Wistech

What Wistech does

Wistech is a Singapore-based, privately held company founded in 2018 that manufactures and distributes face masks (3-ply and 4-ply surgical masks, KN95, KF94, and KF94 Pro+) alongside a broader portfolio of consumer lifestyle products. Its mask products carry HSA Class A Medical Device Notification (License No. ES0501184), FDA registration (D376234, D201046), CE certification, and EN14683:2019 Type IIR classification, with reported bacterial filtration efficiency of ≥99% for surgical masks and ≥95% for KF94 variants. The company operates 6 global offices and ships worldwide from Singapore-domiciled stock.

The business is structured as a multi-channel e-commerce retailer. Its primary direct-to-consumer store runs on Shopify (wistech.com.sg), supplemented by presence on Amazon, Shopee, Lazada, TikTok Shop, and Zalora. Pricing is unit-based with bundle deals (e.g., Family Bundle at S$40, 10-box bulk at S$100), a 10% first-time user discount (code WT10), and free shipping above S$40. Bulk and corporate orders are handled via WhatsApp and email. Beyond masks, Wistech has built sub-brands in home fragrance (SHIORA), oral care (Dr. Bei), baby products (Cozy Nest), and maternal care (Gold Mama), with 338 total SKUs covering home, kitchenware, and arts & crafts.

Wistech functions as both a manufacturer of its own branded masks and a master distributor for global brands across Asia-Pacific. Its customer base is split between individual consumers (primary), corporate/bulk buyers, and lifestyle consumers, with no disclosed enterprise anchor contracts. The company is founder-owned, has 11-50 employees, and has not disclosed any institutional funding.

Name

Wistech

Legal name

Wistech

Website

https://wistech.com.sg

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Wistech is a Singapore-based e-commerce manufacturer and distributor of certified face masks (surgical, KN95, KF94) and consumer lifestyle products, selling through its Shopify storefront and major marketplaces including Amazon, Shopee, Lazada, TikTok Shop, and Zalora.

Ownership category

akta.pro rank

Product category

Medical Face Masks & Personal Protective Equipment

NAICS

Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRADAMAD

Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Health & Hygiene OTC Consumer Goods (First Aid, Oral Care, Personal Health)

SECONDARYCRABAAAF

Dermocosmetics & Medical-Grade Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRABAJAB

Baby Skincare (Lotions, Creams, Oils)

Consumer Products & Retail/Beauty & Personal Care/Baby & Child Personal Care

Keywords

• Surgical face masks
• KN95 respirator masks
• KF94 protective masks
• Medical device manufacturing
• Consumer e-commerce distribution

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales (E-commerce): Revenue generated from direct sales through their own Shopify e-commerce website (wistech.com.sg) to consumers in Singapore and internationally. Sales include individual products, bundle deals, and promotional packages with free shipping thresholds.
2. Marketplace Sales: Sales through third-party marketplaces including Amazon, Shopee, Lazada, TikTok Shop, and Zalora. These channels serve as additional distribution points reaching customers on platforms they already use.
3. Bulk/Corporate Orders: Bulk purchases available via direct contact through WhatsApp or email ([email protected]), targeting corporate customers and larger volume buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wistech manufactures and distributes face masks — including HSA-notified Class A 3-ply and 4-ply surgical masks (BFE ≥99%), KN95 respirators, KF94 and KF94 Pro+ protective masks for adults and children — sold through its own Shopify e-commerce store and major marketplaces (Amazon, Shopee, Lazada, TikTok Shop, Zalora). The company also acts as a master distributor of complementary consumer product lines in Asia-Pacific, including SHIORA home fragrance products, Cozy Nest baby care items, Dr. Bei oral care products, and Gold Mama maternal care products.

Product overview

Wistech is an e-commerce retailer specializing in medical supplies and consumer products. The company operates as both a manufacturer and master distributor for global brands across Asia-Pacific, with 6 global offices. The product portfolio centers on face masks (Wistech branded 3-Ply and 4-Ply surgical masks, KN95, KF94, and KF94 Pro+ protective masks in adult and kids sizes) alongside home fragrance products (SHIORA brand reed diffusers, essential oils, travel scents), baby and kids care items (Cozy Nest sub-brand), oral care technology (DR.BEI brand), and general household goods. The mask products are HSA-notified Class A Medical Devices, FDA registered, and CE certified. The company is based in Singapore with worldwide shipping capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Shiora: Home fragrance and aromatherapy brand offering reed diffusers, essential oils, travel scents, and skin-safe essential oil roll-ons. Products include hotel-inspired scents such as Sheraton, Shangri-La, Westin, Venetian, and others.
• Gold Mama
• Cozy Nest
• Dr. Bei

