Executive Media

What Executive Media does

Executive Media is an Australian proprietary limited company, founded in 1972 and headquartered in North Melbourne, that operates as Australia's longest-running niche print publisher. The company produces a portfolio of more than 30 specialized B2B and consumer publications, the majority produced under multi-year official publishing partnerships with peak industry associations (e.g., Australian Industry Group, AusBiotech, AISA, Infrastructure Partnerships Australia, Australian Logistics Council, WIOA, FMA Australia, ACBC, AmCham, ACA). Core service lines comprise Industry Publications (association-owned journals and yearbooks), Internal Publications (corporate magazines, handbooks, newsletters), Custom Publishing (bespoke books, commemorative journals, yearbooks), and Advertising across the publication network. Distribution combines physical retail (1,200+ national newsagents via IPS/Fairfax), direct-to-member mailouts, Qantas Club lounges, premium hotel placements, industry events, and complementary digital flipbook editions via the Partica platform.

The business model is anchored by an advertising-supported publishing approach in which many B2B publications are produced at no direct cost to the commissioning organization; the publisher monetizes through advertiser demand within the niche audience. Consumer titles (Caravanning Australia, Forge, Fetch!) layer on subscription and newsstand revenue, and a Custom Publishing Services line generates professional-services fees for bespoke corpor

Name

Executive Media

Legal name

Executive Media Pty Ltd

Website

https://executivemedia.com.au

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Executive Media is an Australian niche print publisher, founded in 1972, producing 30+ specialized B2B association journals and consumer magazines via advertising-supported partnerships with peak industry bodies and direct newsagent distribution.

Ownership category

akta.pro rank

Product category

Print Publishing Services

NAICS

Periodical Publishers (51312), Periodical Publishers (513120), Book Publishers (513130), Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731), Services-Advertising Agencies (7311)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industries

Institutional & Custom Publishing (Coursepacks, Campus/Corporate Training) (MPAJABAL), Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH)

Keywords

• Niche print publishing
• Industry trade publications
• Custom publishing services
• Association magazine production
• B2B print advertising

Headquarters

HQ city

North Melbourne

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Advertising: The primary revenue stream comes from advertising sold within niche publications. Industry-specific advertising supports industry publications, which can often be produced at no cost to the client organization. Advertisers gain access to targeted B2B and consumer audiences.
2. Custom Publishing Services: Fees for custom publishing services including corporate profiles, company magazines, handbooks, commemorative journals, and yearbooks. Content planning, design, copywriting, and production services are offered.
3. Consumer Magazine Sales: Consumer publications like Caravanning Australia generate revenue through newsagent sales, subscriptions, and advertising. Available via national newsagents, online subscriptions, and complementary digital editions.

Go-to-market motion2 records

Distribution channels8 records

Marketing channels5 records

Core offering

Executive Media is a print publishing company that produces niche B2B industry publications and consumer magazines for industry associations, membership clubs, corporations, and government bodies in Australia. The company offers end-to-end publishing services — including planning, content creation, copywriting, design, production, and distribution — delivered through advertising-supported print publications supplemented by digital flipbook editions. Their 30+ publication titles span sectors such as local government, biotechnology, cybersecurity, water management, infrastructure, mining, banking, freight, trade advocacy, and consumer lifestyle (caravanning, entrepreneurship, dogs).

Product overview

Executive Media is Australia's premier niche print publisher, established in 1972, offering a portfolio of targeted print publications across specialized B2B and consumer sectors. The company provides four core service lines: Industry Publications (targeted B2B publications for associations and organizations), Internal Publications (corporate communications for businesses), Custom Publishing (bespoke books, yearbooks, and commemorative journals), and Advertising (print advertising across their publication network). The product portfolio comprises 32 named publications spanning sectors including local government (Australian Local Government Yearbook series), biotechnology (Australasian Biotechnology), cybersecurity (Cyber Australia, Cyber Today, secureGOV), facilities management (Facility Perspectives), water management (Future Water, WaterWorks, NZ Water Review), infrastructure (Future Building, Future Freight Networks, IAQ Yearbook, NZ Infrastructure Review), mining (Future Mining), banking (Future Banking), caravanning (Caravanning Australia), entrepreneurship (Forge), and trade advocacy (AmCham Trade and Investment Guide, ACBC Annual Review, Trading Places). Many publications are produced in partnership with industry associations (AusBiotech, AISA, FMA Australia, ALC, WIOA, IPA) and are available in both print and digital flipbook formats. The publishing model often supports industry publications at no cost to clients through advertising revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Future Banking: Publication examining key trends affecting Australia's financial services sector
• Future Building
• Future Water
• Future Mining
• Future Freight Networks
• Caravanning Australia
• Forge
• Fetch!

Quantifiable outcome

• Print magazines picked up and read an average of 2.7 times per edition
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and secondary.

