Developer docs
API playgroundTry for free, no card

Search company profiles

Id.Ology Interiors & Design

Full company profile

uuid000sfyp

Namestring
Id.Ology Interiors & Design
Legal namestring
ID.ology Interiors & Design
Websiteurl
idologyasheville.com
Company typeenum
Private
Founded yearint
2012
Descriptiontext

Id.Ology Interiors & Design is a privately held residential interior design and custom cabinetry firm founded in 2012 and headquartered in Asheville, North Carolina, with a co-located ecosystem of sister companies (Living Stone Design + Build, Atelier Maison & Co) operating from a single building in the Asheville Design District. The firm delivers an end-to-end residential design offering that bundles interior design services, custom cabinetry and closet systems, space planning and architectural drawings, furnishings and accessories, and remodeling/renovation services, supported by an in-house architectural designer. Its design methodology is differentiated by Certified Aging-in-Place guidelines, biophilic design principles, and a positive indoor air quality focus emphasizing low-VOC and organic materials.

The business runs a sales-led, consultation-based go-to-market: clients apply for design consultations through the website or call the office, projects are quoted individually, and revenue is generated through professional-services fees (design and project management), hardware pass-through (custom cabinetry procurement and installation), and furnishings procurement via a trusted partner. Distribution is augmented by a Realtor Referral Program paying 1% of total contract value to referring agents and by partnerships with regional custom home builders such as Willow Creek Homes. The firm claims a "Nation-wide practice" despite a single Asheville office, and has accumulated a portfolio of 50+ projects across styles including Craftsman, Modern, Organic Modern, French Country, Traditional, Transitional, and Eclectic. Recognition includes the 2022 BALA award for the Elk Mountain Zen custom owner's suite, the 2018 Pace Award for Interior Merchandising, and a 2024 House Beautiful Whole Home feature for Casa Bonita.

The company is independently owned, with Laura K. Sullivan identified as co-owner; no funding rounds, no parent company, and no revenue figures are disclosed. Operating geographies are recorded as USA-only with no quantified geographic restrictions, and the operating model relies on a small multidisciplinary team (11-50 employees) supported by the CoConstruct platform for client and project management. Customer segments span residential homeowners (primary), custom home builders, real estate professionals, and vacation rental property owners, served through direct consultation and channel partnerships.

Short descriptiontext

Id.Ology Interiors & Design is a privately held Asheville, NC-based residential interior design and custom cabinetry firm offering end-to-end design, cabinetry, space planning, and furnishings services for homeowners, custom builders, and realtor referrals across the United States.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersAsheville, United States
HQ citystring
Asheville
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
interior design services, custom cabinetry design, residential space planning, aging-in-place design, biophilic home design
Industry3 codes
1Interior Design Services
CodeBPAHAKABPrimaryYes
2Home Accessibility Assessment & Design
CodeHSAPANAAPrimaryNo
3Custom Built-Ins (Shelving, Entertainment Centers, Mudrooms)
CodeHSAPAIAHPrimaryNo
NAICS code1 code
  • Interior Design Services54141
Product category
Interior Design Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Interior Design Services
TypeProfessional Services
Description

Comprehensive interior design services including space planning, design consultations, material and finish selections, and project management from beginning to end.

idologyasheville.com
2Custom Cabinetry Solutions
TypeHardware Sales
Description

Design, ordering, and installation of custom cabinetry and closet systems for new builds and renovation projects.

idologyasheville.com
3Furnishings and Accessories
TypeProfessional Services
Description

Furniture selection assistance and procurement through trusted furnishing partners.

idologyasheville.com
4Realtor Referral Program Commission
TypeTransaction Fee
Description

1% of total contract value paid to referring realtors when their clients move forward with projects.

idologyasheville.com
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Supply Chain, Others
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Id.Ology Interiors & Design is a comprehensive interior design and custom cabinetry firm that delivers end-to-end residential design services including space planning, architectural drawings and modeling, material and finish selections, custom cabinetry and closet systems design/ordering/installation, furnishings procurement, and remodeling/renovation design. The firm applies Certified Aging-in-Place, biophilic, and positive indoor air quality design practices to create functional, healthy, and beautiful homes for residential clients in Western North Carolina and nationwide.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Id.Ology Interiors & Design is an award-winning interior design firm and custom cabinetry provider offering comprehensive services for residential projects. The company operates as a single unified service offering rather than a platform architecture. Their core services include Interior Design Services, Custom Cabinetry Solutions + Closet Systems, Space Planning & Floor Plan Design Services, Furnishings and Accessories, and Remodeling and Renovation Services. These services are delivered through their proprietary Design Practices methodology, which incorporates Certified Aging-in-Place guidelines, biophilic design, and positive indoor air quality principles. The firm also offers a Realtor Referral Program as a complementary service feature.

