Easy Social Media
Easy Social Media is an Auckland-based, founder-led social media management agency offering tiered monthly subscription packages (NZD 299 to NZD 649), platform-specific add-ons (Pinterest, Instagram), and Facebook advertising management to New Zealand SMB and mid-market businesses, supported by a real-time client dashboard and a dedicated content manager model.
- Company typePrivate
- Founded2019
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Easy Social Media does
Easy Social Media is a private, founder-led social media marketing agency headquartered in Grey Lynn, Auckland, that delivers full-service social media management and paid advertising to New Zealand businesses. The company runs a documented three-step process (profile creation, content posting, optimization and reporting) and assigns each client a dedicated content manager responsible for strategy, on-brand content production, posting, engagement, and analytics across Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, and Twitter. Its proprietary tools include an "Easy Dashboard" providing real-time performance and demographic analytics, a brand-alert system that monitors brand mentions beyond managed profiles, a collaborative content calendar and approval workflow, and automated weekly/monthly performance reporting.
The commercial model is subscription-based and tiered: Standard at NZD 299/month (three posts per platform per week), Premium at NZD 449/month (five posts per week with bi-monthly strategy sessions), and Professional at NZD 649/month (daily posts with monthly strategy sessions), plus specialized Pinterest management at NZD 399/month, an Instagram Enhancement plan, and a Facebook/Instagram paid-advertising management service with a fixed monthly fee and a 15% take-rate on ad spend above NZD 1,000. All contracts are month-to-month with 30 days' notice, no setup fee, and no minimum term, lowering acquisition friction.
Founded circa 2019 by Jef Kay (a serial entrepreneur with prior ventures including Eagle Boys Pizza and NZ Aerosports), Easy Social Media claims 116+ clients, 10M+ aggregate reach, and 56% client retention. Operations expanded into Australia in 2025 under GM Yvonne Adams. The go-to-market is sales-led, combining direct outreach, transparent website pricing, published case studies across industries (tourism, construction, food and beverage, hospitality, education, retail), and blog content covering social media trends and platform strategy.
Easy Social Media firmographics
Firmographics- Name
- Easy Social Media
- Legal name
- Easy Social Media Ltd
- Website
- https://easysocialmedia.co.nz
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Easy Social Media is an Auckland-based, founder-led social media management agency offering tiered monthly subscription packages (NZD 299 to NZD 649), platform-specific add-ons (Pinterest, Instagram), and Facebook advertising management to New Zealand SMB and mid-market businesses, supported by a real-time client dashboard and a dedicated content manager model.
- Ownership category
- akta.pro rank
Easy Social Media industry classification
Industry- Product category
- Social Media Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Social Media & Community Management (BPAFAAAE)
- akta.pro secondary industries
- Paid Social Advertising (BPAFACAB), Social Media & Community Management (PR-led) (BPAFADAM), Paid Social Advertising Management (MPAAACAC)
Keywords
Where Easy Social Media is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Easy Social Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Social Media Management Subscriptions: Monthly subscription-based social media management services with tiered pricing. Standard package at $299/month, Premium at $449/month, and Professional at $649/month. Includes content creation, posting, monitoring, and reporting across multiple social platforms. Month-to-month with no lock-in contracts and 30-day cancellation notice.
- Facebook Advertising Management: Facebook and Instagram paid advertising campaign management with two tiers: Standard ($300-$1000 ad spend) at $299/month management fee, and Premium ($1000+ ad spend) at $299 plus 15% of ad spend above $1000. Ad spend is separate from management fees.
- Platform-Specific Plans: Specialized management for Pinterest at $399/month and Instagram-focused plans. Pinterest management includes custom board creation, customer magnet programme, key user research, and SEO backlinks. Instagram plans include enhanced image uploads, influencer targeting, and hashtag research.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard tier: 3 posts per platform per week across Facebook, LinkedIn, Instagram |
| Subscription | Monthly | Premium tier: 5 posts per platform per week with bi-monthly strategy meetings |
| Subscription | Monthly | Professional tier: Multiple daily posts across all platforms with monthly strategy meetings |
| Subscription | Monthly | Pinterest Management: 2 custom boards per month with SEO backlinks |
| Subscription | Monthly | Standard Facebook Ads: $300-$1000 monthly ad spend with fixed management fee |
| Subscription | Monthly | Premium Facebook Ads: $1000+ monthly ad spend with percentage-based management fee |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Easy Social Media product offering
Product offeringCore offering
Easy Social Media is a New Zealand-based social media marketing agency that provides end-to-end social media management for businesses, including strategy creation, content creation and posting, audience engagement, channel monitoring, analytics reporting, and dedicated campaign management across Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, and Twitter. It also offers Facebook and Instagram paid advertising campaign management as an add-on service, delivered on month-to-month subscriptions with no lock-in contracts.
