FleetUp
FleetUp is a private, AI-powered fleet management SaaS company providing GPS tracking, ELD compliance, asset tracking, AI dashcams, and driver safety tools to fleet operators across 11+ verticals, with hardware, software, and professional services sold globally through seven regional offices.
- Company typePrivate
- Founded2013
- HeadquartersSan Jose, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What FleetUp does
FleetUp is a privately held, AI-powered fleet management software company founded in 2013 and headquartered in San Jose, California. The company sells an all-in-one cloud SaaS platform that unifies GPS vehicle tracking, FMCSA-registered ELD and HOS compliance, asset and equipment tracking, dashcam-based driver safety, fuel management, and workforce management into a single command center with 10-second real-time data updates. Its product portfolio spans tiered software subscriptions (Standard, Compliance, Advanced, Professional across Fleet, Asset, and Equipment management), a broad proprietary hardware line (AI dashcams, asset and equipment trackers, container seals with electronic locking, telematics/ELD devices, temperature sensors), and a professional services offering. The platform embeds multiple AI capabilities — smart video labeling, AI voice coaching, a natural-language agent called Scout AI, predictive maintenance, and an end-to-end fleet automation layer — three of which are protected by granted patents. FleetUp generates revenue through recurring SaaS subscriptions, hardware device sales, and per-device professional services, priced on a quote basis, and distributes through a direct sales team and a white-label/OEM program. The company employs 101-250 people, has raised $25M total from Humax Holdings (2017 and 2018), and operates regional offices in Los Angeles, Santiago (Latin America HQ), Mexico City, Dubai (Middle East and Africa), Shenzhen, and Seoul, serving customers in 11+ verticals including trucking, construction, intermodal/ports, insurance, oil/gas/mining, field services, and food and beverage. Revenue is not publicly disclosed.
FleetUp firmographics
Firmographics- Name
- FleetUp
- Legal name
- FleetUp
- Website
- https://fleetup.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FleetUp is a private, AI-powered fleet management SaaS company providing GPS tracking, ELD compliance, asset tracking, AI dashcams, and driver safety tools to fleet operators across 11+ verticals, with hardware, software, and professional services sold globally through seven regional offices.
- Ownership category
- akta.pro rank
FleetUp industry classification
Industry- Product category
- Fleet Management Software
- SIC
- Miscellaneous Transportation Equipment (3790)
- akta.pro primary industry
- Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN)
- akta.pro secondary industries
- Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Telematics Hardware, Sensors & Installation Services (TLABAJAL), Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Fuel, Idling & Emissions/Carbon Analytics (TLABAJAF), Data Integration, APIs & Telematics Data Platforms (TLABAJAM)
Keywords
Where FleetUp is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
FleetUp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- SaaS Fleet Management Platform Subscriptions: Cloud-based fleet management software delivered as subscription service with multiple tier packages (Standard, Compliance, Advanced, Professional) providing GPS tracking, ELD compliance, fuel management, and asset monitoring capabilities.
- Hardware Devices (Trackers, Dashcams, ELD): Sale of proprietary tracking and monitoring hardware including AI dashcams, asset trackers (5QS, 4CJ, 4CT, 5TA, 5GT), equipment trackers, temperature sensors, container seals, and telematics/ELD devices.
- Professional Services: Personalized telematics assistant services including platform setup, geofence creation and maintenance, custom notifications, staff monitoring, maintenance management, and fleet data analysis.
- Software Package Subscriptions: Tiered software packages for Fleet Management (Standard, Compliance, Advanced, Professional), Asset Management (Container, Reefer, Portable), and Equipment Management (Standard, Advanced) with varying feature sets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | FleetUp Standard - Basic fleet tracking with GPS, geofencing, and trip reporting |
| Subscription | Monthly | FleetUp Compliance - Standard plus ELD and HOS monitoring |
| Subscription | Monthly | FleetUp Advanced - Standard plus fuel analysis and engine diagnostics |
| Subscription | Monthly | FleetUp Professional - Comprehensive all-in-one fleet management |
| Subscription | Monthly | Asset Container - Real-time container tracking and security |
| Subscription | Monthly | Asset Reefer - Temperature-controlled cargo tracking |
| Subscription | Monthly | Asset Portable - High-value portable asset tracking |
| Subscription | Monthly | Professional Services - Personal telematics assistant |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
FleetUp product offering
Product offeringCore offering
FleetUp operates an AI-powered fleet management SaaS platform combining GPS vehicle tracking, ELD compliance, AI dashcams, asset tracking, and driver safety monitoring for commercial fleets and logistics operations. The platform is paired with proprietary hardware including GPS trackers, ELD devices, and AI-powered dashcams that customers deploy in their vehicles and assets.
