The urban rider Madrid

What The urban rider Madrid does

The Urban Rider Madrid operates as a specialized motorcycle equipment and spare parts retailer in Madrid, Spain, operating a hybrid model that combines a physical retail store at Calle Francisco de Sales 38 with an e-commerce platform at theurbanrider.es. Founded in 2022 and operating as the physical retail location for its parent brand Invictus Moto Apparel, the company offers a catalog of more than 15,000 product references spanning 50+ brands including AGV, LS2, Origine, Momo Design, Invictus, TCX, NGK, Yuasa, EBC, TRW, Motul, DID, Exide, Landport, and Midland. Its product range covers rider equipment (helmets, jackets, pants, gloves, boots, intercoms, airbag systems) and replacement parts (batteries, spark plugs, brake pads, chains, lubricants, filters) compatible with over 5,000 motorcycle models.

The company's underlying technology is a standard e-commerce platform enhanced with a vehicle-specific part search tool that lets customers filter products by motorcycle make, model, and year to confirm compatibility. It does not disclose proprietary AI, data, or software IP. The business generates revenue through direct one-time retail sales of motorcycle equipment and spare parts at unit-level pricing, with discounts on display, free shipping on orders above €60, 24-48 hour delivery, free size exchanges, and 15-day returns. Distribution is dual-channel: in-store at the Madrid location for tactile evaluation and consultation, and online for nationwide Spanish delivery including Balearic Islands, Canary Islands, Ceuta, and Melilla.

The Urban Rider Madrid serves three primary customer segments: urban motorcycle riders needing safety and commuting gear, touring and adventure riders seeking protective equipment and reliable parts for long journeys, and individual owners performing motorcycle maintenance and repair. Commercial outreach relies on content marketing (a blog with buying guides for helmets, spark plugs, and batteries), organic social presence on Instagram, YouTube, and Facebook, participation in motorcycle forums, and earned media coverage in Spanish outlets including El Español, El Confidencial Digital, Extraconfidencial, and Madrid Press. The company carries no disclosed funding, operates with a 1-10 employee team, and reports a Google rating of 4.8/5 with 300+ reviews.

Name

The urban rider Madrid

Legal name

The Urban Rider

Website

https://theurbanrider.es

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Urban Rider Madrid is a private Madrid-based motorcycle equipment and spare parts retailer operating a physical store and e-commerce platform at theurbanrider.es, serving Spanish individual riders across urban, touring, and maintenance use cases with 15,000+ SKUs from 50+ brands.

Ownership category

akta.pro rank

Product category

Motorcycle Retail

NAICS

Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industries

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF)

Keywords

• Motorcycle equipment retail
• Motorcycle spare parts
• Rider apparel
• Motorcycle helmets
• Powersports accessories

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Motorcycle Equipment: The company generates revenue through direct retail sales of motorcycle equipment including helmets, jackets, gloves, boots, and riding apparel. Products are sold at fixed prices with discounts shown, and free shipping is offered for orders over €60.
2. Retail Sales - Motorcycle Spare Parts: Revenue from selling spare parts including batteries (AGM, GEL, Yuasa, Exide), spark plugs (NGK), brake pads (TRW, EBC), chains (DID), oil and lubricants (Motul), air filters, and more. Parts are searchable by motorcycle make, model, and year.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Urban Rider Madrid is a specialty motorcycle retailer selling rider equipment and spare parts through a physical store in Madrid and an e-commerce site. The product range covers helmets, jackets, pants, gloves, boots, intercoms, and safety gear from brands such as AGV, LS2, Origine, Invictus, and TCX, plus replacement parts (batteries, spark plugs, brake pads, chains, oils, filters) from NGK, Yuasa, Exide, EBC, TRW, Motul, and DID. Customers can search parts by motorcycle make, model, and year, with 24–48 hour delivery, free shipping over €60, free size exchanges, and 15-day returns.

