porto

What porto does

Porto (legal entity P-Themes) is a privately-held WordPress theme development company founded around 2014 and headquartered in New York. Its flagship product is the Porto WordPress Theme, a multipurpose WooCommerce-integrated theme priced at $59 per perpetual license that has sold 100K+ times on the ThemeForest marketplace since 2015 and commands a 4.93 average rating with 5,000+ five-star reviews. The company's portfolio extends to Porto Magento ($129), Porto Shopify, Porto eCommerce HTML ($35), and related sub-brands (Alpus, Riode, uDesign), collectively covering WordPress, Magento, Shopify, and HTML5 environments with a feature set that includes Porto Studio design blocks, Header/Footer builders, a Type Builder for custom post types, an AI Content Generator, a Speed Optimize Wizard, and 45-105+ pre-built demos.

Underlying technology centers on a WordPress/WooCommerce theme framework compatible with three major page builders — Elementor, WPBakery, and Gutenberg — and extended through plugins for AI-powered review summarization, multi-vendor marketplaces (Dokan, WCFM), and multilingual sites (WPML). Distribution is dominated by the ThemeForest marketplace (Envato), supplemented by direct website sales at portotheme.com and affiliate partnerships with Kinsta, WPX Hosting, Premium RDP, and others. Revenue derives from one-time theme licenses, professional customization services (website design, development, SEO and speed optimization), and hosting affiliate commissions. Porto co-develops with partner Okler and serves a globally distributed base of SMBs, web agencies and freelancers, and eCommerce store owners, with no disclosed external funding, 1-10 employees, and ongoing major-version releases through 2025.

Name

porto

Legal name

P-Themes

Website

https://portotheme.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Porto (P-Themes) develops and sells premium WordPress, Magento, Shopify, and HTML themes — led by the flagship Porto WordPress Theme ($59) — primarily through the ThemeForest marketplace to a global base of SMBs, web agencies, and eCommerce merchants, complemented by professional customization services and hosting affiliate revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Theme License Sales: One-time purchase licensing model for premium WordPress, Magento, and HTML themes sold via ThemeForest marketplace and direct website. Porto WordPress at $59, Porto Magento at $129, Porto eCommerce HTML at $35.
2. ThemeForest Sales Commission: Sales through ThemeForest marketplace where Porto has achieved 100K+ sales and is one of the top sellers since 2015.
3. Customization Services: Professional website customization, design, development, and SEO optimization services offered to clients needing bespoke solutions. Includes logo design, graphics design, WooCommerce integration, and performance optimization.
4. Hosting Affiliate Revenue: Partnership commissions from referring customers to hosting providers including Kinsta (4 months free offer), Premium RDP (20% discount), and WPX Hosting (25% discount).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Porto develops and sells premium website themes and templates for WordPress, WooCommerce, Magento, Shopify, and HTML platforms, designed primarily for e-commerce and business websites. The themes are distributed through the ThemeForest marketplace and directly via the P-Themes website, with optional bundled customization and installation services for buyers. The portfolio includes flagship themes such as Porto, Alpus, Riode, and uDesign, each targeting different platform stacks and use cases.

Product overview

Porto (operated by P-Themes) is a WordPress theme development company offering a portfolio of premium WordPress themes and Magento/HTML templates. The core product is Porto WordPress Theme ($59), a multipurpose WooCommerce theme with Elementor, WPBakery, and Gutenberg compatibility, featuring 105+ pre-built demos, Porto Studio for pre-built blocks, Speed Optimize Wizard, and Setup Wizard. The portfolio extends to Porto Magento Theme ($129), Porto Shopify Theme, and Porto eCommerce HTML Template ($35). Related themes sold through their platform include Alpus ($0-$59), Riode, and uDesign. Services include professional customization (website design, development, SEO/speed optimization) with 12 years of experience. Porto powers 80,000+ customer websites and is ThemeForest's top-selling WordPress theme since 2015.

