Img Media
Img Media is a Quebec-based Google Ads management agency serving SMBs across lead generation, eCommerce, retail, and finance verticals via its proprietary max(V)™ methodology and evio AI agent.
- Company typePrivate
- Founded2012
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Img Media does
Img Media (img média) is a Quebec-based performance marketing agency founded in 2012 by Martin Genesse, specializing in Google Ads management for small and medium-sized businesses. The company operates across four verticals: lead generation, eCommerce, retail (brick-and-mortar), and finance/lenders, with a stated focus on driving qualified outcomes rather than raw click or application volume. Img Media manages approximately $1.2M CAD per month in Google Ads spend on behalf of 100+ clients, primarily SMBs in Quebec with select international presence in Panama.
The company's core technology stack is built around two proprietary assets: the max(V)™ methodology, which measures, qualifies, and assigns value to conversion data before feeding it back into Google's AI for campaign optimization, and evio, a proprietary AI agent that autonomously follows up with leads via SMS, schedules appointments, and handles after-hours calls. These are layered on top of Enhanced Conversion Tracking, Call Tracking, custom high-converting landing pages, and a real-time client dashboard. A direct API integration with Flovver's FinX loan management software extends the platform's capabilities into the lending vertical by optimizing toward approved loans rather than applications.
Img Media's business model is professional services-based with a sales-led go-to-market approach: quote-based pricing, no contracts, and free initial consultations targeting SMBs through direct phone outreach, website consultation forms, and Calendly booking. The company was among the first agencies certified under Google's Partners program when it launched in 2013 and holds "Agency of Excellence" status with Google. The firm has grown organically with no external institutional investment and maintains offices across Quebec (Brossard HQ, Montreal, Sherbrooke, Magog, Quebec City, Drummondville) plus an international office in Bocas del Toro, Panama.
Img Media firmographics
Firmographics- Name
- Img Media
- Legal name
- img média
- Website
- https://imgmedia.ca
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Img Media is a Quebec-based Google Ads management agency serving SMBs across lead generation, eCommerce, retail, and finance verticals via its proprietary max(V)™ methodology and evio AI agent.
- Ownership category
- akta.pro rank
Img Media industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
- akta.pro secondary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Img Media is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices7 records
Markets served
Img Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Google Ads Management Services: Agency manages Google Ads campaigns for clients, handling strategy, optimization, and reporting. No contracts required, transparent pricing model based on trust and results.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Google Ads management |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Img Media product offering
Product offeringCore offering
Img Media is a Google Ads management agency that plans, executes, and optimizes paid search campaigns for small and mid-sized businesses. Core services span four verticals — Lead Generation, eCommerce, Retail/Brick-and-Mortar, and Finance/Lenders — and are delivered alongside proprietary technology (the max(V)™ value-optimization methodology and the evio AI agent for automated lead follow-up), custom landing pages, enhanced conversion and call tracking, and a real-time client dashboard.
Product overview
img media is a Google Ads expert agency offering performance marketing services for SMBs. The core offering is Google Ads campaign management, with specialized verticals for lead generation, eCommerce, retail, and online lending (finance). These services are delivered through a platform-plus-methodology model: the core Google Ads management is augmented by img media's proprietary max(V)™ optimization methodology, the evio AI agent for automated follow-ups, custom high-performing landing pages, enhanced conversion tracking, call tracking, and a client dashboard for real-time reporting. Services are available in both French (agence.imgmedia.ca) and English (agency.imgmedia.ca) markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Google Ads for Lead Generation Google Ads campaign management service focused on generating high-quality, qualified leads for SMBs across industries including B2B, construction, real estate, healthcare, and home services. Includes dedicated landing pages, precise call and form tracking, and optimization toward qualified leads rather than raw request volume.
- Google Ads for Finance / Lenders Google Ads management tailored to online lending businesses, mortgage brokers, and financial institutions. Integrates directly with Flovver's FinX loan management software to optimize campaigns toward approved loans (not just application volume) and uses the proprietary evio AI agent to re-engage applicants who abandon the process mid-way.
- Google Ads for eCommerce Google Ads management service tailored for online retailers, focused on increasing profitability through targeted advertising campaigns and conversion rate optimization.
- Google Ads for Retail / Brick-and-Mortar Google Ads strategy aimed at boosting in-store traffic for brick-and-mortar retailers, driving foot traffic from online advertising campaigns.
- evio AI Agent Proprietary AI agent that autonomously follows up with leads via SMS 24/7, identifies customer needs, schedules appointments, and handles phone calls outside business hours. Available as part of img media's lead generation and finance/lenders service offerings.
