Boomtown Internet Group
Boomtown Internet Group is a family-owned digital marketing and web design agency in Wayne, PA, offering SEO, paid advertising, social media, custom web development, and WordPress maintenance to over 1,000 SMB and mid-market clients across Mid-Atlantic verticals since 1993.
- Company typePrivate
- Founded1993
- HeadquartersWayne, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Boomtown Internet Group does
Boomtown Internet Group is a privately held, family-owned digital marketing and web design agency founded in 1993 and headquartered in Wayne, Pennsylvania, with a secondary mailing address in Phoenixville, PA. The firm offers an integrated service stack spanning custom web design and development (WordPress, WooCommerce, Shopify, Laravel, custom SQL Server/MySQL databases), search engine optimization (including a newer Generative Engine Optimization offering targeting AI Overview citation), paid advertising management across Google, Bing, Meta, LinkedIn, TikTok and programmatic channels, social media marketing, email marketing, and graphic design. The company holds Google Partner status since 2010, Bing Partner since 2012, Amazon Trained Ecommerce Specialist certification, and BBB A+ accreditation, and has served over 1,000 clients since 2005 across verticals including education, healthcare, insurance, manufacturing, e-commerce, nonprofits, and local services.
The business operates a hybrid revenue model: project-based fees for web design (typically 50% upfront and 50% on launch with full ownership transferred on final payment), monthly retainers for digital marketing services on month-to-month terms with no long-term contracts, and recurring subscription revenue from the WordPress Care Plan priced at $149/month (single site) or $249/month (two sites) including managed security, performance, and hosting-adjacent tooling. A separately packaged Digital Business Cards product is sold at one-time cost with no subscription. Pricing transparency and the absence of lock-in contracts are positioned as core differentiators against agencies that overpromise or require multi-year commitments.
Operationally, Boomtown runs a sales-led, direct-to-client GTM motion centered on a free digital marketing analysis consultation, supported by 28+ localized service-area pages targeting Mid-Atlantic SMB and mid-market clients, with virtual operations extending nationally. The leadership team is concentrated in the founding McCrossin family (Sue and Jim McCrossin as founders, plus Devon McCrossin overseeing marketing, Kristin McCrossin leading creative, and partner James Hoff leading web technology) augmented by a digital marketing director, account managers, and in-house developers — all work delivered without outsourcing.
Boomtown Internet Group firmographics
Firmographics- Name
- Boomtown Internet Group
- Legal name
- Boomtown Internet Group, Inc.
- Website
- https://boomtownig.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boomtown Internet Group is a family-owned digital marketing and web design agency in Wayne, PA, offering SEO, paid advertising, social media, custom web development, and WordPress maintenance to over 1,000 SMB and mid-market clients across Mid-Atlantic verticals since 1993.
- Ownership category
- akta.pro rank
Boomtown Internet Group industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)
- akta.pro secondary industry
- Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)
Keywords
Where Boomtown Internet Group is headquartered
LocationHeadquarters
- HQ city
- Wayne
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Boomtown Internet Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Web Design and Development: Custom website design, responsive/mobile-first design, eCommerce website development (WooCommerce/Shopify), database development, and Laravel custom web application development. One-time project fees with 50% down payment and 50% on launch.
- Digital Marketing Services: Comprehensive digital marketing services including SEO (organic), Pay-Per-Click advertising (Google/Bing), social media marketing, email marketing, content marketing, affiliate marketing, mobile marketing, and local marketing. Monthly retainer-based pricing model.
- Paid Advertising Management: Managed paid media campaigns across Google Ads, Bing Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, TikTok, YouTube, and programmatic advertising. Manages over $1M in ad spend. Revenue from management fees plus client ad spend.
- WordPress Care Plan: Monthly subscription plans ($149/month for 1 website, $249/month for 2 websites) covering security, maintenance, performance optimization, and backups. No long-term contract; cancel anytime.
- Digital Business Cards: One-time cost digital business card creation and hosting with no subscription fees. Includes customizable design with links, videos, QR codes, tracking, and WordPress integration.
