Medya Takip Merkezi

Media Intelligence and Monitoring Softwaremedyatakip.com.tr

Company typePrivate
Founded1999
HeadquartersYeniköy
Headcount51–100
GTM typeB2B
OfferingSoftware

Medya Takip Merkezi firmographics

Firmographics

Name: Medya Takip Merkezi
Legal name: MTM Medya Takip Yayıncılık ve İletişim Merkezi A.Ş.
Website: https://medyatakip.com.tr
Company type: Private
Founded year: 1999
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

Medya Takip Merkezi industry classification

Industry

Product category: Media Intelligence and Monitoring Software
NAICS: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Advertising, Public Relations, and Related Services (5418)
SIC: Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry: Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)
akta.pro secondary industries: Metadata Management & Cataloging (Taxonomy, Semantic Search, AI Tagging) (MPAHAGAG), Content Retrieval, Distribution & Reuse Workflows (Interoperability/APIs) (MPAHAGAK)

Keywords

Media monitoring services
Social media tracking
Press monitoring software
Brand reputation analytics
News intelligence platform

Where Medya Takip Merkezi is headquartered

Location

Headquarters

HQ city: Yeniköy

Offices1 record

Markets served

Medya Takip Merkezi business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

Media Monitoring Services: Subscription-based media monitoring services covering traditional media (TV, radio, print) and digital media (internet, social media). Services include real-time tracking, analysis, and reporting of brand mentions, news coverage, and advertisement monitoring.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Custom enterprise pricing based on service scope and volume

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Medya Takip Merkezi product offering

Product offering

Core offering

Medya Takip Merkezi (MTM) is a Turkish media intelligence company that monitors, aggregates, and analyzes media coverage across traditional channels (TV, radio, print, news agencies) and digital surfaces (internet, social media) for enterprise clients. The platform processes approximately 220 million data points annually and 604,800 daily news/advertisement records across 187 languages and 196 countries, delivering brand reputation tracking, crisis management support, competitor intelligence, and AI-powered news summarization to PR agencies, corporations, government bodies, and media organizations.

Product overview

Medya Takip Merkezi (MTM) is a 27-year-old Turkish media monitoring company offering a comprehensive platform-based portfolio of products and services for tracking, analyzing, and managing media presence across digital and traditional channels. The core platform consists of media monitoring services (Medya Takibi) covering digital media, social media, traditional media (TV, radio, print), and news agencies. The product portfolio includes specialized sub-brands: DigiLup for real-time social media monitoring across 187 languages and 196 countries; DigiPost for social media management; MTM News API for programmatic data access; MTM AI for AI-powered news summarization; SoMetriks for social media metrics; MTM Analytics for data analysis; YouTube Etki Raporu for YouTube analytics; and MBR (Medya İletişiminde 360° Çözüm) for comprehensive media communication solutions. Additional services include reputation management (İtibar Takibi), competitive intelligence (İstihbarat Takibi), crisis monitoring, archives, and corporate solutions. The company processes 220 million data points annually, handling 190,000 keyword operations and 604,800 daily news/advertisement records.

Differentiator

Problem solved

Functional benefit

Brands

DigiLUP: Social media monitoring platform covering 187 languages and 196 countries with real-time tracking and reporting.
DigiPost
SoMetriks
MTM News API
MTM AI (Haber Özeti)
MTM Analytics
Celsus
MBR (Medya İletişiminde 360° Çözüm)

Products and services

Medya Takibi (Media Monitoring Service) Core subscription media monitoring service covering digital media, traditional media (TV, radio, print, news agencies), social media, news, and advertisement tracking based on keyword parameters for enterprise clients needing comprehensive brand visibility tracking.
DigiLUP (Social Media Monitoring) Real-time social media tracking platform providing comprehensive global social media monitoring across 187 languages and 196 countries, with coverage of platforms including Bluesky, and offering metrics, analytics, and reporting.
DigiPost (Social Media Management) Social media management solution enabling content creation, scheduling, sharing, and performance reporting from a single platform.
MTM News API Programmatic API providing clean, processed media and social media data for real-time agenda monitoring, risk and opportunity identification, and integration into enterprise business processes.
MTM AI (Haber Özeti / News Summary) AI-powered news summarization tool that automatically generates concise summaries of news content using natural language processing.
MTM Analytics Analytics and reporting service providing data analysis and visualization of media monitoring results.
SoMetriks Social media metrics and analytics platform for measuring social media performance.
YouTube Etki Raporu (YouTube Impact Report) Comprehensive YouTube analytics and impact reporting service tracking video performance and influence metrics.
Medya İletişiminde 360° Çözüm (MBR) Comprehensive 360-degree media communication platform combining bulletin services, agency support, and integrated media monitoring with AI-assisted or editor-supported newsletter writing.
İtibar Takibi (Reputation Monitoring) Reputation management and crisis monitoring service providing data-driven strategies for brand reputation tracking.
İstihbarat Takibi (Competitive Intelligence) Competitive intelligence and risk management service delivering insights derived from qualified open-source media data.
Medya Arşivi (Media Archive) Comprehensive media archive service spanning newspaper/magazine, TV, online media, and advertisement archives.
Celsus (Archive Program) Archive program software for comprehensive media archive management.
Kurumsal Çözümler (Corporate Solutions) Customized enterprise solutions package tailored for large organizations' media monitoring and analysis requirements.
Risk ve Kriz Takibi (Risk and Crisis Monitoring) Risk and crisis monitoring service supporting early detection and management of potential reputation threats.
KAMUMETRİK Public administration metrics tool developed for local election planning and government performance measurement.

