b&b event technology

What b&b event technology does

b&b event technology is a privately held, full-service event production company headquartered in Filderstadt near Stuttgart, Germany. Founded in 1999 by Sebastian Schäffler and David Beck, the company operates from a 7,850 m² warehouse facility holding more than 2,000 rental items and delivers over 1,500 events and trade shows per year across Germany, Austria, and Switzerland. Its core offerings span event technology rental (audio, video, lighting, rigging, staging), rental furniture, tents and coverings, event modules, and custom trade show construction, sold either as discrete rental transactions or as turnkey project-based professional services including consulting, technical planning, fabrication, on-site execution, and operator support. Distinct customer segments include corporate enterprises (notably automotive, industrial, and financial-services majors), event and trade show agencies, trade show builders (Messebauer), venues/hotels, and public institutions.

The company's proprietary technology stack centers on the GATE22 hybrid event studio (a 950 m² facility for digital and hybrid productions, film, and streaming) and the Pixstream streaming platform, both developed under the b&b digital unit created in 2022. The company also operates a TINY SPACE modular meeting product and holds ISO 20121 certification for sustainable event management, a credential it highlights as a first-mover position in the German industry. Supporting capabilities include in-house 2D/3D visualization, technical and structural planning (seating plans, evacuation concepts, static calculations), and custom fabrication of event, trade show, and scenic builds. GTM is a hybrid of SEO-driven inbound (full online rental catalog and a deep project portfolio) and field sales through named Key Account Managers, with custom project quotations for full-service engagements and per-day unit pricing for equipment rentals. The customer roster includes Mercedes-Benz/AMG, KUKA, DEKRA, LBBW, Trumpf, fischerwerke, FESTO, DÜRR, CUPRA, Bosch Rexroth, and Bristol Myers Squibb.

Name

b&b event technology

Legal name

b&b group

Website

https://bb-et.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

b&b event technology is a Filderstadt-based, full-service event production company delivering event technology rental, trade show construction, and digital/hybrid event production to corporate enterprises, agencies, and public institutions across Germany, Austria, and Switzerland.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

akta.pro secondary industries

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Backline & Musical Instrument Rental (MPAGAKAJ), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)

Keywords

• Event production services
• Event technology rental
• Trade show construction
• Hybrid event production
• Rental furniture

Headquarters

HQ city

Filderstadt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Event Equipment Rental: Rental of event technology (audio, video, lighting, rigging, staging), rental furniture, tents and coverings, and event modules from an inventory of over 2,000 items across 7,850 m² of warehouse space. Revenue generated per rental transaction, typically per event day.
2. Full-Service Event & Trade Show Production: Turnkey project delivery including consulting, concept development, technical planning, construction/fabrication, on-site execution, and operator services. Billed as project-based professional services.
3. Trade Show Construction & Custom Fabrication: Design and construction of custom and system-based trade show booths, set designs, and custom exhibits, including reusable stand concepts and certified wood materials.
4. Digital & Hybrid Event Production: Production of digital and hybrid events using the GATE22 studio or on-site streaming setups, including content production, film production, and platform delivery via Pixstream.
5. Fixed Installation Services: Planning and installation of permanent event technology systems (lighting, audio, video, rigging, staging, furniture, streaming/AV) in hotels, conference centers, event venues, showrooms, and corporate facilities, with ongoing maintenance and service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

b&b event technology operates as a 360° full-service event production company delivering turnkey solutions that combine event technology rental (audio, video, lighting, rigging, stage), rental furniture, tents and coverings, event modules, and trade show booth construction. The company delivers digital and hybrid events through its proprietary GATE22 hybrid studio (950 m²) and Pixstream streaming platform, and offers permanent venue installation and consultation services. Solutions are delivered project-by-project to corporate enterprises, event agencies, Messebauer, and public institutions across Germany, Austria, and Switzerland from a 7,850 m² warehouse facility in Filderstadt near Stuttgart, with an inventory of more than 2,000 rental items.

