sf3poweredbygirls

What sf3poweredbygirls does

SixFour3 is a U.S.-based, membership-driven indoor training facility franchise dedicated exclusively to girls' fastpitch softball. Founded in January 2016 in Ashburn, Virginia, the company operates four facilities (Ashburn VA, Manassas VA, Richmond VA, Wake Forest NC) with seven additional franchise agreements signed for Fairfax VA, Nashville TN, Atlanta GA, Jacksonville FL, Columbia MD, and a flagship Tampa Bay/St. Petersburg project. Each 10,000–20,000 sq/ft facility provides 24/7 hands-free access to multi-purpose lanes, pitching machines, and a network of 50+ trainers covering hitting, pitching, catching, fielding, strength & conditioning, and college recruiting.

The technology stack combines proprietary elements (SixFour3 WallBall training tool, the SF3 Edge mobile app in development) with third-party integrations including HitTrax (infrared hitting metrics), Rapsodo (swing/pitching analytics), S2 Cognition (cognitive performance), 4D Motion (motion capture), and SecureBooker (booking/payments). Revenue is generated through a tiered monthly subscription model (Rookie $39.99, House $89.99, Travel $209.99, D1 $339.99), a PLUS+ technology add-on ($30/month), SF3 Studio fitness memberships at select locations, a la carte lessons ($55/session), team training contracts, gift cards, and franchise/license fees. The customer base consists of youth female fastpitch athletes and their families, with the Alliance Fastpitch serving as a flagship organizational partner. Distribution is national via franchising, with geographic expansion concentrated on the U.S. East Coast and Southeast.

Name

sf3poweredbygirls

Legal name

SixFour3, LLC

Website

https://sixfour3.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

SixFour3 operates a membership-based, female-exclusive fastpitch softball training franchise in the U.S., offering 24/7 self-service facility access, tiered memberships, instructor-led lessons, and analytics-enabled training across owned and franchise locations.

Ownership category

akta.pro rank

Product category

Youth Sports Training Facilities

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC)

akta.pro secondary industries

Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD)

Keywords

• Fastpitch softball training
• Indoor sports facility
• Youth athletic training
• Softball coaching services
• Female sports training

Headquarters

HQ city

Ashburn

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Monthly recurring membership fees across four tiers (Rookie $39.99, House $89.99, Travel $209.99, D1 $339.99) providing varying levels of self-service access, trainer lessons, and add-on discounts. All memberships are month-to-month with no long-term contracts. The primary revenue driver, generating predictable recurring revenue from individual athlete families.
2. PLUS+ Add-on Subscription: $30/month add-on providing expanded self-service slots, HitTrax access, and multi-location access. Sold as an upsell to existing members.
3. SF3 Studio Add-on: Fitness studio membership add-on available at select locations, providing access to group fitness sessions and training equipment for female athletes. Discounted pricing for active SixFour3 members.
4. A La Carte Instructor-Led Lessons: Non-members can purchase individual 30-minute lessons at $55 per session without obtaining a membership. Instructor-led lessons are also included as benefits in higher-tier memberships (House, Travel, D1).
5. Team Training Contracts: Non-membership team training sessions sold through signed team contracts. Teams gain facility access for practices regardless of individual memberships. Revenue recognized per contract, typically for groups seeking reserved practice space.
6. Merchandise Gift Cards: Merchandise gift cards sold online at www.sixfour3.com/giftcard, redeemable at the ShopWall kiosk in any location. Gift cards for services or memberships available through direct contact.
7. Franchise Fees: The company generates revenue through franchise agreements, where franchisees pay to develop and operate SixFour3 locations. Franchise opportunities are marketed through sixfour3franchising.com. The company also launched the SixFour3 Tampa Bay Fund to attract investors for flagship facility development.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

SixFour3 operates premier, members-only, self-service indoor training facilities designed exclusively for girls fastpitch softball. The facility provides 24/7 hands-free access to cages, training tools, advanced hitting and pitching analytics, and instructor-led private lessons through tiered monthly memberships.