Product and service1 record
1Interior Design Services
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership6 partners
1Living Stone Design + Build
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Sister company located in the same The Collaborative building. Primary builder partner for custom home projects. Collaborated on numerous projects including the Casa Bonita Designer Showhouse and Clovertop Retreat. Co-owner Laura Sullivan has ties to this company.

2Atelier Maison & Co
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Sister company in The Collaborative building. Furniture and accessories studio that complements ID.ology's interior design services. Referenced for furnishings and custom door/window selections.

3Realtor Referral Partners
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Network of real estate professionals who refer clients to ID.ology. Partners receive 1% of total contract value when referred clients proceed with projects.

idologyasheville.com
4Willow Creek Homes
Strategic tierKeyTypeChannel Partner/ Reseller/ Distributor
Description

Custom home builder in Western NC that partners with ID.ology for client interior selections. Builder reports that the partnership has streamlined their process and exceeded expectations.

idologyasheville.com
5Collaborative Living Magazine
Strategic tierMinorTypeGTM or Marketing Partner
Description

Annual magazine publication produced by the company family featuring stories behind award-winning projects.

6Asheville Design District
Strategic tierMinorTypeGTM or Marketing Partner
Description

Business district organization where ID.ology maintains its office location, providing community presence and networking opportunities.

idologyasheville.com
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Studio McGee
TypeDirect peer
Description

Award-winning residential interior design firm with national brand recognition, comparable full-service offering across design, custom furnishings, and renovations, and similar style versatility to ID.ology.

2House of Jade Interiors
TypeDirect peer
Description

Boutique residential interior design firm offering full-service design with a portfolio spanning multiple styles, a comparable project-based model and similar custom home focus.

3Kerrie Kelly Design Lab
TypeDirect peer
Description

Residential interior design firm offering comprehensive design services with a comparable mix of new construction, renovation, and custom furnishings engagement types.

4Bria Hammel Interiors
TypeDirect peer
Description

Full-service residential interior design studio serving homeowners and builders with a similar luxury custom home focus and comparable style portfolio breadth.

5Whittney Parkinson Design
TypeDirect peer
Description

Residential interior design firm serving custom home and renovation clients, comparable in project scope and high-end positioning to ID.ology.

6Amber Interiors
TypeDirect peer
Description

Residential interior design firm with an integrated furnishings line and comparable full-service delivery model for high-end custom home clients.

7Havenly
TypeEmerging player
Description

Online interior design platform offering interior design services to homeowners, comparable end-customer segment but materially different virtual-only delivery model.

8Decorilla
TypeEmerging player
Description

Online interior design marketplace connecting homeowners with designers, addressing the same residential customer need via a tech-enabled, lower-touch model than ID.ology's full-service approach.

9RH (Restoration Hardware)
TypeBroad incumbent
Description

Large home furnishings retailer offering RH Interior Design services to luxury clients; overlaps with ID.ology's premium residential design and custom furnishings offering but at much greater scale and as part of a broader retail platform.

10Williams-Sonoma (Pottery Barn Design Services)
TypeBroad incumbent
Description

Large home furnishings retailer offering interior design services through Pottery Barn and West Elm brands; competes for the same residential design customer but bundles in retail-scale furniture sourcing.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers7 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Id.Ology Interiors & Design

Interior Design Servicesidologyasheville.com

Id.Ology Interiors & Design is a privately held Asheville, NC-based residential interior design and custom cabinetry firm offering end-to-end design, cabinetry, space planning, and furnishings services for homeowners, custom builders, and realtor referrals across the United States.

What Id.Ology Interiors & Design does

Id.Ology Interiors & Design is a privately held residential interior design and custom cabinetry firm founded in 2012 and headquartered in Asheville, North Carolina, with a co-located ecosystem of sister companies (Living Stone Design + Build, Atelier Maison & Co) operating from a single building in the Asheville Design District. The firm delivers an end-to-end residential design offering that bundles interior design services, custom cabinetry and closet systems, space planning and architectural drawings, furnishings and accessories, and remodeling/renovation services, supported by an in-house architectural designer. Its design methodology is differentiated by Certified Aging-in-Place guidelines, biophilic design principles, and a positive indoor air quality focus emphasizing low-VOC and organic materials.

