U.S. Employee Benefits Services Group

Employee Benefits Consulting and Administrationusebsg.com

U.S. Employee Benefits Services Group is a national employee benefits consulting, administration, and compliance organization serving Educational, Governmental, Healthcare, Non-profit, and Corporate employers through a network of partner firms, using proprietary cloud-based platforms for enrollment and retirement plan administration.

Company typePrivate
Founded2007
HeadquartersIselin, United States
Headcount251–500
GTM typeB2B
OfferingServices

What U.S. Employee Benefits Services Group does

U.S. Employee Benefits Services Group (USEBSG) is a national employee benefits consulting, administration, and compliance organization operating as a division of Daybright Financial (formerly U.S. Retirement & Benefits Partners). Founded in 2007 and headquartered in Iselin, New Jersey, the company delivers services through a national network of independent partner firms serving Educational, Governmental, Healthcare, Non-profit, and Corporate employers across more than 25 U.S. states. Its service portfolio spans benefits consulting and plan design, cloud-based benefits administration and enrollment, ACA/COBRA/FMLA compliance, voluntary and worksite benefits, and specialized retirement plan administration for 403(b), 457(b), Special Pay Plans, and FICA Alternative Plans.

The company's core technology platform is The BEACON (Benefits Education, Administration and Communications Online), a cloud-based system supporting multi-mode enrollment (face-to-face, call center, self-service), bilingual communication, decision-support tools, and 25 standard reports plus ad-hoc functionality. This is complemented by the Benefits Dashboard, a single-source consolidation layer for benefits, compliance, and retirement data, and the Benefits Administration Center of Excellence (BACOE) technology hub in Grapevine, TX. The U.S. Enrollment Services Benefits Center in Harrisburg, PA supports up to 100 Benefits Associates across all time zones. Both The BEACON and Benefits Dashboard are SOC1 accredited. The platform is supplemented by NavigateHCR's ACA compliance technology, EPARS online remittance services for retirement plans, and a Financial Wellness Center for employee-facing education.

USEBSG generates revenue through professional services fees for benefits consulting, recurring fees for benefits administration and enrollment platforms, managed services for third-party administration of 403(b)/457(b) and Special Pay Plans, and financial wellness advisory services. Pricing is custom and quote-based rather than tiered, with multi-year enterprise contracts. Go-to-market is sales-led, executed through Managing Directors and Sales Directors operating within the partner firm network, supported by direct enterprise field sales. The organization has grown significantly through acquisition, adding National Benefit Partners (2017), Bentec/U.S. Enrollment Services (2018), NavigateHCR (2018), ETA Insurance Group (2020), MidAmerica Retirement Services (2022), PASI (2023), and Jim Hallinan Pension Consulting (2023) to its platform.

U.S. Employee Benefits Services Group firmographics

Firmographics

Name: U.S. Employee Benefits Services Group
Legal name: U.S. Employee Benefits Services Group
Website: https://usebsg.com
Company type: Private
Founded year: 2007
Operating status: Operating
Headcount range: 251–500 employees
Short description: U.S. Employee Benefits Services Group is a national employee benefits consulting, administration, and compliance organization serving Educational, Governmental, Healthcare, Non-profit, and Corporate employers through a network of partner firms, using proprietary cloud-based platforms for enrollment and retirement plan administration.
Ownership category
akta.pro rank

U.S. Employee Benefits Services Group industry classification

Industry

Product category: Employee Benefits Consulting and Administration
NAICS: Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Health and Welfare Funds (525120)
SIC: Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)
akta.pro primary industry: Benefits Administration (BPACAPAC)
akta.pro secondary industries: Eligibility, Enrollment & Benefits Administration (HLAEALAH), Benefits Administration & Enrollment Support (BPAAAIAB), Healthcare-Linked Social Benefits Administration (e.g., Medicaid/Means-Tested Health Coverage) (BPAIAKAH), Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF)

Keywords

Employee benefits consulting
Benefits administration services
Retirement plan administration
ACA compliance services
Enrollment technology platforms

Where U.S. Employee Benefits Services Group is headquartered

Location

Headquarters

HQ city: Iselin
HQ country: United States
HQ region: North America

Offices27 records

Markets served

U.S. Employee Benefits Services Group business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