- Graphic Design Services: Creative graphic design services including logo design, digital and print ad design, banner design, social media graphics, newsletter design, brochure design, and branding guides.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | WordPress Care Plan - 1 Website |
| Subscription | Monthly | WordPress Care Plan - 2 Websites |
| One time/ perpetual license | Pay-as-you-go | Website Design / Development - Project Based |
| Subscription | Monthly | Monthly Digital Marketing Retainer |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Boomtown Internet Group product offering
Product offeringCore offering
Boomtown Internet Group is a digital marketing and web design agency that builds custom websites (including e-commerce, database, and Laravel applications) and delivers ongoing digital marketing services such as SEO, paid advertising, social media marketing, email marketing, and graphic design for business clients. The firm also offers a recurring WordPress Care Plan for maintenance and security, plus a one-time digital business card product.
Product overview
Boomtown Internet Group is a digital marketing and web design agency offering a comprehensive suite of integrated services rather than a single software product. The core offerings include SEO Services (standard and AI-focused SEO for AI Services), Paid Advertising/PPC across Google, Bing, Meta, LinkedIn and TikTok, Social Media Marketing, Email Marketing, and Graphic Design. Web design capabilities span custom responsive design, eCommerce Website Design (built on WooCommerce and Shopify), Database Development, and Laravel Development for custom web applications. The agency also offers specialized vertical services including Healthcare Marketing, Amazon Marketing, Mobile Marketing, and Local Marketing. The WordPress Care Plan operates as a subscription add-on providing ongoing maintenance, security, and performance optimization for WordPress websites. Digital Business Cards represents a separate product offering with one-time cost and no subscription fees. All services emphasize data-driven strategy, monthly reporting, and integration with major platforms like Google Analytics, Google Tag Manager, Cloudflare, and various advertising platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- SEO Services
- SEO for AI Services
- Paid Advertising / PPC
- Digital Marketing Services
- Email Marketing Services
- Graphic Design Services
- Digital Business Cards
- Social Media Marketing Services
- Web Design Services
- eCommerce Website Design
- Database Development Services
- Laravel Development Services
- WordPress Care Plan
- Amazon Marketing
- Healthcare Marketing
- Local Marketing
- Web Analytics Consulting
Quantifiable outcome
- Increased eCommerce AdWords revenue by over 88% for a client through optimized advertising campaigns.
- +4 more outcomes
Companies that use Boomtown Internet Group
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles6 records
Boomtown Internet Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability7 records
Feature4 records
Boomtown Internet Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Microsoft BingcoreCertified Bing Partner since 2012. The partnership provides access to Bing's partner program resources, certifications, and support for managing Bing and Yahoo advertising campaigns on behalf of clients.
- GooglecoreCertified Google Partner since 2010. The partnership grants the company access to Google's partner resources, certifications, and support. As a Google Partner, Boomtown demonstrates verified proficiency in Google Ads management and meets Google's performance and spend requirements. The company manages client advertising campaigns across Google's advertising platforms including Search, Display, Shopping, and YouTube.
- WP EnginecoreRecommended WordPress hosting provider for client websites. The WordPress Care Plan includes free SSL certificates, free CDN, daily backups, and staging/development environments for websites hosted on the WP Engine platform. Company has never had a website compromised at WP Engine. The partnership enables managed hosting services as part of the WordPress Care Plan offering.
- CloudflarecoreProvides free Cloudflare firewall protection as part of the WordPress Care Plan. Cloudflare CDN and security services are configured and managed by Boomtown for client websites. Paid Cloudflare plans with increased performance, security, and reporting are available by request.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Boomtown Internet Group competitors and assessment
Company assessmentBroad incumbents
- WebFX: Large digital marketing agency headquartered in Pennsylvania offering SEO, PPC, web design, and social media services to mid-market clients. Directly overlaps with Boomtown's service mix, geography, and target customer profile (regional SMB/mid-market), though WebFX operates at materially larger scale.
