CrossTrainer
CrossTrainer is a Providence, RI-based provider of an enterprise training engagement ecosystem that unifies gamification, AR, VR, and AI modalities into a single Sync Leaderboard across the pre-event, live, and post-event training lifecycle, serving Fortune 500 and top-20 pharmaceutical clients.
- Company typePrivate
- Founded2008
- HeadquartersWarren, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CrossTrainer does
CrossTrainer Learning is a Providence, Rhode Island-based engagement-ecosystem provider for enterprise and life-sciences training, founded in 2008 by Brian Boyle. The company's core platform is the Sync Leaderboard, a real-time scoring hub that aggregates points from multiple training modalities (pulsed quizzes, AR scavenger hunts, VR skills labs, AI verbalization drills, and facilitator-assigned points) into a single ranked scoreboard across the full training lifecycle of pre-event, live event, and post-event pull-through. The product portfolio includes nine modalities: HiiT Pulsed Quizzes, xtrAIner AI verbalization, 1Pro VR (plus 1Pro Lite 2D variant), Jewel Heist AR scavenger hunt, PostAR print activation, HoloTrainer AR, Trivia Trainer Live, and the Sync Facilitator Scorecard. Technology differentiators include web-based AR that requires no app downloads or headsets, SCORM/xAPI compliance for LMS deployment (Cornerstone, SuccessFactors, Docebo, TalentLMS), and SOC 2 Type II security certification.
The business operates an enterprise field-sales GTM, with 30-minute strategy calls in which CrossTrainer designers map a client's training lifecycle and draft a custom points economy. Revenue is generated through enterprise training platform licensing (recurring) and event-based gamification services (one-time, with tiered Premium offerings including on-site facilitation). Pricing is quote-based and not publicly disclosed. The company serves Fortune 500 and top-20 pharmaceutical clients across 17+ industries, with documented case studies in life-sciences drug launch preparation (96% participation on HiiT quizzes), construction data-literacy training (most-viewed module on client LMS), and risk-management AR equipment cataloging. CrossTrainer runs a lean senior core team of strategists, designers, and technologists, supplemented by a global network of vetted freelance specialists and partner studios that can be scaled to project demand.
CrossTrainer firmographics
Firmographics- Name
- CrossTrainer
- Legal name
- CrossTrainer Learning
- Website
- https://crosstrainerlearning.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CrossTrainer is a Providence, RI-based provider of an enterprise training engagement ecosystem that unifies gamification, AR, VR, and AI modalities into a single Sync Leaderboard across the pre-event, live, and post-event training lifecycle, serving Fortune 500 and top-20 pharmaceutical clients.
- Ownership category
- akta.pro rank
CrossTrainer industry classification
Industry- Product category
- Enterprise eLearning & Training Software
- NAICS
- Professional and Management Development Training (61143), Professional and Management Development Training (611430)
- akta.pro primary industry
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)
- akta.pro secondary industries
- Customer & Go-to-Market Onboarding (Sales/CS/Support) (EDABAOAH), Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ), Cohort-Based Courses & Live Bootcamps (MPACALAC)
Keywords
Where CrossTrainer is headquartered
LocationHeadquarters
- HQ city
- Warren
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CrossTrainer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Enterprise Training Platform Licensing: Engagement ecosystem licensing for enterprise training programs. Likely subscription or usage-based model with pricing tied to cohort size, modalities deployed, and event scope. 'Pay for what you use' model mentioned. Jewel Heist quoted as 'Starting at: Request a quote' with 4-week typical turnaround.
- Event-Based Gamification Services: One-time event deployments including on-site facilitation for Premium Jewel Heist edition. Custom theming, private access, and live progress-tracking included in full production tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Jewel Heist Essentials - Marketing and lead generation at open conferences |
| Unit Pricing | Pay-as-you-go | Jewel Heist Premium - Full production with on-site facilitation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
CrossTrainer product offering
Product offeringCore offering
CrossTrainer sells an enterprise training engagement ecosystem centered on its Sync Leaderboard platform. The offering bundles gamification, web-based AR/VR, AI verbalization, pulsed quizzes, and live-event games into a single three-phase training protocol (pre-event, live event, post-event pull-through) for Fortune 500 and top-20 pharmaceutical clients. Products are licensed per engagement with a quote-based 'pay for what you use' pricing model.
