Fix & Go
Fix & Go is an Italian manufacturer of patented tire repair kits sold directly to consumers and as OEM equipment to 27+ automotive brands including Ferrari, BMW, and Rolls Royce, with a product range spanning motorcycles, cars, motorhomes, and commercial vehicles.
- Company typePrivate
- Founded2019
- HeadquartersPesaro, Italy
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Fix & Go does
Fix&Go is an Italian manufacturer of tire repair kits designed to replace or supplement traditional spare tires in passenger cars, motorcycles, scooters, quads, motorhomes, and commercial vehicles including lorries and buses. The product portfolio comprises four core SKUs: the MICROAIR kit (under 1 kg, targeted at two-wheeled vehicles), the SENSOR and SENSOR² kits (featuring electronic sensor-controlled sealant dispensing for cars), and the PRO kit for multi-wheel heavy vehicles. The company also sells replacement canisters and refills (e.g., CANISTER MICROAIR at €24.99, RICARICA SENSOR variants) as a recurring aftermarket revenue stream. Underlying technology centers on a patented sealant formula delivering temporary repair for 600+ miles (1,000 km) without damage to tires or TPMS sensors, combined with electronic pressure monitoring and a squeeze-safe single-piece thermoplastic canister design.
The company's core technology moat rests on two patents: a patented sealant formula meeting strict international regulations, and patented interior elements in the SENSOR kit that electronically control sealant distribution inside the tire. Each kit serves a dual function (repair and inflation) and is engineered for tubeless tires including run-flat designs. Fix&Go is the official OEM supplier to 27+ major automotive manufacturers, with a logo roster spanning luxury (Ferrari, Rolls Royce, Aston Martin, Maserati, Pagani), mass-market (Fiat, Ford, GM, Chevrolet), commercial (Iveco), and emerging (Fisker, SAIC) brands, indicating broad technical qualification across vehicle platforms.
Fix&Go operates a dual-channel business model. The OEM/embedded channel supplies tire repair kits as original equipment to vehicle manufacturers, creating long-cycle recurring supply tied to vehicle production programs. The DTC channel sells directly to consumers through a proprietary e-commerce store (store.fixandgo.com) available in 10 languages and through Amazon EU marketplace for UK customers. DTC pricing ranges from €24.99 for refill canisters to €134.99 for the SENSOR² premium kit, with ongoing discounting. The company is operated as a brand under Tek Automotive S.r.l. Unipersonale, headquartered in Pesaro, Italy, with 501-1,000 employees and no disclosed external funding.
Fix & Go firmographics
Firmographics- Name
- Fix & Go
- Legal name
- Tek Automotive s.r.l. Unipersonale
- Website
- https://fixandgo.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Fix & Go is an Italian manufacturer of patented tire repair kits sold directly to consumers and as OEM equipment to 27+ automotive brands including Ferrari, BMW, and Rolls Royce, with a product range spanning motorcycles, cars, motorhomes, and commercial vehicles.
- Ownership category
- akta.pro rank
Fix & Go industry classification
Industry- Product category
- Automotive Aftermarket Parts
- NAICS
- Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (441330)
- SIC
- Motor Vehicle Parts & Accessories (3714), Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Tire Repair Materials (Patches, Plugs, Cements) Manufacturing (IMANAKAL)
- akta.pro secondary industries
- Aftermarket Tools, Equipment & Garage Accessories Manufacturing (Jacks/Lifts/Diagnostic Tools/Compressors) (IMACANAM), Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF), Tire Repair (Puncture, Patch/Plug, Section Repair) (TLAKADAD)
Keywords
Where Fix & Go is headquartered
LocationHeadquarters
- HQ city
- Pesaro
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Fix & Go business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Tire Repair Kit Sales: Primary revenue stream from selling tire repair kits (MICROAIR, SENSOR, SENSOR², PRO) to consumers and automotive OEMs. Kits include compressor and integrated sealant canister with accessories.
- Spare Parts/Refills Sales: Revenue from selling replacement canisters and spare parts including CANISTER MICROAIR, RICARICA SENSOR, RICARICA AUTOMATIC variants for different vehicle types.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | MICROAIR Kit for Scooters/Motorbikes/Quad Bikes - €79.99 (sale: €29.99) |
| One time/ perpetual license | Pay-as-you-go | SENSOR Kit for Cars - €119.99 (sale: €59.99) |
| One time/ perpetual license | Pay-as-you-go | SENSOR² Kit for Cars - €134.99 (sale: €69.99) |
| Unit Pricing | Pay-as-you-go | CANISTER MICROAIR Refill - €24.99 (sale: €12.00) |
| Unit Pricing | Pay-as-you-go | SENSOR 50 Refill - €54.99 (sale: €20.00) |
| Unit Pricing | Pay-as-you-go | AUTOMATIC/SENSOR Refills for Cars - €34.99-€49.99 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Fix & Go product offering
Product offeringCore offering
Fix&Go designs, manufactures, and sells tire repair kits (MICROAIR, SENSOR, SENSOR², PRO) and replacement sealant canisters for motorcycles, cars, motorhomes, commercial vehicles, and trucks. Kits combine a compressor with a patented sealant canister and, in higher-end models, an electronic sensor that controls sealant dispensing inside the tire. Products are sold direct-to-consumer through a multilingual e-commerce store and Amazon, and supplied as OEM original equipment to 27+ vehicle manufacturers including Ferrari, BMW, Rolls-Royce, and Ford.