Direct peers
- Ignite Visibility: Full-service digital marketing agency focused on SEO, paid media, social media, and email marketing with strong emphasis on data-driven results and monthly reporting. Highly comparable to Boomtown in service offering, mid-market positioning, and recurring-retainer model.
- Thrive Internet Marketing Agency: Digital marketing agency offering SEO, PPC, web design, social media, and e-commerce services to SMB and mid-market clients. Comparable service portfolio, similar retainer-based delivery, and overlapping customer segments.
- LYFE Marketing: Digital marketing agency specializing in social media management, SEO, and PPC for small-to-mid-sized businesses. Similar service mix and SMB target market, with comparable emphasis on retainer-based engagements.
- Disruptive Advertising: Digital marketing agency focused on paid media management (Google, Meta, Bing), SEO, and website design, with strong emphasis on data-driven optimization and demonstrated client ROI. Directly overlaps with Boomtown's paid-advertising and SEO practices.
- SmartSites: Full-service digital marketing agency offering web design, SEO, PPC, and social media services to SMBs across the U.S. Comparable service portfolio and similar agency-tier positioning, including month-to-month retainers.
- HigherVisibility: Digital marketing agency specializing in SEO, PPC, web design, and social media, with similar retainer-based model and SMB-to-mid-market client profile. Comparable in service breadth and recurring-revenue orientation.
- Directive: B2B-focused digital marketing agency specializing in SEO, PPC, and content marketing with enterprise client focus. Overlaps with Boomtown in technical SEO and paid media capabilities, though typically serves larger and SaaS-heavy accounts.
- Coalition Technologies: Full-service digital agency offering web design, SEO, PPC, and e-commerce development (Shopify, WooCommerce). Directly comparable to Boomtown on web design + e-commerce + paid media bundle, with similar mid-market customer orientation.
- Big Leap: Digital marketing agency providing SEO, PPC, social media, and web design services with emphasis on transparent reporting and data-driven strategies. Closely comparable service mix and mid-market positioning to Boomtown.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Boomtown Internet Group social profiles
Digital presenceBoomtown Internet Group compliance and trust
Trust signalCompliance14 records
Boomtown Internet Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boomtown Internet Group leadership team
Management profileNumber of profiles
Profiles12 records
Boomtown Internet Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boomtown Internet Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boomtown Internet Group
What does Boomtown Internet Group do?
Boomtown Internet Group is a digital marketing and web design agency that builds custom websites (including e-commerce, database, and Laravel applications) and delivers ongoing digital marketing services such as SEO, paid advertising, social media marketing, email marketing, and graphic design for business clients. The firm also offers a recurring WordPress Care Plan for maintenance and security, plus a one-time digital business card product.
Is Boomtown Internet Group a public or private company?
Boomtown Internet Group is a private company. It is classified as family owned and is currently operating.
When was Boomtown Internet Group founded?
Boomtown Internet Group was founded in 1993. It employs 11 to 50 people.
Where is Boomtown Internet Group based?
Boomtown Internet Group is headquartered in Wayne, United States, in the North America region.
How does Boomtown Internet Group make money?
Six revenue lines are on record. Web Design and Development is the primary driver. The others are digital Marketing Services, paid Advertising Management, wordPress Care Plan, digital Business Cards and graphic Design Services.
Who are Boomtown Internet Group's main competitors?
WebFX is listed as a broad incumbent. Direct peers are Ignite Visibility, Thrive Internet Marketing Agency, LYFE Marketing, Disruptive Advertising, SmartSites, HigherVisibility, Directive, Coalition Technologies and Big Leap.
Does Boomtown Internet Group have an API?
No public API is recorded for Boomtown Internet Group.
What industry is Boomtown Internet Group in?
Boomtown Internet Group's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic), with a secondary code of BPAFABAN, Media Measurement, Attribution & Mix Modeling (MMM/MTA). Its NAICS code is 54181 and its SIC code is 7311.