LR Direct

What LR Direct does

LR Direct (operating as Fourtrack Logistics Ltd, Company Reg. 08683714) is a UK-based e-commerce retailer and parts distributor specialising in original equipment, OEM, and aftermarket replacement parts for Land Rover and Range Rover vehicles. Founded in 2002 and headquartered in Leyland, Lancashire, the company sells through its own online storefront at LRDirect.com to independent workshops, Land Rover clubs and charities, and individual enthusiasts across more than 140 countries. The business stocks over 200,000 parts and accessories and processes orders from UK warehouse inventory valued at approximately £140 million, positioning itself as a single-source supplier covering all major Land Rover models from the Defender and classic Range Rover through to the Velar and Discovery 5.

The platform's technology layer centres on a consumer-facing storefront with an integrated inventory management system, a Quick Order System supporting bulk SKU-based purchasing with CSV file upload (up to 10,000 units per SKU), and a live shipping calculator that derives cost from volumetric weight and destination across 140 countries. Cross-border commerce is delegated to Global-E, which acts as seller of record and handles multi-currency checkout, tax collection (IOSS), and pre-paid import duties. Product quality differentiation is enforced through the 'LR Direct Workshop Approved' recommendation flag, applied to parts physically tested by technicians at sister company K Motors, which contributes 65 years of mechanical Land Rover experience. Inventory sources include 130,000+ genuine Land Rover SKUs from the Land Rover UK Distribution Centre (sold to trade customers) and aftermarket lines from ISO 9001:2008-accredited suppliers Allmakes 4x4 and Britpart, with sub-brand suffixes (.Z8 for Allmakes, .C8 for Britpart) enabling quality-tier identification.

The business model is direct-to-consumer parts sales on a pay-as-you-go basis, with publicly listed unit pricing displayed in multiple currencies and volume trade discounts applied via TR-suffixed SKUs. Logistics are split between DHL and DPD for international deliveries (typically four days to North America) and APC Overnight and Parcelforce for UK domestic shipping. Operational metrics indicate 98% of orders despatched within two working days, return rates below 0.6% on Allmakes parts and below 2% on Britpart parts, and a 4.3-star Google Reviews rating. The company is founder-led and self-funded with no disclosed external investment, no parent entity, and no public listing.

Name

LR Direct

Legal name

Fourtrack Logistics Ltd

Website

https://lrdirect.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

LR Direct (Fourtrack Logistics Ltd) is a UK-based e-commerce retailer of original equipment, OEM, and aftermarket replacement parts for Land Rover and Range Rover vehicles, serving independent workshops, clubs, charities, and enthusiasts across 140 countries from a UK warehouse.

Ownership category

akta.pro rank

Product category

Automotive parts e-commerce

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro industry

PRIMARYTLAAANAD

Cross-Border E-commerce Parcel (DDP/Delivered Duty Paid)

Transportation & Logistics/Courier, Express & Parcel (CEP) / Last-Mile Delivery/International Small Parcel (Cross-Border CEP)

Keywords

• Automotive parts retail
• Land Rover spare parts
• OEM auto parts
• Aftermarket car parts
• Vehicle replacement parts

Headquarters

HQ city

Leyland

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Parts and Accessories Sales: One-time product sales of Original Equipment, OEM, branded aftermarket, and genuine Land Rover parts and accessories. Revenue generated through direct online transactions with customers worldwide, processing over £140 million worth of UK warehouse stock.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

LR Direct is an online retailer of Land Rover and Range Rover OEM, genuine, and aftermarket replacement parts, offering over 200,000 SKUs organised by vehicle model. Products are despatched from a UK warehouse to trade customers and consumers across 140 countries, with same-day despatch on 98% of orders, pre-paid import duties via Global-E, and a 2-year warranty covering all parts sold.

Product overview

LR Direct is an e-commerce platform and parts distributor specialising in original equipment, genuine, and quality aftermarket replacement parts for Land Rover and Range Rover vehicles. The offering consists of a unified online storefront (LRDirect.com) backed by two core product lines: (1) an extensive catalogue of over 200,000 parts and accessories available for same-day despatch from UK warehouse stock, covering models from Defender and Series 2/3 through to the latest Range Rover Velar and Sport L494; and (2) a direct-order channel for genuine Land Rover parts sourced from the Land Rover UK Distribution Centre. The platform is organised around a 'Parts by Model' catalogue with sub-category navigation, supplemented by a Quick Order System for bulk SKU-based purchasing. Cross-border sales are handled via Global-E's international checkout, and parts quality is backed by in-house workshop testing with 'LR Direct Workshop Approved' recommendations. The company holds ISO 9001:2008 accreditation through its major suppliers Allmakes and Britpart, and offers a 2-year warranty across its entire parts range.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Equipment (OE / OEM) Land Rover and Range Rover parts Direct-from-manufacturer OE and OEM replacement parts for Land Rover and Range Rover vehicles, sourced from the Land Rover UK Distribution Centre and offered across a 200,000+ SKU catalogue organised by vehicle model. Sold through the LR Direct e-commerce storefront to trade customers and individual owners in 140 countries, with 98% of orders despatched within two working days and backed by a 2-year warranty.
• Genuine Land Rover spare parts Official genuine Land Rover-brand spare parts supplied through the LR Direct storefront, with same-day despatch from the UK warehouse and 2-year warranty. Sold to workshops, Land Rover enthusiasts, clubs, and charities.
• Allmakes Quality Parts Quality aftermarket parts supplied under the Fourtrack-owned Allmakes brand, marketed as a value alternative to genuine OEM Land Rover parts. Available through the LR Direct e-commerce storefront with the same 2-year warranty and despatch terms.
• Britpart Quality Parts Quality aftermarket parts supplied under the Fourtrack-owned Britpart brand for Land Rover and Range Rover vehicles. Sold through the LR Direct storefront as a competitively priced aftermarket alternative to OEM parts, with the same 2-year warranty.
• Bearmach Quality Parts Quality aftermarket parts supplied under the Fourtrack-owned Bearmach brand for Land Rover vehicles, carried alongside Allmakes and Britpart as part of the LR Direct catalogue. Sold with the same 2-year warranty and despatch terms as the rest of the range.