The business runs a sales-led, consultation-based go-to-market: clients apply for design consultations through the website or call the office, projects are quoted individually, and revenue is generated through professional-services fees (design and project management), hardware pass-through (custom cabinetry procurement and installation), and furnishings procurement via a trusted partner. Distribution is augmented by a Realtor Referral Program paying 1% of total contract value to referring agents and by partnerships with regional custom home builders such as Willow Creek Homes. The firm claims a "Nation-wide practice" despite a single Asheville office, and has accumulated a portfolio of 50+ projects across styles including Craftsman, Modern, Organic Modern, French Country, Traditional, Transitional, and Eclectic. Recognition includes the 2022 BALA award for the Elk Mountain Zen custom owner's suite, the 2018 Pace Award for Interior Merchandising, and a 2024 House Beautiful Whole Home feature for Casa Bonita.

The company is independently owned, with Laura K. Sullivan identified as co-owner; no funding rounds, no parent company, and no revenue figures are disclosed. Operating geographies are recorded as USA-only with no quantified geographic restrictions, and the operating model relies on a small multidisciplinary team (11-50 employees) supported by the CoConstruct platform for client and project management. Customer segments span residential homeowners (primary), custom home builders, real estate professionals, and vacation rental property owners, served through direct consultation and channel partnerships.

Id.Ology Interiors & Design firmographics

Firmographics
Name
Id.Ology Interiors & Design
Legal name
ID.ology Interiors & Design
Website
https://idologyasheville.com
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
11–50 employees
Short description
Id.Ology Interiors & Design is a privately held Asheville, NC-based residential interior design and custom cabinetry firm offering end-to-end design, cabinetry, space planning, and furnishings services for homeowners, custom builders, and realtor referrals across the United States.
Ownership category
akta.pro rank

Id.Ology Interiors & Design industry classification

Industry
Product category
Interior Design Services
NAICS
Interior Design Services (54141)
akta.pro primary industry
Interior Design Services (BPAHAKAB)
akta.pro secondary industries
Home Accessibility Assessment & Design (HSAPANAA), Custom Built-Ins (Shelving, Entertainment Centers, Mudrooms) (HSAPAIAH)

Keywords

  • Interior design services
  • Custom cabinetry design
  • Residential space planning
  • Aging-in-place design
  • Biophilic home design

Where Id.Ology Interiors & Design is headquartered

Location

Headquarters

HQ city
Asheville
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Id.Ology Interiors & Design business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

  1. Interior Design Services: Comprehensive interior design services including space planning, design consultations, material and finish selections, and project management from beginning to end.
  2. Custom Cabinetry Solutions: Design, ordering, and installation of custom cabinetry and closet systems for new builds and renovation projects.
  3. Furnishings and Accessories: Furniture selection assistance and procurement through trusted furnishing partners.
  4. Realtor Referral Program Commission: 1% of total contract value paid to referring realtors when their clients move forward with projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Id.Ology Interiors & Design product offering

Product offering

Core offering

Id.Ology Interiors & Design is a comprehensive interior design and custom cabinetry firm that delivers end-to-end residential design services including space planning, architectural drawings and modeling, material and finish selections, custom cabinetry and closet systems design/ordering/installation, furnishings procurement, and remodeling/renovation design. The firm applies Certified Aging-in-Place, biophilic, and positive indoor air quality design practices to create functional, healthy, and beautiful homes for residential clients in Western North Carolina and nationwide.

Product overview

Id.Ology Interiors & Design is an award-winning interior design firm and custom cabinetry provider offering comprehensive services for residential projects. The company operates as a single unified service offering rather than a platform architecture. Their core services include Interior Design Services, Custom Cabinetry Solutions + Closet Systems, Space Planning & Floor Plan Design Services, Furnishings and Accessories, and Remodeling and Renovation Services. These services are delivered through their proprietary Design Practices methodology, which incorporates Certified Aging-in-Place guidelines, biophilic design, and positive indoor air quality principles. The firm also offers a Realtor Referral Program as a complementary service feature.

Differentiator

Problem solved

Functional benefit

Products and services

  • Interior Design Services

Companies that use Id.Ology Interiors & Design

Customer profile

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Id.Ology Interiors & Design technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Id.Ology Interiors & Design partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core, key and minor.