Product overview
Fix&Go is a line of tire repair kits manufactured by Tek Automotive S.r.l. that replace spare tires in cars, motorbikes, and trucks. The product range includes MICROAIR (for scooters/motorbikes/quad bikes), SENSOR and SENSOR 50 (for cars and motorhomes/commercial vehicles), and PRO (for lorries/buses). Each kit includes a compressor and patented sealant canister, with the SENSOR models featuring electronic sensor technology for controlled sealant dispensing. The company is an official supplier to major automotive manufacturers including Ferrari, BMW, Aston Martin, and Rolls-Royce.
Differentiator
Problem solved
Functional benefit
Products and services
- MICROAIR Tire Repair Kit Compact and lightweight tire repair kit for two-wheeled vehicles (scooters, motorcycles, quads, ATVs). Weighs less than 1 kg including 200 ml of sealant, includes a compressor, squeezable canister, and connectors for motorcycle/scooter batteries. Replaces spare-tire requirement on vehicles with no spare wheel.
- SENSOR Tire Repair Kit Top-of-the-range tire repair kit for four-wheeled passenger and commercial vehicles (city cars, sedans, supercars, SUVs, RVs, commercial vehicles). Features an electronic sensor that controls sealant dispensing inside the tire, with patented interior elements, integrated sealant canister, accessories, user guide, and protective carrying case.
- SENSOR² Tire Repair Kit Advanced version of the SENSOR kit designed for motorhomes and commercial vehicles, with enhanced features over the standard SENSOR kit and a larger sealant capacity suitable for bigger tires.
- SENSOR 50 Refill Replacement sealant refill for motorhomes and commercial vehicles, available in 400 ml and 500 ml sizes, designed to replenish the SENSOR-family kits used on larger vehicles.
- PRO Tire Repair Kit Heavy-duty tire repair kit for lorries, trucks, and buses (multi-wheel commercial vehicles) with high sealant volume capacity for large tires.
- CANISTER MICROAIR Refill 200 ml replacement sealant canister for the MICROAIR kit. Made of high-resistance thermoplastic resin that is hand-compressible, drop- and impact-resistant, and cannot be opened (squeeze-safe). Includes transparent tube for sealant injection, anti-drip cap, valve tool, and replacement inner valve. Sealant formula guaranteed for up to five years from production date.
- AUTOMATIC / SENSOR Refills (Car Range) Replacement sealant canisters for the Fix&Go car-range kits, including AIRFLAT 25, AIRFLAT ONE, SENSOR, AUTOMATIC 30, AIRFLEX, and AUTOMATIC 45 variants. Available in 200 ml to 600 ml sizes for car tires.
Quantifiable outcome
- Repair effectiveness for 600 mi / 1,000 km driving distance after tire repair
- +3 more outcomes
Companies that use Fix & Go
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Fix & Go technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Fix & Go partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Alfa RomeocoreFix&Go is the official OEM supplier for Alfa Romeo vehicles, providing tire repair kits as original equipment.
- BMWcoreFix&Go is the official OEM supplier for BMW vehicles, providing tire repair kits as original equipment.
- FerraricoreFix&Go is the official OEM supplier for Ferrari vehicles, providing tire repair kits as original equipment.
- Rolls RoycecoreFix&Go is the official OEM supplier for Rolls Royce vehicles, providing tire repair kits as original equipment.
- Aston MartincoreFix&Go is the official OEM supplier for Aston Martin vehicles, providing tire repair kits as original equipment.
- CadillaccoreFix&Go is the official OEM supplier for Cadillac vehicles.
- FiatcoreFix&Go is the official OEM supplier for Fiat vehicles, providing tire repair kits as original equipment.
- FordcoreFix&Go is the official OEM supplier for Ford vehicles.
- GM (General Motors)coreFix&Go is the official OEM supplier for General Motors vehicles.
- MaseraticoreFix&Go is the official OEM supplier for Maserati vehicles.
- ChryslercoreFix&Go is the official OEM supplier for Chrysler vehicles.
- IvecocoreFix&Go is the official OEM supplier for Iveco commercial vehicles.
