What SegenSolar does

SegenSolar is a B2B wholesale distributor of photovoltaic (PV) components serving professional installers across Continental Europe, with primary operations in Poland, Germany, and the Benelux region. The legal entity, SegenSolar GmbH, is registered in Cologne, Germany, and operates as part of the Segen Group, which traces its origins to 2004 in the United Kingdom and was acquired by Labora Holdings (owner of City Electrical Factors) in 2021. SegenSolar entered the Polish market in 2019 and currently serves approximately 5,000 active B2B customers who have collectively placed more than 130,000 orders.

The company offers a comprehensive PV product portfolio sourced from tier-1 manufacturers: PV modules (JA Solar, Jinko, AIKO, LONGi, Trina Solar, Solar Fabrik), inverters (Huawei, Solis, FoxESS, KOSTAL, Enphase), energy storage (Huawei FusionSolar, FoxESS, Pylontech, Anker SOLIX, Dyness, JA Planet, SolisStorage), mounting systems (Renusol, Schletter, K2 Systems), EV wallboxes (3.7-22 kW), Home Energy Management Systems (HEMS), and PV accessories. The operational platform is a 24/7 customer portal (Portal Klienta) providing real-time pricing, inventory visibility, order tracking, technical documentation, and design tools including the Renusol Configurator 3.0 and an inverter design tool. Group-level infrastructure includes 11 million+ solar products held in European warehouses and a 265,000 m² UK national distribution centre opened in 2023.

SegenSolar's revenue model is hardware wholesale with tiered pricing (unit, pallet, container) and bundle promotions; pricing is not publicly disclosed and is accessible only via the authenticated portal. The go-to-market combines inside sales, dedicated account managers per customer, and self-serve portal ordering, supported by webinars and in-person training events with manufacturer partners. Marketing is delivered through SEO-optimised category pages, LinkedIn, Instagram, YouTube (webinar recordings), and HubSpot-managed email/CRM. Distribution is exclusively B2B; residential end-customers are referred to professional installers via Segen's network. Group turnover exceeded €100 million over the past three years per the company's careers page, with the business growing organically without disclosed external funding.

Name

SegenSolar

Legal name

SegenSolar spółka z ograniczoną odpowiedzialnością

Website

https://segensolar.pl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

SegenSolar is a B2B photovoltaic component distributor serving professional installers across Europe. It offers a complete PV portfolio—modules, inverters, storage, mounting, EV chargers, and HEMS—via an online customer portal with 24/7 ordering, design tools, and tiered wholesale pricing.

Ownership category

akta.pro rank

Product category

Solar Equipment Distribution

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics) (EUAMABAK)

Keywords

• Photovoltaic distribution
• Solar components wholesale
• PV installer supply
• Energy storage systems
• Solar equipment distributor

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale PV Component Sales: Segen generates revenue primarily through the sale of photovoltaic components (modules, inverters, battery storage, mounting systems, EV chargers, HEMS, accessories) to professional installers and B2B customers. Pricing is volume-tiered: wholesale, pallet, and container-level pricing available. Products are sourced from multiple tier-1 manufacturers and sold with fast delivery from European warehouses.
2. Logistics and Delivery Services: Delivery-to-site service available, including same-day/next-day delivery options. Freight and logistics fees are charged as part of order fulfillment. The company also offers a 'DCL Delivery to Site' accessory product in its catalog.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

SegenSolar is a B2B wholesale distributor of photovoltaic (PV) components, supplying professional solar installers across Europe with a complete range of products including PV modules, inverters, battery energy storage systems, mounting systems, EV wallboxes, home energy management systems (HEMS), and PV accessories from tier-1 manufacturers. Distribution is supported by a 24/7 online customer portal, dedicated account managers, and European warehouse logistics enabling 24-48 hour delivery across multiple countries.

