Power Sales Group
Power Sales Group is an independent manufacturer's representative firm founded in 1992 that sells medium- and high-voltage electrical equipment from 25+ manufacturers to investor-owned utilities, industrial customers, and contractors across the Northeastern US via direct field sales.
- Company typePrivate
- Founded1992
- HeadquartersDanvers, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Power Sales Group does
Power Sales Group is an independent manufacturer's representative firm founded in 1992 and headquartered in Portsmouth, New Hampshire. The company sells medium-voltage and high-voltage electrical power infrastructure equipment — covering transmission, substation, distribution, and automation product categories — to investor-owned electric utilities, public power utilities, industrial customers, and specialized contractors across the Northeastern United States. Its territory spans New England (MA, VT, NH, ME, CT, RI), New York (including Long Island), New Jersey, Pennsylvania, Delaware, Maryland, and Washington DC, served through one headquarters and five branch offices.
The company represents more than 25 manufacturers, including G&W Electric (switchgear, reclosers, LAZER distribution automation), HICO America (transformers, GIS, SF6-free switchgear), Howard Industries (distribution and power transformers), Southwire (MV/HV cable, plus Novinium CableCure rejuvenation), Novatech (Orion substation automation platform), AMSC (DVAR/VVO/SVC for renewables), PLP, Southern States, Sediver, Meyer Utility Structures, Nordic Fiberglass, Bitronics, and more recent additions such as Switched Source, Safegrid, and RITZ. Across these principals, the portfolio delivers concrete technical capabilities: Volt/VAR optimization and fault current limiting for grid modernization (AMSC), solid-dielectric reclosers and FLISR (G&W), substation communication processing and NERC/CIP security (Novatech OrionLX), cost-effective underground cable life extension of up to 22 years (Novinium), and SF6-free MV GIS using dry-air insulation (HICO).
Power Sales Group earns commissions on equipment sales in a relationship-driven B2B go-to-market. Approximately 9 outside Manufacturer's Representatives are assigned specific utility accounts (e.g., Dan Conboy – National Grid NE/Avangrid-UI/CMP; Brandon Preston – NYPA/PECO/PSE&G/JCP&L/Met-Ed; Andrew Reilly – ConEdison/O&R/PP&L), supported by an inside sales team and operations function. Deal sizes can be multi-million dollar capital projects, as evidenced by the documented Novinium cable rejuvenation case study that saved a leading IOU ratepayers over $800M. Pricing is quote-based and negotiated per project. Revenue is not publicly disclosed, the firm is privately held under owners Dave Goyette (President/Owner, 33 years industry) and Dan Conboy, and the firm employs 21-22 professionals. Key customers include Eversource, National Grid, Avangrid, PSE&G, JCP&L, ConEdison, and Exelon subsidiaries (PECO, ACE, BGE, PEPCO).
Power Sales Group firmographics
Firmographics- Name
- Power Sales Group
- Legal name
- Power Sales Group
- Website
- https://power-sales.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Power Sales Group is an independent manufacturer's representative firm founded in 1992 that sells medium- and high-voltage electrical equipment from 25+ manufacturers to investor-owned utilities, industrial customers, and contractors across the Northeastern US via direct field sales.
- Ownership category
- akta.pro rank
Power Sales Group industry classification
Industry- Product category
- Manufacturer's Representation Services
- NAICS
- Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Power, Distribution & Specialty Transformers (3612)
- akta.pro primary industry
- Power Transformers, Reactors & Auxiliary Power Systems (EUADACAJ)
Keywords
Where Power Sales Group is headquartered
LocationHeadquarters
- HQ city
- Danvers
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Power Sales Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Manufacturer's Representative Commissions: The company operates as a manufacturer's representative firm, earning commissions on sales of power equipment to electric utilities, industrial customers, and contractors. The company represents multiple manufacturers across transmission, substation, distribution, and automation product categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B Quote-Based Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Power Sales Group product offering
Product offeringCore offering
Power Sales Group is a manufacturer's representative firm that sells medium-voltage and high-voltage electrical power infrastructure equipment on behalf of over 30 manufacturers. The firm serves electric utilities, industrials, and specialized contractors across transmission, substation, distribution, automation, and renewable energy categories. The company maintains direct field sales relationships throughout the Northeastern US, supporting grid modernization and renewable energy initiatives.
