Night & Day

What Night & Day does

Night & Day Decor is a Toronto-based authorized Hunter Douglas retailer specializing in custom window treatments for residential customers in the Greater Toronto Area. Founded in 2004 as a two-family owned private business, the company operates three retail showrooms in the Beaches, Midtown/Rosedale, and North York neighborhoods, supported by free in-home design consultations, online consultations, and a Trade Professionals program serving interior designers and decorators. Customer acquisition is driven by showroom experience, word-of-mouth, a multi-channel digital presence, and trade referrals.

Name

Night & Day

Legal name

Night and Day Window Decor

Website

https://nightanddaydecor.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Night & Day Decor is a two-family owned authorized Hunter Douglas retailer operating three Greater Toronto Area showrooms, selling and installing custom window treatments for residential homeowners and trade professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

North York

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Window Treatment Sales: The company sells custom Hunter Douglas window treatments including blinds, shades, shutters, and drapery. All products are made-to-order/custom, sold directly to consumers through showrooms and in-home consultations. Revenue is generated per project based on window measurements, product selection, and installation.
2. Professional Installation Services: The company provides expert installation services for all window treatments sold. Installation is included as part of the customer experience, handled by in-house installers.
3. Repair and Service: The company offers repair and service for existing window coverings, providing ongoing revenue from the existing customer base.
4. Financing Plans: The company offers financing options through FinanceIt, enabling customers to pay for treatments over time, which may generate referral income.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Night & Day Decor sells custom-made Hunter Douglas window treatments—including roller shades, cellular/honeycomb shades, roman shades, sheer shadings, venetian blinds, interior shutters, vertical blinds and panel tracks, and locally handcrafted custom drapery—directly to GTA homeowners through three physical showrooms and in-home design consultations, with all products measured, specified, and professionally installed by in-house staff. The company also offers motorization and smart-home integration via Hunter Douglas PowerView Automation, cordless and child-safe options, energy-efficient cellular shades, blackout/room-darkening solutions, and ongoing repair and service for existing window coverings.

Product overview

Night & Day Decor is a Toronto-based authorized Hunter Douglas retailer offering a comprehensive portfolio of custom window treatments. The product lineup centers on Hunter Douglas branded window coverings including roller shades (Designer Roller, Solar, Banded, Architectural), cellular/honeycomb shades (Duette, Applause, Sonnette), roman shades (Vignette, Provenance Woven Woods, Alustra, Custom Fabric), sheer shades (Silhouette, Pirouette), venetian blinds (Parkland Wood, EverWood, Modern Precious Metals), interior shutters (Eclipse, NewStyle, Palm Beach, Custom Wood), vertical blinds and panel tracks (Skyline, Luminette, Somner, Vertiglide), and custom drapery. The portfolio integrates Hunter Douglas technologies including PowerView motorization for smart home control, LightLock for blackout applications, ClearView translucent fabrics, Duolite dual shade systems, and TrackGlide narrow track systems. Products are offered with options for light filtering, room darkening, energy efficiency, and motorization.

Differentiator

Problem solved

Functional benefit

Products and services

• Roller Shades Custom-made roller shades for residential windows in Hunter Douglas collections including Designer Roller Shades, Designer Screen Solar Shades, Designer Banded Shades, and Architectural Roller Shades, available with manual or motorized operation and light filtering, room darkening, and UV protection options. Sold to GTA homeowners through showrooms and in-home consultations.
• Cellular Shades Energy-efficient honeycomb cellular shades including Duette Honeycomb Shades, Applause Honeycomb Shades, and Sonnette Cellular Roller Shades, offering light filtering, room darkening, and dual-shade options for residential customers.
• Roman Shades Soft fabric roman shades for residential windows, including Vignette Modern Roman Shades, Provenance Woven Wood Shades, Alustra Woven Textures Roman Shades, and fully Custom Fabric Roman Shades.
• Sheer Shades Light-filtering sheer window shadings including Silhouette Window Shadings with S-shaped vanes and Pirouette Window Shadings with floating fabric vanes, providing adjustable light control and view-through design for residential customers.
• Venetian Blinds Horizontal slat venetian blinds for residential windows, including Parkland Wood Blinds (real wood), EverWood Faux Wood Blinds (durable composite), and Modern Precious Metals Aluminum Blinds with metallic finishes.
• Interior Shutters Custom interior plantation shutters for residential windows and doors in Hunter Douglas collections including Eclipse Shutters (polyresin), NewStyle Composite Shutters, Palm Beach PolySatin Vinyl Shutters, and Custom Wooden Shutters.
• Vertical Blinds and Panel Track Shades Vertical window treatments for residential expansive windows, patio doors, and sliding glass doors, including Skyline Gliding Window Panels, Luminette Privacy Sheers, Somner Custom Vertical Blinds, and Duette Vertiglide Honeycomb Shades.
• Custom Drapery Locally handcrafted custom window drapery for residential customers, featuring quality linings, on-trend hardware, and designer fabrics, in styles including Cordless Automated Drapery, Ripple Fold, Euro-Pleat, Pinch Pleat, and Grommet.
• PowerView Automation Motorization and smart-home integration solution for Hunter Douglas window treatments, enabling control via remote, smartphone app, voice command, or gateway, with scheduling, custom scenes, sunrise/sunset synchronization, and integration with most smart home systems. Sold to GTA residential customers as an upgrade across the shade, blind, and drapery product lines.
• Professional Installation Services Expert installation of custom window treatments by trained in-house installers, bundled with product purchases for GTA residential customers across all product categories.
• Repair and Service for Existing Window Coverings Repair and service for existing window coverings, generating ongoing revenue from the installed customer base across the GTA.
• In-Home Design Consultation Free in-home design consultation in which designers visit customers' homes to take measurements, present fabric samples, and recommend products tailored to each room's needs, typically leading to a custom Hunter Douglas window treatment sale with professional installation.

