Kittelberger

What Kittelberger does

Kittelberger media solutions GmbH is a privately held German digital agency and software company headquartered in Reutlingen, founded in 1960 (with a 1966 alternate founding date in some sources) and operating as a family-owned GmbH. The company serves German Mittelstand and enterprise customers with an integrated stack combining web development, Product Information Management (PIM), Media Asset Management (MAM), and automated catalog/print production, anchored by its proprietary advastamedia® software suite deployed in enterprises for over 15 years. Notable technical components include the advastamedia® Print Engine for one-click catalog generation, multi-domain Silverstripe CMS deployments with smart inheritance logic, Algolia enterprise search, Adobe InDesign output pipelines, and managed hosting from Kittelberger's own on-premise data center in Reutlingen, which uses server waste heat to heat the office building. The company also operates the subsidiary Commerce 21 for e-commerce services and standalone spinouts including Textfabrik, Bildfabrik, and Autopersona.app.

Kittelberger's business model blends professional services, managed hosting, and software licensing. Revenue is generated through multi-year, project-based enterprise engagements covering website systems, PIM/MAM implementation, electronic/database publishing, design, product photography, and around-the-clock hosting and operations, with no publicly disclosed pricing. Distribution is direct, relationship-driven, and consultative, targeting market-leading industrial, wholesale, sports, and consumer companies across the DACH region and selected Western European markets (France, Netherlands, Belgium, Italy). Named enterprise customers include Robert Bosch, VW Nutzfahrzeuge, TRUMPF, Stihl, Würth, V-ZUG, Bridgestone, DREMEL, Bluhm Weber Group, ERIMA, and Elektro-Material AG, with ERIMA and Elektro-Material AG representing long-standing recurring engagements of 15+ and 8+ years respectively.

The company is led by Managing Directors Jan Kittelberger and Hartmut Kittelberger, with Jan taking over operational responsibilities from Jürgen Frücht effective July 2026. It holds ISO 27001 information security certification (issued January 2020), has earned multiple regional awards including German Web Award Gold (2023), consecutive Focus Business Top Employer rankings in the German SME sector (2020-2022), and LEA Mittelstandspreis social engagement awards (2021, 2022, 2025). No external funding, M&A activity, or AI/ML capabilities are disclosed.

Name

Kittelberger

Legal name

Kittelberger media solutions GmbH

Website

https://kittelberger.de

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

Kittelberger media solutions GmbH is a privately held German digital agency and software company that builds and operates the proprietary advastamedia® PIM/MAM/Print platform, serving enterprise and Mittelstand customers across the DACH region with multi-channel web, catalog, and managed hosting services.

Ownership category

akta.pro rank

Product category

Enterprise Digital Media Solutions

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Media Asset Management (MAM) Platforms (MPAHAGAA)

akta.pro secondary industries

Digital Asset Management (DAM) for Media/Creative (MPAHAGAB), Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN)

Keywords

• Product information management
• Media asset management
• Cross-media publishing
• Enterprise website systems
• Managed web hosting

Headquarters

HQ city

Reutlingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Professional Services - Web Solutions and Software Development: Custom software development, website systems implementation, and digital project delivery. Services include web solutions (CMS, multi-domain, multi-language), design and creation, product photography, and database services. Revenue is generated through project-based engagements with enterprise clients. The company operates its own data center and provides hosting and operations as a managed service.
2. Managed Hosting and Operations: Around-the-clock hosting and operations services from Kittelberger's own data center in Reutlingen. Includes server management, infrastructure, and support. The company also uses its own data center waste heat to heat the office building, reducing operational costs.
3. Electronic / Database Publishing Services: Automated catalog production and print-on-demand services. Kittelberger manages the full catalog production workflow including data import, structuring, approval cycles, translation integration, print file delivery, and InDesign layout refinement. This is a recurring service engagement, particularly with long-term clients like Elektro-Material AG (since 2017) and ERIMA (since 2009).
4. advastamedia® Software Licensing and Support: The proprietary advastamedia® software suite (PIM, MAM, Print Engine) is offered as a licensed product. The company also resells or integrates third-party software products including Storyblok (certified partner), Algolia, Inxmail, and others, often bundled with implementation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

Kittelberger media solutions GmbH is a German digital agency and software company that provides enterprise web solutions, Product Information Management (PIM), Media Asset Management (MAM), and automated cross-media publishing. Its core product is the proprietary advastamedia® software suite, complemented by web development, design, product photography, hosting/operations and database services delivered through direct enterprise sales and project-based engagements.

Product overview

Kittelberger media solutions GmbH is a German digital agency and software company offering a unified product portfolio anchored by the proprietary advastamedia® software suite. The suite consists of advastamedia® PIM (Product Information Management) for centralized product data management, advastamedia® MAM/MEDIAPOOL (Media Asset Management) for digital asset management, and the advastamedia® Print Engine for automated catalog and print production — all tightly integrated to enable single-source publishing across print, web, and digital channels. Complementary standalone offerings include Textfabrik (text processing), Bildfabrik (image processing), Print On Demand, and Autopersona.app (website personalisation). The company also delivers associated services spanning web solutions, hosting/operations, design/creation, product photography, database service and support, electronic/database publishing, product data health checks, and web accessibility consulting.