Differentiator

Problem solved

Functional benefit

Brands

• Porto WordPress: Multi-purpose WooCommerce WordPress theme - the flagship product with 100K+ sales on ThemeForest
• Porto Magento
• Porto Shopify
• Porto eCommerce HTML
• Alpus
• Riode
• uDesign

Products and services

• Porto WordPress Theme
• Porto Magento Theme
• Porto eCommerce HTML Template
• Porto Shopify Theme
• Alpus Theme
• Riode Theme
• uDesign Theme

Quantifiable outcome

• Achieves performance score of 105+ on performance testing
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• OklercoreStrategic or Co-development PartnerPorto was created as a partnership between P-Themes and Okler. Okler is a co-development partner in the Porto theme project, contributing to the theme's architecture and feature development.
• KinstaminorGTM or Marketing PartnerExclusive partnership offering Porto users 4 months free on annual WordPress hosting plans. Mutual customer referral arrangement for hosting services.
• WPX HostingminorGTM or Marketing PartnerAffiliate partnership providing Porto users 25% discount on hosting. Coupon code PORTO25 available.
• Premium RDPminorGTM or Marketing PartnerPartnership offering Porto users 20% discount on RDP hosting services. Coupon code PORTO20 available.
• HostArmadaminorGTM or Marketing PartnerAffiliate partnership with WordPress hosting provider offering Porto customers exclusive hosting deals.
• WooCommercecoreTechnology or IntegrationDeep integration with WooCommerce as the primary eCommerce platform. Porto is marketed as the #1 Best WooCommerce WordPress Theme with extensive WooCommerce-specific features including product builders, archive builders, and 45+ shop demos.
• ThemeForest / EnvatocoreChannel Partner/ Reseller/ DistributorPrimary marketplace distribution channel through ThemeForest where Porto is a top-selling theme. ThemeForest handles payment processing, license management, and customer support for marketplace transactions.
• ElementorcoreTechnology or IntegrationFull compatibility and integration with Elementor page builder, one of three supported page builders. Porto includes Elementor-specific features and demos.
• WPBakery Page BuildercoreTechnology or IntegrationFull compatibility with WPBakery (formerly Visual Composer) page builder. Porto includes WPBakery-specific elements and is optimized for the builder.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ThemeIsle: ThemeIsle develops popular WordPress themes (Neve, Hestia) plus plugins like Otter Blocks. It competes with Porto in the SMB-friendly multipurpose theme segment and overlaps in distribution through ThemeForest and direct sales.
• Artbees (Jupiter X): Artbees sells Jupiter / Jupiter X, a flagship multipurpose WordPress theme on ThemeForest. Jupiter is a long-standing direct competitor to Porto in the multipurpose WordPress category with similar pricing and target customer.
• Xtemos (Woodmart): Xtemos develops Woodmart, a premium WooCommerce theme on ThemeForest with deep shop-builder features. Woodmart is a direct competitor in the WooCommerce multipurpose space, with overlapping demos, page-builder support, and customer base.
• Dream-Theme (The7): Dream-Theme produces The7, a top-selling multipurpose WordPress theme on ThemeForest with extensive Elementor and WPBakery support. The7 competes directly with Porto for the same agency and SMB buyers building business and eCommerce sites.
• Muffin Group (Betheme): Muffin Group sells Betheme, a long-running multipurpose WordPress theme on ThemeForest. Betheme is a direct peer in horizontal scope, feature breadth, and target market, with overlapping page-builder and WooCommerce support.
• ThemeFusion (Avada): ThemeFusion builds Avada, historically one of the best-selling WordPress themes on ThemeForest. Avada is a multipurpose, page-builder-compatible theme competing in the same horizontal category as Porto for SMBs, agencies, and freelancers.
• tagDiv (Newspaper): tagDiv builds Newspaper and Newsmag, two of the best-selling WordPress themes on ThemeForest. While more news/magazine-focused, they compete in the same premium multipurpose theme marketplace as Porto for the same ThemeForest buyer traffic.
• UX Themes (Flatsome): UX Themes develops Flatsome, a leading WooCommerce-focused WordPress theme sold on ThemeForest. Flatsome is one of the closest direct competitors to Porto in the multipurpose WooCommerce category, competing head-to-head on the same marketplace with similar price points.

Broad incumbents

• Elegant Themes (Divi): Elegant Themes sells Divi, a flagship WordPress theme and page builder sold via its own subscription platform. Divi is a broad incumbent competing with Porto for SMB and agency customers, and represents the subscription-based model Porto has not adopted.
• YITH (YITHemes): YITH is a large WooCommerce plugin and theme vendor on ThemeForest, offering a wide portfolio of eCommerce extensions. While more plugin-focused, it overlaps with Porto on WooCommerce themes and the same SMB and agency buyer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Porto-u1n
• LinkedInlinkedin.com/company/visionquest-inc-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about porto