Insight Matters

What Insight Matters does

Insight Matters is a Dublin-based, family-owned counselling, psychotherapy and holistic wellness centre founded in 2011 by social entrepreneurs Anne Marie Toole (Clinical Director) and Dil Wickremasinghe (Development Director). Operating from a restored Georgian building at 106 Capel Street with 15 therapy rooms, the practice delivers face-to-face and online therapy to individuals, couples, families, children, and adolescents, serving 600-700+ client visits per week through a network of approximately 100-110 therapists operating as independent sole traders. The service catalog spans individual counselling, relationship and family therapy, EMDR, online counselling, low-cost therapy (delivered by trainees), and a holistic suite (homeopathy, reiki, acupuncture, massage, nutrition) under the Body Matters sub-brand, with specialisation in LGBTQ+ affirmative, neurodivergent-affirming, and migrant mental health support.

The business model is multi-stream. Direct-to-consumer therapy is the core revenue engine, priced per session at roughly €55-€100 with a free 15-minute initial consultation funnel. A Workplace Wellness line layers Employee Assistance Programs and corporate training workshops (diversity, mental health awareness, dignity at work) onto a B2B employer channel. A CPD Training programme sells continuing professional development workshops to external therapists at €100/participant (€70 students), monetising the centre's reputational standing in the practitioner community. Complementary group programmes (Women's Circle, Wellness Coaching for Mums, Parent Mentoring) broaden engagement. Go-to-market combines content marketing (blog, Tuning Inward podcast, Irish Times and Journal.ie earned media), community partnership co-branding with Irish advocacy organisations (BelongTo, AkiDwA, LGBT Ireland, MRCI, NWCI, Dublin Pride, ChildVision), Instagram, and direct booking via website/phone. There is no external venture funding, no parent company, and no disclosed revenue.

The technology stack is deliberately light: a booking website with consent and intake forms, and standard video-conferencing for online sessions. The model is human-capital-intensive rather than technology-differentiated, with practitioners themselves, room inventory, and community reputation functioning as the binding assets. The centre is registered at 46 Mountjoy Square South, Dublin 1, and currently operates as an active private practice with copyright extending to 2026.

Name

Insight Matters

Legal name

Insight Matters

Website

https://insightmatters.ie

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Insight Matters is a Dublin-based, family-owned counselling and psychotherapy centre founded in 2011 that delivers face-to-face and online therapy through ~110 independent therapists to 600-700+ clients per week, with supplementary EAP, corporate training, and CPD workshop streams.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Therapy Sessions: Revenue from one-on-one counselling and psychotherapy sessions with individuals, charged per session at various price points depending on therapist and service type.
2. Couple and Family Therapy: Revenue from relationship counselling and family therapy sessions charged per session.
3. CPD Training Workshops: Professional development workshops for therapists and organisations, typically priced at €100 per participant (€70 for students).
4. Employee Assistance Program (EAP): Corporate workplace wellness benefit programmes sold to employers, providing short-term counselling for employees.
5. Holistic Services: Revenue from holistic practitioners including homeopathy, reiki, acupuncture, massage therapy, and other wellness services.
6. Parent Mentoring: Specialised parent and relationship mentoring services for families.
7. Low Cost Therapy: Reduced-cost therapy options for those who cannot afford standard rates, provided by therapists in training.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Insight Matters is a family-owned counselling, psychotherapy and wellness centre delivering individual, relationship, family and EMDR therapy through its Mind Matters division, complemented by Body Matters holistic health services (massage, reflexology, craniosacral therapy). Services are delivered in-person at its 15-room Dublin centre on Capel Street and online, with additional corporate Employee Assistance Programs, CPD training for therapists, parent mentoring, and wellness talks/workshops.

Product overview

Insight Matters operates as a counselling, psychotherapy and wellness centre offering a comprehensive suite of mental health services. The core offering consists of Mind Matters (mental health counselling) and Body Matters (holistic health), supported by individual, relationship, family, and EMDR therapy services delivered both in-person and online. The practice also provides workplace wellness products including Employee Assistance Programs and corporate training workshops. Additional services include CPD Training for therapists, Parent Mentoring, a Tuning Inward Podcast, and group programmes such as Women's Circle. The centre supports over 600 clients per week through a team of approximately 100 therapists, offering therapies ranging from Person-Centred Counselling and Humanistic Integrative Psychotherapy to Clinical Psychology, CBT, and Psychoanalysis.

