Ago
Ago provides integrated GPS hardware, fleet management software, and dynamically priced commercial auto insurance for rental car companies, Turo hosts, and small business fleets, using dual telemetry that fuses vehicle data with driver gig-platform work history to avoid double-coverage.
- Company typePrivate
- Founded2019
- HeadquartersMiddletown, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ago does
Ago Technologies LLC (operating as "Ago") provides an integrated fleet management platform for rental car companies, Turo hosts, and small business fleets, combining GPS hardware, fleet management software, and a commercial auto insurance product. The company's central technology is a "Dual Telemetry" system that fuses vehicle-side telemetry (collected either through Ago's own GPS devices or via native OEM APIs from Tesla, Toyota, and GM, plus third-party telematics from Geotab, GPS and Track, and Otonomo) with driver-side commercial work history pulled from gig platforms via Argyle. This data combination is the basis for its episodic insurance product (Gig Commercial Insurance Solution, or GCIS) and its Safe Driving Solution (SDS), which dynamically price commercial auto premiums monthly, rebate miles already covered by gig platforms (Uber, Lyft, DoorDash, Amazon Flex), and reward safer driving.
Ago's product portfolio spans three layers. On the hardware side, it sells the Ago Device Basic ($69.99-$75) and Ago Device Premium ($99.99-$135), offering GPS tracking, geofencing, remote engine disable, and remote lock/unlock. On the software side, it offers Fleet Management Software (FMS) at $24.99/month, Fleet Risk Services (FRS) at $34.99/month reporting on driver safety and gig-insured miles, and a white-label native mobile app for branded rental experiences, plus a Driver Mobile App for vehicle access and a Fleet Owner Portal for unified risk dashboards. On the insurance side, Ago offers dynamically priced commercial auto coverage with monthly adjustments, underwritten through A-rated Admitted and Surplus Carriers.
The go-to-market is sales-led via the company website, capturing leads through contact/quote forms, product demos, and case studies, with a single public case study featuring Fore Mobility, where Ago's insurance product reduced premiums by up to 50% in months when renters were driving on gig platforms. The company was founded in 2019, is headquartered in Middletown, Delaware (Ago Technologies LLC under The Ago Companies LLC), operates with 1-10 employees, and has not disclosed any external funding rounds.
Ago firmographics
Firmographics- Name
- Ago
- Legal name
- Ago Technologies LLC
- Website
- https://agorisk.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ago provides integrated GPS hardware, fleet management software, and dynamically priced commercial auto insurance for rental car companies, Turo hosts, and small business fleets, using dual telemetry that fuses vehicle data with driver gig-platform work history to avoid double-coverage.
- Ownership category
- akta.pro rank
Ago industry classification
Industry- Product category
- Fleet Management Software
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF)
Keywords
Where Ago is headquartered
LocationHeadquarters
- HQ city
- Middletown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ago business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- GPS Hardware Sales: Sale of GPS tracking devices including Standard Device ($75 down) and Advanced Device ($135 down) with varying features like GPS tracking, geofencing, remote engine disable, and remote lock/unlock.
- Vehicle Management Software: Monthly subscription for GPS vehicle location tracking, remote ignition disable, and remote lock/unlock services at $9.99/month for Ago devices or $19.99/month for 3rd-party devices.
- Fleet Management Services (FMS): Monthly subscription at $24.99/month including Vehicle Management plus Mobile App for driver vetting/onboarding, rental scheduling, payment collection, and vehicle access. Driver background checks at $14-$34 vary by state.
- Fleet Risk Services (FRS): Monthly subscription at $34.99/month for real-time reporting of driver safety and miles covered by drivers' gig platform insurance.
- Commercial Auto Insurance: Dynamic premium insurance policies adjusted monthly based on actual driving data. Rebates premiums for miles driven already insured by commercial platforms and rewards safer driving. Coverage from A-rated Admitted and Surplus Carriers.