Product overview
Power Sales Group is a manufacturer's representative firm (not a technology platform) that sells medium-voltage and high-voltage electrical power infrastructure equipment to electric utilities, industrials, and specialized contractors across the Northeastern US. The portfolio comprises five product categories: Transmission Equipment (structures, hardware, conductors from manufacturers like Classic Connectors, Incab, LWS, Meyer, PLP, Rapid Rail, Sediver, Southern States, Southwire), Substation Equipment (switches, circuit protection, fittings from AMSC, Coil Innovation, Guardiar, HICO, Howard, Meyer, PLP, Powercon, RITZ, SAS, SBS, Southern States, Southwire, Uticom), Distribution Equipment (transformers, switches, protection from AMSC, G&W, Howard, Hughes Brothers, Incab, LWS, Meyer, Nordic Fiberglass, Novinium, PLP, RITZ, Southwire, Switched Source, Uticom), Automation Products (relays, communications, metering from G&W, Iniven, Novatech, OBI Partners, Safegrid, Transdata, Walker US), and C&I/Renewables Equipment (renewable infrastructure from AMSC, Bitronics, G&W, HICO, Howard, Hughes Brothers, Incab, LWS, Meyer, NEPSI, Nordic Fiberglass, Novatech, Powercon, PLP, Rapid Rail, SAS, SBS, Sediver, Southern States, Southwire, Transdata, Uticom, Walker). They represent over 30 manufacturers and have been in business since 1992.
Differentiator
Problem solved
Functional benefit
Products and services
- Transmission Equipment
- Substation Equipment
- Distribution Equipment
- Automation Products
- C&I and Renewables Equipment
Quantifiable outcome
- Saved rate payers over $800 million through cable rejuvenation program (case study with leading investor-owned utility)
- +2 more outcomes
Companies that use Power Sales Group
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Power Sales Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Power Sales Group partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- AMSC (American Superconductor Corp)coreAMSC, based in Devens, MA, provides DVAR, VVO and SVC systems for grid modernization and renewable integration, along with super conducting cable and fault current limiters. Power Sales Group represents AMSC for the entire service territory covering New England, NY, NJ, and PA.
- G&W ElectriccoreG&W Electric provides gas and solid dielectric switchgear, solid dielectric reclosers with SEL controls, high-voltage cable terminations, LAZER Automation Platform for distribution automation, and wind tower switches. Power Sales Group represents G&W Electric in New England and New York territories.
- Howard IndustriescoreHoward Industries provides distribution oil/FR3 filled transformers (polemounts, padmounts), voltage regulators, power transformers through 60MVA, and medium power transformers up to 60 MVA/230kV. All products are American made and UL Listed.
- HICO AmericacoreHICO America provides medium and large power transformers, MV and HV GIS (including SF6-free ECO Friendly options), Statcoms, and SF6 breakers. Territory includes New England, NY, NJ, PA, DE, MD, and DC.
- SouthwirecoreSouthwire provides medium voltage (15kV-35kV) XLPE and EPR cables, overhead bare conductors (ACSR, AAC, AAAC, ACSS), 600V URD products, substation control cables, and 115kV & 230kV XLPE power cables. Also provides Novinium CableCure cable rejuvenation services. Territory includes New England, NY, NJ, PA, DE, MD, and DC.
- Novatech, LLCcoreNovatech provides the Orion substation automation platform, distributed I/O, and WEBserver HMI solutions. Products support communication processing, RTU functions, NERC/CIP security applications, and SmartGrid functionality. Territory includes New England, NY, NJ, PA, DE, MD, and DC.
- PLP (Preformed Line Products)corePLP provides conductor hardware including Armour Grip Suspension (AGS) units and Cushion Grip Suspensions (CGS), fiber optic hardware for OPGW and ADSS, solar mounting hardware, and connectors & fittings. Territory includes New England, NY, NJ, PA, DE, MD, and DC.
- Southern StatescoreSouthern States provides disconnect switches, circuit switchers, line/load switchers, capacitor switching devices, reactor switching, and mobile switching solutions. Products support transmission line switching and isolation applications. Territory includes New England and New York.
- SedivercoreSediver offers toughened glass insulators with mechanical ratings up to 170,000 lbs for high voltage AC, DC, and extreme pollution applications. Products serve transmission lines up to 500kV. Territory includes New England and New York.
- Nordic FiberglasscoreNordic Fiberglass provides fiberglass box pads for transformers and switches, sectionalizing cabinets, and pedestals. Products address frost heaving challenges and provide sturdy mounting bases. Territory includes New England and New York.
- Incab America LLCminorIncab America provides fiber optic cables including OPGW (Optical Ground Wire), ADSS (All-Dielectric Self-Supporting), and in-duct solutions. Uses Corning Fiber Optic Cable. Territory includes New England, NY, NJ, PA, DE, and MD.
- Laminated Wood SystemscoreLaminated Wood Systems provides unguyed angle poles, laminated poles/structures, Pole Enforcer, PRS Pole Reclassification, and AVR Adjustable Vault Reinforcement products. Products support distribution and transmission applications with 60+ year service life.
- Meyer Utility StructurescoreMeyer Utility Structures provides engineered steel structures for utility transmission including light duty monopoles, engineered monopoles, lattice towers, and concrete structures, as well as substation applications. Territory includes New England, NY, NJ, PA, DE, MD, and DC.
- BitronicscoreBitronics provides substation measurement products with SCADA communications for metering and monitoring applications. Products include 50 Series SCADA Meters and Indicators. Territory includes New England, NY, NJ, PA, DE, MD, and DC.
