Third Marble Marketing

What Third Marble Marketing does

Third Marble Marketing is a privately held digital marketing agency founded in 2009 and headquartered in Richmond, Virginia. The company is purpose-built around two service lines: managed Google Ads campaigns (Search, Display, Remarketing, Shopping, Performance Max, YouTube) and SEO with an integrated GEO/AI search visibility layer. Its underlying technology stack is centered on Google's advertising and AI platforms layered with proprietary process IP, most notably the DEFCON tiered account optimization system, the Entity Map SEO framework that builds E-E-A-T signals and AI-citation authority, and an assembly-line operating model inspired by the founder's background as an Industrial Engineer. The company is a Google Premier Partner, placing it in the top 3% of Google-approved agencies globally, and reports managing over $11 million in Google Ads spend across more than 1,600 accounts with a 4.9/5 review rating across 382 Google Business Profile reviews.

The business model is overwhelmingly subscription-based and SMB-focused. Monthly recurring management fees (Growth Plan at $499/month, Partner Plan at $1,999/month, SEO packages at $499-$3,499/month, ClickCease at $29/month) form the revenue core, supplemented by one-time onboarding ($399), audits, landing pages ($599), and Jump Start SEO packages. Go-to-market is inside-sales driven, with no long-term contracts, month-to-month billing, and a 100% USA-based delivery model concentrated in Richmond, VA. Customer segments are horizontally layered: (1) primary SMB and local businesses, (2) website design and digital marketing agencies consuming white-label services via the dedicated ThirdMarble.com platform, (3) franchisor networks, (4) Google Ads Grant nonprofits, and (5) e-commerce and recruitment-specific advertisers. The company has expanded its geographic footprint from Richmond to the broader USA and Canada, and has productized a GEO-integrated SEO offering for AI-generated answers as a forward-leaning extension of its traditional SEO book.

Third Marble generates leads through its own Google Ads campaigns, organic SEO, content marketing, client reviews, industry PR (MarTech Outlook, Mirror Review, Corporate Vision, Enterprise World awards in 2024-2025), and educational workshops. The company holds a BBB A+ rating, has no disclosed outside funding, and remains founder-controlled under President Chris Fawcett, with a track record of 16+ years operating without external capital and multiple stated competitive advantages including process efficiency, Premier Partner status, and a talent and onshore delivery model.

Name

Third Marble Marketing

Legal name

Third Marble Marketing

Website

https://thirdmarblemarketing.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Third Marble Marketing is a Richmond, VA-based digital marketing agency offering managed Google Ads campaigns and SEO services, including AI/GEO search optimization, for small and local businesses, white-label agency resellers, franchisors, and 501(c)(3) nonprofits across the USA and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Google Ads Management Services: Monthly recurring management fees for Google Ads campaigns (Search, Display, Remarketing, Shopping, YouTube, Performance Max). Revenue is generated through tiered subscription plans (Growth Plan, Partner Plan) plus a one-time onboarding fee. Fees are charged on top of the client's Google Ads spend.
2. SEO / AI Services: Monthly recurring fees for SEO packages (Basic, Enhanced, Premier) and Local SEO add-on packages. Also includes standalone content writing packages billed monthly.
3. Click Fraud Protection (ClickCease): One-time setup fee of $200 plus a recurring monthly fee of $29 for ClickCease click fraud protection software, managed and invoiced through Third Marble.
4. Landing Page Design Services: One-time landing page design service at $599 per page, with hosting at $59/month. Additional edits charged at $20/hour.
5. SEO Jump Start Package: One-time SEO package at $499 plus $20 per page for new website launches, including audit, optimization, and schema setup.
6. Google Ads Audit: One-time paid audit service at $79.99 for a 45-minute live screenshare session reviewing Search and Shopping campaigns.
7. White-Label Agency Services: Subcontracted Google Ads management services billed to agencies, who in turn resell to their end clients. Agencies typically double Third Marble's management fee when billing their clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Third Marble Marketing is a Richmond, Virginia-based digital marketing agency that manages Google Ads campaigns (Search, Display, Remarketing, Shopping, YouTube, and Performance Max) and provides SEO services to small and medium-sized businesses. The firm operates an assembly-line process model to deliver agency-tier results at lower price points, managing over 1,600 Google Ads accounts across the USA and Canada. It also offers white-label Google Ads services to agencies, franchisor programs, and Google Ads Grant management for 501(c)(3) nonprofits.