- Insurance Bundle: Combined Fleet Management Services and Fleet Risk Services bundle offering cost savings for fleet operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ago Device Basic ($69.99) |
| One time/ perpetual license | Pay-as-you-go | Ago Device Premium ($99.99) |
| One time/ perpetual license | Pay-as-you-go | Standard Device ($75 down) |
| One time/ perpetual license | Pay-as-you-go | Advanced Device ($135 down) |
| Subscription | Monthly | Vehicle Management ($9.99/month) |
| Subscription | Monthly | Fleet Management Services ($24.99/month) |
| Subscription | Monthly | Fleet Risk Services ($34.99/month) |
| Subscription | Monthly | 3rd-Party Device Vehicle Management ($19.99/month) |
| Subscription | Monthly | Native Vehicle Telemetry ($29.99/month) |
| Subscription | Monthly | Bundle: FMS and FRS (Contact for pricing) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Ago product offering
Product offeringCore offering
Ago provides an integrated fleet management and commercial auto insurance platform for fleet operators, rental car companies, Turo hosts, and small business fleets. The offering combines proprietary GPS hardware (Ago Device Basic and Premium), white-label fleet management software, and a dual telemetry insurance product that combines vehicle telemetry with driver commercial work history from gig platforms (Uber, Lyft, DoorDash, Amazon Flex) to dynamically price and reduce insurance premiums.
Product overview
Ago offers a unified fleet management ecosystem combining hardware, software, and insurance products. The portfolio includes GPS tracking devices (Ago Device Basic and Premium), Fleet Management Software with white-label mobile apps for rental operations, and an innovative insurance platform featuring Dual Telemetry that combines vehicle telemetry from OEM integrations (GM, Toyota, Tesla) or third-party telematics (GPS and Track, Geotab, Otonomo) with driver commercial work history via Argyle. The insurance products (GCIS and SDS) provide episodic, dynamically-priced coverage that adjusts monthly based on actual driving data and commercial platform coverage, helping fleet operators avoid paying for miles already insured by gig platforms like Uber, Lyft, DoorDash, and Amazon Flex.
Differentiator
Problem solved
Functional benefit
Products and services
- Gig Commercial Insurance Solution (GCIS)
- Safe Driving Solution (SDS) Insurance discount program that rewards safer driving behavior, providing adjustable premiums based on real-time driving data and safety metrics for fleet operators.
- Ago Device Basic Entry-level GPS tracking hardware device ($69.99-$75) providing real-time location tracking, geofencing, plug-and-play installation, remote engine disable, and enhanced reporting on vehicle usage and driver behavior.
- Ago Device Premium Advanced GPS device ($99.99-$135) including all Basic features plus remote lock/unlock capabilities, superior connectivity for challenging environments, and enhanced security features.
- Fleet Management Software (FMS) Comprehensive fleet management platform providing real-time vehicle tracking, driver behavior monitoring, automated scheduling and dispatch, customizable dashboards, and custom report generation for fleet operations.
- Fleet Risk Services (FRS) Risk management service providing real-time reporting of driver safety and miles covered by drivers' gig platform insurance, enabling fleet-wide risk exposure analysis for fleet operators.
Quantifiable outcome
- Fleets save up to 30% on insurance costs
- +1 more outcomes
Companies that use Ago
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Ago technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature7 records
Ago partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ArgylecoreArgyle logo appears in the 'Our Partners and Integrations' section. Argyle provides driver employment data integration, accessing driver accounts from gig platforms to verify commercial work history. Ago uses Argyle for driver verification and gig platform data access.
- UbercoreUber logo appears in the 'Our Partners and Integrations' section. Uber provides commercial insurance coverage during active trips, which Ago tracks to avoid double-insuring fleet vehicles during Uber-covered driving periods.
- LyftcoreLyft logo appears in the 'Our Partners and Integrations' section. Lyft provides commercial insurance coverage during active trips, which Ago tracks to avoid double-insuring fleet vehicles during Lyft-covered driving periods.
- DoorDashcoreDoorDash logo appears in the 'Our Partners and Integrations' section. DoorDash provides commercial insurance coverage during active deliveries, which Ago tracks to avoid double-insuring fleet vehicles during DoorDash-covered periods.