Products and services

• Wistech 3-Ply Surgical Face Mask
• Wistech 4-Ply Surgical Mask
• Wistech KN95 Protective Face Mask
• Wistech KF94 Protective Face Mask
• Wistech KF94 Pro+ Protective Face Mask
• Wistech Gradient Surgical Masks
• Wistech Nitrile Gloves
• SHIORA Reed Diffusers and Home Fragrance
• DR.BEI Oral Care Products
• Cozy Nest Baby & Kids Products
• Gold Mama Maternal Care Products

Quantifiable outcome

• BFE ≥99% for surgical masks, providing >99% bacterial filtration efficiency
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorWistech products are available for purchase on Amazon marketplace, providing access to Amazon's customer base and fulfillment infrastructure. This marketplace presence enables broader reach beyond the company's own e-commerce platform.
• ShopeecoreChannel Partner/ Reseller/ DistributorWistech maintains an official store on Shopee, one of Southeast Asia's leading e-commerce platforms, enabling sales to Shopee's extensive user base in Singapore and the region.
• LazadacoreChannel Partner/ Reseller/ DistributorOfficial Wistech presence on Lazada provides another major marketplace channel in Southeast Asia, complementing other platform strategies.
• TikTok ShopminorChannel Partner/ Reseller/ DistributorWistech sells through TikTok Shop, leveraging social commerce trends and reaching younger demographics on the TikTok platform.
• ZaloraminorChannel Partner/ Reseller/ DistributorWistech products available on Zalora, primarily focused on fashion and lifestyle categories, providing additional exposure to a fashion-conscious consumer base.
• ShopifycoreTechnology or IntegrationWistech's e-commerce website is built on Shopify's platform, utilizing Shopify's e-commerce infrastructure including payments (Shop Pay), and integrated marketing tools.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Honeywell International: Industrial conglomerate with a substantial personal protective equipment business including N95/FFP2 respirators and surgical masks under Honeywell H1 and North brands. Comparable to Wistech's regulated respiratory protection products, but serves enterprise/healthcare buyers at industrial scale.
• 3M: Global diversified industrial and healthcare conglomerate with a major Personal Safety Division producing N95 respirators and surgical masks. Comparable to Wistech as a medical-grade mask manufacturer with multi-jurisdictional regulatory clearances, but operates at vastly larger scale with broader product lines.
• Kimberly-Clark: Global consumer products and healthcare manufacturer producing surgical masks, face coverings, and PPE under brands like KleenGuard. Comparable as a regulated mask manufacturer selling into both healthcare and consumer channels, though vastly larger and category-diversified.

Others

• Shopify: E-commerce platform provider powering Wistech's owned direct-to-consumer storefront. Included as an enabling technology peer rather than a competitor — Wistech's entire owned-channel GTM depends on this infrastructure.
• Dr. Bei: Oral care brand that Wistech distributes across Asia-Pacific. Included as an adjacent/distributed brand peer demonstrating the kind of brand partnership Wistech leverages in its master-distributor model, though not a competitor.

Direct peers

• Prestige Ameritech: One of the largest US-based domestic manufacturers of surgical masks and respirators. Comparable as a focused mask manufacturer with FDA registrations and healthcare/consumer channel presence, though operating at significantly larger scale than Wistech.
• Cross Protection: Singapore-based manufacturer of medical-grade face masks and PPE with HSA registration. Direct comparable as a Singapore-domiciled mask manufacturer selling into Southeast Asian markets, competing for the same local consumer and healthcare channels.
• Medicom: Canadian-headquartered manufacturer of dental, medical, and infection-control products including surgical masks and respirators distributed globally. Comparable to Wistech as a multi-jurisdictional mask manufacturer selling through distribution and direct channels.
• The Sample SG: Singapore-based direct-to-consumer surgical mask brand offering colorful designer masks with HSA and FDA certifications. Direct comparable to Wistech's gradient/colored surgical mask range targeting style-conscious Singapore and Malaysian consumers.

Regional players

• MaskerAID: Singapore-founded mask brand with operations and distribution across Southeast Asia. Comparable as a regional consumer mask brand with similar color/gradient positioning and marketplace-led go-to-market, though focused more narrowly on masks than Wistech.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/wistechsingapore
• LinkedInlinkedin.com/company/wistechsingapore

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wistech