Product overview

b&b event technology operates as a full-service event production company offering a comprehensive 360° portfolio of integrated services and rental equipment. The core offerings include Veranstaltungstechnik (event technology rental comprising Tontechnik, Videotechnik, Lichttechnik, Rigging, and Bühne), Mietmöbel (rental furniture across chairs, tables, lounge, and decorative categories), Zelte & Überdachungen (temporary shelters including dome tents, stretch tents, and pavilions), Eventmodule (interactive entertainment modules), and Messebau (trade show construction). The company also operates two sub-brands: GATE22 (a 950 m² hybrid event studio) and Pixstream (a streaming platform for digital/hybrid events). Supporting services include consulting and concept development, technical planning and custom fabrication, and permanent installation services for venues. With over 25 years of experience and a warehouse facility exceeding 7,850 m², the company delivers turnkey solutions for corporate events, trade shows, and digital/hybrid productions throughout Germany, Switzerland, and Austria.

Differentiator

Problem solved

Functional benefit

Brands

• GATE22: Exclusive hybrid event studio and event location for digital and hybrid events
• Pixstream

Products and services

• Veranstaltungstechnik (Event Technology) Full-service event technology rental and production covering audio systems, video walls and displays, professional lighting, rigging, and mobile stages for corporate events, trade shows, and hybrid productions. Targeted at corporate enterprises, event agencies, Messebauer, and public institutions in Germany, Austria, and Switzerland.
• Mietmöbel (Rental Furniture) Rental furniture inventory covering chairs, tables, counters and bars, lounge furniture, decorative elements, and floor coverings for corporate events and trade shows. Curated themed looks (Rent the Look) help clients style cohesive event environments.
• Zelte & Überdachungen (Tents and Coverings) Outdoor shelter solutions for events, including dome tents, stretch tents, pavilions, market huts, and sun umbrellas. Used to provide weather protection and define outdoor event spaces.
• Eventmodule (Event Modules) Interactive and entertainment event modules including group activities, photo boxes/spots, interactive installations, and the TINY SPACE mobile meeting box module for trade shows and events. Designed for attendee engagement and private meeting space at venues.
• Messebau (Trade Show Construction) Design and construction of custom and system-based trade show booths, exhibit fabrication, and reusable sustainable stand concepts using certified wood materials. Includes 2D/3D visualization, planning, and on-site build for Messebauer, agencies, and corporate end-customers.
• GATE22 Hybrid Studio Exclusive 950 m² hybrid event studio in Stuttgart for high-quality digital, hybrid, and film productions, including live streaming and corporate event broadcasts. Functions as both an in-house production asset and a venue product sold to corporate clients seeking professional hybrid/digital event spaces.
• Pixstream Streaming Platform Proprietary interactive streaming platform for digital and hybrid event productions. Enables live broadcasts, interactive digital event experiences, and content delivery for events produced at GATE22 or on-site.
• Consulting & Konzeption (Consulting and Concept Development) Event planning and consulting services including feasibility studies, creative concept development, room/stage concepts, staging ideas, 2D/3D visualizations, and content creation support. Targeted at agencies and corporate end-customers seeking upstream planning support.
• Technische Planung & Konstruktion (Technical Planning and Construction) Technical planning services including seating plans (Bestuhlungspläne), evacuation concepts (Fluchtwegskonzepte), structural calculations, and custom construction of event, exhibition, and stage scenery. Includes individual decorative elements and complex exhibit pieces.
• Locationservice & Installation Planning and installation of permanent event technology systems — lighting, audio, video, rigging, stage, furniture, and streaming/AV — in hotels, conference centers, event venues, showrooms, and corporate facilities, with ongoing maintenance and managed service. Sold as a longer-term managed service engagement.

Quantifiable outcome

• Over 1,500 events and trade shows delivered annually
• +3 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, supporting and minor.