- Amazon FlexcoreAmazon Flex logo appears in the 'Our Partners and Integrations' section. Amazon Flex provides commercial insurance coverage during active deliveries, which Ago tracks to avoid double-insuring fleet vehicles during Amazon Flex-covered periods.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Ago competitors and assessment
Company assessmentDirect peers
- Geotab: Geotab is a leading fleet telematics platform providing GPS tracking, driver behavior monitoring, and engine data for commercial fleets. It directly overlaps with Ago's vehicle telemetry, driver behavior, and GPS hardware offerings.
- Samsara: Samsara offers a unified fleet management platform with telematics, video-based safety, and connected operations. It competes with Ago on fleet tracking, driver behavior, and integrated hardware-plus-software offerings for commercial fleets.
- Motive: Motive (formerly KeepTruckin) provides fleet management, GPS tracking, and driver safety solutions for commercial vehicles. It is a direct competitor to Ago in telematics-based fleet operations and driver behavior scoring.
- Lytx: Lytx specializes in video telematics and driver safety scoring for commercial fleets. It overlaps with Ago's driver behavior monitoring and safety-scoring features, and serves a similar small/mid-market fleet buyer.
- Fleetio: Fleetio is a fleet maintenance and operations management software platform. It is comparable to Ago's Fleet Management Software layer (maintenance alerts, vehicle status, dispatch) for small and mid-sized commercial fleets.
Broad incumbents
- Verizon Connect: Verizon Connect is an established enterprise fleet telematics suite offering GPS tracking, routing, and asset management. It is a broader incumbent offering overlapping capabilities with Ago's fleet management stack.
- Azuga (Bridgestone): Azuga, owned by Bridgestone, provides GPS fleet tracking, driver behavior scoring, and usage-based insurance products. It is a broad incumbent that overlaps with Ago on both telematics and telematics-driven insurance.
Emerging players
- Root Insurance: Root is a usage-based auto insurer that prices premiums on actual driving data. It is comparable to Ago's Safe Driving Solution in its dynamic, behavior-based premium model, though Root focuses on personal rather than commercial fleet lines.
- Hyrecar: Hyrecar is a peer-to-peer car-sharing platform that connects vehicle owners with rideshare and gig drivers. It sits upstream of Ago's Turo-host and rental-to-gig customer segment and shares the gig-fleet risk profile.
- Next Insurance: Next Insurance is a digital commercial insurer offering usage-aware policies to small businesses. It is comparable to Ago's commercial auto and small business fleet insurance products as a digitally native commercial carrier.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ago social profiles
Digital presenceAgo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ago leadership team
Management profileNumber of profiles
Ago funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ago M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ago
What does Ago do?
Ago provides an integrated fleet management and commercial auto insurance platform for fleet operators, rental car companies, Turo hosts, and small business fleets. The offering combines proprietary GPS hardware (Ago Device Basic and Premium), white-label fleet management software, and a dual telemetry insurance product that combines vehicle telemetry with driver commercial work history from gig platforms (Uber, Lyft, DoorDash, Amazon Flex) to dynamically price and reduce insurance premiums.
Is Ago a public or private company?
Ago is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ago founded?
Ago was founded in 2019. It employs 1 to 10 people.
Where is Ago based?
Ago is headquartered in Middletown, United States, in the North America region.
How does Ago make money?
Six revenue lines are on record. GPS Hardware Sales are the primary driver. The others are vehicle Management Software, fleet Management Services (FMS), fleet Risk Services (FRS), commercial Auto Insurance and insurance Bundle.
Who are Ago's main competitors?
Direct peers on record are Geotab, Samsara, Motive, Lytx and Fleetio. Broad incumbents are Verizon Connect and Azuga (Bridgestone). Emerging players are Root Insurance, Hyrecar and Next Insurance.
Does Ago have an API?
Yes. The software solution supports API integration for seamless integration with existing systems, enabling smooth operations across all platforms. Customizable features include UI/UX modifications and addition of bespoke functionalities.
What industry is Ago in?
Ago's product category is Fleet Management Software. Its primary akta.pro industry code is TLAEAFAF, Driver Behavior, Safety Scoring & Usage-Based Telematics. Its SIC code is 4700.