- Coil InnovationminorCoil Innovation provides air-core dry-type reactors with hydrolytically stable materials, precision winding technology, low dB levels via Silent Coil Technology, and conservative designs. Products address power quality and reactor applications.
- SafegridminorSafegrid provides the Intelligent Grid System for fault prediction and fault location solutions to monitor and improve grid performance for transmission and distribution systems.
- OBI PartnersminorOBI Partners provides advanced analytical decision support solutions for utility operations. Territory includes New England, NY, NJ, PA, DE, MD, and DC.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Power Sales Group competitors and assessment
Company assessmentBroad incumbents
- Rexel: Global electrical distribution group with US operations serving utility, commercial, and industrial customers. Comparable to PSG as a broad incumbent competing for utility T&D and substation spend, though with a buy-and-resell model and global footprint.
- Consolidated Electrical Distributors (CED): Large US electrical distributor serving utility, industrial, and contractor customers across multiple regions. Comparable to PSG as a broad incumbent with overlapping utility customers, although CED operates an inventory-based distribution model and serves a broader customer mix.
- Wesco International: Fortune 500 electrical, communications, and utility distribution company serving utility, construction, and industrial markets globally, including through its acquired Anixter business. Comparable to PSG as a broad incumbent that competes for the same utility T&D wallet share, with much larger scale and an integrated supply-chain model.
- Sonepar: Global electrical distributor with significant US presence (including Irby Utilities, Codale Electric, and others) serving utility and industrial customers. Comparable to PSG as a broad incumbent covering overlapping utility customers with similar T&D and substation products, at much greater scale and geography.
- Graybar Electric: One of the largest North American electrical, lighting, and datacomm distributors with deep utility and contractor relationships. Comparable to PSG as a broad incumbent serving similar utility customers across the Northeast, although with an inventory-based distribution model versus PSG's rep model.
Direct peers
- Border States Electric: 100% employee-owned electrical distributor focused on utility and industrial customers across the central and eastern US. Compares to Power Sales Group because it serves similar IOU and contractor customers with comparable electrical T&D, substation, and automation products, although Border States buys and resells inventory while PSG earns sales commissions.
- Irby Utilities (Sonepar): Utility-focused electrical distributor serving IOUs, public power, and contractors in the Southeast and Midwest; now part of Sonepar. Comparable to PSG because it sells similar T&D and substation equipment to investor-owned utilities, although it operates a buy-and-resell distribution model rather than a rep/commission model.
Regional players
- Mayer Electric Supply: Large family-owned regional electrical distributor serving utility, industrial, and contractor customers across the Southeast and South-Central US. Comparable to PSG as a regional player with similar customer mix and product focus, although it operates an inventory model and has no direct Northeast overlap.
- Crescent Electric Supply: Regional electrical distributor with strong utility presence in the Midwest, Southeast, and select Northeast territories. Comparable to PSG as a regional player serving similar IOU and contractor customers with comparable T&D product lines, though with a buy-and-resell model and broader geographic mix.
Others
- Hubbell Power Systems: Major manufacturer of utility T&D products (transformers, switchgear, insulators, connectors) that competes with many of the manufacturers PSG represents. Comparable as an ecosystem participant whose go-to-market choices (direct sales vs. reps) directly shape PSG's commission opportunity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Power Sales Group social profiles
Digital presencePower Sales Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Power Sales Group leadership team
Management profileNumber of profiles
Profiles2 records
Power Sales Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Power Sales Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Power Sales Group
What does Power Sales Group do?
Power Sales Group is a manufacturer's representative firm that sells medium-voltage and high-voltage electrical power infrastructure equipment on behalf of over 30 manufacturers. The firm serves electric utilities, industrials, and specialized contractors across transmission, substation, distribution, automation, and renewable energy categories. The company maintains direct field sales relationships throughout the Northeastern US, supporting grid modernization and renewable energy initiatives.
Is Power Sales Group a public or private company?
Power Sales Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Power Sales Group founded?
Power Sales Group was founded in 1992. It employs 11 to 50 people.
Where is Power Sales Group based?
Power Sales Group is headquartered in Danvers, United States, in the North America region.
How does Power Sales Group make money?
One revenue line is on record: manufacturer's Representative Commissions.
Who are Power Sales Group's main competitors?
Broad incumbents on record are Rexel, Consolidated Electrical Distributors (CED), Wesco International, Sonepar and Graybar Electric. Direct peers are Border States Electric and Irby Utilities (Sonepar). Regional players are Mayer Electric Supply and Crescent Electric Supply. Hubbell Power Systems is listed as an others.
Does Power Sales Group have an API?
No public API is recorded for Power Sales Group.
What industry is Power Sales Group in?
Power Sales Group's product category is Manufacturer's Representation Services. Its primary akta.pro industry code is EUADACAJ, Power Transformers, Reactors & Auxiliary Power Systems. Its NAICS code is 22112 and its SIC code is 3612.