Scale indicators1 record
Recent moves1 record
Expansion highlights5 records
Fix & Go competitors and assessment
Company assessmentEmerging players
- Rightline Gear: Rightline Gear offers portable tire repair and inflation accessories for SUVs, RVs, and overlanding vehicles. Adjacent peer to Fix&Go in portable compressor-and-sealant solutions, focused on the RV/outdoor segment that overlaps with Fix&Go's motorhome/commercial vehicle line.
Broad incumbents
- Würth Group: Würth is a global automotive parts, accessories, and workshop supplies distributor with deep OEM and aftermarket reach. Comparable as a broad incumbent in automotive parts distribution that overlaps with Fix&Go's e-commerce and refill distribution channels; a potential acquirer.
- Continental AG: Continental is a global tier-1 automotive supplier and tire manufacturer with extensive OEM relationships across passenger and commercial vehicles. Comparable as a broad incumbent in automotive parts with tire-care/repair adjacencies, and a potential OEM channel competitor or acquirer of Fix&Go.
- Bosch Automotive: Robert Bosch supplies OEMs globally with vehicle components, diagnostic tools, and accessories including tire-related products. Comparable as a broad incumbent in automotive aftermarket and OEM accessories; a potential competitor in OEM-embedded repair solutions or a strategic acquirer.
Direct peers
- Slime: Slime is a leading US-based brand of tire sealant and tire repair kits for cars, motorcycles, ATVs, and trailers. Directly comparable to Fix&Go across product form factor (sealant + compressor kits), target use case (emergency tire repair), and retail/aftermarket channel, though more weighted toward DIY retail than OEM supply.
- TireJect: TireJect manufactures tire sealant products designed for tubeless tires on cars, trucks, motorcycles, and ATVs. A direct aftermarket peer to Fix&Go in portable tire repair solutions, competing on similar DIY consumer occasions though with a smaller OEM footprint.
- Tech International: Tech International manufactures tire repair materials and tire-shop equipment including patches, plugs, sealants, and valves. Comparable to Fix&Go in tire repair consumables manufacturing with global distribution to tire dealers and retreaders.
- REMA Tip Top: REMA Tip Top is a global manufacturer of tire repair materials (patches, plugs, sealants, cements) and conveyor belt products. Directly comparable to Fix&Go's tire repair consumables manufacturing, with deeper commercial/tire-shop distribution and broader industrial footprint.
- Bell Automotive: Bell Automotive produces tire repair kits, sealants, and inflators for the automotive aftermarket, sold through mass retail and online channels. Directly comparable as a tire repair kit peer, with stronger US mass-market retail presence than Fix&Go.
- Dynatex: Dynatex is a US manufacturer of tire repair products including sealants, plugs, patches, and valve hardware. Directly comparable to Fix&Go in tire repair consumables and kits, with broader industrial/tire-shop distribution versus Fix&Go's OEM-embedded focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Fix & Go social profiles
Digital presenceFix & Go financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fix & Go leadership team
Management profileNumber of profiles
Fix & Go funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fix & Go M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fix & Go
What does Fix & Go do?
Fix&Go designs, manufactures, and sells tire repair kits (MICROAIR, SENSOR, SENSOR², PRO) and replacement sealant canisters for motorcycles, cars, motorhomes, commercial vehicles, and trucks. Kits combine a compressor with a patented sealant canister and, in higher-end models, an electronic sensor that controls sealant dispensing inside the tire. Products are sold direct-to-consumer through a multilingual e-commerce store and Amazon, and supplied as OEM original equipment to 27+ vehicle manufacturers including Ferrari, BMW, Rolls-Royce, and Ford.
Is Fix & Go a public or private company?
Fix & Go is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fix & Go founded?
Fix & Go was founded in 2019. It employs 501 to 1,000 people.
Where is Fix & Go based?
Fix & Go is headquartered in Pesaro, Italy, in the Europe region.
How does Fix & Go make money?
Two revenue lines are on record. Tire Repair Kit Sales are the primary driver. The others are spare Parts/Refills Sales.
Who are Fix & Go's main competitors?
Rightline Gear is listed as an emerging player. Broad incumbents are Würth Group, Continental AG and Bosch Automotive. Direct peers are Slime, TireJect, Tech International, REMA Tip Top, Bell Automotive and Dynatex.
Does Fix & Go have an API?
No public API is recorded for Fix & Go.
What industry is Fix & Go in?
Fix & Go's product category is Automotive Aftermarket Parts. Its primary akta.pro industry code is IMANAKAL, Tire Repair Materials (Patches, Plugs, Cements) Manufacturing, with a secondary code of IMACANAM, Aftermarket Tools, Equipment & Garage Accessories Manufacturing (Jacks/Lifts/Diagnostic Tools/Compressors). Its NAICS code is 4413 and its SIC code is 3714.