Product overview

The Urban Rider Madrid operates as a dual-channel motorcycle equipment and parts retailer with both physical store (Calle Francisco de Sales 38, Madrid) and online store. The product portfolio centers on two main categories: (1) Rider Equipment including AGV, LS2, Origine, MOMO Design, ADN, and Just1 helmets with ECE 22.06 homologation; Invictus Moto Apparel jackets (airbag, leather, urban, summer, three-layer tricapa), pants/jeans (monolayer, Kevlar, cordura), gloves (leather, waterproof, winter, summer), and TCX/Gore-Tex boots; plus motorcycle intercoms (AGV, Midland), and Rocktool Airbags. (2) Replacement Parts covering over 15,000 references for 5,000+ motorcycle models including NGK spark plugs (copper, iridium, platinum), Yuasa/Exide/Landport batteries (AGM precharged, GEL, lead-acid), DID chains and transmission kits, EBC/TRW brake pads (organic, sintered), air/oil filters, Motul oils/lubricants (4T, 2T, V-twin), and maintenance products (chain grease, brake cleaner, coolant). The business differentiates through technical expertise, same-day motorcycle part searching service, free shipping from €60, and 24-48 hour delivery across Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycle Helmets Full range of motorcycle helmets for individual riders, including full-face, modular/flip-up, trail/adventure, motocross, jet, retro/vintage, and children's helmets. Features brands like AGV, LS2, Origine, Momo Design, ADN, and Just1, with ECE 22.06 homologation compliance.
• Motorcycle Jackets Motorcycle jackets for individual riders, including airbag-compatible (homologated), leather, urban, summer, three-layer (tricapa) winter, and textile/cordura jackets. Features Invictus brand with sizes up to 6XL, including women's options.
• Motorcycle Pants and Jeans Motorcycle pants for individual riders, including monolayer jeans, Kevlar-lined jeans, and cordura pants for various riding conditions. Brands include Invictus with options for men and women.
• Motorcycle Gloves CE-certified motorcycle gloves for individual riders, including leather gloves, waterproof gloves, winter gloves, summer gloves, and off-road motocross gloves. Invictus brand featured.
• Motorcycle Boots Motorcycle boots for individual riders, including urban boots, touring boots, and Gore-Tex waterproof boots. TCX brand featured with full product range available.
• Motorcycle Intercoms Bluetooth intercom systems for motorcycle helmets for individual riders, enabling rider-to-rider communication and phone connectivity. Includes AGV and Midland brand intercoms.
• Motorcycle Batteries Replacement motorcycle batteries for individual owners, including AGM (precharged/sealed), GEL, and conventional lead-acid types. Brands include Yuasa, Exide, and Landport. Compatible with over 5,000 motorcycle models.
• Motorcycle Spark Plugs (NGK) NGK spark plugs for motorcycles for individual owners, including conventional copper, iridium, and platinum types. Full compatibility catalog across motorcycle brands with technical guidance on NGK nomenclature.
• Motorcycle Chains (DID) DID brand motorcycle chains for transmission replacement for individual motorcycle owners. Part of the transmission kit offerings.
• Brake Pads Motorcycle brake pads for individual owners, including organic and sintered options from brands like EBC and TRW. Compatible with various motorcycle models.
• Motorcycle Oil and Lubricants Motorcycle oils and lubricants for individual owners, including 4T engine oil, 2T lubricants, Harley V-twin specific oils, transmission lubricants, fork oils, brake fluids, and chain greases. Brands include Motul.
• Air Filters and Oil Filters Air filters and oil filters for motorcycles and scooters for individual owners, from various brands.
• Anti-theft Devices Motorcycle anti-theft devices for individual owners, including disc locks, U-locks, handlebar locks for scooters, and alarmed disc locks.
• Airbag Systems Homologated airbag motorcycle safety systems for individual riders, including Rocktool Airbags brand for rider protection.
• Rain Suits Waterproof rain suits for individual motorcycle riders.

Quantifiable outcome

• Google rating of 4.8/5 with +300 reviews
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and major.