Benefits Consulting Services: Professional consulting fees for benefits strategy, plan design, and compliance advisory services provided to employers. Services include HR & ACA compliance consulting, plan evaluation, and ongoing advisory relationships.
Benefits Administration Services: Ongoing administration fees for managing employee benefits programs including enrollment platforms, COBRA administration, FMLA administration, and compliance reporting. Revenue generated through technology platforms like The BEACON and Benefits Dashboard.
Special Pay & FICA Alternative Plan Administration: Third-party administration services for public sector retirement plans including Special Pay Plans and FICA Alternative Plans. Provided through U.S. BENCOR/MidAmerica division.
403(b) & 457(b) TPA Compliance Services: Third-Party Administration for 403(b) and 457(b) Plans through U.S. OMNI&TSACG Compliance Services. Includes IRS audit assistance, plan evaluation, provider evaluations, and ongoing compliance administration.
Financial Wellness Services: Educational content and planning services through Financial Wellness Center and Educational Workshop Curriculum. Includes articles, calculators, videos, and advisory services for retirement and personal finance planning.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom enterprise pricing based on employer size and service scope

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

U.S. Employee Benefits Services Group product offering

Product offering

Core offering

U.S. Employee Benefits Services Group (USEBSG) provides Educational, Governmental, Healthcare, Non-profit, and Corporate employers with a single-source suite of employee benefits services encompassing benefits consulting, plan design, benefits administration and enrollment, ACA/COBRA/FMLA compliance, retirement plan third-party administration (including 403(b)/457(b) and Special Pay / FICA Alternative Plans), individual retirement and wealth planning, and financial wellness education. These services are delivered through a national network of independent partner firms and powered by proprietary cloud-based platforms—The BEACON enrollment platform, the Benefits Dashboard data consolidation interface, and the Benefits Administration Center of Excellence (BACOE)—supported by a bilingual enrollment call center.

Product overview

USEBSG offers a comprehensive suite of employee benefits products organized as a platform-plus-modules architecture. The core technology offering centers on The BEACON, a cloud-based benefits administration platform for enrollment and communication, supported by the Benefits Dashboard for data consolidation and the Benefits Administration Center of Excellence (BACOE) for platform deployment. Complementary services include Individual Retirement & Wealth Planning, 403(b)/457(b) TPA Compliance through U.S. OMNI&TSACG, HR & ACA Compliance Consulting, and Financial Wellness Center. The company also operates U.S. BENCOR/MidAmerica for specialized public sector retirement plans and U.S. Enrollment Services Benefits Center for call center support. All offerings are delivered through a national network of partner firms serving Educational, Governmental, Healthcare, Non-profit, and Corporate employers.

Differentiator

Problem solved

Functional benefit

Brands

The BEACON: Benefits Education, Administration and Communications Online - a total education, administration, and communication platform for employee benefits.
Benefits Administration Center of Excellence (BACOE)
U.S. Enrollment Services Benefits Center
U.S. OMNI&TSACG Compliance Services
U.S. BENCOR/MidAmerica
The Compliance Edge

