Care Choice Home Care
Care Choice Home Care is a private, non-medical home care agency serving San Diego, Orange and Riverside counties. It delivers hourly caregiving, care management, facility staffing and Medi-Cal Enhanced Care Management to seniors, veterans and patients with neurological or chronic conditions, overseen by three co-owners including a licensed Physical Therapist.
- Company typePrivate
- Founded2014
- HeadquartersVista, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Care Choice Home Care does
Care Choice Home Care (legal entity Care Choice Health Systems, Inc.) is a private, non-medical home care agency founded in 2014 and headquartered in Vista, California, serving San Diego, Orange and Riverside counties. The company is owned by three co-owners — Tara Izzo, Jeani Groesbeck and Jon Izzo (a licensed Physical Therapist) — who between them bring roughly 75 years of healthcare experience. Service lines span Care Management (case coordination and supervision), Caregiving Services (ADL/IADL assistance for seniors and disabled adults on an hourly, 4-hour-minimum basis), Facility Staffing (B2B caregiver supply to healthcare facilities), and Enhanced Care Management (ECM) for Medi-Cal members under California's CalAIM initiative. Specialty in-home care programs are offered for veterans, dementia, Parkinson's, stroke, cancer, ALS, injury, palliative and hospice cases, with clinical oversight handled by the PT co-owner — unusual for a non-medical agency.
The company runs a sales-led, direct-to-consumer go-to-market supported by institutional referral channels. Inbound leads originate from a free phone consultation line, web forms, and a structured referral network built around discharge planners, hospice providers, rehabilitation specialists, Palomar Health, Gary and Mary West PACE and the San Diego Veterans Administration (where the firm is an approved provider). Marketing assets include a content-heavy blog, a YouTube channel, Google reviews, active Instagram and Facebook pages, and direct outreach through community organizations such as HCAoP, NAHC, the San Diego Regional Home Care Council, and the Oceanside Chamber of Commerce.
Economically, the firm generates revenue from four streams: hourly private-pay home care (cash, long-term care insurance, workers' comp or VA benefits), per-case care management fees, facility staffing contracts, and Medi-Cal ECM reimbursement. Care is delivered by employed (not contracted), background-checked, bonded and insured caregivers supervised by case managers using the proprietary Five D Care Methodology (Discovery, Diagnostic, Design, Delivery, Delighted). The agency holds California DSS Home Care Organization License #374700059 and a BBB A+ rating, and is affiliated with the nonprofit The Foundation For Care Integration founded by Tara Izzo in 2016.
Care Choice Home Care firmographics
Firmographics- Name
- Care Choice Home Care
- Legal name
- Care Choice Health Systems, Inc.
- Website
- https://carechoicehomecare.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Care Choice Home Care is a private, non-medical home care agency serving San Diego, Orange and Riverside counties. It delivers hourly caregiving, care management, facility staffing and Medi-Cal Enhanced Care Management to seniors, veterans and patients with neurological or chronic conditions, overseen by three co-owners including a licensed Physical Therapist.
- Ownership category
- akta.pro rank
Care Choice Home Care industry classification
Industry- Product category
- Home Care Services
- NAICS
- Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)
- akta.pro secondary industries
- Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Live-In & 24/7 In-Home Care (HLADAGAI), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB), Dementia Personal Care (ADLs) Support (HSABAEAB)
Keywords
Where Care Choice Home Care is headquartered
LocationHeadquarters
- HQ city
- Vista
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Care Choice Home Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Non-Medical Home Care Services: Hourly-based home care services providing caregivers for seniors and adults needing assistance with activities of daily living (ADLs) and instrumental activities of daily living (IADLs). Services include personal care, companionship, meal preparation, transportation, and medication reminders. Revenue is generated through hourly billing with minimum 4-hour shifts, serving clients who pay privately, through long-term care insurance, workers' compensation, or VA benefits.
- Care Management Services: Case management services that coordinate care plans, connect clients with medical care, mental health services, and community resources. Includes assistance with Medi-Cal applications and insurance navigation for eligible clients.