• GATE22coreOthersGATE22 is b&b group's own 950 m² hybrid event studio located in Stuttgart/Filderstadt. It serves as a proprietary production facility for digital and hybrid events, film productions, and live streaming. GATE22 functions as both an operational asset and a product offering for corporate clients seeking high-quality digital event spaces.
• PixstreamcoreOthersPixstream is b&b group's proprietary streaming and digital event platform enabling interactive digital event experiences and live broadcasts. The platform complements the GATE22 physical studio for end-to-end hybrid event delivery.
• aumoviscoreOthersaumovis is a brand within the b&b group portfolio, likely focused on event motion or interactive technologies. Referenced as one of the group's products alongside GATE22 and Pixstream, suggesting an integrated suite of event technology brands.
• 2bdifferent (Nachhaltigkeitsberatung)supportingStrategic or Co-development PartnerCollaboration with sustainability consulting agency 2bdifferent.de specializing in sustainable event management practices. Supports b&b's ISO 20121 certification maintenance and sustainable event concept development.
• First Climate (Klimadienstleister)supportingStrategic or Co-development PartnerInternational climate services provider used by b&b to calculate and compensate CO₂ emissions from events and business travel. Supports the company's carbon-neutral claims and ISO 20121 compliance.
• fwd: Bundesvereinigung der VeranstaltungswirtschaftsupportingStrategic or Co-development PartnerIndustry association for the German events industry. b&b group is a member and participates in industry advocacy and best practice development, particularly around sustainable event standards.
• 100PRO Initiative (Ausbildungsinitiative der Veranstaltungswirtschaft)supportingStrategic or Co-development PartnerIndustry training and education initiative for the events sector. b&b group is a signatory to the 100PRO Code and actively supports training and professional development in the event industry.
• Sustainable Event SolutionsminorStrategic or Co-development PartnerRegistered platform for sustainable event solutions. b&b is listed as a provider aligned with sustainable event standards.
• Green Event BWminorStrategic or Co-development PartnerBaden-Württemberg state initiative for green events. b&b actively supports productions under the Green Event BW label.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• PRG (Production Resource Group): PRG is the world's largest provider of event technology rental and production services, offering audio, video, lighting, and rigging with global deployment. It is a direct peer to b&b's event technology and live event production services at a much larger international scale.
• Gahrens + Battermann: Gahrens + Battermann is a leading German provider of event technology, media technology, and event services. It is a direct peer competing in the same DACH market with comparable AV rental, fixed installation, and event production offerings.
• Habegger: Habegger is a Swiss-headquartered full-service event and exhibition company offering event technology, construction, and trade show services. It is a direct peer to b&b with comparable 360° service scope across the DACH market.
• Neumann&Müller: Neumann&Müller is a German full-service event technology provider specializing in audio, video, lighting, and rigging for corporate events, conferences, and live shows. It is a direct peer to b&b's event technology rental and production services.
• Lang AG: Lang AG is a German AV and event technology rental specialist known for LED video walls, displays, and conference technology. It is a direct peer to b&b's video and event technology rental business.

Broad incumbents

• NEP Group: NEP Group is a global leader in broadcast and live event production services with audio, video, and lighting capabilities. It is a broader incumbent operating pan-globally with similar production technology services, though focused more on broadcast than corporate events.
• GL Events: GL Events is a large French-headquartered event services group operating venues, trade shows, and event production worldwide. It is a broader incumbent that overlaps with b&b's trade show construction and event services but at a much larger global scale.
• Messe Frankfurt: Messe Frankfurt is one of the world's largest trade fair organizers with its own exhibition venues and services. It is a broader incumbent that overlaps with b&b's trade show construction and event services within the DACH market.

Others

• MCI Group: MCI Group is a global events and association management company offering event strategy, production, and digital services. It is a broader peer addressing the same enterprise and association client base with a wider service scope including event management consulting.

Regional players

• Protec Group: Protec Group is a UK-based event technology and staging company serving Europe and the Middle East. It is comparable in services (A/V, lighting, staging, rigging) but operates primarily outside b&b's DACH core, making it a regional player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bbeventtechnik
• LinkedInlinkedin.com/company/bb-eventtechnik-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about b&b event technology