Products and services

The BEACON (Benefits Education, Administration and Communications Online) Cloud-based total education, administration, and communication platform for employee benefits enrollment, offering multi-mode enrollment (face-to-face, call center, self-service), bilingual capabilities, mobile optimization, decision-support tools, and 25 standard reports plus ad-hoc reporting functionality. Designed for employer benefits administrators and their employees.
Benefits Dashboard Single-source data consolidation platform that streams and consolidates data from all USEBSG services—including benefits administration, compliance services, and retirement plans—into one accessible site for employers and employees via desktop, tablet, and smartphone.
U.S. Enrollment Services Benefits Center Bilingual enrollment call center in Harrisburg, PA supporting all U.S. time zones with up to 100 Benefits Associates; uses modern call technology to monitor, record, and track every client and participant interaction with quality measures and telephonic surveys.
Benefits Administration Center of Excellence (BACOE) Internal technology operations hub based in Grapevine, TX delivering three benefits administration platforms through project managers, platform configuration specialists, technical support analysts, and technologists who design, build, test, and stage enrollment experiences for clients.
U.S. BENCOR/MidAmerica Special Pay and FICA Alternative Plan Administration National leader in the design, implementation, and administration of specialized retirement plans including Special Pay Plans and FICA Alternative Plans for public-sector employees, utilizing robust recordkeeping systems and IRS-approved plan documents.
Individual Retirement and Wealth Planning Services Unbiased individual retirement and wealth planning services provided through one-on-one counseling with advisors, including personal financial planning guidance, educational resources throughout the savings lifecycle, and tools to promote financial wellness.
403(b) and 457(b) TPA Compliance Services (U.S. OMNI & TSACG Compliance Services) Cost-effective, independent Third-Party Administration for 403(b) and 457(b) Plans including IRS pre-approved Volume Submitter Plan Documents, onsite IRS audit assistance, online plan distribution services available 24/7, and bilingual customer services for educational employers.
HR and ACA Compliance Consulting Comprehensive Affordable Care Act consulting services including ACA tracking, reporting, COBRA administration, FMLA administration, leave administration, DOL notices, 5500 preparation and filing, and audit support utilizing NavigateHCR compliance technology.
Financial Wellness Center Online educational resource providing free articles, calculators, and videos covering retirement savings, personal finance management, investment opportunities, insurance needs, employee benefit health plans, and Social Security, supplemented by a team of advisors and benefits consultants.
Benefits Consulting, Design and Administration Benefits consulting, plan design, and ongoing administration services for core and voluntary employee benefit programs tailored for Educational, Governmental, Healthcare, Non-profit, and Corporate employers, delivered through the national partner firm network.

Quantifiable outcome

FSA allows employees to save 20-30% on eligible health care and dependent care expenses through pre-tax contributions

Companies that use U.S. Employee Benefits Services Group

Customer profile

Segments5 records

Ideal customer profiles4 records

U.S. Employee Benefits Services Group technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

U.S. Employee Benefits Services Group partnerships and signals

Strategic signal

Partnerships

24 partnerships are on record, tiered key and core.

