes with Text Marketer on bulk SMS pricing, API access, and multichannel campaign tools.
Emerging players
- Burst SMS: Burst SMS is a smaller SMS marketing platform with web app and API access focused on SMBs. While operating primarily in Australia/NZ, it competes in the same SMB bulk SMS space as Text Marketer with similar pricing tiers.
Broad incumbents
- Mailchimp: Mailchimp is a large marketing automation platform that has added SMS and postcards to its email-dominated offering. It addresses the same SMB customer base as Text Marketer but as one channel within a much broader marketing suite.
- Klaviyo: Klaviyo is an established email and SMS marketing automation platform focused on ecommerce. It competes with Text Marketer on SMB and mid-market SMS marketing but with a much broader CRM, segmentation, and automation feature set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Text MArketer social profiles
Digital presenceText MArketer compliance and trust
Trust signalCompliance3 records
Text MArketer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Text MArketer leadership team
Management profileNumber of profiles
Text MArketer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Text MArketer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Text MArketer
What does Text MArketer do?
Text Marketer provides a cloud-based bulk SMS marketing platform centred on its Messagebox web interface and a REST SMS Gateway API. The service lets UK businesses send one-way and two-way SMS campaigns, manage contact lists, schedule messages, run surveys and NPS, deliver SMS landing pages, and integrate programmatic SMS sending into their own systems with a 99.99% uptime SLA. It operates as the trading name of Commify UK Limited.
Is Text MArketer a public or private company?
Text MArketer is a private company. It is classified as corporate owned and is currently operating.
When was Text MArketer founded?
Text MArketer was founded in 1999. It employs 11 to 50 people.
Where is Text MArketer based?
Text MArketer is headquartered in Bristol, United Kingdom, in the Europe region.
How does Text MArketer make money?
Two revenue lines are on record. SMS Credit Packages are the primary driver. The others are pay-per-message.
Who are Text MArketer's main competitors?
Direct peers on record are Esendex, Twilio, Sinch, Infobip, MessageBird, Netcore Cloud (Textlocal) and ClickSend. Burst SMS is listed as an emerging player. Broad incumbents are Mailchimp and Klaviyo.
Does Text MArketer have an API?
Yes. Text Marketer provides an SMS Gateway API that allows developers to integrate SMS sending and receiving capabilities into their own applications. The API uses HTTP (GET) protocol and XML format for requests and responses. Key capabilities include: injecting numbers directly into accounts, creating new sub-accounts and moving credits between them, creating new groups, and routing incoming SMS replies back into systems or to email addresses. The service maintains 99.99% uptime. Developers can also use wrappers for quicker integration. Documentation is available through the Developer Zone (wiki.textmarketer.co.uk). Developer documentation is at wiki.textmarketer.co.uk/display/DevDoc/Text+Marketer+Developer+Documentation+-+Wiki+Home.html.
What industry is Text MArketer in?
Text MArketer's product category is SMS Marketing Platform. Its primary akta.pro industry code is MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT), with a secondary code of BPAMACAF, SMS/RCS Messaging Platforms. Its NAICS code is 517121 and its SIC code is 7310.