Extend Group
Extend Group is a privately held, founder-led marketing and consulting firm in Evansville, Indiana that delivers Culture, Communication, and Community services, including brand development, websites, social media, content marketing, leadership coaching, and community platforms, to enterprise, government, and non-profit clients.
- Company typePrivate
- Founded2007
- HeadquartersEvansville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Extend Group does
Extend Group is a privately held marketing and consulting firm founded in 2007 by Shawn Collins and headquartered at 530 Main Street in Evansville, Indiana. The company operates with 1-10 employees and no external funding, delivering a unified suite of Culture, Communication, and Community services to enterprise brands, government agencies, and non-profits. Its core offerings include brand identity development, website design and development, social media strategy and management, content marketing with CRM integration, SEO and PPC, podcasting production and promotion, and mobile app development. Adjacent leadership and culture transformation services are delivered through GiANT Worldwide-certified methodologies including the 5 Voices for Teams framework and proprietary processes such as Guiding Light Organizational Clarity, Communication Code, and the trademarked Retention = Attraction offering. The firm also produces its own podcast, @530 on Main, and has built community engagement platforms for law enforcement and non-profit clients.
The business model is predominantly professional services: project-based engagements and multi-year retainer contracts for marketing strategy and execution, supplemented by leadership coaching programs and limited subscription-style revenue from custom community platforms and mobile applications. GTM motion is sales-led and community-driven, combining enterprise field sales with referral pipelines generated through founder-level board positions at Leadership Evansville, the Rotary Club of Evansville, and Growth Alliance, plus preferred-vendor status with the Indiana Sheriffs' Association. Customer segments are vertically diversified across automotive aftermarket (MotoRad, BCA Bearings, Raybestos, Technician.Academy), government and law enforcement, non-profits (EMPOWER offering, Wesselman Woods), banking (First Bank), healthcare (APEX Behavioral Services), and motorsports.
Historically, the firm branched into EXTEND PERFORMANCE (automotive marketing) and EXTEND COMMUNITY (platform services) before reconsolidating them under one brand in 2019 and relaunching with a Culture, Communication, and Community positioning in 2024. The company has accumulated multiple Automotive Communications Awards and ACPN catalog excellence recognitions from 2013 through 2017, reflecting its vertical depth in the automotive aftermarket. There is no evidence of AI/ML capabilities, external investment, M&A activity, or material headcount growth across its 17-year history.
Extend Group firmographics
Firmographics- Name
- Extend Group
- Legal name
- EXTEND GROUP
- Website
- https://theextendgroup.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Extend Group is a privately held, founder-led marketing and consulting firm in Evansville, Indiana that delivers Culture, Communication, and Community services, including brand development, websites, social media, content marketing, leadership coaching, and community platforms, to enterprise, government, and non-profit clients.
- Ownership category
- akta.pro rank
Extend Group industry classification
Industry- Product category
- Marketing Consulting Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Change Management & Transformation Consulting (BPAHAGAC), Extended Enterprise LMS (Customer/Partner/Franchise Training) (EDAFAAAC)
Keywords
Where Extend Group is headquartered
LocationHeadquarters
- HQ city
- Evansville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Extend Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing and Communication Services: Comprehensive marketing services including brand identity development, website design and development, social media management, content marketing, SEO and PPC, and CRM integration. Revenue generated through project-based engagements and retainer agreements.
- Leadership Coaching and Training: Transformative leadership experiences and organizational culture consulting based on GiANT Worldwide methodologies including 5 Voices certification. Revenue generated through coaching programs and training engagements.
- Podcast Production and Promotion: Professional podcasting services for brand elevation including production, editing, and promotion
- Community Platform Solutions: Custom community platforms and mobile applications for government agencies, non-profits, and organizations including sheriff's office platforms
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise consulting engagements |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Extend Group product offering
Product offeringCore offering
Extend Group is a marketing and consulting firm offering Culture, Communication, and Community solutions to organizations. The firm delivers brand identity development, website design and development, social media management, content marketing with CRM integration, SEO and PPC, podcasting production, mobile app development, and leadership coaching using GiANT Worldwide methodologies. It also builds community platforms for law enforcement agencies and non-profits through its EMPOWER program.
Product overview
EXTEND GROUP is a marketing and consulting firm offering Culture, Communication, and Community solutions. The company's product portfolio centers on marketing strategy and brand development services including Brand Identity Development (using the Guiding Light Organizational Clarity process), Website Design/Development/Hosting/Maintenance, Social Media Strategy & Management, Content Marketing & CRM Integration, SEO & PPC, Podcasting Production and Promotion, and Mobile App Development. The company also provides Leadership Coaching services using the GiANT Worldwide 5 Voices methodology, Community Platform Solutions for organizations including law enforcement, and EMPOWER services for non-profits. The offering functions as a unified suite of marketing and communication services rather than a software platform with modular components.
Differentiator
Problem solved
Functional benefit
Brands
- EXTEND PERFORMANCE: Automotive marketing and communications services division, later merged back into the parent group in 2019.