Differentiator

Problem solved

Functional benefit

Brands

• Mind Matters: Mental health and counselling services including individual therapy, relationship therapy, family therapy, EMDR therapy, and low cost therapy.
• Body Matters

Products and services

• Mind Matters (Individual Therapy) One-to-one psychotherapy and counselling for adults and adolescents presenting with issues such as depression, anxiety, stress, bereavement, and trauma. Delivered in person at the Dublin centre and online.
• Relationship Therapy Couples and marriage therapy, with explicit LGBTQ+ affirmative practice, supporting same-sex and heterosexual partners in conflict or transition.
• Family Therapy Systemic family therapy and parent mentoring for families experiencing conflict, separation, or transition, including support for separated parents.
• EMDR Therapy Eye Movement Desensitisation and Reprocessing (EMDR) therapy for clients processing trauma, PTSD, and other distressing life experiences.
• Online Counselling Remote video-based delivery of individual, relationship, and family therapy for clients who cannot or prefer not to attend in person at the Dublin centre.
• Low Cost Therapy Reduced-rate therapy sessions (from €55) delivered by supervised junior therapists, designed to make counselling accessible to clients on lower incomes.
• Body Matters (Holistic Services) Holistic health and complementary therapies including massage, reflexology, and craniosacral therapy offered alongside the Mind Matters counselling services.
• Employee Assistance Program (EAP) Structured corporate mental health program giving employees of client organisations access to the practice's therapist panel for counselling and wellbeing support.
• Talks & Workshops Workplace wellbeing talks and interactive workshops delivered to organisations on topics such as mental health awareness, stress, and resilience.
• CPD Training
• Parent Mentoring Structured mentoring and support for parents (including separated parents) navigating family conflict, separation, and co-parenting challenges.

Named customers6 records

Segments9 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• BelongTominorOthersLGBTQ+ youth organisation based in Dublin. Appears as partner/client logo on Insight Matters website.
• AkiDwA (Akidwa)minorOthersNetwork for migrant women in Ireland. Appears as partner/client logo on Insight Matters website.
• LGBT Ireland HelplineminorOthersNational LGBTQ+ support helpline. Appears as partner/client logo on Insight Matters website.
• MRCI (Migrant Rights Centre Ireland)minorOthersMigrant rights advocacy organisation. Appears as partner/client logo on Insight Matters website.
• NWCI (National Women's Council of Ireland)minorOthersNational women's council organisation. Appears as partner/client logo on Insight Matters website.
• Dublin PrideminorOthersAnnual Dublin Pride festival organisation. Insight Matters participates in Pride events. Appears as partner/client logo.
• ICI (International Community Integration)minorOthersInternational community integration support. Appears as partner/client logo on Insight Matters website.
• ChildVisionminorOthersOrganisation for children with sensory impairment. Appears as partner/client logo on Insight Matters website.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• MyMind: Irish non-profit mental health service provider offering counselling and psychotherapy to individuals across Ireland, both in-person and online. Direct peer given similar Irish market, similar therapy modalities, and overlapping target populations.
• Turn2Me: Irish online mental health platform providing counselling, support groups, and peer support. Direct peer as an Irish-headquartered telehealth-style mental health service targeting similar individuals with similar modalities.
• Pieta House: Ireland's largest provider of suicide bereavement counselling and self-harm support, with multiple physical centres nationwide. Direct peer given shared Irish counselling market, multiple physical locations, and overlapping individual client base.
• Jigsaw: Irish youth mental health service supporting 12-25 year olds with therapy and community-based support across multiple locations. Direct peer as an Irish mental health practice serving adolescents/young adults, overlapping with one of Insight Matters' primary segments.
• Aware: Irish national depression and bipolar disorder support organisation offering support groups and information. Direct peer as an established Irish mental health services provider addressing similar presenting issues.

Broad incumbents

• BetterHelp: Global online therapy platform matching users with licensed therapists via subscription. Broader incumbent serving the same online counselling category from a much larger scale, including into Ireland.
• Talkspace: US-listed online therapy and EAP platform with broad corporate partnerships. Broader incumbent in the same online counselling and EAP categories that Insight Matters operates in.
• Headspace Health: Global mental wellness company combining guided meditation, coaching, and therapy (Headspace + Ginger). Broader incumbent offering mindfulness and therapy products that overlap with Insight Matters' Mind Matters and mindfulness offerings.
• Calm: Global mental wellness and meditation platform offering content, sleep, and mindfulness tools. Broader incumbent in the mental wellness category with overlapping mindfulness/guided meditation use cases.
• Lyra Health: US-based mental health benefits platform focused on EAP and employer-sponsored therapy. Broader incumbent serving corporate clients with EAP and therapy services, the same category Insight Matters targets through its B2B channel.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/insight_matters
• Xx.com/insight_matters
• Facebookfacebook.com/insightmatterspsychotherapy
• LinkedInlinkedin.com/company/insight-matters

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insight Matters