Product overview

SixFour3 is a premier membership-based fastpitch softball training company offering a unified platform of facilities, technology, and coaching services. The core offering consists of tiered memberships (Rookie, House, Travel, D1) providing self-service and instructor-led training access, with premium add-ons including PLUS+ for technology access (HitTrax, Rapsodo, 4D Motion) and SF3 Studio for integrated fitness. The company operates proprietary training tools like WallBall alongside third-party analytics platforms. Add-on modules like SF3 Edge (mobile app) extend the platform's digital capabilities. Team Training services and community programs (SixFour3 Gives Back) complement the core membership model.

Differentiator

Problem solved

Functional benefit

Brands

• SF3 Studio: A female-only fitness membership program integrated into SixFour3 Richmond, offering strength, conditioning, and overall wellness training for athletes of all ages.
• SF3 Edge
• SixFour3 Gives Back

Products and services

• SixFour3 Membership Program
• Instructor-Led Private Lessons
• SF3 Studio
• Team Training
• SixFour3 Franchise Program
• SixFour3 Merchandise and Gift Cards

Quantifiable outcome

• First facility opened January 2016; now operating 4+ locations with 7+ franchise agreements signed for new markets
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature2 records

Partnerships

One partnership is on record.

• The Alliance FastpitchflagshipStrategic or Co-development Partner · 1 April 2026SixFour3 and The Alliance Fastpitch announced a strategic partnership in April 2026 to develop a flagship SixFour3 training facility in the Tampa Bay/St. Petersburg region. The facility will serve as the future headquarters for The Alliance Fastpitch, delivering best-in-class athlete development through SixFour3's proven model, complemented by Alliance-supported programming including camps, clinics, showcases, and national events. The initiative is supported by the SixFour3 Tampa Bay Fund, an investment vehicle allowing qualified investors and strategic partners to participate in the development and operation of the flagship facility. The partnership aims to strengthen the national fastpitch ecosystem and expand opportunities for the next generation of players.

Scale indicators5 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• EXOS: Performance and fitness training company offering integrated athlete development services to pros, colleges, and corporate clients. Comparable in combining training, conditioning, and data-driven programming, but oriented to broader fitness/corporate wellness rather than a single sport niche.
• Topgolf: Tech-enabled sports entertainment venue with a franchised/location-based model, sensor-driven analytics, and a strong recurring-event value proposition. Comparable in using technology to make a traditional sports activity more data-rich and habit-forming, though in a different sport.
• IMG Academy: Large multi-sport elite training academy with boarding, sport-specific coaching, and integrated performance technology. Overlaps with SixFour3's elite training positioning and tech-enabled athlete development, but operates a much broader, residential model rather than a membership/lesson franchise.
• i9 Sports: Youth sports franchise operating organized leagues, camps, and clinics across multiple sports with a similar franchise-driven national expansion model. Relevant comparable for franchise scaling mechanics and youth-sports community engagement, though broader in sport coverage.

Direct peers

• The Hitting Zone: Multi-location indoor baseball and softball training chain offering lessons, memberships, and team training. Comparable in facility-based delivery, subscription/membership revenue mix, and focus on hitting and pitching skill development.
• Softball Factory: National softball player development program that runs training events, college recruiting showcases, and instructional programming for serious fastpitch athletes. Directly comparable in customer (competitive female softball players and families), category (fastpitch-specific development), and outcome focus (college recruiting pipeline).
• D-BAT: National baseball and softball training franchise with indoor batting cage and lesson-based revenue model. Highly comparable franchise structure, tech-enabled training offering (including HitTrax integration), and target buyer (travel-ball families and competitive athletes).
• Extra Innings: Indoor baseball and softball training facility franchise offering memberships, lessons, and team training. Closest comparable in business model (membership + lessons + team training inside a dedicated indoor facility) and franchise-based expansion, though broader (baseball and softball, mixed gender).

Others

• HitTrax: Infrared-camera hitting simulator whose hardware and software SixFour3 integrates into its PLUS+ membership tier. Adjacent ecosystem participant: enables SixFour3's data-driven training offering but is not itself a direct competitor; could become a substitute if sold directly to consumers or competing facilities.

Emerging players

• CoachUp: Online marketplace connecting athletes with private coaches across many sports. Comparable in monetizing individualized coaching for youth athletes, though it operates as a marketplace rather than a brick-and-mortar facility operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/sf3softball
• Facebookfacebook.com/sixfour3
• LinkedInlinkedin.com/company/sixfour3
• Instagraminstagram.com/sixfour3softball

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sf3poweredbygirls