Jim Hallinan Pension Consulting (JHPC)keyStrategic or Co-development Partner · 1 December 2023Retirement plan consulting firm focused on design and administration of qualified retirement plans for small business. Joined December 2023.
PASI (Pension Administrative Services, Inc.)keyStrategic or Co-development Partner · 1 September 2023Retirement plan design, administration, and implementation firm with 30+ years of experience in qualified and non-qualified retirement plans. Joined USRBP in September 2023.
Long Island Employee Benefits GroupkeyStrategic or Co-development Partner · 1 August 2023Benefits firm managing design, administration, and compliance of cost-effective benefit plan solutions. Joined USRBP in August 2023.
BenefitVisionkeyChannel Partner/ Reseller/ Distributor · 1 January 2023Enrollment services partner firm joined January 2023, specializing in voluntary benefits and tele-enrollment solutions.
MidAmerica Retirement ServicescoreStrategic or Co-development Partner · 1 January 2022Acquired in 2022 and combined with BENCOR operations to form U.S. BENCOR/MidAmerica, expanding special pay and FICA alternative plan capabilities.
ETA Insurance GroupkeyStrategic or Co-development Partner · 1 November 2020Insurance and health care firm specializing in group health care plans, acquired in November 2020. Located in Nesquehoning, PA.
Hillendale AssociateskeyStrategic or Co-development Partner · 1 March 2020Philadelphia-area employee benefits firm joined in March 2020, led by Managing Partner Zachary A. Harris, CBC.
NavigateHCR (NHCR)coreTechnology or Integration · 1 December 2018Pioneer ACA and compliance technology software company acquired in December 2018. Offers full-service ACA and compliance technology with team of HR and compliance specialists assisting brokers and employers with complex requirements.
Bentec Workplace Solutions (now U.S. Enrollment Services)coreStrategic or Co-development Partner · 1 July 2018Benefit enrollment firm acquired in July 2018 and rebranded as U.S. Enrollment Services, creating enrollment division for the organization.
National Benefit Partners (NBP)coreStrategic or Co-development Partner · 1 January 2017Independent marketing organization specializing in voluntary benefits and delivering turn-key product and service platforms through Allied Distributors across the country. Acquired in 2017.
The Paragon Alliance Group, LLCkeyStrategic or Co-development Partner · 1 January 2000Retirement plan administration firm founded in 2000, providing business development, marketing, plan design and consulting services.
Daybright Financial (Parent Company)coreOthersU.S. Employee Benefits Services Group is a division of U.S. Retirement & Benefits Partners, which has rebranded to Daybright Financial. The parent company provides strategic direction and infrastructure for the national network of independent benefits consulting firms.
U.S. BENCOR/MidAmericacoreStrategic or Co-development PartnerNational leader in design, implementation, and administration of specialized retirement plans including Special Pay Plans and FICA Alternative Plans. Uses robust recordkeeping system and IRS-approved plan documents crafted specifically for public sector retirement plans.
U.S. OMNI&TSACG Compliance ServicescoreStrategic or Co-development PartnerCost-effective, independent Third-Party Administration for 403(b) and 457(b) Plans. Provides comprehensive compliance services including IRS pre-approved Volume Submitter Plan Documents, in-house legal counsel, and continuous aggregation of plan level data.
Ingham Retirement GroupkeyStrategic or Co-development PartnerMiami-based retirement consulting firm led by Managing Partner Marc Eichberg, specializing in pension plan consulting and investment advising.
U.S. Retirement Partners (USRP)coreStrategic or Co-development PartnerProvides unbiased individual retirement and wealth planning services to employees through Advisors offering one-on-one counseling and personalized planning.
SF&C Insurance AssociateskeyChannel Partner/ Reseller/ DistributorFounding partner firm specializing in voluntary benefits through payroll deduction for unions, associations, and employer groups. Works with municipalities and government agencies.
Union Lifestyle Benefits (ULB)keyChannel Partner/ Reseller/ DistributorWorks with labor groups nationally offering member and union-paid insurance and non-insurance benefits via proprietary web-based enrollment platform.
Select Benefits Communications Group (SBCG)keyChannel Partner/ Reseller/ DistributorFocuses on face-to-face enrollment at worksites across the country. Functions as Third Party Administrator providing simplified consolidated billing for clients.
The Retirement Plan Company (TRPC)keyStrategic or Co-development PartnerRetirement plan administration and consulting firm serving clients in Tennessee and Ohio markets. Led by Managing Partner Patrick Hale, JD, MBA.
TSA Consulting Group, Inc. (TSACG)coreStrategic or Co-development PartnerIndependent provider of retirement plan administration services primarily to public education employers nationwide. Trademarked program The Compliance Edge combines employee education, recordkeeping, and remittance services.
Employee Benefits Consultants, Inc. (EBCI)keyStrategic or Co-development PartnerSubsidiary of USEBSG focused on health insurance consulting, administration, enrollments, and core and voluntary employee benefits for cities, counties, state agencies, and private businesses with primary focus in K-12 market.
Chimienti & AssociateskeyChannel Partner/ Reseller/ DistributorCalifornia-based partner firm providing benefits enrollment services. Marc Tomlinson assumed Managing Partner role in February 2024.
U.S. OMNIcoreStrategic or Co-development PartnerThird-party administrator for 403(b) and 457(b) plans based in Rochester, NY, integrated with TSACG for comprehensive compliance services.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