Quantifiable outcome

• Energy savings through cellular/honeycomb shades that can reduce heat transfer at windows
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

One partnership is on record.

• Hunter DouglascoreChannel Partner/ Reseller/ DistributorNight & Day Decor is an authorized Hunter Douglas retailer, carrying the full Hunter Douglas product collection including Duette, Silhouette, Pirouette, Vignette, Alustra, and other Hunter Douglas window treatment lines. As a premier dealer, they have access to exclusive fabrics (Alustra), proprietary technologies (PowerView Automation, LightLock, TrackGlide), and premium product collections not available through general retail.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SelectBlinds: SelectBlinds is an online custom window-treatment retailer offering made-to-measure blinds, shades, shutters, and drapery with measurement guidance and installation support. Directly comparable as a custom window-treatment seller competing for the same residential end customer.
• The Shade Store: The Shade Store is a premium custom window-treatment retailer offering made-to-measure shades, blinds, drapery, and motorized solutions with showrooms and in-home consultations across North America. Closely comparable to Night & Day in consultative, design-driven sales of premium Hunter Douglas and proprietary products.
• Gotcha Covered: Gotcha Covered is a North American franchise network selling custom window treatments including blinds, shades, shutters, and drapery with in-home consultations. Directly comparable as a consultative, custom window-treatment retailer serving residential customers across multiple geographies.
• Blinds.com: Blinds.com is one of the largest online direct-to-consumer custom blinds, shades, and shutters retailers in North America. Directly comparable as a custom window-treatment seller, though operating through an online-first motion rather than showrooms and in-home consultations.
• Smith & Noble: Smith & Noble is a custom window-treatment retailer offering made-to-measure blinds, shades, shutters, drapery, and motorization with design consultations. Comparable as a premium custom window-treatment retailer with similar product categories, consultation model, and target customer.
• Bloomin' Blinds: Bloomin' Blinds is a North American franchise specializing in custom window blinds, shades, and shutters with in-home consultations and installation. Comparable as a consultative, residential-focused custom window-treatment seller with similar service model and product categories.
• Shade-O-Matic / Maxxmar: Shade-O-Matic is a Canadian manufacturer and retailer of custom window coverings including blinds, shades, and shutters sold through a dealer network. Directly comparable as a Canadian competitor in custom window treatments with overlapping dealer/distribution model and product range.

Broad incumbents

• IKEA (window treatments line): IKEA offers a broad assortment of ready-made and some custom window coverings (curtains, blinds, cellular shades) at value price points through its retail and online channels. Comparable as a mass-market window-treatment seller competing for budget-conscious GTA customers, though not in the premium custom niche.
• Hunter Douglas: Hunter Douglas is the global manufacturer of the premium blinds, shades, and drapery lines that Night & Day Decor retails as an authorized dealer. They are directly comparable as the upstream supplier and brand behind Night & Day's entire product catalog, including PowerView Automation and proprietary shade systems.

Regional players

• Window Treatments by Design (Toronto region): Window treatments retailers operating in the Greater Toronto Area and surrounding Ontario regions selling custom blinds, shades, shutters, and drapery. Regional direct peers competing for the same GTA homeowner customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/nightanddaydeco
• YouTubeyoutube.com/user/nightanddaydecor
• Facebookfacebook.com/NightAndDayDecor
• LinkedInlinkedin.com/company/night-and-day-window-decor
• Instagraminstagram.com/nightanddaydecor
• Pinterestpinterest.ca/nightanddaydecor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Night & Day