• AGVcoreChannel Partner/ Reseller/ DistributorAGV is a premier motorcycle helmet brand. The Urban Rider is an authorized reseller of AGV helmets including the K1 S, K6, and Valentino Rossi collaboration helmets. They maintain extensive AGV stock with 24-hour shipping.
• LS2coreChannel Partner/ Reseller/ DistributorLS2 is a motorcycle helmet manufacturer. The Urban Rider stocks LS2 helmets including open face, modular, and motocross models, with full product lines available.
• Invictus Moto ApparelcoreChannel Partner/ Reseller/ DistributorInvictus is a Spanish motorcycle apparel brand. The Urban Rider is a physical store for Invictus, offering their full range of jackets (including tricapa/three-layer, leather, urban, summer, airbag-compatible), pants, gloves, and casual wear. Offers sizes up to 6XL.
• TCXcoreChannel Partner/ Reseller/ DistributorTCX is a motorcycle boot manufacturer. The Urban Rider stocks TCX boots including urban, touring, and Gore-Tex waterproof models, with complete range available.
• NGKcoreTechnology or IntegrationNGK is a leading spark plug manufacturer. The Urban Rider offers the complete NGK range including conventional copper, iridium (Iridium IX), and platinum spark plugs. They provide technical guidance on NGK nomenclature and compatibility.
• YuasacoreChannel Partner/ Reseller/ DistributorYuasa is a premier motorcycle battery manufacturer. The Urban Rider stocks Yuasa batteries including YTX, YTZ, and other series. Yuasa is recognized as the industry standard reference for motorcycle batteries.
• ExidecoreChannel Partner/ Reseller/ DistributorExide is a major battery manufacturer with 135 years of experience. The Urban Rider stocks Exide AGM and GEL motorcycle batteries. Exide is original equipment supplier for BMW motorcycles. Over 49 Exide references available.
• EBC BrakesmajorChannel Partner/ Reseller/ DistributorEBC Brakes is a premium brake pad manufacturer. The Urban Rider offers EBC organic and sintered brake pads for motorcycles with technical guidance on selection.
• TRWmajorChannel Partner/ Reseller/ DistributorTRW is an automotive and motorcycle parts manufacturer. The Urban Rider stocks TRW brake pads, clutch plates, and other mechanical parts. Professional-grade quality.
• MotulmajorChannel Partner/ Reseller/ DistributorMotul is a major motorcycle lubricant and oil manufacturer. The Urban Rider stocks Motul 4T oils, 2T lubricants, and specialty lubricants including products designed for Harley V-Twin engines.
• DIDmajorChannel Partner/ Reseller/ DistributorDID is a leading motorcycle chain manufacturer. The Urban Rider offers DID chains and DID transmission kits, which are recognized as professional-grade components.
• Momo DesigncoreChannel Partner/ Reseller/ DistributorMomo Design is an Italian helmet and accessory brand. The Urban Rider stocks Momo Design helmets including jet helmets and retro-style designs.
• OriginecoreChannel Partner/ Reseller/ DistributorOrigine is a motorcycle helmet manufacturer. The Urban Rider is an authorized reseller of Origine helmets as part of their helmet specialist offering.
• LandportmajorChannel Partner/ Reseller/ DistributorLandport is a Dutch premium motorcycle battery brand. The Urban Rider stocks Landport SLA HVT (high voltage) batteries especially suited for Harley-Davidson v-twin engines, providing extreme vibration resistance.
• MidlandmajorChannel Partner/ Reseller/ DistributorMidland is a motorcycle intercom and Bluetooth communication device manufacturer. The Urban Rider stocks Midland Bluetooth intercom systems for helmets including the Midland K10.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Motocard: Spanish motorcycle gear and parts retailer with both online and physical retail operations. Directly comparable to The Urban Rider Madrid in target customer (Spanish motorcycle riders), product breadth (helmets, jackets, spare parts), and channel mix.
• FC-Moto: German online motorcycle gear and parts retailer with deep multi-brand catalog, EU-wide shipping, and technical fitting guidance. Comparable business model to The Urban Rider Madrid's e-commerce side, with similar focus on premium helmet and apparel brands plus spare parts.
• Louis Motorrad: German motorcycle accessories and apparel retailer chain with a large online store and many physical branches across Europe. Comparable in product mix (helmets, textiles, boots, parts) and target audience, with substantially larger scale.
• RevZilla: US-based motorcycle gear and parts specialist known for content marketing, education, and a curated brand portfolio. Highly comparable in business model — specialist pure-play e-commerce with strong review/content engine — though operating in a different geography.

Emerging players

• Moteo: Smaller Spanish motorcycle gear and accessories retailer with online presence. Overlaps with The Urban Rider Madrid on urban motorcycle gear assortment, but with a narrower catalog and brand depth.

Broad incumbents

• Norauto: Major European multi-brand auto service and parts retailer with Spanish footprint. Overlaps on motorcycle spare parts (batteries, oils, filters) and accessories, but operates as a broader automotive category rather than specializing in motorcycle gear.
• Feu Vert: French and Spanish auto parts, accessories, and service retailer with national store footprint. Comparable in selling spare parts and accessories to vehicle owners, but does not specialize in motorcycle gear or riding apparel.
• Amazon Spain: Spain's largest online marketplace and a direct competitor for both motorcycle gear and spare parts purchases. The Urban Rider Madrid competes with Amazon for price discovery and delivery speed, but offers specialist expertise and localized service that Amazon does not.
• Aurgi: Spanish auto parts, accessories, and tire retailer with physical stores and online channel. Overlaps with The Urban Rider on maintenance parts and accessories, but serves broader automotive rather than motorcycle-specialist demand.

Regional players

• Polo Motorrad: German motorcycle apparel and accessories retailer with strong mail-order catalog heritage. Similar focus on premium motorcycle gear and parts and a comparable customer demographic, but primarily serves the German market rather than Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@urbanridermadrid
• Facebookfacebook.com/profile.php?id=100088414473002
• Instagraminstagram.com/urbanrideroficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The urban rider Madrid