- max(V)™ Methodology Proprietary methodology for maximizing the value of Google Ads investments. It measures and qualifies all tangible results, optimizes strategies for maximum value, and feeds high-value conversion data back into Google's AI to train campaign optimization toward qualified outcomes.
- High-Performing Landing Pages Custom landing pages built specifically for Google Ads campaigns — single-objective, distraction-free pages designed to convert clicks into leads, form submissions, or appointments, with messaging aligned to ads.
- Enhanced Conversion Tracking + Call Tracking Tracking tools integrated into landing pages that measure, qualify, and assign value to qualified leads and calls. Provides real-time data for optimizing Google Ads toward high-value conversions.
- Client Dashboard / Real-Time Reporting Portal Real-time reporting portal giving clients full access to their leads, call analysis, and campaign performance data, allowing them to track and act on every business opportunity.
Quantifiable outcome
- 584% increase in sales generated by Google Ads over two years
- +5 more outcomes
Companies that use Img Media
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Img Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature4 records
Img Media partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FlovvercoreProud partner with direct integration into Flovver's loan management software FinX. Enables real-time data on each loan application's status from initial form setup to final loan approval, allowing optimization of Google Ads for approved loans vs application volume.
- GooglecoreGoogle Partner agency with certified expertise. Agency of Excellence recognition from Google. Direct access to Google Partners program benefits, Enhanced Conversions API, and AI optimization capabilities.
Scale indicators11 records
Recent moves9 records
Expansion highlights5 records
Img Media competitors and assessment
Company assessmentDirect peers
- PBJ Marketing: PPC-specialist agency focused on Google Ads management for mid-market and enterprise clients, directly comparable in core service line to Img Media.
- Lounge Lizard: Full-service digital marketing agency known for paid media and Google Ads capabilities for mid-market brands, comparable in service portfolio and client size focus.
- Disruptive Advertising: US-based PPC and digital advertising agency specializing in Google Ads management with proprietary performance frameworks, directly comparable to Img Media's max(V) methodology-led approach.
- Klientboost: PPC and CRO-focused agency with strong Google Ads specialization and a pay-for-performance pricing model, conceptually similar to Img Media's no-contract, results-led stance.
- Major Tom: Canadian full-service digital marketing agency serving mid-market clients with paid media, SEO and analytics — same Canadian SMB/mid-market segment as Img Media.
- Cardinal Digital Marketing: Performance-focused digital agency with deep Google Ads and paid media expertise, comparable in service mix and SMB/mid-market targeting to Img Media.
- Hawke Media: US-based digital marketing agency offering paid media, SEO, and analytics on a no-contract, fractional CMO-style model, closely mirroring Img Media's transparent, no-contract SMB approach.
Regional players
- Sixième Sens (Sixth Sense): Quebec-based digital marketing agency offering web strategy, SEO, and paid media to local SMBs, providing a same-province comparator for Img Media.
- Wisevu: Montreal-based digital marketing agency offering SEO, PPC, and web design services to SMBs, making it the closest geographic and segment peer to Img Media within the Quebec market.
Broad incumbents
- WebFX: Large, established US digital marketing agency offering paid media, SEO, and CRO services with proprietary technology (MarketingCloudFX), operating at much larger scale but in the same SMB performance marketing space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Img Media social profiles
Digital presenceImg Media compliance and trust
Trust signalCompliance1 record
Img Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Img Media leadership team
Management profileNumber of profiles
Profiles4 records
Img Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Img Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Img Media
What does Img Media do?
Img Media is a Google Ads management agency that plans, executes, and optimizes paid search campaigns for small and mid-sized businesses. Core services span four verticals — Lead Generation, eCommerce, Retail/Brick-and-Mortar, and Finance/Lenders — and are delivered alongside proprietary technology (the max(V)™ value-optimization methodology and the evio AI agent for automated lead follow-up), custom landing pages, enhanced conversion and call tracking, and a real-time client dashboard.
Is Img Media a public or private company?
Img Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Img Media founded?
Img Media was founded in 2012. It employs 11 to 50 people.
Where is Img Media based?
Img Media is headquartered in Montréal, Canada, in the North America region.
How does Img Media make money?
One revenue line is on record: google Ads Management Services.
Who are Img Media's main competitors?
Direct peers on record are PBJ Marketing, Lounge Lizard, Disruptive Advertising, Klientboost, Major Tom, Cardinal Digital Marketing and Hawke Media. Regional players are Sixième Sens (Sixth Sense) and Wisevu. WebFX is listed as a broad incumbent.
Does Img Media have an API?
No public API is recorded for Img Media.
What industry is Img Media in?
Img Media's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media), with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 541810 and its SIC code is 7311.