  • Living Stone Design + BuildcoreStrategic or Co-development PartnerSister company located in the same The Collaborative building. Primary builder partner for custom home projects. Collaborated on numerous projects including the Casa Bonita Designer Showhouse and Clovertop Retreat. Co-owner Laura Sullivan has ties to this company.
  • Atelier Maison & CocoreStrategic or Co-development PartnerSister company in The Collaborative building. Furniture and accessories studio that complements ID.ology's interior design services. Referenced for furnishings and custom door/window selections.
  • Realtor Referral PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of real estate professionals who refer clients to ID.ology. Partners receive 1% of total contract value when referred clients proceed with projects.
  • Willow Creek HomeskeyChannel Partner/ Reseller/ DistributorCustom home builder in Western NC that partners with ID.ology for client interior selections. Builder reports that the partnership has streamlined their process and exceeded expectations.
  • Collaborative Living MagazineminorGTM or Marketing PartnerAnnual magazine publication produced by the company family featuring stories behind award-winning projects.
  • Asheville Design DistrictminorGTM or Marketing PartnerBusiness district organization where ID.ology maintains its office location, providing community presence and networking opportunities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Id.Ology Interiors & Design competitors and assessment

Company assessment

Direct peers

  • Studio McGee: Award-winning residential interior design firm with national brand recognition, comparable full-service offering across design, custom furnishings, and renovations, and similar style versatility to ID.ology.
  • House of Jade Interiors: Boutique residential interior design firm offering full-service design with a portfolio spanning multiple styles, a comparable project-based model and similar custom home focus.
  • Kerrie Kelly Design Lab: Residential interior design firm offering comprehensive design services with a comparable mix of new construction, renovation, and custom furnishings engagement types.
  • Bria Hammel Interiors: Full-service residential interior design studio serving homeowners and builders with a similar luxury custom home focus and comparable style portfolio breadth.
  • Whittney Parkinson Design: Residential interior design firm serving custom home and renovation clients, comparable in project scope and high-end positioning to ID.ology.
  • Amber Interiors: Residential interior design firm with an integrated furnishings line and comparable full-service delivery model for high-end custom home clients.

Emerging players

  • Havenly: Online interior design platform offering interior design services to homeowners, comparable end-customer segment but materially different virtual-only delivery model.
  • Decorilla: Online interior design marketplace connecting homeowners with designers, addressing the same residential customer need via a tech-enabled, lower-touch model than ID.ology's full-service approach.

Broad incumbents

  • RH (Restoration Hardware): Large home furnishings retailer offering RH Interior Design services to luxury clients; overlaps with ID.ology's premium residential design and custom furnishings offering but at much greater scale and as part of a broader retail platform.
  • Williams-Sonoma (Pottery Barn Design Services): Large home furnishings retailer offering interior design services through Pottery Barn and West Elm brands; competes for the same residential design customer but bundles in retail-scale furniture sourcing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Id.Ology Interiors & Design social profiles

Digital presence

Id.Ology Interiors & Design compliance and trust

Trust signal

Compliance1 record

Id.Ology Interiors & Design financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Id.Ology Interiors & Design leadership team

Management profile

Number of profiles

Profiles1 record

Id.Ology Interiors & Design funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Id.Ology Interiors & Design M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Id.Ology Interiors & Design

What does Id.Ology Interiors & Design do?

Id.Ology Interiors & Design is a comprehensive interior design and custom cabinetry firm that delivers end-to-end residential design services including space planning, architectural drawings and modeling, material and finish selections, custom cabinetry and closet systems design/ordering/installation, furnishings procurement, and remodeling/renovation design. The firm applies Certified Aging-in-Place, biophilic, and positive indoor air quality design practices to create functional, healthy, and beautiful homes for residential clients in Western North Carolina and nationwide.

Is Id.Ology Interiors & Design a public or private company?

Id.Ology Interiors & Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Id.Ology Interiors & Design founded?

Id.Ology Interiors & Design was founded in 2012. It employs 11 to 50 people.

Where is Id.Ology Interiors & Design based?

Id.Ology Interiors & Design is headquartered in Asheville, United States, in the North America region.

How does Id.Ology Interiors & Design make money?

Four revenue lines are on record. Interior Design Services are the primary driver. The others are custom Cabinetry Solutions, furnishings and Accessories and realtor Referral Program Commission.

Who are Id.Ology Interiors & Design's main competitors?

Direct peers on record are Studio McGee, House of Jade Interiors, Kerrie Kelly Design Lab, Bria Hammel Interiors, Whittney Parkinson Design and Amber Interiors. Emerging players are Havenly and Decorilla. Broad incumbents are RH (Restoration Hardware) and Williams-Sonoma (Pottery Barn Design Services).

Does Id.Ology Interiors & Design have an API?

No public API is recorded for Id.Ology Interiors & Design.

What industry is Id.Ology Interiors & Design in?

Id.Ology Interiors & Design's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of HSAPANAA, Home Accessibility Assessment & Design. Its NAICS code is 54141.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales