ET Water
ET Water Systems is a US-based cloud smart irrigation platform that uses AI and predictive analytics to automate weather-based watering for commercial landscapes, serving contractors, government, HOAs, retail, healthcare, and agriculture. Acquired by Husqvarna Group in March 2024, it now operates under Husqvarna Water.
- Company typePrivate
- Founded2002
- HeadquartersNovato, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ET Water does
ET Water Systems is a US-based smart irrigation technology company founded in 2002, operating primarily from Novato, California. The company provides a cloud-based irrigation control platform branded as "Smart Outdoors" that uses AI and predictive analytics to automate weather-based watering for commercial landscapes. Its core technology processes over one billion bits of environmental data hourly—including temperature, dew point, evapotranspiration (ET), rain forecast, wind, cloud cover, pressure, humidity, global horizontal irradiation, soil heat flux, and slope vapor—to deliver hyper-local irrigation scheduling at the station level. All controllers connect to a common cloud-based software platform accessible via web and mobile, with reliable 4G cellular connectivity achieving a better-than-98% connection rate.
ET Water offers three smart controller hardware products: the Smart Box (standalone controller for new construction), the SmartWorks Replacement Panel (retrofit solution that installs into existing enclosures in under an hour without rewiring valves), and the HermitCrab Pro (the only retrofit controller on the market that converts an existing controller to smart irrigation by plugging into the remote control port). The company sells through enterprise field sales, a distributor network, an e-commerce storefront, and a Find-A-Contractor referral program, targeting professional landscape contractors, government and municipal clients (Fort Carson, San Diego County, Prescott Valley), homeowner associations (Sun City HOA), national retailers, healthcare facilities, and agricultural growers. Revenue is generated from hardware sales and recurring software subscriptions on a quote-based annual pricing model.
In March 2024, Husqvarna Group acquired ET Water Systems, integrating it as a wholly-owned subsidiary within the Husqvarna Water division alongside brands such as B-hyve (residential and agriculture irrigation) and Hydro-Rain. Prior to the acquisition, the company had raised approximately $3 million in disclosed funding across three rounds from 2009 to 2011 and was led by Chairman and CEO Pat McIntyre. ET Water operates as a private US entity within a Swedish multinational conglomerate, with the parent's distribution network materially expanding the addressable channel surface for the platform.
ET Water firmographics
Firmographics- Name
- ET Water
- Legal name
- ET Water Systems
- Website
- https://etwater.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ET Water Systems is a US-based cloud smart irrigation platform that uses AI and predictive analytics to automate weather-based watering for commercial landscapes, serving contractors, government, HOAs, retail, healthcare, and agriculture. Acquired by Husqvarna Group in March 2024, it now operates under Husqvarna Water.
- Ownership category
- akta.pro rank
ET Water industry classification
Industry- Product category
- Smart Irrigation Systems
- NAICS
- Water Supply and Irrigation Systems (221310)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Irrigation Control & Automation (Controllers, Valves, Sensors, IoT) (AFAAACAF)
- akta.pro secondary industries
- Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors) (HSAIAEAD), Smart Irrigation & Outdoor Automation Integration (HSAHADAH), Water-Smart Irrigation & Water Stewardship (Drip/Micro, Scheduling, Water Harvesting) (AFAGAMAD), Irrigation Scheduling & Advisory Services (ET/Soil-Moisture Based) (AFACAFAC), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ)
Keywords
Where ET Water is headquartered
LocationHeadquarters
- HQ city
- Novato
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ET Water business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Supply Chain, Personnel, Marketing or Sales
Revenue model
- Smart Irrigation Controllers and Hardware: Sale of smart irrigation controllers including Smart Box, SmartWorks Replacement Panel, and HermitCrab Pro. Hardware products are sold through distributors and direct online channels.
- Cloud-Based Software Subscription: All ETwater models connect to the same award-winning cloud-based software system, suggesting recurring subscription revenue for software services, monitoring, and analytics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/Commercial Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
ET Water product offering
Product offeringCore offering
ETwater is a complete, cloud-based smart irrigation and sprinkler system that uses AI and predictive analytics to deliver intelligent, automated outdoor watering for commercial landscapes. The platform centrally processes more than a billion bits of site-specific weather and soil data hourly, auto-adjusts schedules based on evapotranspiration, plant type, soil composition, rainfall, forecasts, and municipal watering restrictions, and is paired with a line of smart controller hardware (Smart Box, SmartWorks Replacement Panel, HermitCrab Pro) connected via 4G cellular networks.
Product overview
ETwater offers a portfolio of smart irrigation solutions under the Husqvarna Water brand. The core offering is the ETwater cloud-based software platform that provides AI-powered weather-based irrigation control. This platform is supported by a line of smart controller hardware products: the Smart Box (for new construction), SmartWorks Replacement Panel (for retrofitting existing controllers), and HermitCrab Pro (the only retrofit solution that plugs into existing remote control ports). All hardware products connect to the same award-winning ETwater cloud software system, enabling real-time monitoring, automatic schedule adjustments, and integration with cellular (3G/4G) networks.
Differentiator
Problem solved
Functional benefit
Brands
- Smart Box: Standalone controller designed for new construction or complete system replacement
- SmartWorks Replacement Panel
- HermitCrab Pro
- Smart Outdoors
Products and services
- ETwater Smart Outdoors (Cloud-Based Smart Irrigation Platform) Cloud-based smart irrigation control platform that uses AI and predictive analytics to automate water management for commercial landscaping. Delivers automatic schedule adjustments for weather changes, plant water needs, ET, water depletion, plant types, soil composition, rainfall, and forecasts; real-time tracking of plant moisture balance per irrigation station; controller run-time statistics and water-use reports; extensive historical and forecast weather data; and automatic compliance with municipal watering restrictions.