- Facility Staffing: Provides qualified caregivers and CNAs to healthcare facilities, assisted living facilities, and memory care units on a staffing basis.
- Enhanced Care Management (ECM): Care coordination services for Medi-Cal members meeting specific criteria, connecting them with medical care, mental health services, and other support services under the California Advancing and Innovating Medi-Cal initiative.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Hourly non-medical home care with 4-hour minimum shifts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Care Choice Home Care product offering
Product offeringCore offering
Care Choice Home Care provides non-medical in-home care services for seniors and adults needing assistance with activities of daily living (ADLs) and instrumental activities of daily living (IADLs). Core offerings include personal care, companionship, meal preparation, transportation, medication reminders, and care management/case coordination. The company also supplies caregiver staffing to healthcare facilities and offers Enhanced Care Management (ECM) for eligible Medi-Cal members.
Product overview
Care Choice Home Care is a non-medical home care service provider offering a comprehensive suite of caregiving services. The company's core offerings include Care Management (case coordination and supervision), Caregiving Services (direct ADL/IADL assistance), and Facility Staffing. Specialized care programs cover Veteran Home Care, Senior Home Care, Respite Care, Dementia Care, Parkinson's Care, Stroke Care, Cancer Care, Injury Care, ALS Care, Palliative Care, Hospice Care, and Enhanced Care Management (ECM) for Medi-Cal members. All services are delivered by employed, background-checked, bonded, and insured caregivers supervised by case managers, available 24/7 throughout San Diego, Orange County, and Riverside County.
Differentiator
Problem solved
Functional benefit
Products and services
- Care Management Case management services where a dedicated Case Manager develops personalized care plans, coordinates services across providers, and supervises caregiver activities for each client.
- Caregiving Services
- Facility Staffing
- Veteran Home Care
- Senior Home Care
- Respite Home Care
- Dementia Home Care
- Parkinson's Home Care
- Stroke Home Care
- Cancer Home Care
- Injury Home Care
- ALS Home Care
- Palliative Home Care
- Hospice Home Care
- Enhanced Care Management (ECM)
Quantifiable outcome
- Services available 24 hours per day, 7 days per week with on-call staff available around-the-clock
- +2 more outcomes
Companies that use Care Choice Home Care
Customer profileNamed customers7 records
Segments9 records
Ideal customer profiles6 records
Care Choice Home Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Care Choice Home Care partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- The Foundation For Care IntegrationcoreNonprofit organization founded by Tara Izzo in 2016 to fund services for older or disabled adults to age in place. Care Choice Home Care is proudly affiliated with this nonprofit organization empowering aging adults.
- Palomar HealthcorePartnership with Palomar Health hospital system for care coordination and referral services. Tara Izzo pioneered affiliations between Care Choice and Palomar Health, enabling seamless transitions for patients needing non-medical home care following hospital stays.
- Gary and Mary West PACEcorePartnership with Program of All-inclusive Care for the Elderly (PACE) through Gary and Mary West PACE program. Provides coordinated care services for seniors allowing them to remain in their community rather than moving to nursing facilities.
- San Diego Veterans AdministrationcoreVA-approved provider status allowing Care Choice to provide homemaker and home health aide care to eligible veterans and their surviving spouses in San Diego County. The company assists veterans with navigating VA paperwork and benefits.
- Jahnke Consulting and LTC AllianceminorPartnership with Jahnke Consulting, a professional consulting service that assists families navigating long-term care insurance claims. Linda Jahnke is a board-certified Patient Advocate specializing in LTCi coverage for 30 years.
- San Diego Senior AllianceminorTara Izzo serves on the San Diego Senior Alliance committee which addresses California's Master Plan on Aging. Strategic involvement in regional aging services planning and advocacy.
- CAHSAH Nominating CommitteeminorTara Izzo serves on the nominating committee for CAHSAH (California Association for Health Services at Home), the state association for home care providers.
- The Foundation for Senior WellbeingminorJeani Groesbeck serves as Board Member since 2009. Foundation focused on senior care advocacy and community support programs.
