Faith Works Counseling

What Faith Works Counseling does

Faith Works Counseling is a private, for-profit outpatient mental health practice operating as a subsidiary of Faith Works Industries, founded by Dr. Christine Ross (Dr. G) and headquartered in Albuquerque, New Mexico. The practice delivers systemic therapy services to individuals, couples, families, and at-risk youth, with a differentiated Multisystemic Therapy (MST) program targeting youth ages 11-17 at risk of out-of-home placement. Core service lines include individual therapy, family and couples therapy, trauma therapy (including EMDR), pre-marital counseling, Christian-based counseling, and LGBTQIA+ affirming care, with bilingual capacity in English, Spanish, and Farsi. The practice operates from three New Mexico offices (Albuquerque, Santa Fe, Farmington) with a fourth location in St. Louis, Missouri, in buildout phase.

The business model is a hybrid of third-party-payer reimbursement and self-pay. Faith Works is credentialed across a broad payer network spanning New Mexico and Missouri — including Anthem, Cigna, Optum, Aetna, Blue Cross Blue Shield, Medicare, Medicaid, Presbyterian, Molina, and UMR/United Healthcare — with Medicaid specifically covering MST services. Standard self-pay rates are $200 for initial intake, $150/hour for individual follow-ups, and $160/hour for couples, with a low-income sliding scale starting at $30/session. Distribution combines direct-to-consumer demand (website, phone hotline at 1-844-692-3099, SimplePractice client portal, telehealth, organic social across Facebook/Instagram/YouTube/TikTok/LinkedIn, and the 'Greater Than Me with Dr. G' blog) with bottom-of-funnel referral partnerships into healthcare systems, juvenile justice, CYFD/CPS, and schools.

The technology stack is intentionally lean: no proprietary platform, no AI/ML capabilities disclosed, and operational reliance on SimplePractice for client management and Microsoft Forms for referral intake. The practice is bootstrapped with no disclosed external funding rounds, founder-owned and operated, and growing via geographic expansion and clinician hiring rather than capital-led scaling. Recent signals indicate continued headcount expansion across existing and new geographies and deepening investment in the higher-acuity MST service line.

Name

Faith Works Counseling

Legal name

Faith Works Counseling

Website

https://faithworks.today

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Faith Works Counseling is a New Mexico-based outpatient mental health practice operating as a subsidiary of Faith Works Industries, delivering systemic individual, couples, family, and trauma therapy alongside a Medicaid-billable Multisystemic Therapy program for at-risk youth, with offices in Albuquerque, Santa Fe, Farmington, and a forthcoming St. Louis location.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Counseling

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Individual and Family Services (6241)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGAEAH)

akta.pro secondary industries

Faith-Based Healthcare Ministries (Hospitals, Clinics, Medical Missions) (BPAGAJAH), Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Mental health counseling
• Individual therapy services
• Family and couples therapy
• Trauma therapy EMDR
• Multisystemic therapy youth

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Reimbursement: Faith Works Counseling accepts a wide range of commercial insurance plans in both New Mexico and Missouri, as well as Medicare and Medicaid. Most services are billed through insurance as outpatient mental health therapy sessions. MST (Multisystemic Therapy) services are specifically covered by Medicaid.
2. Self-Pay Sessions: For clients without insurance coverage, Faith Works offers self-pay options including initial intake sessions at $200 and follow-up sessions at $150 (individual) or $160 (couples) per hour. They also offer reduced-cost options starting at $40 for initial intake and $30 per session for low-income clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Faith Works Counseling is a mental health practice that delivers in-person and telehealth therapy services to individuals, couples, families, and youth through a systems-based therapeutic framework. Core services include individual therapy, family and couples therapy, trauma therapy (including EMDR and Trauma-Focused CBT), and the intensive Multisystemic Therapy (MST) program for at-risk youth ages 11–17. The practice bills through insurance, Medicaid, and Medicare, and also offers self-pay and reduced-cost sessions for low-income clients across New Mexico and Missouri.

Product overview

Faith Works Counseling offers a comprehensive suite of mental health therapy services centered on systemic therapy principles. The company provides individual therapy, family and couples therapy, trauma therapy, and Multisystemic Therapy (MST) as core offerings. Additional specialized services include pre-marital counseling, Christian-based counseling, parenting support, racial and ethnic identity counseling, grief support, LGBTQIA+ affirming care, and substance abuse treatment. The organization operates from a systems-based therapeutic framework, emphasizing that individuals are shaped by their relationships and environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one therapeutic sessions with a licensed therapist or supervised intern focused on understanding personal patterns, emotional regulation, and mental health challenges (anxiety, depression, trauma, grief, life transitions) through a systems lens.
• Family and Couples Therapy Therapeutic services addressing family dynamics, communication patterns, marital and couples counseling, and parenting support to strengthen family systems.
• Trauma Therapy Evidence-based trauma treatment including EMDR and Trauma-Focused Cognitive Behavioral Therapy, addressing trauma's impact on individuals and relationships.
• Multisystemic Therapy (MST) Intensive home-based therapy program for youth ages 11–17 at risk of living outside their home due to aggression, substance abuse, juvenile justice involvement, or child welfare system involvement. Treatment lasts 3–5 months with 24/7 therapist access and is covered by Medicaid.
• Pre-Marital Counseling Counseling services for couples preparing for marriage, addressing relationship foundations and communication skills.
• Christian-Based Counseling Faith-integrated therapeutic approaches incorporating Christian principles for clients seeking spiritually-aligned mental health support.
• Specialized Therapy Services Additional therapeutic services including parenting support, racial and ethnic identity counseling, grief support, LGBTQIA+ affirming care, and substance abuse treatment.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SonderMind: Operates a multi-state therapist practice network offering in-person and virtual therapy across insurance and self-pay. Most directly comparable in the regional multi-clinic, insurance-credentialed therapy model Faith Works is building.
• Two Chairs: Hybrid in-person and virtual therapy practice with multiple clinic locations and a curated therapist matching model. Comparable as a multi-site, insurance-accepting group practice focused on quality-of-care delivery.
• Octave: Therapy practice group offering in-person and virtual mental health services across multiple U.S. markets with insurance acceptance. Closely aligned in multi-clinic, hybrid delivery, and payer-mix strategy.
• MST Services: The originating organization behind the Multisystemic Therapy model, training and supporting MST providers nationally. The closest direct comparator for Faith Works' MST program specifically.
• Brightside Health: Telehealth mental health provider accepting insurance including Medicaid in multiple states. Comparable in payer mix breadth and hybrid therapy-plus-medication service design.

Emerging players

• Charlie Health: Provides intensive outpatient (IOP) and mental health programs for adolescents and young adults. Comparable because Faith Works' MST program similarly targets high-acuity youth populations, though Charlie Health operates virtually at greater scale.
• Mantra Health: Virtual mental health provider focused on college students and young adults. Comparable in youth-focused therapy delivery and insurance-acceptance model, though anchored in higher-education channels rather than community referrals.

Broad incumbents

• BetterHelp: Largest direct-to-consumer teletherapy platform. Comparable as a therapy services competitor reaching the same client base digitally, though Faith Works' regional clinic-and-MST model is materially different in delivery.
• Talkspace: Public teletherapy platform serving individuals, couples, and teens via insurance and subscription. Overlaps with Faith Works in couples, family, and youth therapy segments, but at much larger scale and via virtual-only delivery.
• Lyra Health: Enterprise mental health benefits provider offering therapy, coaching, and medication management to employer clients. Adjacent in modality but distinct in GTM (B2B employer contracts vs. Faith Works' D2C and public-system referrals).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcT3xvfVdGJrr3XnhleGYgQ
• Facebookfacebook.com/DrChristineRoss
• LinkedInlinkedin.com/company/faithworkscounseling
• Instagraminstagram.com/faithworkscounseling
• TikToktiktok.com/@faithworkscounseling1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faith Works Counseling