St George Spirits

What St George Spirits does

St. George Spirits, Inc. is a privately held craft distillery founded in 1982 by Jörg Rupf in Alameda, California, operating as America's original artisan distillery. The company produces a broad portfolio across six spirit categories: gin (Terroir, Botanivore, Dry Rye variants, and Valley), whiskey (Baller American Single Malt, 40th Anniversary, and an ongoing numbered Lot series), vodka (All Purpose, California Citrus, Green Chile), liqueur (NOLA Coffee, Spiced Pear), brandy (Apple and Pear), and specialty spirits (Absinthe Verte, Bruto Americano, California Shochu, Aqua Perfecta Basil Eau de Vie). Production is led by Master Distiller Lance Winters and Head Distiller Dave Smith alongside the founder, with a stated philosophy of innovation, quality, and integrity underpinning product development and category experimentation.

The business operates a hybrid go-to-market model. Wholesale distribution runs through an extensive network of regional US distributors covering every state plus international distributors in 25+ countries including Australia, Canada, the UK, Germany, and several Asian and European markets. A direct-to-consumer layer complements wholesale via an online shop offering California delivery and a physical tasting room and bottle shop at the Alameda distillery (2601 Monarch Street), open Wednesday-Sunday. Customers include bartenders and mixologists, spirits enthusiasts, and trade/retail accounts such as bars, restaurants, and liquor stores.

Revenue is generated primarily through spirits sales across the product portfolio. Pricing is not publicly disclosed; the company is bootstrapped and founder-owned, with no institutional capital raised or external ownership changes documented. Headcount is in the 11-50 range, and the company maintains a dedicated trade support function, multi-region press presence (Bloomberg, PUNCH, WM Brown, The Manual), and an email subscription channel for new releases and events.

Name

St George Spirits

Legal name

St. George Spirits, Inc.

Website

https://stgeorgespirits.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

St. George Spirits is an Alameda, California-based craft distillery founded in 1982 producing gin, whiskey, vodka, liqueur, brandy, and specialty spirits for bartenders, spirits enthusiasts, and trade accounts, sold through US and international distributors plus a direct-to-consumer tasting room and online shop.

Ownership category

akta.pro rank

Product category

Artisan Distilled Spirits

NAICS

Distilleries (31214), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080)

akta.pro primary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

akta.pro secondary industries

Spirits Distilling & Brands (CRADAIAC), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Craft distillery
• Artisan spirits
• Gin production
• Single malt whiskey
• Craft brandy

Headquarters

HQ city

Alameda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Spirits Sales: St George Spirits generates revenue through the production and sale of alcoholic beverages including gin, whiskey, vodka, liqueur, brandy, and specialty spirits. Products are sold through distributors, direct-to-consumer online shop, and at the distillery tasting room.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

St. George Spirits operates an artisan distillery producing a portfolio of craft spirits including gin (Terroir, Botanivore, Dry Rye, Valley varieties), American single malt whiskey (Baller, anniversary editions, and numbered Lot series), vodka (All Purpose, California Citrus, Green Chile), liqueurs (NOLA Coffee, Spiced Pear), brandies (Apple, Pear), and specialty spirits such as Absinthe Verte, Bruto Americano, California Shochu, and Basil Eau De Vie. Products are sold through distributors, direct-to-consumer online shop, and an on-site tasting room in Alameda, California.

Product overview

St George Spirits is America's original artisan distillery, established in 1982 in Alameda, California. The company produces a diverse portfolio of craft spirits across six main categories: gin (including Terroir, Botanivore, Dry Rye, Dry Rye Barrel Aged, Dry Rye Reposado, and Valley varieties), whiskey (American Single Malt offerings including Baller, 40th Anniversary, and numbered Lot series through Lot 25), vodka (All Purpose, California Citrus, and Green Chile), liqueur (NOLA Coffee and Spiced Pear), brandy (Apple Brandy and Pear Brandy), and specialty spirits (Absinthe Verte, Bruto Americano, California Shochu, and Aqua Perfecta Basil Eau De Vie). The spirits are crafted with a philosophy of innovation, quality, and integrity, targeting hedonists and bartenders. Products are sold directly through the distillery and through an extensive distribution network across the United States and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Baller: American Single Malt Whiskey
• St. George Single Malt Whiskey
• St. George Terroir Gin
• St. George Botanivore Gin
• St. George Dry Rye Gin
• St. George Valley Gin
• St. George NOLA Coffee Liqueur
• St. George Spiced Pear Liqueur
• St. George All Purpose Vodka
• St. George California Citrus Vodka
• St. George Green Chile Vodka
• St. George California Reserve Apple Brandy
• St. George Pear Brandy
• St. George Absinthe Verte
• St. George California Shochu
• Bruto Americano
• Aqua Perfecta Basil Eau De Vie

Products and services

• St. George Terroir Gin

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Skurnik Wines & SpiritscoreChannel Partner/ Reseller/ DistributorPrimary distributor for California, one of the most important spirits markets in the United States.
• Breakthru BeveragecoreChannel Partner/ Reseller/ DistributorMajor national distributor handling Illinois and Minnesota territories for St George Spirits products.
• Proof & Co.coreChannel Partner/ Reseller/ DistributorInternational distributor for Australia, representing St George Spirits in the Australian market.
• Andrew PellercoreChannel Partner/ Reseller/ DistributorInternational distributor for Canada, representing St George Spirits in the Canadian market.
• Maverick DrinkscoreChannel Partner/ Reseller/ DistributorInternational distributor for United Kingdom, representing St George Spirits in the UK market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hangar 1 Vodka: California craft distillery producing vodka, gin and other spirits with a similar terroir-driven, small-batch positioning. Closely comparable as a same-region, multi-category craft producer competing for the same on-premise accounts.
• Greenbar Distillery: Los Angeles-based craft distillery making gin, vodka, whiskey and amaro/bitters with a similar innovation-forward, botanically-driven portfolio. Direct overlap in California on-premise distribution and craft positioning.
• Koval Distillery: Chicago craft distillery producing whiskey, gin, vodka, brandy and liqueurs from organic grains. Comparable multi-category craft portfolio and similar reliance on regional US distributors and DTC.
• Westland Distillery: Seattle-based American single malt whiskey producer. Highly comparable on the core single malt Lot/annual release model and premium collector positioning that competes directly with St. George's Baller and Lot series.
• Copper & Kings American Brandy: Louisville craft distillery specializing in American brandy and bourbon. Comparable as a craft brandy peer and as a multi-category craft producer targeting craft cocktail bars and on-premise accounts.
• Uncle Nearest Premium Whiskey: Tennessee-based premium whiskey brand built on heritage storytelling and collector demand. Comparable positioning and marketing playbook around founder/legacy narrative and limited annual releases.
• Corsair Distillery: Nashville craft distillery producing whiskey, gin, vodka and experimental spirits. Comparable as a diversified craft producer with innovative SKUs competing in similar US craft on-premise and retail accounts.
• FEW Spirits: Evanston, Illinois craft distillery making whiskey, gin and vodka with an innovation-driven portfolio. Comparable craft positioning and Midwest/US distribution model.
• Stranahan's Colorado Whiskey: Colorado-based single malt whiskey distillery with annual/limited release cadence. Directly comparable to St. George's single malt positioning and craft on-premise cocktail trade channel.
• Smooth Ambler: West Virginia craft distillery producing whiskey, gin, vodka and rum. Comparable diversified craft portfolio and reliance on regional distributors for US on-premise placement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/StGeorgeSpirits
• Facebookfacebook.com/StGeorgeSpirits

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St George Spirits