- San Diego Dementia ConsortiumminorJeani Groesbeck serves as Board Member since 2011. Consortium focused on dementia education and support services for San Diego County.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Care Choice Home Care competitors and assessment
Company assessmentDirect peers
- Right at Home: International non-medical home care franchise offering personal care, companionship, and specialized chronic condition support to seniors and disabled adults in their homes.
- Comfort Keepers: International non-medical home care franchise providing personal care, companionship, and specialized dementia/Alzheimer's and Parkinson's care — a direct comparable in services, client base, and franchise-driven model.
- Synergy HomeCare: Franchise-based non-medical home care network with strong Southern California presence, offering personal care, companionship, and memory care services to seniors in their homes — direct overlap with Care Choice's core offering.
- BrightStar Care: National home care franchise combining non-medical personal care with skilled nursing and medical staffing, providing in-home care to seniors and disabled adults across multiple states including California.
- Senior Helpers: National non-medical home care franchise specializing in Alzheimer's/dementia, Parkinson's, and post-surgical recovery care at home — a close match in service mix, specialty programs, and target client profile.
- Visiting Angels: Large national non-medical home care franchise with deep California footprint, providing companion, personal, and respite care to seniors at home; competes for the same private-pay and LTC insurance-funded clients as Care Choice.
- Home Care Assistance: National non-medical home care provider headquartered originally in the San Diego area, offering hourly and 24/7 in-home care for seniors with comparable positioning around chronic disease, dementia, and Parkinson's specialty programs.
Broad incumbents
- Addus HomeCare: Public home and community-based services provider with large personal care division serving Medicaid and dual-eligible populations; a broad incumbent in the non-medical and Medicaid-funded personal care space overlapping with Care Choice's ECM model.
- Interim HealthCare: Established national provider of both home health (skilled) and non-medical personal care services with significant California operations; broader portfolio makes it a broad incumbent rather than a pure non-medical peer.
- Help at Home: PE-backed large-scale personal care services provider focused on Medicaid-funded in-home care; an emerging scaled incumbent whose size and technology investments represent a long-term competitive threat to regional players like Care Choice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Care Choice Home Care social profiles
Digital presenceCare Choice Home Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Care Choice Home Care leadership team
Management profileNumber of profiles
Profiles7 records
Care Choice Home Care subsidiaries and ownership
Company hierarchySubsidiaries1 record
Care Choice Home Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Care Choice Home Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Care Choice Home Care
What does Care Choice Home Care do?
Care Choice Home Care provides non-medical in-home care services for seniors and adults needing assistance with activities of daily living (ADLs) and instrumental activities of daily living (IADLs). Core offerings include personal care, companionship, meal preparation, transportation, medication reminders, and care management/case coordination. The company also supplies caregiver staffing to healthcare facilities and offers Enhanced Care Management (ECM) for eligible Medi-Cal members.
Is Care Choice Home Care a public or private company?
Care Choice Home Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Care Choice Home Care founded?
Care Choice Home Care was founded in 2014. It employs 51 to 100 people.
Where is Care Choice Home Care based?
Care Choice Home Care is headquartered in Vista, United States, in the North America region.
How does Care Choice Home Care make money?
Four revenue lines are on record. Non-Medical Home Care Services are the primary driver. The others are care Management Services, facility Staffing and enhanced Care Management (ECM).
Who are Care Choice Home Care's main competitors?
Direct peers on record are Right at Home, Comfort Keepers, Synergy HomeCare, BrightStar Care, Senior Helpers, Visiting Angels and Home Care Assistance. Broad incumbents are Addus HomeCare, Interim HealthCare and Help at Home.
Does Care Choice Home Care have an API?
No public API is recorded for Care Choice Home Care.
What industry is Care Choice Home Care in?
Care Choice Home Care's product category is Home Care Services. Its primary akta.pro industry code is HLAFAEAB, Personal Care / Non-Medical Home Care (Private Duty), with a secondary code of HLADAGAG, Dementia/Alzheimer’s In-Home Care (Non-Medical). Its NAICS code is 6216 and its SIC code is 8082.