Quantifiable outcome

• Despatch 98% of orders within 2 working days
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Allmakes 4x4coreChannel Partner/ Reseller/ DistributorPrimary supplier of quality aftermarket and OE parts for Land Rover vehicles. Allmakes parts are ISO 9001:2008 accredited through Lloyd's Register Quality Assurance. Products carry 12-month warranty with 24-month warranty on certain premium grade components. Denoted with Z8 suffix on part numbers.
• BritpartcoreChannel Partner/ Reseller/ DistributorMajor supplier of quality parts and accessories for Land Rover users. ISO 9001:2008 accredited. All parts and accessories backed by 2-year guarantee. Denoted with C8 suffix on part numbers.
• BearmachminorChannel Partner/ Reseller/ DistributorParts supplier denoted with M8 suffix on part numbers. Non-returnable items under any circumstances per company policy.
• Global-EcoreChannel Partner/ Reseller/ DistributorInternational e-commerce partner acting as seller of record, enabling purchase and delivery to over 100 countries. Handles multi-currency payments, tax collection, and pre-paid import duties. GDPR and PCI compliant.
• DHL ExpresscoreOthersPrimary international shipping carrier for worldwide deliveries. DHL can ship from UK to most of North America within 4 days. Used for all international express deliveries.
• DPDcoreOthersInternational and UK shipping carrier partner for express deliveries.
• K MotorscoreStrategic or Co-development PartnerSister company with over 65 years of mechanical experience working on all Land Rover models. Provides technical expertise and workshop approval for product recommendations. LR Direct uses this knowledge to offer 'LR Direct Workshop Approved' recommendations on products tried and tested by their technicians.
• ParcelforceminorOthersUK domestic shipping carrier used alongside APC Overnight for UK deliveries.
• APC OvernightminorOthersUK overnight delivery carrier for domestic UK orders.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rimmer Bros: Long-established UK online retailer of genuine, OEM, and aftermarket parts for Land Rover, Range Rover, and other British marques. Directly comparable as a parts specialist serving Land Rover enthusiasts globally through a parts-by-model catalogue, with similar fitment, technical, and cross-border offerings.
• Paddock Spares: UK-based specialist in classic and current Land Rover parts with a model-organised catalogue and international shipping. Highly comparable to LR Direct in vertical focus, parts-by-model structure, and enthusiast/workshop customer base.
• John Craddock Ltd: Specialist Land Rover and Range Rover parts retailer with deep catalogue coverage and trade customer focus. Comparable in product breadth, brand exclusivity, and B2B trade servicing approach to LR Direct.
• Atlantic British: US-based specialist retailer of Land Rover and Range Rover parts with global shipping. Highly comparable as a brand-locked parts retailer serving enthusiast and workshop customers, with a model-organised catalogue and technical content.
• Craddocks: UK Land Rover parts specialist with a model-organised catalogue and international shipping options. Closely comparable to LR Direct in product focus, customer segmentation, and direct e-commerce model.
• Island 4x4: UK Land Rover parts retailer focused on Defender, Discovery, and Range Rover components with model-based catalogue structure. Comparable in vertical specialisation and enthusiast/workshop customer mix.
• Rovah Farm: UK Land Rover parts specialist with a model-organised online catalogue and international shipping. Comparable in product focus, model-based catalogue structure, and direct e-commerce model serving enthusiasts and trade customers.

Emerging players

• YRM Metal Solutions: UK-based specialist in Defender metal repair panels and accessories, with a narrower product range but similar brand-locked focus. Comparable as a Land Rover-only parts specialist but with a narrower SKU footprint than LR Direct.

Broad incumbents

• Britpart: Major UK-based supplier and distributor of aftermarket Land Rover parts and accessories, and a current supplier to LR Direct. Comparable as a large-scale brand-locked parts specialist, though operating with a broader distribution model including B2B and direct consumer sales.
• Allmakes 4x4: UK-based distributor of OEM, genuine, and aftermarket Land Rover parts with extensive trade and international reach. Comparable as a major Land Rover parts distributor, and a current supplier to LR Direct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LR Direct