- Smart Box Controller Standalone smart irrigation controller designed for new construction or complete system replacement. Connects to the ETwater cloud-based software system over 4G wireless networks for real-time monitoring and management from any smart device.
- SmartWorks Replacement Panel Retrofit smart irrigation panel that upgrades old controllers where the enclosure and valve wiring are still good. Installs in less than an hour into existing enclosures with no need to rewire valves, and connects to the ETwater cloud-based software system.
- HermitCrab Pro Retrofit Controller The sole retrofit controller on the market that can instantly convert an existing controller to smart irrigation by plugging into the remote control port. Connects to the ETwater cloud-based software system to deliver smart irrigation benefits without replacing existing infrastructure.
Quantifiable outcome
- Better than 98% connectivity rate achieved with wireless 3G and 4G network partners
- +1 more outcomes
Companies that use ET Water
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
ET Water technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
ET Water partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Husqvarna GroupcoreHusqvarna Group acquired ET Water Systems in March 2024 as part of strategic expansion into smart watering technology. ET Water now operates under Husqvarna Water, integrating smart irrigation technology into Husqvarna's broader water management solutions portfolio including irrigation controllers, sprinklers, fittings, and agricultural products.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
ET Water competitors and assessment
Company assessmentDirect peers
- Rain Bird Corporation: A leading global manufacturer of irrigation products for residential, commercial, golf, and agriculture. Directly comparable to ETwater as a provider of weather-based smart irrigation controllers (e.g., LNK WiFi Module, ESP-LXIVM Pro) targeting professional landscape contractors with cloud-connected scheduling.
- Hunter Industries: Manufacturer of irrigation, landscape lighting, and dispensing products, including the Hydrawise smart irrigation management platform. Closely comparable to ETwater in the commercial/professional segment, offering cloud-controlled smart controllers with weather-based scheduling.
- Calsense: Specialist in smart water management for commercial landscaping, municipalities, schools, and HOAs. Directly comparable to ETwater's target verticals (government, HOA, commercial properties) with cloud-based irrigation controllers and ET-based scheduling.
- Baseline Systems: Provider of commercial-grade smart irrigation controllers and soil-moisture-based management solutions. Directly comparable to ETwater in the commercial landscape and municipal segment with two-wire and Bluetooth-enabled controllers.
- Weathermatic: Manufacturer of smart irrigation controllers (SmartLine, SLW) with weather-based and ET scheduling for commercial landscapes. Comparable to ETwater in serving professional contractors and municipalities with cloud-managed irrigation.
Broad incumbents
- Toro Company: Diversified equipment manufacturer (turf, irrigation, snow & ice management) including the Lynx smart irrigation control system. Comparable to ETwater as a broad incumbent offering connected irrigation in the commercial and golf markets, alongside a much larger product portfolio.
- Netafim: Global leader in drip and micro-irrigation with precision agriculture and digital farming solutions. Comparable to ETwater as a precision irrigation player, particularly in agricultural/grower segments, though differentiated by its drip irrigation heritage.
Emerging players
- Rachio: Consumer-focused smart sprinkler controller maker with strong direct-to-consumer brand recognition. An adjacent comparable to ETwater, intersecting in smart irrigation controllers and weather-based scheduling, but primarily residential rather than commercial/municipal.
- B-hyve (Orbit): Orbit's smart irrigation platform (now part of Husqvarna's B-hyve portfolio in residential/agriculture). Comparable to ETwater in weather-based smart watering, though more weighted to residential and entry-level prosumer/light-ag applications.
Others
- Hydro-Rain: Sibling brand under the Husqvarna Water umbrella, focused on professional irrigation controllers, valves, and fittings. Closely comparable to ETwater as a sister product line within the same parent company, addressing overlapping contractor channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ET Water social profiles
Digital presenceET Water financial estimates
Financial estimateRevenue estimate
Valuation estimate
ET Water leadership team
Management profileNumber of profiles
Profiles2 records
ET Water funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ET Water M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ET Water
What does ET Water do?
ETwater is a complete, cloud-based smart irrigation and sprinkler system that uses AI and predictive analytics to deliver intelligent, automated outdoor watering for commercial landscapes. The platform centrally processes more than a billion bits of site-specific weather and soil data hourly, auto-adjusts schedules based on evapotranspiration, plant type, soil composition, rainfall, forecasts, and municipal watering restrictions, and is paired with a line of smart controller hardware (Smart Box, SmartWorks Replacement Panel, HermitCrab Pro) connected via 4G cellular networks.
Is ET Water a public or private company?
ET Water is a private company. It is classified as corporate owned and is currently operating.
When was ET Water founded?
ET Water was founded in 2002. It employs 11 to 50 people.
Where is ET Water based?
ET Water is headquartered in Novato, United States, in the North America region.
How does ET Water make money?
Two revenue lines are on record. Smart Irrigation Controllers and Hardware is the primary driver. The others are cloud-Based Software Subscription.
Who are ET Water's main competitors?
Direct peers on record are Rain Bird Corporation, Hunter Industries, Calsense, Baseline Systems and Weathermatic. Broad incumbents are Toro Company and Netafim. Emerging players are Rachio and B-hyve (Orbit). Hydro-Rain is listed as an others.
Does ET Water have an API?
No public API is recorded for ET Water.
What industry is ET Water in?
ET Water's product category is Smart Irrigation Systems. Its primary akta.pro industry code is AFAAACAF, Irrigation Control & Automation (Controllers, Valves, Sensors, IoT), with a secondary code of HSAIAEAD, Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors). Its NAICS code is 221310 and its SIC code is 3822.