- EXTEND COMMUNITY
- Technician.Academy
- EMPOWER
- Retention = Attraction
- @530 on Main
Products and services
- Brand Identity Development
Quantifiable outcome
- 6 Top Industry Awards (2015)
- +3 more outcomes
Companies that use Extend Group
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Extend Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Extend Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- MontAd Media TeamminorPartnership for automotive eCommerce solutions, combining expertise to deliver smarter automotive digital marketing and e-commerce capabilities.
- GiANT WorldwidecoreCertification partnership where Shawn Collins serves as a Certified Guide with GiANT Worldwide. Provides access to proprietary leadership methodologies including 5 Voices for Teams and 100X Leader certification programs used in organizational culture transformation services.
- ShowMeTheParts.comcoreStrategic partnership to form EXTEND PERFORMANCE, combining ShowMeTheParts.com's automotive parts data platform with EXTEND GROUP's marketing expertise to serve the automotive aftermarket industry.
- VPS ArchitectureminorPartnership to launch a new podcast, combining podcast production and promotion services with architectural firm audience for content collaboration.
- First BankcoreExclusive training partnership where EXTEND GROUP's Shawn Collins delivers workforce attraction training series to First Bank employees and customers.
- Indiana Sheriffs' AssociationcorePreferred platform vendor for Indiana Sheriffs' Association, providing community platforms and mobile applications for member sheriff's offices across Indiana.
- Leadership EvansvillecoreOngoing community partnership with Leadership Evansville organization, including website development, board leadership (Shawn Collins as President), and collaborative programming.
- Rotary Club of EvansvilleminorShawn Collins elected to Board of Directors, supporting community engagement and leadership initiatives.
- Growth AllianceminorShawn Collins serves on Board of Directors, supporting economic development and business growth initiatives in the Evansville region.
- Ivy Tech Community CollegeminorGuest speaking engagement featuring Jeremie Kubicek at Banterra Bank School of Business Lecture Series for student and community education.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
Extend Group competitors and assessment
Company assessmentDirect peers
- Risdall Marketing Agency: Midwest-based integrated marketing agency of comparable scale, offering brand, digital, content and media services to mid-market and enterprise clients — directly overlapping Extend Group's full-service agency positioning.
- Latcha+ Associates: Detroit-area integrated marketing agency serving enterprise clients across brand, digital, video and content — a close size and capability mirror to Extend Group's full-service offering.
- Gumas Advertising: Tucson-based full-service advertising agency providing brand, digital, social and integrated marketing to similar mid-market clients across regulated and consumer verticals.
- Intermark Group: Birmingham, AL integrated agency offering brand strategy, digital, content and public relations to enterprise clients — comparable in scope and client mix to Extend Group's full-service model.
- Duct Tape Marketing: Small-business marketing consultancy combining strategy, branding and content services packaged into a repeatable methodology — analogous to Extend Group's mix of consulting, branding and training engagements.
- LeadMD: B2B-focused marketing and revenue operations consultancy offering content, demand generation and CRM-integrated services — directly comparable to Extend Group's CRM-integrated content marketing pillar.
- Bluetext: Washington DC integrated digital agency serving public-sector, government and enterprise clients — closely comparable to Extend Group's work with Indiana Sheriffs' offices and government association clients.
- Godfrey: B2B marketing agency combining brand, content and demand generation work for industrial and technical clients, similar to the way Extend Group blends marketing with advisory/training work in automotive aftermarket.
Broad incumbents
- Ogilvy: Global advertising and PR network operating across advertising, public relations, branding and consulting — a broad incumbent in every category Extend Group serves.
- Publicis Groupe: Global marketing and communications holding company with overlapping capabilities in advertising, content, digital platforms and consulting for enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Extend Group social profiles
Digital presenceExtend Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Extend Group leadership team
Management profileNumber of profiles
Profiles1 record
Extend Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Extend Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Extend Group
What does Extend Group do?
Extend Group is a marketing and consulting firm offering Culture, Communication, and Community solutions to organizations. The firm delivers brand identity development, website design and development, social media management, content marketing with CRM integration, SEO and PPC, podcasting production, mobile app development, and leadership coaching using GiANT Worldwide methodologies. It also builds community platforms for law enforcement agencies and non-profits through its EMPOWER program.
Is Extend Group a public or private company?
Extend Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Extend Group founded?
Extend Group was founded in 2007. It employs 1 to 10 people.
Where is Extend Group based?
Extend Group is headquartered in Evansville, United States, in the North America region.
How does Extend Group make money?
Four revenue lines are on record. Marketing and Communication Services are the primary driver. The others are leadership Coaching and Training, podcast Production and Promotion and community Platform Solutions.
Who are Extend Group's main competitors?
Direct peers on record are Risdall Marketing Agency, Latcha+ Associates, Gumas Advertising, Intermark Group, Duct Tape Marketing, LeadMD, Bluetext and Godfrey. Broad incumbents are Ogilvy and Publicis Groupe.
Does Extend Group have an API?
No public API is recorded for Extend Group.
What industry is Extend Group in?
Extend Group's product category is Marketing Consulting Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAHAGAC, Change Management & Transformation Consulting. Its NAICS code is 541810 and its SIC code is 7311.