What Rustic Wood Floor Supply does

Rustic Wood Floor Supply is a privately held, independently operated wholesale distributor of hardwood flooring and related installation products headquartered in Spokane Valley, Washington. The company sells solid unfinished hardwood, solid prefinished hardwood, engineered hardwood, and luxury vinyl plank (LVP) flooring sourced from American mills and international manufacturers, alongside a complementary sundries division covering adhesives, fasteners, fillers, finishes, stains, moisture barriers, sandpaper, vents, equipment (including Lagler, Pallmann, and American Sanders machines), and professional cleaning supplies. It distributes for more than 20 recognized brands such as WD Flooring, Ten Oaks, Bona, Cordalera, Urban Floor, Wickham, Rubio Monocoat, Pallmann, Duraseal, and Festool.

The company serves flooring contractors and home builders as its primary customer segments, with secondary demand from DIY homeowners, and operates four retail showrooms in Spokane Valley WA, Norcross GA, Boise ID, and Lawrenceville GA. Its go-to-market is sales-led and relationships-driven: physical showrooms provide consultation and material selection, phone-based quoting supports direct contractor accounts, and in-house Rustic Floor Truck delivery plus third-party carriers (Huber, Basin) extend reach within a 250-mile radius of each location. Pricing is wholesale unit-based with 15-30% contractor discounts versus retail and volume tiers for larger square-footage commitments; there is no subscription or recurring-revenue model.

The company is a pure distribution and retail business, not a technology company. There is no proprietary software platform, no digital workflow tooling, and no disclosed AI/ML application; the underlying technology stack is standard e-commerce catalog plus operational tooling for inventory, quotes, and showroom point-of-sale. The firm was originally founded in 2007 in Spokane and has grown organically, with no disclosed institutional funding, parent company, or M&A activity.

Name

Rustic Wood Floor Supply

Legal name

Rustic Wood Floor Supply

Website

https://rusticwoodfloorsupply.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Rustic Wood Floor Supply is a privately held wholesale distributor of hardwood flooring and installation sundries serving flooring contractors, builders, and DIY homeowners through four retail showrooms in Spokane Valley WA, Norcross GA, Boise ID, and Lawrenceville GA, distributing 20+ recognized flooring and equipment brands with contractor pricing and a 250-mile delivery radius.

Ownership category

akta.pro rank

Product category

Hardwood Flooring Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Floor Covering Retailers (449121), Building Material and Supplies Dealers (4441)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Wood Flooring (Solid, Engineered, Bamboo, Cork) (IMADAJAC), Wood Flooring & Wood Veneer Products (IMADADAI)

Keywords

• Wholesale hardwood flooring
• Engineered hardwood
• Luxury vinyl plank
• Flooring sundries
• Contractor flooring supply

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardwood Flooring Sales: Primary revenue from selling solid hardwood, engineered hardwood, and luxury vinyl plank (LVP) flooring products at wholesale prices to contractors and builders. Products sourced from American mills and international suppliers.
2. Flooring Sundries: Secondary revenue from selling installation accessories including adhesives, fasteners, fillers, finishes, stains, sandpaper, moisture barriers, cleaning supplies, and equipment. High-margin consumable products supporting core flooring sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Rustic Wood Floor Supply is a wholesale hardwood flooring distributor selling solid unfinished hardwood, solid prefinished hardwood, engineered hardwood, and luxury vinyl plank flooring at contractor-grade factory-direct pricing. It complements its flooring lines with a sundries division supplying installation accessories such as adhesives, fasteners, fillers, finishes, sandpaper, moisture barriers, vents, professional cleaning products, and sanding/buffering equipment. Sales and fulfillment are delivered through four retail showrooms, phone-based account management, an e-commerce website, and a regional delivery operation within a 250-mile radius.

Product overview

Rustic Wood Floor Supply is a wholesale hardwood flooring distributor offering a portfolio of four core flooring product categories: Solid Unfinished Hardwood Flooring (raw wood ready for on-site staining and finishing in species including Oak, Hickory, Maple, Cherry, Walnut, and Birch), Solid Prefinished Hardwood Flooring (factory-finished with UV-cured aluminum oxide coatings in collections like Shenandoah, Rainer, Olympic, Broadleaf, and L'Artiste), Engineered Hardwood Flooring (multi-layer moisture-resistant products with real wood veneer over plywood/HDF core, including Cordalera Lakes, Chene, Villa Caprisi collections), and Luxury Vinyl Plank Flooring (100% waterproof SPC products like Cordalera Enduro and Urban Floor). The company complements its flooring sales with an extensive sundries division covering installation essentials (adhesives, fasteners, fillers, moisture barriers), finishing products (stains, finishes, sandpaper), equipment (belt sanders, edgers, buffers, nailers from brands like Lagler, American Sanders, Pallmann), and professional cleaning supplies. It serves as a distribution partner for over 20 major flooring brands including WD Flooring, Ten Oaks, Bona, Rubio Monocoat, Wickham, and Urban Floor, offering contractor pricing and bulk order discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Solid Unfinished Hardwood Flooring

Quantifiable outcome

• 15-30% contractor pricing savings
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Floor & Decor Holdings: Public specialty retailer of hard surface flooring with 200+ warehouse-format stores across the US. Directly comparable business model (hardwood, engineered, LVP, sundries) but at national scale, with multi-channel contractor and DIY sales.
• LL Flooring (formerly Lumber Liquidators): Public national specialty retailer of hardwood, vinyl, laminate, and tile flooring with a strong contractor focus. Highly comparable product mix and contractor-channel strategy, though at materially larger scale.
• Carpet One Floor & Home: Cooperative of independent flooring retailers across North America offering hardwood, carpet, tile, and resilient flooring. Comparable assortment and trade-customer focus, with broader category coverage including carpet.
• Shaw Industries: Largest US flooring manufacturer (subsidiary of Berkshire Hathaway) distributing through independent retailers and home centers. Comparable at the brand level—Rustic carries multiple Shaw-adjacent brands—and competes for the same contractor end customer via dealer networks.
• Flooring America: Cooperative flooring retail network with hundreds of member stores across the US. Comparable trade-channel positioning and product mix including hardwood, with cooperative purchasing power that benefits members against independent distributors.
• Home Depot Pro / Lowe's Pro: Big-box home improvement retailers with dedicated Pro/contractor desks, competitive pricing on commodity flooring and full building-materials assortment. Compete for the same contractor wallet as Rustic, leveraging volume, supply chain, and one-stop convenience.

Regional players

• Avalon Flooring: Mid-Atlantic regional flooring retailer with showrooms across NJ, PA, DE, and MD. Similar trade- and consumer-facing model, broad assortment of hardwood/engineered/LVP, with a smaller geographic footprint than national chains.
• Georgia Carpet Industries: Southeastern US flooring distributor and retailer with deep hardwood and carpet assortment, serving contractors and homeowners from a regional base. Directly comparable to Rustic's two Georgia locations in market overlap and contractor focus.

Emerging players

• BuildDirect: Online-first wholesale flooring marketplace connecting contractors and consumers directly to manufacturers. Comparable product category (hardwood, LVP, tile) but different delivery model—no physical showrooms—making it an emerging competitive threat to traditional distributor models.

Direct peers

• Znet Flooring: Online wholesale flooring retailer offering hardwood, laminate, LVP, and tile at contractor pricing. Closely comparable to Rustic's e-commerce channel and contractor-pricing model, though lacking physical showrooms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rustic-wood-floor-supply

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rustic Wood Floor Supply