Product overview

Third Marble Marketing offers two core service lines: Google Ads Management and SEO/AI Services. The Google Ads Management platform provides campaign management across multiple ad types including Search Ads, Display Ads, Remarketing Ads, Shopping Ads, Performance Max Ads, and YouTube Video Ads, with two service tier plans (Growth Plan and Partner Plan). The SEO/AI Services portfolio includes three tiered packages (Basic, Enhanced, Premier) plus Local SEO Packages for Google Maps optimization. Add-on services include Click Fraud Protection via ClickCease, Click-To-Call Landing Pages, SEO Content Writing, SEO Jump Start, Entity Map Strategy, and specialized vertical solutions for Franchisors, Agencies, Non-Profits, and Recruitment advertising. The company leverages a proprietary assembly-line process with AI-driven optimization and GEO-integrated SEO strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads Management Service

Quantifiable outcome

• Over $11 million in Google Ads managed across 1,600+ accounts
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Google (Premier Partner)coreTechnology or IntegrationThird Marble is an official Google Premier Partner, certified by Google to manage digital ad strategies. Premier Partners represent the top 3% of Google-approved agencies globally and receive early access to new Google products, beta features, and direct Google support. This partnership is central to Third Marble's service offering and credibility.
• ClickCeasecoreTechnology or IntegrationThird Marble proudly offers ClickCease, a top-rated click fraud protection software, as an additional service to its Google Ads management clients. Third Marble manages the ClickCease account setup, installation, and ongoing service, providing clients with more than 50% discount vs. purchasing directly from ClickCease. The partnership involves installing ClickCease tracking code on client websites and linking accounts to Google Ads.
• Ridgeway CreativeminorStrategic or Co-development PartnerRidgeway Creative is a video production company recommended by Third Marble to clients who need a YouTube video commercial but don't have one ready. Third Marble does not produce video content, so clients are referred to Ridgeway Creative for video production. The partnership is informal — a referral recommendation rather than a formal co-selling arrangement.
• ReDo SitesminorStrategic or Co-development PartnerReDo Sites is a sister company of Third Marble Marketing that specializes in website design with a focus on conversion optimization. Third Marble recommends ReDo Sites to clients who need new websites, particularly those whose current websites may not be converting traffic effectively. The relationship is a cross-referral between affiliated companies sharing a founder or ownership.
• ThirdMarble.com (Agency White-Label Platform)coreChannel Partner/ Reseller/ DistributorThirdMarble.com is a dedicated platform (separate from thirdmarblemarketing.com) specifically designed for website design agencies and marketing consultants to access Third Marble's white-label Google Ads management services. Agencies use this platform to manage subcontracted client accounts under their own branding.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• HigherVisibility: HigherVisibility is a digital marketing agency offering SEO, PPC, and web design, and has been recognized as a Google Premier Partner. It competes with Third Marble directly for SMB Google Ads and SEO management accounts.
• KlientBoost: KlientBoost is a digital marketing agency specializing in paid acquisition (Google Ads, Facebook Ads) and conversion rate optimization for SMB and SaaS clients. Comparable to Third Marble in its focus on Google Ads performance and SMB customers.
• Coalition Technologies: Coalition Technologies is a full-service digital agency providing SEO, PPC, web design, and e-commerce marketing. Comparable to Third Marble on the Google Ads and SEO service lines, particularly for e-commerce clients.
• Disruptive Advertising: Disruptive Advertising is a PPC-focused agency that, like Third Marble, emphasizes Google Ads management as a core service and frequently serves SMB and mid-market accounts. Closely comparable on paid-search specialization, agency methodology, and customer profile.
• Ignite Digital: Ignite Digital is a Google Premier Partner agency offering SEO, PPC, social media, and web design to SMBs. Direct comparable to Third Marble on Google Ads management focus, Premier Partner status, and SMB customer segment.
• OuterBox: OuterBox is a digital marketing agency specializing in SEO, PPC, and e-commerce website design, with strong emphasis on Google Shopping. Comparable to Third Marble for e-commerce and mid-market Google Ads spend, particularly on Shopping Ads.
• SmartSites: SmartSites is a Google Premier Partner agency providing web design, SEO, and PPC services to small and mid-sized businesses. Comparable to Third Marble across both Google Ads management and SEO offerings, with a similar SMB-first positioning.
• Logical Position: Logical Position is a Google Premier Partner agency focused on Google Ads, Bing Ads, and SEO for SMB and mid-market clients. Direct comparable to Third Marble in platform specialization and customer segment, with similar focus on paid search management.
• Thrive Internet Marketing Agency: Thrive is a full-service digital agency that, like Third Marble, manages Google Ads and SEO for small and mid-sized businesses. Overlap is direct in PPC management, SEO services, and SMB-targeted positioning, though Thrive has a broader service mix and larger national footprint.

Broad incumbents

• WebFX: WebFX is a large, full-service digital marketing agency offering SEO, PPC, web design and social. It is comparable to Third Marble as a competitor for SMB and mid-market Google Ads and SEO spend, though it operates at significantly larger scale and with a wider service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=Lq8vC6Lemyo
• Facebookfacebook.com/ThirdMarble
• LinkedInlinkedin.com/company/third-marble-marketing
• Xx.com/thirdmarble

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Third Marble Marketing