Product overview
CrossTrainer is an engagement ecosystem for enterprise and life-sciences training, centered on the Sync Leaderboard platform that unifies multiple modalities into a single scoring system across the full training lifecycle (pre-event, live event, and post-event pull-through). The product portfolio includes: HiiT Pulsed Quizzes for spaced repetition reinforcement, xtrAIner AI verbalization game for message fluency practice, 1Pro VR/1Pro Lite for first-person perspective process training, Jewel Heist AR scavenger hunt for team-building, PostAR and HoloTrainer for web-based AR print activations, Trivia Trainer Live for live Jeopardy-style competition, and the Sync Facilitator Scorecard for capturing non-digital activities. All products feed the central Sync Leaderboard, creating a gamified training season with scores based on speed and accuracy.
Differentiator
Problem solved
Functional benefit
Brands
- Sync: Live leaderboard that serves as the central scoreboard for the CrossTrainer Method, aggregating scores from all modalities.
- HiiT
- xtrAIner
- 1Pro VR
- Jewel Heist
- PostAR
- HoloTrainer
- Trivia Trainer Live
Products and services
- Sync Leaderboard Central live scoring platform that aggregates scores from all CrossTrainer modalities (quizzes, AR scans, VR training, scavenger hunts, facilitator points) into a single ranked leaderboard updated in real-time, with a configurable points economy and a display-ready URL for casting to room screens. Roll-up views by individual, team, region, or district. Sold to enterprise L&D and sales-training buyers as the hub of the engagement ecosystem.
- HiiT Pulsed Quizzes Short, timed quizzes pushed to learners' inboxes on a configurable cadence using spaced-repetition methodology. Two-minute timed responses scored on speed and accuracy, feeding individual and team leaderboards via a branded portal. Sold as a pull-through reinforcement tool for enterprise training programs.
- xtrAIner AI Verbalization Game Voice-first training game where reps speak answers, AI judges responses against approved messaging rubrics, and scores post to a live leaderboard. SOC 2 Type II compliant with end-to-end TLS encryption. No partner or coach required. Sold for building message fluency after sales meetings and training events.
- 1Pro VR Skills Training First-person perspective 360-degree process training capturing expert workflows, engineered into hands-on VR eLearning. Self-hosted with permanent ownership, SCORM-compliant for LMS deployment, multilingual support, and no subscription fees for the captured content. Sold to enterprise workforce development teams in manufacturing, construction, and industrial verticals.
- 1Pro Lite Cost-effective 2D, mobile-first version of 1Pro VR training, built in Articulate Rise for situations where headsets are not feasible. Expertly scripted and editable for fast translation. Sold as a sub-variant of 1Pro VR for distributed mobile workforces.
- Jewel Heist AR Scavenger Hunt Turn-key augmented reality scavenger hunt for live events. Teams follow on-screen clues, scan 3D AR jewels, and answer questions to capture them, with wrong answers triggering security camera time penalties. Available in Essentials (open, lead-generation) and Premium (custom-branded, on-site facilitation) editions. Sold for event engagement, team building, and conference activations.
- PostAR Print Activation Web-based augmented reality that transforms printed posters and banners into speaking ambassadors. QR code launch with no app or headset required, AI voiceover with lip-sync, and backend analytics tracking scans and CTA taps. Sold for scenario-based learning experiences and print activations.
- HoloTrainer AR Web-based augmented reality platform that turns any printed surface into an AR launchpad with full-body 3D talking characters and lip-synced AI voiceover. QR code access on iOS and Android, no app or headset required. Includes an analytics dashboard and a stock library of 40+ 3D avatars with custom avatar options. Sold for scenario-based learning experiences and pre-event invitations.
- Sync Facilitator Scorecard Companion tablet application that allows facilitators to assign points for non-digital activities in real-time. Rewards off-script moments such as best question, sharpest role-play, and most hustle. Role-aware permissions, session caps, and a full audit trail. Sold as a companion to the Sync Leaderboard for live events.
Quantifiable outcome
- 200% long-term retention lift from spaced learning vs one-shot training
- +8 more outcomes
Companies that use CrossTrainer
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
CrossTrainer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature9 records
CrossTrainer partnerships and signals
Strategic signalScale indicators14 records
Recent moves6 records
Expansion highlights5 records
CrossTrainer competitors and assessment
Company assessmentBroad incumbents
- Docebo: Docebo is an enterprise LMS and learning platform vendor with embedded AI and content creation, widely used by Fortune 500 companies. It is comparable to CrossTrainer on the LMS-adjacent side, integrates with CrossTrainer's 1Pro VR content via SCORM, and competes for the platform layer of enterprise training programs.