Differentiator

Problem solved

Functional benefit

Brands

• advastamedia: Proprietary software suite for PIM and MAM including Product Management, Media Asset Management, Print Engine, and catalog production solutions
• Textfabrik
• Bildfabrik
• Autopersona.app

Products and services

• advastamedia® PIM (Product Information Management)
• advastamedia® MAM (Media Asset Management / Mediapool)
• advastamedia® Print Engine
• Textfabrik
• Bildfabrik
• Autopersona.app (Website Personalisation)
• Print On Demand (POD)
• Web Solutions and Website Systems
• Hosting and Operations
• Design and Creation
• Product Photography
• Database Service and Support
• Electronic / Database Publishing
• Product Data Health Check
• Web-Accessibility Consulting

Quantifiable outcome

• Catalog production time reduced from weeks to minutes through automated workflow — minutes after content availability the catalog is ready (ERIMA project)
• +3 more outcomes

Named customers31 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core.

• eFulfilment Transaction Services GmbHcoreTechnology or Integration · 1 January 2016Partnership since 2016. Through the deployment of the eF|CommerceEngine, Kittelberger strengthens its competence as a service provider in multichannel e-commerce. The partnership combines Kittelberger's PIM/MAM and data management capabilities with eFulfilment's commerce engine.
• StoryblokcoreTechnology or IntegrationStoryblok is a leading headless CMS from Austria. Kittelberger is a certified Storyblok Partner, integrating the CMS into existing system landscapes — from PIM connections and multilingual websites to complex enterprise projects. Global brands such as Adidas, Pizza Hut, and Deutsche Telekom use Storyblok.
• InxmailcoreTechnology or IntegrationKittelberger is a certified Inxmail Partner, enabling the company to implement professional email marketing solutions for its clients. Partnership announced December 2019.
• Commerce 21coreStrategic or Co-development PartnerCommerce 21 is a Kittelberger subsidiary (E-Commerce agency for shop management and online specials). It was presented alongside advastamedia® at CeBIT 2014. The subsidiary extends Kittelberger's full-service offering in e-commerce with consulting, realization, marketing, shop management, logistics, and payment processing.
• AlgoliacoreTechnology or IntegrationAlgolia is used as the modern search engine for enterprise projects (e.g., Bluhm Weber Group), merging content from CMS and product data for improved site search functionality.
• Silverstripe CMScoreTechnology or IntegrationSilverstripe CMS is used as the underlying content management system for multi-domain, multi-language website projects. Kittelberger implements smart inheritance logic enabling content to be transferred across country versions.
• Adobe (InDesign)coreTechnology or IntegrationAdobe InDesign is used for final catalog layout refinement, with the advastamedia® Print Engine exporting high-resolution content directly into InDesign workflows for catalog production.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• censhare: censhare is a German-headquartered provider of integrated PIM, DAM, and content management software, with strong presence among European industrial Mittelstand customers — a directly comparable competitor in the DACH market.
• Pimcore: Pimcore provides an open-source PIM/MDM, DAM, and CMS platform used by enterprises to centralize product data and digital assets. It is a comparable open-architecture alternative to advastamedia® PIM/MAM.
• Bynder: Bynder is a SaaS-based Digital Asset Management platform serving enterprise marketing and brand teams. It is the closest DAM-centric peer to advastamedia® MAM/Mediapool.
• inriver: inriver is a PIM platform purpose-built for brands and manufacturers to syndicate product information across channels. It targets the same enterprise product-data centralization use case as advastamedia® PIM.
• Canto: Canto provides a Digital Asset Management platform for brand and marketing asset management, with strong adoption among mid-market and enterprise customers in Europe and the US — directly comparable to advastamedia® MAM.
• Akeneo: Akeneo offers a SaaS-based Product Information Management platform for mid-market and enterprise manufacturers and retailers. It competes directly with advastamedia® PIM in centralizing product data for multi-channel distribution.
• Wedia: Wedia offers DAM and content management solutions targeted at marketing teams, with notable presence among European brands and industrial companies — a comparable DAM/MAM peer to advastamedia®.
• Stibo Systems: Stibo Systems provides enterprise PIM/MDM and master data management software used by large global enterprises. It is the closest direct competitor to advastamedia® PIM in the enterprise product information management category.
• Contentserv: Contentserv delivers PIM and product experience management software for brands, manufacturers, and retailers. It targets a similar enterprise customer profile and overlaps directly with advastamedia® PIM.

Broad incumbents

• Adobe (Experience Manager / AEM Assets): Adobe offers enterprise DAM, content management, and cross-media publishing capabilities as part of its Experience Cloud. As a broad incumbent, it overlaps with advastamedia® MAM and Print Engine workflows, particularly given Kittelberger's Adobe InDesign integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kittelberger.media
• LinkedInlinkedin.com/company/kittelberger-media-solutions
• Instagraminstagram.com/kittelberger_media
• Xx.com/kittelberger_m

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kittelberger