Product overview
FleetUp is an AI-powered fleet operations platform offering a unified, all-in-one SaaS architecture that combines fleet management, asset management, equipment management, and workforce management software with a comprehensive suite of hardware devices (AI dashcams, GPS asset trackers, container seals, telematics/ELD devices, temperature sensors, equipment trackers) and professional services. The platform is organized into three main software tiers (Fleet Management, Asset Management, Equipment Management) with multiple subscription packages (Standard, Compliance, Advanced, Professional) plus specialized solutions for compliance (ELD, HOS, DVIR, IFTA), cargo security, driver safety, and fleet automation. Mobile apps (FleetUp Admin, FleetUp Driver, FleetUp Go) extend the platform to field personnel. The platform integrates AI capabilities including smart video labeling, voice coaching, autonomous agents (Scout AI), process automation, and predictive analytics across all operational workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- FleetUp AI Fleet Management Platform
- AI Dashcam
- ELD Compliance Solution
- GPS Vehicle Tracker
- Asset Tracker
- White-Label Fleet Management Platform
Quantifiable outcome
- 10% or greater fuel cost reduction through patented fuel waste analysis and driver coaching
- +7 more outcomes
Companies that use FleetUp
Customer profileNamed customers3 records
Segments10 records
Ideal customer profiles2 records
FleetUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature9 records
FleetUp partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ProMilescoreStrategic technology partnership combining FleetUp's fleet management platform with ProMiles' fuel tax calculation expertise. ProMiles imports fuel purchases directly from fuel card providers and integrates GPS data into a web-based Fuel Tax account for automated IFTA compliance and reporting.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
FleetUp competitors and assessment
Company assessmentBroad incumbents
- Webfleet (Bridgestone): Webfleet is Bridgestone's commercial fleet management SaaS offering GPS tracking, tachograph compliance, and driver behavior tools, primarily in Europe. It competes with FleetUp on telematics and compliance features but with stronger European concentration rather than FleetUp's Americas/Asia footprint.
- Trimble Transportation: Trimble Transportation provides enterprise-grade TMS, fleet mobility, and visibility solutions for large logistics and trucking operators. It overlaps with FleetUp in tracking and visibility but is positioned for larger enterprises and broader supply-chain workflows rather than FleetUp's all-in-one mid-market focus.
- Verizon Connect: Verizon Connect is a large incumbent fleet management platform built on the legacy Fleetmatics and Telogis acquisitions, offering GPS tracking, ELD, dispatch, and video telematics. It competes with FleetUp across enterprise and mid-market but as a broad, carrier-agnostic portfolio rather than a focused niche player.
Regional players
- EROAD: EROAD is a fleet management, electronic logging, and road user charge compliance provider with primary strength in New Zealand, Australia, and North America. It overlaps with FleetUp's ELD/HOS and tracking capabilities but operates in different geographies without FleetUp's LatAm, MENA, or APAC presence.
Direct peers
- Samsara: Samsara is a public AI-powered fleet management and IoT platform offering dashcams, GPS tracking, asset monitoring, and AI safety features. It directly competes with FleetUp across the same target verticals (transportation, construction, logistics) with overlapping hardware-plus-SaaS model and AI dashcam positioning.
- Motive (formerly KeepTruckin): Motive provides an AI dashcam, fleet management, ELD compliance, and spend management platform aimed at physical-operations businesses. It competes head-to-head with FleetUp in trucking/logistics and construction, with a similar SMB-and-enterprise dual motion and AI-first product positioning.
- Geotab: Geotab is one of the largest commercial telematics providers globally, offering GPS fleet tracking, ELD compliance, engine diagnostics, and a broad data analytics platform. It competes with FleetUp in mid-market and enterprise fleet tracking, particularly for compliance-driven buyers.
- Lytx: Lytx specializes in AI-powered video telematics, dashcams, and driver safety scoring for commercial fleets. It directly overlaps with FleetUp's AI Dashcam, smart video labeling, and Driver Safety Scorecards, serving the same trucking and logistics customers.
- Fleetio: Fleetio is a SaaS fleet management and maintenance platform handling vehicle, equipment, and fuel management for SMB and mid-market fleets. It overlaps with FleetUp on fleet management software, maintenance, and fuel workflows, though with less emphasis on hardware telematics and dashcams.
- Azuga (Bridgestone): Azuga offers GPS fleet tracking, dashcams, ELD compliance, and driver behavior scoring as a SaaS-plus-hardware solution. It competes with FleetUp in SMB and mid-market trucking/logistics and routes through insurance telematics programs, similar to FleetUp's insurance vertical play.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FleetUp social profiles
Digital presenceFleetUp compliance and trust
Trust signalCompliance1 record
FleetUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
FleetUp leadership team
Management profileNumber of profiles
Profiles2 records
FleetUp funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FleetUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FleetUp
What does FleetUp do?
FleetUp operates an AI-powered fleet management SaaS platform combining GPS vehicle tracking, ELD compliance, AI dashcams, asset tracking, and driver safety monitoring for commercial fleets and logistics operations. The platform is paired with proprietary hardware including GPS trackers, ELD devices, and AI-powered dashcams that customers deploy in their vehicles and assets.
Is FleetUp a public or private company?
FleetUp is a private company. It is classified as venture growth investor backed and is currently operating.
When was FleetUp founded?
FleetUp was founded in 2013. It employs 101 to 250 people.
Where is FleetUp based?
FleetUp is headquartered in San Jose, United States, in the North America region.
How does FleetUp make money?
Four revenue lines are on record. SaaS Fleet Management Platform Subscriptions are the primary driver. The others are hardware Devices (Trackers, Dashcams, ELD), professional Services and software Package Subscriptions.
Who are FleetUp's main competitors?
Broad incumbents on record are Webfleet (Bridgestone), Trimble Transportation and Verizon Connect. EROAD is listed as a regional player. Direct peers are Samsara, Motive (formerly KeepTruckin), Geotab, Lytx, Fleetio and Azuga (Bridgestone).
Does FleetUp have an API?
No public API is recorded for FleetUp.
What industry is FleetUp in?
FleetUp's product category is Fleet Management Software. Its primary akta.pro industry code is TLAEAFAN, Data Platforms, APIs & System Integrations for Connected Fleets, with a secondary code of TLABAJAG, Driver Behavior, Safety & Video Telematics (Dashcams/AI). Its SIC code is 3790.