• Australian Information Security Association (AISA)coreStrategic or Co-development PartnerExecutive Media is the official publisher for AISA's publications including Cyber Australia (conference publication), Cyber Today (biannual journal), and secureGOV (government-focused publication). The partnership includes distribution at AISA events attended by thousands of cybersecurity professionals.
• FMA AustraliacoreStrategic or Co-development PartnerExecutive Media produces Facility Perspectives, the flagship quarterly publication for FMA Australia representing facilities management professionals. Publication distributed to all FMA Australia members.
• Infrastructure Partnerships AustraliacoreStrategic or Co-development PartnerExecutive Media publishes Future Building: The Australian Infrastructure Review on behalf of Infrastructure Partnerships Australia for over 10 years. Publication includes conference presentations and industry articles.
• Australian Logistics Council (ALC)coreStrategic or Co-development PartnerExecutive Media produces Future Freight Networks as the official yearbook publication of ALC, Australia's only national freight logistics industry association.
• WIOA (Water Industry of Australia)coreStrategic or Co-development PartnerExecutive Media partners with WIOA to produce WaterWorks (biannual journal) and Future Water (annual publication). WIOA membership exceeds 4,000 and publications are distributed to all members.
• AusBiotechcoreStrategic or Co-development PartnerExecutive Media partners with AusBiotech to produce Australasian Biotechnology, the official publication of Australia's national biotechnology organization. Publication mailed to over 2,500 AusBiotech members.
• Australian Industry Group (Ai Group)coreStrategic or Co-development PartnerExecutive Media has published Ai Group's Exporters Guide for over 20 years. Ai Group represents 60,000+ companies and publication is distributed to the entire membership base.
• Mining & Energy Services Council of Australia (MESCA)coreStrategic or Co-development PartnerExecutive Media has collaborated with MESCA for over 10 years to publish the Members' Directory, a vital resource connecting companies and professionals within the mining and energy sector.
• Australian China Business Council (ACBC)coreStrategic or Co-development PartnerExecutive Media publishes ACBC's official Annual Review, the key vehicle for communication with members. Two-way trade valued at $174.7 billion between Australia and China.
• American Chamber of Commerce in Australia (AmCham)coreStrategic or Co-development PartnerExecutive Media produces the AmCham Trade and Investment Guide, the official publication promoting trade and investment between Australia and the United States, released annually on 4 July.
• Australian Paint Manufacturers Federation (APMF)coreStrategic or Co-development PartnerExecutive Media produces the Australian Paint Manufacturers Federation Annual Report, representing paint and ink manufacturing companies accounting for approximately 95% of all paint manufactured in Australia.
• Australia Childcare Alliance (ACA)coreStrategic or Co-development PartnerExecutive Media produces Belonging Early Years Journal dedicated to bringing industry news to ACA's 4,000 members in the early learning/childcare sector.
• Caravan Industry Association of AustraliacoreStrategic or Co-development PartnerExecutive Media produces Caravanning Australia magazine with input from leading industry associations including the Caravan Industry Association of Australia.
• SMSF AssociationsecondaryChannel Partner/ Reseller/ DistributorForge magazine distributed online to more than 13,000 members of the SMSF Association as part of distribution strategy.
• IPS (Fairfax)secondaryChannel Partner/ Reseller/ DistributorForge magazine distributed nationally through IPS (Fairfax) with guaranteed minimum 3-month shelf life at over 1,200 newsagencies.
• Tradeswomen AustraliasecondaryStrategic or Co-development PartnerExecutive Media publishes Trading Places with support from Tradeswomen Australia, SALT, NAWIC, and The Lady Tradies to advocate for women in skilled trades.
• Infrastructure Association of Queensland (IAQ)coreStrategic or Co-development PartnerExecutive Media produces the IAQ Yearbook, the official publication of the Infrastructure Association of Queensland, showcasing innovative infrastructure projects in Queensland.
• ITS AustraliacoreStrategic or Co-development PartnerExecutive Media produces Shaping Future Transport, the official voice of Intelligent Transport Systems Australia, covering topics and challenges facing Australia's transport industry.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dennis Publishing: UK-based independent publisher specializing in niche consumer and B2B magazines with strong advertising revenue models. Comparable to Executive Media in its specialization in vertical-focused publications with high-engagement reader bases.
• Future plc: Large multi-category media company operating hundreds of niche B2B and consumer brands across technology, gaming, lifestyle, and trade sectors. Comparable to Executive Media in its portfolio approach to niche verticals, though at vastly larger scale and with a stronger digital orientation.
• Foundry (IDG Communications): Global B2B media company producing niche industry publications, events, and research. Comparable to Executive Media in its model of association-partnered B2B publishing targeting defined technology and business verticals, though at much larger international scale.
• Are Media: Australia's largest magazine publisher (formerly Bauer Media Australia), producing dozens of consumer and specialty magazines. While much larger and more consumer-focused than Executive Media, it competes for the same advertising dollars and reader attention in the Australian print market.

Direct peers

• ME Group International: Australian media company producing niche industry magazines, events, and digital content for sectors including automotive, manufacturing, and logistics. Comparable to Executive Media in its portfolio of association-backed B2B trade publications.
• Blueocean Media: Australian B2B media company publishing niche industry magazines and digital content for sectors including healthcare, technology, and professional services. Comparable to Executive Media in its focus on targeted B2B publications for industry verticals.
• Cirrus Media: Australian B2B media company operating specialized industry publications, events, and digital platforms. Comparable to Executive Media in producing niche B2B titles targeting defined industry verticals across the Australian market.
• Hardie Grant Media: Independent Australian publisher producing niche B2B and consumer magazines, custom publishing services, and advertising-supported industry publications. Operates with a similar portfolio model of targeted industry titles and association partnerships, making it the closest direct peer to Executive Media in the Australian niche print publishing market.
• Wild Bunch Media: Independent Australian publisher of niche consumer and B2B magazines. Operates a similar portfolio-of-titles model with a focus on specialized audience segments, comparable to Executive Media's niche publishing approach.
• The Monocle Group: Independent media company producing print magazines (Monocle), books, and digital content targeting niche audiences of business, design, and international affairs readers. Comparable to Executive Media in its print-centric, niche-audience publishing model with high design standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Executive Media