U.S. Employee Benefits Services Group competitors and assessment

Company assessment

Broad incumbents

Paychex: Paychex is a major U.S. payroll and HCM provider that competes with USEBSG in benefits administration, HR outsourcing, and retirement plan services for small and mid-sized employers — a market segment that overlaps with USEBSG's core employer base.
Willis Towers Watson (WTW): WTW is a global advisory, broking, and solutions firm with a large U.S. Health & Benefits practice that competes with USEBSG for mid-market and large employer benefits consulting. Several USEBSG senior leaders (Schneider, Hartnett) came from WTW, making it a primary competitive benchmark.
Aon: Aon's U.S. Health Solutions practice competes with USEBSG in benefits consulting, retirement plan advisory, and HR technology. USEBSG's CRO Patrick Simonds previously led Aon's New York commercial and benefits growth strategy.
Marsh McLennan (Mercer): Mercer, a Marsh McLennan business, is a global health and benefits consulting powerhouse whose U.S. mid-market Health & Benefits practice competes head-to-head with USEBSG for employer benefits consulting, actuarial, and TPA mandates. USEBSG's CEO Megan Schneider was most recently a Mercer/WTW competitor before joining.
Brown & Brown: Brown & Brown is a large publicly traded U.S. insurance brokerage that operates multiple specialty benefit administration units competing with USEBSG in mid-market employer benefits. Its scale, capital, and acquisition engine represent the upper-tier competitive benchmark for USEBSG's roll-up ambitions.

Emerging players

Benefitfocus: Benefitfocus is a SaaS benefits administration platform that competes with USEBSG's BEACON and Benefits Dashboard offerings. While USEBSG combines consulting plus technology for mid-market employers, Benefitfocus pursues a software-led, employer-direct model with overlapping enterprise customer segments.
TriNet: TriNet is a PEO providing bundled HR, payroll, and benefits services to small and mid-sized businesses — adjacent to USEBSG's voluntary benefits, enrollment, and PEO partnership efforts via U.S. Enrollment Services.
Insperity: Insperity is a publicly traded PEO that bundles HR, payroll, benefits administration, and retirement plan services for SMBs — competing with USEBSG's growing PEO-segment focus (PEO Sales Director was added to USEBSG's enrollment division in 2022–2024).

Direct peers

OneDigital: OneDigital is a U.S. employee benefits and HR consulting firm that, like USEBSG, operates a multi-office national broker/administrator model with proprietary benefits administration technology. Both serve mid-market and large employers with consulting, enrollment, compliance, and retirement plan services through a decentralized office network.
NFP (National Financial Partners): NFP is a leading U.S. insurance broker and consultant that grows via acquiring regional benefits, property/casualty, and wealth advisory firms — closely mirroring USEBSG's roll-up strategy. Both compete directly for mid-market employer benefits consulting and administration mandates across the U.S.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

U.S. Employee Benefits Services Group compliance and trust

Trust signal

Compliance1 record

U.S. Employee Benefits Services Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

U.S. Employee Benefits Services Group leadership team

Management profile

Number of profiles

Profiles27 records

U.S. Employee Benefits Services Group subsidiaries and ownership

Company hierarchy

Subsidiaries6 records

U.S. Employee Benefits Services Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

U.S. Employee Benefits Services Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U.S. Employee Benefits Services Group

What does U.S. Employee Benefits Services Group do?

Is U.S. Employee Benefits Services Group a public or private company?

U.S. Employee Benefits Services Group is a private company. It is classified as corporate owned and is currently operating.

When was U.S. Employee Benefits Services Group founded?

U.S. Employee Benefits Services Group was founded in 2007. It employs 251 to 500 people.

Where is U.S. Employee Benefits Services Group based?

U.S. Employee Benefits Services Group is headquartered in Iselin, United States, in the North America region.

How does U.S. Employee Benefits Services Group make money?

Five revenue lines are on record. Benefits Consulting Services are the primary driver. The others are benefits Administration Services, special Pay & FICA Alternative Plan Administration, 403(b) & 457(b) TPA Compliance Services and financial Wellness Services.

Who are U.S. Employee Benefits Services Group's main competitors?

Broad incumbents on record are Paychex, Willis Towers Watson (WTW), Aon, Marsh McLennan (Mercer) and Brown & Brown. Emerging players are Benefitfocus, TriNet and Insperity. Direct peers are OneDigital and NFP (National Financial Partners).

Does U.S. Employee Benefits Services Group have an API?

No public API is recorded for U.S. Employee Benefits Services Group.

What industry is U.S. Employee Benefits Services Group in?

U.S. Employee Benefits Services Group's product category is Employee Benefits Consulting and Administration. Its primary akta.pro industry code is BPACAPAC, Benefits Administration, with a secondary code of HLAEALAH, Eligibility, Enrollment & Benefits Administration. Its NAICS code is 524292 and its SIC code is 6411.