Quantifiable outcome

220 million data processed annually
+2 more outcomes

Companies that use Medya Takip Merkezi

Customer profile

Segments4 records

Ideal customer profiles4 records

Medya Takip Merkezi technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Medya Takip Merkezi partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered minor and core.

AMEC (International Association for the Measurement and Evaluation of Communication)minorOthersProfessional association membership for international industry recognition and best practices in communication measurement and evaluation
FIBEP (International Federation of Business Journalists)minorOthersMembership in international federation of business journalists for industry networking and knowledge sharing
Marketing TürkiyecoreStrategic or Co-development PartnerCollaboration on YouTube Rating Report - a joint research initiative that was featured in TIME Magazine, combining MTM's media monitoring expertise with Marketing Türkiye's marketing industry knowledge

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Medya Takip Merkezi competitors and assessment

Company assessment

Direct peers

Talkwalker: AI-powered social media analytics and consumer intelligence platform operating globally across multiple languages. Direct functional overlap with DigiLUP and SoMetriks capabilities.
Critical Mention: Broadcast and online media monitoring platform with strong TV/radio tracking heritage. Comparable to MTM's traditional media monitoring services including Televizyon Takibi.
TVEyes: Broadcast media monitoring service specializing in TV and radio content tracking. Comparable to MTM's traditional media monitoring and television monitoring products.
Brand24: Media monitoring and social listening tool focused on brand mentions across social and online sources. Direct peer in subscription media monitoring with comparable scale claims across languages.
Mention: Real-time media monitoring tool tracking brand and keyword mentions across web and social media. Direct SMB/mid-market peer in social media monitoring, particularly DigiLUP.
Signal AI: AI-driven media monitoring and reputation intelligence platform serving enterprise communications teams. Overlaps with MTM AI summarization and enterprise media intelligence offerings.

Broad incumbents

Meltwater: Global media intelligence SaaS leader offering social listening, media monitoring, and analytics across more than 100 languages. Most direct large-scale competitor across DigiLUP and MTM's monitoring portfolio.
Cision: PR software and media monitoring platform serving PR agencies and corporate comms teams globally. Closely comparable in serving PR/communications customers with subscription media intelligence.
Kantar Media: Global media measurement and audience analytics firm covering advertising effectiveness and media intelligence. Adjacent competitor in media measurement and advertising monitoring (Reklam Takibi).

Regional players

Isentia: Asia-Pacific media intelligence and monitoring platform serving PR, corporate, and government clients. Regional peer with comparable subscription media monitoring model serving enterprise segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Medya Takip Merkezi compliance and trust

Trust signal

Compliance2 records

Medya Takip Merkezi financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Medya Takip Merkezi leadership team

Management profile

Number of profiles

Profiles1 record

Medya Takip Merkezi funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Medya Takip Merkezi M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medya Takip Merkezi

What does Medya Takip Merkezi do?

Is Medya Takip Merkezi a public or private company?

Medya Takip Merkezi is a private company. It is classified as management employee owned and is currently operating.

When was Medya Takip Merkezi founded?

Medya Takip Merkezi was founded in 1999. It employs 51 to 100 people.

Where is Medya Takip Merkezi based?

Medya Takip Merkezi is headquartered in Yeniköy.

How does Medya Takip Merkezi make money?

One revenue line is on record: media Monitoring Services.

Who are Medya Takip Merkezi's main competitors?

Direct peers on record are Talkwalker, Critical Mention, TVEyes, Brand24, Mention and Signal AI. Broad incumbents are Meltwater, Cision and Kantar Media. Isentia is listed as a regional player.

Does Medya Takip Merkezi have an API?

Yes. MTM News API provides flexible and integrable technology infrastructure that collects media and social media data in one central point, enabling real-time agenda monitoring, risk and opportunity identification, and data-driven decision-making. It offers clean and processed media data for integration into business processes.

What industry is Medya Takip Merkezi in?

Medya Takip Merkezi's product category is Media Intelligence and Monitoring Software. Its primary akta.pro industry code is BPAFABAN, Media Measurement, Attribution & Mix Modeling (MMM/MTA), with a secondary code of MPAHAGAG, Metadata Management & Cataloging (Taxonomy, Semantic Search, AI Tagging). Its NAICS code is 518 and its SIC code is 7374.