- Skillsoft: Skillsoft is a broad incumbent in enterprise digital learning, offering content, coaching, and a leadership/sales training platform used by Fortune 500 customers. It competes for the same enterprise L&D budget as CrossTrainer, particularly for leadership and sales training, though it does not focus on gamified AR/VR events.
Direct peers
- SweetRush: SweetRush is a custom enterprise eLearning and performance improvement agency serving Fortune 500 and life-sciences clients with bespoke content, gamification, and VR. It is directly comparable to CrossTrainer's custom engagement-economy design and pharma/enterprise delivery model.
- Strivr: Strivr is an enterprise VR training platform focused on immersive skills and soft-skills training for frontline workers, retailers, and sports teams. It is directly comparable to CrossTrainer's 1Pro VR skills training product and competes for the same enterprise VR training budgets.
- Mursion: Mursion provides AI- and VR-powered simulation training for sales, leadership, and customer-interaction skills, with a strong enterprise and life-sciences footprint. It is comparable to CrossTrainer's xtrAIner AI verbalization and 1Pro VR modalities, especially for sales-rep readiness use cases.
- Kahoot!: Kahoot is a leading gamified learning and audience engagement platform used in education and corporate training. It directly overlaps CrossTrainer in quiz-based gamification, leaderboards, and live event engagement, and serves as the most direct comparable for the HiiT pulsed-quiz and Trivia Trainer Live product lines.
- Mentimeter: Mentimeter provides interactive presentations, live polls, quizzes, and leaderboards for meetings, kickoffs, and trainings. It competes head-on with CrossTrainer in the live-event engagement layer (Trivia Trainer Live, Sync Leaderboard) and is commonly used as an alternative for NSMs and conferences.
- Infopro Learning: Infopro Learning is a managed training services and learning experience platform provider serving large enterprises across verticals. It is comparable to CrossTrainer's enterprise field-sales motion and multi-vertical training delivery, though at significantly larger scale.
- Talespin: Talespin is an XR-based enterprise training platform offering immersive modules for soft skills, leadership, and workforce development. It overlaps with CrossTrainer's AR/VR training modalities and competes for similar enterprise L&D budgets.
- Allen Interactions: Allen Interactions is a custom enterprise eLearning company focused on scenario-based, gamified, and immersive learning experiences, with deep life-sciences and Fortune 500 experience. It is comparable to CrossTrainer's custom engagement-economy design services and AR/VR custom builds.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CrossTrainer social profiles
Digital presenceCrossTrainer compliance and trust
Trust signalCompliance1 record
CrossTrainer financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrossTrainer leadership team
Management profileNumber of profiles
Profiles1 record
CrossTrainer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrossTrainer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrossTrainer
What does CrossTrainer do?
CrossTrainer sells an enterprise training engagement ecosystem centered on its Sync Leaderboard platform. The offering bundles gamification, web-based AR/VR, AI verbalization, pulsed quizzes, and live-event games into a single three-phase training protocol (pre-event, live event, post-event pull-through) for Fortune 500 and top-20 pharmaceutical clients. Products are licensed per engagement with a quote-based 'pay for what you use' pricing model.
Is CrossTrainer a public or private company?
CrossTrainer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CrossTrainer founded?
CrossTrainer was founded in 2008. It employs 11 to 50 people.
Where is CrossTrainer based?
CrossTrainer is headquartered in Warren, United States, in the North America region.
How does CrossTrainer make money?
Two revenue lines are on record. Enterprise Training Platform Licensing is the primary driver. The others are event-Based Gamification Services.
Who are CrossTrainer's main competitors?
Broad incumbents on record are Docebo and Skillsoft. Direct peers are SweetRush, Strivr, Mursion, Kahoot!, Mentimeter, Infopro Learning, Talespin and Allen Interactions.
Does CrossTrainer have an API?
No public API is recorded for CrossTrainer.
What industry is CrossTrainer in?
CrossTrainer's product category is Enterprise eLearning & Training Software. Its primary akta.pro industry code is BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer), with a secondary code of EDABAOAH, Customer & Go-to-Market Onboarding (Sales/CS/Support). Its NAICS code is 61143.