Iceblue
IceBlue is a UK digital marketing agency and software developer offering agency services (digital marketing, web/app development, creative design, events) plus proprietary SaaS products (Taxshield, MetalTrack, FileProtect, StreamHR) and Microsoft Azure IT services to SMBs, public sector bodies, and select enterprises in the West Midlands.
- Company typePrivate
- Founded2000
- HeadquartersKidderminster, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Iceblue does
IceBlue Marketing and Design Limited is a UK-based, privately held digital marketing agency and software developer headquartered in Kidderminster, Worcestershire. Founded in 2000 (firmographic year_founded reported as 2006) as a marketing arm of the Price Pearson Group of chartered accountants, the company has grown into a full-service digital agency complemented by a portfolio of proprietary SaaS products and a separate IT/cloud services unit (IceBlue Digital). The agency business spans digital marketing (PPC, SEO, social, email), creative design, web/app development, multimedia, event management, and analytics/reporting; the IT unit delivers Microsoft Azure cloud services, bespoke software, Office 365 implementation, and cyber security as a Microsoft Gold Partner with ISO 27001 and ISO 9001 hosting. Proprietary sub-brands include Taxshield (HMRC-approved tax submission software with 300,000+ submissions to HMRC), MetalTrack (Scrap Metal Dealers Act 2012 compliance, £100M+ in processed purchases), Finditin (B2B opportunity network with 80,000+ registered members across four UK regions), PaperShield (Azure-based document management), FileProtect (secure file sharing), StreamHR (HR software and services), and Fable and Willow (interior design).
Iceblue firmographics
Firmographics- Name
- Iceblue
- Legal name
- IceBlue Marketing and Design Limited
- Website
- https://iceblue.co.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IceBlue is a UK digital marketing agency and software developer offering agency services (digital marketing, web/app development, creative design, events) plus proprietary SaaS products (Taxshield, MetalTrack, FileProtect, StreamHR) and Microsoft Azure IT services to SMBs, public sector bodies, and select enterprises in the West Midlands.
- Ownership category
- akta.pro rank
Iceblue industry classification
Industry- Product category
- Digital Marketing Agency Services
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (5132), Directory and Mailing List Publishers (51314)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Iceblue is headquartered
LocationHeadquarters
- HQ city
- Kidderminster
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Iceblue business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Digital Marketing & Creative: Bespoke digital marketing, creative design, web development, multimedia, and event management services billed through project-based or retainer arrangements
- IT Services & Cloud Solutions: IT infrastructure services including Microsoft Azure cloud migration, support, and management as Microsoft Gold Partners
- Taxshield Software Subscriptions: HMRC-approved taxation software products with unique pricing structure serving sole traders to major brands, with over 300,000 online submissions
- MetalTrack Software Subscription: Monthly subscription model for scrap metal dealers providing full audit trail, reporting, payment options, and compliance management
- FileProtect Cloud Storage: Secure file sharing and cloud storage solution with messaging features for document management and GDPR compliance
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Iceblue product offering
Product offeringCore offering
IceBlue is a full-service digital marketing agency and software development company offering digital marketing, creative design, web and app development, multimedia, event management, and IT/cloud services to B2B clients. Alongside its agency services, the company develops and sells its own proprietary branded software products covering HMRC-approved tax submission (Taxshield), scrap metal dealer compliance (MetalTrack), secure file sharing (FileProtect), document management (PaperShield), HR (StreamHR), and operates a B2B opportunity network (Finditin) with 80,000+ registered members.
Product overview
IceBlue is a software development and digital marketing agency with three key business areas: a full-service digital agency, a cloud software development and IT delivery company (IceBlue Digital), and a portfolio of proprietary software brands. The agency offers services spanning digital marketing, creative design, web/app development, multimedia, event management, and reporting. The company's own branded products include Taxshield (HMRC-approved taxation software, their oldest 20+ year product), Finditin (B2B opportunity network launched in 2007), MetalTrack (scrap metal dealer compliance software launched in 2012), FileProtect (secure file sharing), PaperShield (document management for Azure), StreamHR (HR software and services), and Fable and Willow (interior design). These products operate alongside their agency services, with some integration with Microsoft Azure cloud infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Finditin: B2B opportunity network bringing local companies together with regeneration projects and procurement opportunities, serving Birmingham, Black Country, Worcestershire and Cheshire & Warrington regions.
