Turbo Sms

What Turbo Sms does

TurboSMS (legal entity: LLC "Mobizon," headquartered in Kyiv, Ukraine) is a business messaging platform founded in 2007 that delivers bulk SMS and Viber messaging services to more than 50,000 customers across Ukraine, Kazakhstan, and 200+ countries worldwide. The platform processes approximately 90 million messages per month and supports alphanumeric sender names, priority traffic routing, DoS/DDoS protection, and 98% read rates. Its core technology is a cloud-based, multi-protocol API gateway supporting SMPP, HTTP API, SOAP, and SQL connections, with webhook/DLR callbacks for delivery status and 60+ pre-built integrations with CRM, CMS, e-commerce, and PBX systems including Binotel, OpenCart, Shop-Express, and ApiX-Drive. A Viber chatbot constructor is in development as a planned extension into two-way conversational messaging.

Revenue is generated through a prepaid, usage-based model with tiered pricing: SMS at 1.26-1.29 UAH per message depending on top-up volume, Viber transactional at 0.55-0.65 UAH, Viber promotional at 1.40-1.55 UAH, and Viber chat-session at 0.95-1.10 UAH. Viber access requires a signed agreement and a 9,000 UAH monthly minimum package. Customers include a long tail of Ukrainian SMBs (cafes, auto services, beauty salons, online stores) plus select enterprise logos in financial services, IT, retail, and energy (SUNOIL, GoIT, Lumenis, Sheriff, Avans Credit, CLY Credit, TopShop). Distribution is fully self-serve via turbosms.ua with 10 free test SMS on registration, supported by 24/7 customer service across phone, email, Telegram bot, and Viber. The company is an official Rakuten Viber gold partner and authorized representative in Ukraine, and operates as a privately held Ukrainian LLC with no disclosed external funding.

Name

Turbo Sms

Legal name

ТОВ "Мобізон"

Website

https://turbosms.ua

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

TurboSMS (LLC "Mobizon") is a Ukraine-based CPaaS provider founded in 2007 that delivers bulk SMS and Viber business messaging through a web interface and multi-protocol API (SMPP, HTTP, SOAP, SQL), serving 50,000+ customers across Ukraine, Kazakhstan, and 200+ countries with approximately 90 million messages processed monthly.

Ownership category

akta.pro rank

Product category

Cloud Communications / SMS and Viber Messaging Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Telegraph & Other Message Communications (4822)

akta.pro industry

PRIMARYBPAFAFAK

Customer Service/Support CRM & Contact Center Platforms

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

SECONDARYHDAEACAF

Message Brokers & Event Bus Middleware

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Data Integration, ETL/ELT & Middleware

SECONDARYBPAAACAC

Software/Application Support (SaaS, Enterprise Apps)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Technical Support & Helpdesk (IT/Device/Product Support)

SECONDARYBPAFAKAC

Telemarketing & Telesales Services (Outbound/Inbound)

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SMS Message Delivery: Pay-per-SMS model with tiered pricing based on account top-up amount. Higher top-ups result in lower per-message costs. Volume-based pricing with 3 tiers: 1.26-1.29 UAH per SMS depending on top-up step.
2. Viber Message Delivery: Pay-per-Viber-message model with different rates for transactional (0.55-0.65 UAH), promotional (1.40-1.55 UAH), and chat-session (0.95-1.10 UAH) messages. Requires signed service agreement and monthly minimum package of 9,000 UAH for Viber sender registration.
3. Account Credit System: Prepaid credit system where clients fund their electronic virtual account. Discounted rates apply during a 30-day grace period after top-up. 30-day preferential period offers lower service costs based on top-up tier.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

TurboSMS operates a cloud-based bulk messaging platform that enables businesses to send transactional, informational, and promotional SMS and Viber messages to customers. The service is delivered through a web interface (personal cabinet) with contact management, templates, scheduled sending, and reporting, and through a multi-protocol developer API (SMPP, HTTP API, SOAP, SQL) with webhook/DLR callbacks for programmatic integration into CRM, CMS, and custom applications. Customers pay per delivered message via a prepaid credit system with tiered volume discounts, and the platform supports alphanumeric sender names and global coverage to 200+ countries.

Product overview

TurboSMS is a business SMS and Viber bulk messaging platform offering two core products — SMS рассылка and Viber рассылка — accessible via a web-based personal account (Личный кабинет) or developer API integration (HTTP API, SOAP, SMPP, SQL). A Viber chatbot constructor is planned but not yet released. The platform integrates with over 60 third-party CRM and CMS systems and positions itself as an official Rakuten Viber partner in Ukraine.

Differentiator

Problem solved

Functional benefit

Products and services

• SMS Mailing (SMS рассылка)

Quantifiable outcome

• 90 million messages processed per month
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Rakuten VibercoreStrategic or Co-development PartnerOfficial partner and authorized Viber representative in Ukraine. As a gold partner, TurboSMS offers Viber business messaging services including transactional, promotional, and chat-session messages. This partnership enables access to Viber's user base in Ukraine for business communications.
• Ukrainian Mobile OperatorscoreStrategic or Co-development PartnerOfficial partner of mobile operators in Ukraine, ensuring reliable SMS delivery across all major networks. This partnership guarantees stable message transmission and favorable pricing terms for SMS delivery within Ukraine.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Infobip: Croatia-origin global CPaaS offering SMS, Viber, WhatsApp and OTT messaging APIs. Closely comparable origin (Eastern European), multi-channel messaging portfolio, and direct overlap with TurboSMS's product set and Viber partnership model.
• Sinch: Swedish-listed CPaaS providing SMS, voice, and messaging APIs to enterprises globally. Directly comparable business model (API-first messaging aggregator), customer segments (enterprise developers), and product breadth.
• CM.com: Dutch CPaaS offering SMS, WhatsApp, and conversational messaging via APIs and a self-serve platform. Highly comparable in product mix, GTM motion (PLG + integrations), and target customer profile (SMB and mid-market).
• MessageBird (Bird): Amsterdam-headquartered omnichannel CPaaS providing SMS, WhatsApp, and email APIs. Directly comparable multi-channel messaging infrastructure play, mid-market focus, and self-serve developer onboarding.
• Plivo: US-headquartered cloud communications platform offering SMS and voice APIs to developers and enterprises. Comparable API-first CPaaS positioning and developer-centric GTM, though with less regional concentration in Eastern Europe.
• Telesign: CPaaS provider focused on messaging, verification, and digital identity, owned by BICS/Proximus. Comparable SMS/OTP focus and operator-grade delivery model targeting enterprises and developers.

Broad incumbents

• Twilio: US-listed CPaaS incumbent offering SMS, voice, and messaging APIs at global scale. Operates in the same category with overlapping developer customers but is materially larger and broader in scope than TurboSMS.
• Vonage (Ericsson): Now part of Ericsson, Vonage offers CPaaS APIs including SMS, voice, and video. Overlaps with TurboSMS in SMS messaging infrastructure but addresses a much larger enterprise and carrier base globally.
• Bandwidth: US-based CPaaS offering messaging, voice, and 911 services via APIs. Overlaps with TurboSMS on the SMS API infrastructure layer but operates at larger scale and primarily in North American enterprise markets.

Regional players

• SMS Club (smsclub.ua): Ukrainian SMS messaging provider offering bulk SMS and Viber messaging to local businesses. Most directly comparable domestic peer, competing for the same Ukrainian SMB and enterprise customers on similar APIs and pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/turbosmsua
• Facebookfacebook.com/serviceturbosms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turbo Sms