Product overview
Easy Social Media is a New Zealand-based social media marketing agency offering a unified social media management platform with tiered service packages. The core offering is Social Media Management encompassing custom branding setup, channel integration, content posting and sharing, creative campaigns, and analytics/performance reporting. Three pricing tiers (Standard at $299/month, Premium at $449/month, and Professional at $649/month) provide escalating post frequency and strategy meeting frequency. Add-on services include Facebook Advertising Management (with Standard and Premium tiers based on ad spend), Pinterest Management ($399/month), and Instagram Enhancement services. All services operate on a month-to-month basis with no lock-in contracts and include a dedicated content manager, real-time dashboard access, and detailed performance reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Management Full-service social media management for New Zealand businesses, including strategy creation, content creation and posting, audience engagement monitoring, and analytics reporting across Facebook, Instagram, LinkedIn, Pinterest, YouTube, TikTok, and Twitter. Each client is assigned a dedicated content manager.
- Facebook Advertising Management
Quantifiable outcome
- 116+ Happy Clients
- +3 more outcomes
Companies that use Easy Social Media
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Easy Social Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Easy Social Media partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Easy Social Media competitors and assessment
Company assessmentBroad incumbents
- Hootsuite: Global social media management SaaS platform offering scheduling, analytics, and content workflow across the same platforms Easy Social Media services. It competes at the tooling layer beneath the agency's service offering, particularly threatening DIY SMBs in the Standard/Premium tier price range.
- Buffer: Widely used social media scheduling, publishing, and analytics platform serving SMBs globally. Competes with Easy Social Media by enabling direct self-service content posting and reporting at low monthly cost, eroding the lower end of the agency's subscription tiers.
- Sprout Social: Enterprise-focused social media management platform with publishing, analytics, engagement, and reporting features directly analogous to Easy Social Media's Easy Dashboard and reporting suite. Targets the mid-market that overlaps with Easy Social Media's Professional tier clients.
Emerging players
- Later: Visual content scheduling platform with particular strength on Instagram and TikTok, overlapping Easy Social Media's Instagram Enhancement add-on and Pinterest management packages. More narrowly focused than Easy Social Media but a credible substitute for visually driven clients.
- Metricool: Multi-market social media management platform with scheduling, analytics, and reporting capabilities aimed at SMBs and agencies. Competes with Easy Social Media on the tooling layer and offers a white-label agency tier that targets the same type of small social media agency.
Direct peers
- Sculpt: Auckland-based social media and content agency serving New Zealand and Australian businesses with strategy, content creation, paid social, and reporting. Closest direct competitor in geography, service mix, and target customer, making it the most comparable peer to Easy Social Media.
- The Social Club: New Zealand social media agency offering content creation, community management, and paid social campaigns for NZ SMBs. Overlaps directly with Easy Social Media on service scope and SMB customer segment within the same domestic market.
- First Page: New Zealand digital marketing agency offering social media management alongside SEO, paid media, and content services. Competes for the same NZ mid-market client and bundles offerings in a similar way to Easy Social Media's tiered packages plus Facebook Ads add-on.
- Lyfe Marketing: US-based social media management and digital marketing agency with subscription-style packages for SMBs. Closely mirrors Easy Social Media's recurring-fee service model, content creation + paid social delivery, and SMB customer profile, making it a strong service-model comparable.
- Socialites: New Zealand social media and influencer marketing agency working with SMB and mid-market brands. Directly comparable in geography, customer segment, and influencer/content offering that overlaps with Easy Social Media's Instagram Enhancement service.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Easy Social Media social profiles
Digital presenceEasy Social Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Social Media leadership team
Management profileNumber of profiles
Profiles4 records
Easy Social Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Social Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Social Media
What does Easy Social Media do?
Easy Social Media is a New Zealand-based social media marketing agency that provides end-to-end social media management for businesses, including strategy creation, content creation and posting, audience engagement, channel monitoring, analytics reporting, and dedicated campaign management across Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, and Twitter. It also offers Facebook and Instagram paid advertising campaign management as an add-on service, delivered on month-to-month subscriptions with no lock-in contracts.
Is Easy Social Media a public or private company?
Easy Social Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easy Social Media founded?
Easy Social Media was founded in 2019. It employs 11 to 50 people.
Where is Easy Social Media based?
Easy Social Media is headquartered in Auckland, New Zealand, in the Oceania region.
How does Easy Social Media make money?
Three revenue lines are on record. Social Media Management Subscriptions are the primary driver. The others are facebook Advertising Management and platform-Specific Plans.
Who are Easy Social Media's main competitors?
Broad incumbents on record are Hootsuite, Buffer and Sprout Social. Emerging players are Later and Metricool. Direct peers are Sculpt, The Social Club, First Page, Lyfe Marketing and Socialites.
Does Easy Social Media have an API?
No public API is recorded for Easy Social Media.
What industry is Easy Social Media in?
Easy Social Media's product category is Social Media Marketing Services. Its primary akta.pro industry code is BPAFAAAE, Social Media & Community Management, with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 5418 and its SIC code is 7311.