- Taxshield
- FileProtect
- MetalTrack
- Fable and Willow
- StreamHR
- PaperShield
Products and services
- Digital Marketing Services Full digital marketing service for UK businesses covering pay-per-click, SEO, social media advertising, email campaigns, lead generation, A/B testing, and performance reporting.
- Creative Design Services Creative design service covering brand creation, graphic design, web/UX design, print, photography, video, drone filming, animations, and exhibition stand design for businesses across the UK.
- Web Design and App Development Bespoke website, e-commerce, content management system, and cross-platform app development for UK businesses, hosted on ISO 27001 and 9001 accredited UK data centre infrastructure.
- Multimedia Services Video, photography, drone filming, and animation production services for promotional, internal training, and sales purposes for UK businesses.
- Event Management Services B2B event management including workshops, networking events, press launches, exhibitions, award ceremonies, seminars, and bespoke registration software, delivered alongside the Finditin business network.
- Reporting Services Reporting and analytics service using Google Analytics, Microsoft Power BI dashboards, and bespoke monthly/annual reports for client marketing and business performance tracking.
- IceBlue Digital IT Solutions Managed IT and cloud services including Microsoft Azure infrastructure, bespoke software development, cyber security, Office 365 implementation, and domain/hosting for UK businesses.
- Taxshield HMRC-approved subscription software for online management and submission of P11D forms, personal tax, and partnership tax, serving sole traders to major brands including UK expats with retained UK tax interests.
- MetalTrack Monthly subscription online portal for UK scrap metal dealers to record and report sales and purchases in compliance with the Scrap Metal Dealers Act 2012, providing full audit trails, payment options, and proof of identification.
- Finditin B2B opportunity network connecting local companies with regeneration projects and business opportunities across Birmingham, the Black Country, Worcestershire, and Cheshire & Warrington, organising networking events and promoting success to media and local authorities.
- FileProtect Subscription secure file sharing and cloud storage solution with messaging features, providing 24/7 document access, latest cyber security protocols, and GDPR-compliant secure messaging for businesses.
- PaperShield Subscription cloud-based document management platform built on Microsoft Azure using serverless technology, providing visual email and document management, detailed search within email attachments, full audit trail, and GDPR compliance.
- StreamHR HR services and self-service HR software for workforce management, performance management, employee engagement, HR document and policy generation, absence management, and HR data handling for UK businesses.
Quantifiable outcome
- 700,000+ website sessions per year achieved for Sandwell Leisure Trust
- +5 more outcomes
Companies that use Iceblue
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles4 records
Iceblue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Iceblue partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, founding and minor.
- MicrosoftcoreIceBlue Digital is recognized as Microsoft Gold Partners, providing extensive knowledge of Microsoft Azure and Microsoft technologies for cloud migration and infrastructure services. One client saved over £17K over three years through Azure optimization.
- Sandwell Metropolitan CouncilfoundingOriginal partner in developing 'FinditinSandwell' in 2007, aimed at bringing B2B opportunities to local companies and driving regional investment.
- Mason MetalscoreWorked in partnership with leading scrap metal dealer to design and develop MetalTrack software product for Scrap Metal Dealers Act compliance.
- Price Pearson Chartered AccountantsfoundingPartnership in developing Taxshield taxation software, with Price Pearson providing accounting expertise alongside IceBlue's software development. IceBlue originated from the Price Pearson Group.
- Birmingham Chamber of CommerceminorCollaborated with Birmingham Chamber of Commerce to deliver GBSLEP Growth Hub website, sitting as part of the delivery board.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Iceblue competitors and assessment
Company assessmentDirect peers
- Reason Digital: UK-based digital agency specialising in digital marketing, web, and creative services for purpose-driven and commercial clients. Comparable to IceBlue's The Agency arm in service stack and UK mid-market positioning.
- Ballard Chalmers: UK Microsoft Gold Partner specialising in Azure modernisation and bespoke .NET software development. Mirrors IceBlue Digital's Microsoft Gold Partner status and bespoke .NET/Azure engineering footprint.
- Adatis: UK Microsoft Gold Partner focused on Azure, data, and application development. Directly comparable to IceBlue Digital on Microsoft Gold Partner credentials and bespoke cloud/software delivery for mid-market clients.
- BTCSoftware: UK tax and accounts software provider offering HMRC-approved practice and personal tax tools. Closely comparable to Taxshield on product category, regulatory positioning, and UK accountancy customer base.
- Sagittarius Marketing: UK-based full-service B2B marketing agency of comparable size offering digital marketing, web development, and creative services to mid-market clients. Most directly comparable to IceBlue's agency line on service mix, regional UK focus, and customer profile.
- Major Tom: UK-headquartered full-service digital agency offering marketing, web, and creative work to mid-market organisations. Closely parallels IceBlue's agency offerings in scope and client size.
- Adido: Mid-sized UK digital agency offering digital marketing, web development, and creative services to SMEs and mid-market. Comparable to IceBlue on the agency side, with a similar emphasis on regional UK clients and bespoke web/software delivery.
- Digita: UK provider of tax and accounting software for HMRC compliance, including P11D and partnership tax products. Directly comparable to Taxshield's HMRC-approved tax software portfolio and target customers.
Broad incumbents
- IRIS Software Group: Major UK vendor of payroll, tax, and accountancy software, including HMRC-recognised products. The scaled incumbent competing with IceBlue's Taxshield brand and neighbouring HMRC submissions, with far greater R&D and sales investment.
- BrightHR: UK HR and employment law software platform with employee self-service and HR compliance tools. Comparable to StreamHR as the scaled, well-funded counterpart to IceBlue's HR software and services sub-brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Iceblue social profiles
Digital presenceIceblue compliance and trust
Trust signalCompliance5 records
Iceblue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Iceblue leadership team
Management profileNumber of profiles
Profiles6 records
Iceblue subsidiaries and ownership
Company hierarchySubsidiaries8 records
Iceblue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Iceblue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Iceblue
What does Iceblue do?
IceBlue is a full-service digital marketing agency and software development company offering digital marketing, creative design, web and app development, multimedia, event management, and IT/cloud services to B2B clients. Alongside its agency services, the company develops and sells its own proprietary branded software products covering HMRC-approved tax submission (Taxshield), scrap metal dealer compliance (MetalTrack), secure file sharing (FileProtect), document management (PaperShield), HR (StreamHR), and operates a B2B opportunity network (Finditin) with 80,000+ registered members.
Is Iceblue a public or private company?
Iceblue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Iceblue founded?
Iceblue was founded in 2000. It employs 11 to 50 people.
Where is Iceblue based?
Iceblue is headquartered in Kidderminster, United Kingdom, in the Europe region.
How does Iceblue make money?
Five revenue lines are on record. Professional Services - Digital Marketing & Creative is the primary driver. The others are IT Services & Cloud Solutions, taxshield Software Subscriptions, metalTrack Software Subscription and fileProtect Cloud Storage.
Who are Iceblue's main competitors?
Direct peers on record are Reason Digital, Ballard Chalmers, Adatis, BTCSoftware, Sagittarius Marketing, Major Tom, Adido and Digita. Broad incumbents are IRIS Software Group and BrightHR.
Does Iceblue have an API?
No public API is recorded for Iceblue.
What industry is Iceblue in?
Iceblue's product category is Digital Marketing Agency Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 541511 and its SIC code is 7370.