Product overview

SegenSolar operates as a B2B photovoltaic distributor serving professional installers across Europe and Poland. The company offers a comprehensive, integrated product portfolio centered on solar energy systems: photovoltaic modules (from brands including JA Solar, Jinko, AIKO, LONGi, Trina Solar, and Solar Fabrik), energy storage systems (from Huawei, FoxESS, Pylontech, Anker SOLIX, Dyness, JA Planet, SolisStorage), inverters (from Huawei, Solis, FoxESS, KOSTAL, Enphase), mounting systems (from Renusol, Schletter, K2 Systems), EV wallboxes (from Huawei, FOX ESS, Anker SOLIX, KOSTAL), and HEMS solutions (Solar Manager). A customer portal serves as the central platform for 24/7 ordering, system design, and technical support. The accessories category includes cables, connectors, energy meters, communication devices, and protection equipment that complement the core product categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Photovoltaic Modules High-quality solar panels from tier-1 manufacturers including JA Solar, Jinko, AIKO, LONGi, Trina Solar, and Solar Fabrik, available in TOPCon, PERC, and ABC technologies. Sold to professional PV installers across European markets.
• Energy Storage Systems Battery storage systems for residential and commercial installations, available in single-phase and three-phase configurations from manufacturers including Huawei, FoxESS, Pylontech, Anker SOLIX, Dyness, JA Planet, and SolisStorage.
• Inverters String inverters ranging from 0.7 kW to 350 kW, available in single-phase and three-phase variants, plus microinverters and power optimizers. Brands include Huawei, Solis, FoxESS, KOSTAL, and Enphase.
• Mounting Systems Durable and flexible mounting solutions for various roof types and ground installations, from manufacturers including Renusol, Schletter, and K2 Systems.
• EV Wallboxes Electric vehicle charging stations in single-phase and three-phase variants (3.7 kW to 22 kW) for residential and commercial use, from brands including Huawei, FoxESS, Anker SOLIX, and KOSTAL.
• Home Energy Management Systems (HEMS) Intelligent home energy management systems for optimizing self-consumption of solar energy, controlling energy flows between PV systems, battery storage, electrical receivers, heat pumps, wallboxes, and the grid. Includes Solar Manager products.
• PV Accessories Complete range of PV accessories including DC cables, connectors, sensors, energy meters, communication devices, protection boxes, dataloggers, and pre-terminated cables from various manufacturers.
• Customer Portal 24/7 online platform providing registered installers with real-time pricing, inventory levels, order tracking, product datasheets, PV system design tools (Inverter Design Tool, Renusol Configurator 3.0), quick quoting for complete PV systems, and access to webinars and training materials.

Quantifiable outcome

• 5000 B2B customers across Continental Europe served
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• AIKO SolarcoreTechnology or IntegrationAIKO Solar is a global technology company specialising in high-efficiency ABC (All Back Contact) photovoltaic modules and integrated solar systems. SegenSolar distributes AIKO modules across its European markets. AIKO modules achieve efficiencies up to 24.4% and have won Red Dot Design Awards (2023, 2024). Segen offers AIKO products including the Comet, Neostar 2P, and Neostar 2S series.
• JA SolarcoreTechnology or IntegrationJA Solar, founded in Shanghai in 2005 and listed on NASDAQ since 2007, is a Tier 1 global manufacturer of high-efficiency PV cells, wafers, and modules. SegenSolar distributes JA Solar's DeepBlue 3.0 series and N-Type TOPCon modules. JA Solar offers 25-year product warranty and 30-year power output warranty. Segen carries over 46 JA Solar SKUs.
• Jinko SolarcoreTechnology or IntegrationJinko Solar is a Tier 1 global PV module manufacturer with 7 production facilities and 15 sales offices worldwide, employing over 15,000 people. Its Tiger NEO TOPCon series is one of the world's best-selling N-Type solar panels. SegenSolar distributes Jinko Solar products including the Tiger Neo 2.0 series.
• LONGicoreTechnology or IntegrationLONGi is a world-leading manufacturer of monocrystalline photovoltaic modules, supplying over 30 GW annually (~25% of the global market). SegenSolar is an official LONGi brand partner in Poland and distributes its Hi-MO 6 and Hi-MO X10 HPBC series modules.
• Trina SolarcoreTechnology or IntegrationTrina Solar is a global leader in PV module manufacturing with over 20 years of experience, present in 100+ countries. SegenSolar is an official Trina Solar distributor in Poland, offering the Vertex S+ series with i-TOPCon technology.
• Solar FabrikcoreTechnology or IntegrationSolar Fabrik is a German PV module manufacturer focused on safety, quality, and long-term reliability. Its products feature fire resistance class A (TÜV certified), hail resistance class 4, and up to 30-year warranties. SegenSolar distributes Solar Fabrik modules in Europe.
• Huawei FusionSolar (Energy Storage)coreTechnology or IntegrationHuawei FusionSolar provides energy storage systems and smart energy management solutions. SegenSolar distributes Huawei battery storage products (e.g., Luna2000 series mentioned in storage category) and EV chargers. The Huawei EMMA (Energy Management Assistant) is also listed in Segen's accessories catalogue.
• FoxESScoreTechnology or IntegrationFoxESS is a manufacturer of inverters, battery storage systems, and EV chargers. SegenSolar distributes FoxESS products across its European markets. FoxESS DTSU666 energy meters are also listed in the accessories catalogue.
• PylontechcoreTechnology or IntegrationPylontech is a specialist lithium battery and energy storage manufacturer. SegenSolar distributes Pylontech battery storage products as part of its energy storage portfolio.
• Solis (Ginlong)coreTechnology or IntegrationSolis (Ginlong Solis) is a leading string inverter manufacturer. SegenSolar distributes Solis inverters ranging from residential to commercial capacity, plus Solis EV chargers and Solis dataloggers/monitoring sticks.
• Enphase EnergycoreTechnology or IntegrationEnphase Energy is a leading microinverter manufacturer. SegenSolar distributes Enphase microinverters (IQ7 and IQ8 series), Enphase Q-Relay phase couplers, and Enphase Envoy-S energy metering accessories.
• KOSTALcoreTechnology or IntegrationKOSTAL is a German inverter manufacturer offering residential and commercial inverters. SegenSolar distributes KOSTAL inverters and associated accessories including DC surge protection modules.
• RenusolcoreTechnology or IntegrationRenusol is a PV mounting system manufacturer. SegenSolar distributes Renusol mounting solutions and offers the Renusol Configurator 3.0 design tool within its customer portal for structural load planning and non-standard configurations.
• K2 SystemscoreTechnology or IntegrationK2 Systems is a manufacturer of PV mounting systems. SegenSolar distributes K2 mounting products suitable for various roof types and ground installations.
• SchlettercoreTechnology or IntegrationSchletter is a German manufacturer of PV mounting systems, known for robust and certified mounting solutions. SegenSolar distributes Schletter products.
• Baumpaten (Segen Forest)minorStrategic or Co-development PartnerSegen partners with Baumpaten for its 'Segen Forest' sustainability initiative, under which one tree is planted for every Google review received. This is a co-branded environmental programme.
• Houwen (LinkedIn/LinkedIn post reference)minorOthersReferenced on the careers page as a team member who shares PV industry updates and company news via LinkedIn.

Scale indicators9 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Memodo: European PV distributor focused on installers, headquartered in Germany with multi-country operations. Directly comparable in product breadth across modules, inverters, storage, and EV charging and in B2B portal-based ordering workflow.
• IBC Solar: Established German PV distributor and project developer serving installers and EPC customers. Overlapping product portfolio across modules, inverters, storage, and mounting systems, with comparable Tier-1 manufacturer partnerships.
• Enerix: German PV installer franchise network operating across Germany and Austria with PV system sales and installation. Comparable in targeting professional installers and providing component supply alongside project support.
• TRITEC: Swiss-headquartered PV distributor with operations across Europe serving professional installers. Comparable in Tier-1 manufacturer partnerships, complete PV component offering, and B2B distribution model with technical advisory services.
• Wagner Solar: German PV distributor with a deep installer customer base. Comparable in product categories (modules, inverters, storage, mounting) and target market (professional PV installers across German-speaking markets).
• Krannich Solar: Germany's leading PV distributor serving professional installers across Europe. Directly comparable to SegenSolar as a Tier-1 PV component wholesaler with similar product breadth (modules, inverters, storage, mounting, EV) and digital portal ordering model.

Broad incumbents

• BayWa r.e. Much larger German-based renewable energy group with broad overlapping capabilities spanning PV distribution, project development, and energy services. Operates at significantly greater scale and breadth than SegenSolar but covers the same core distribution activity.

Emerging players

• 1Komma5°: Fast-growing German PV installer network with a proprietary energy management platform (Heartbeat) and selective distribution activity. Overlaps in PV product sourcing and installer market but emphasizes vertically integrated turnkey installation rather than pure wholesale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCN57cDRkc6x_s81wklw12HQ
• LinkedInlinkedin.com/company/segensolarpolska
• Instagraminstagram.com/segensolar
• Facebookfacebook.com/SegenSolar

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SegenSolar