What Brown Bottling Group does

Brown Bottling Group is a family-owned beverage distribution company founded in 1971 and headquartered in Ridgeland, Mississippi, with additional offices in Brandon and a production facility in Hattiesburg. The company is a franchise distributor for PepsiCo and Dr Pepper Beverages, holding exclusive distribution rights across more than 30 counties in central and southern Mississippi and employing over 500 people. Its portfolio spans soft drinks, sports drinks, bottled water, energy drinks, sparkling water, prebiotic sodas, juice, tea, and coffee, including flagship brands such as Pepsi, Mountain Dew, Dr Pepper, Gatorade, Aquafina, Bubbl'r, Starry, and CELSIUS, as well as newer additions like Poppi, Pepsi Prebiotic Soda, and Gatorade Lower Sugar.

The company generates revenue through two primary streams: wholesale beverage distribution to retailers, convenience stores, grocery stores, and foodservice operators across its Mississippi territory, and equipment sales, leasing, and maintenance services covering vending machines, fountain systems, coffee/tea/slush equipment, and water filtration systems. Distribution is executed via company-owned trucks and a field sales force supported by a Business Development Team. Equipment customers receive ongoing service from an in-house maintenance team, creating a recurring service relationship beyond the one-time product sale. Pricing is implicit at the wholesale level and not publicly disclosed; the only publicly disclosed pricing relates to the company's Pepsi Pops community event.

Brown Bottling Group is privately held, with no external investors, no subsidiaries, and no patents or trademarks disclosed. Its competitive position rests on the territorial franchise rights, 50-plus years of operating history, and a deep community presence anchored by long-running sponsorships (Pepsi Pops with the Mississippi Symphony Orchestra since 1981, Mississippi Mud Monsters baseball, the Choctaw Indian Fair) and charitable initiatives such as a $30,000 donation to the Children of Fallen Patriots Foundation.

Name

Brown Bottling Group

Legal name

Brown Bottling Group

Website

https://browngroup.net

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

251–500 employees

Short description

Brown Bottling Group is a family-owned franchise distributor of PepsiCo and Dr Pepper beverages across 30-plus counties in central and southern Mississippi, founded in 1971, employing more than 500 people, and offering equipment sales, service, and community-driven sponsorships.

Ownership category

akta.pro rank

Product category

Beverage Distribution

NAICS

Soft Drink Manufacturing (312111), Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Non-Alcoholic Beverage Bottling/Canning & Packaging Operations (AFAFABAO)

akta.pro secondary industries

Bottled Water & Sparkling Water Wholesale (AFAIAGAC), Carbonated Soft Drink Manufacturing (CSD) (AFAFABAA), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Spring Water Bottling (AFAFACAA), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Private Label Bottled Water Manufacturing (AFAFACAI)

Keywords

• Beverage distribution
• Franchise bottling
• Pepsi-Cola distribution
• Dr Pepper distribution
• Commercial beverage equipment

Headquarters

HQ city

Hattiesburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Product Distribution: As a franchise distributor for Pepsi Cola and Dr Pepper Beverages, Brown Bottling Group generates revenue by distributing beverage products to retailers, convenience stores, grocery stores, and foodservice operators across their Mississippi territory. The company distributes top-selling products in virtually every category of the beverage industry including soft drinks, juices, sport drinks, water, coffee and tea.
2. Equipment Sales and Service: Brown Bottling Group provides and services beverage equipment including vending machines, coffee/tea/slush machines, fountain systems, and water filtration units. They have an in-house maintenance team and offer repair request services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Brown Bottling Group is a family-owned franchise bottler and distributor for Pepsi-Cola and Dr Pepper beverages, producing, distributing, and merchandising a full portfolio of soft drinks, sports drinks, energy drinks, water, tea, coffee, juice, and sparkling water products across central and southern Mississippi. The company complements its beverage distribution with beverage dispensing equipment sales, installation, and in-house maintenance services including vending machines, fountain systems, coffee/tea/slush equipment, and water filtration systems.

Product overview

Brown Bottling Group is a franchise beverage distributor for Pepsi Cola and Dr Pepper, representing top-selling products across virtually every beverage category. The company's product portfolio includes carbonated soft drinks (Pepsi, Mountain Dew, Dr Pepper, Starry), sports drinks (Gatorade, Gatorade Zero, Gatorade Lower Sugar, BOLT24), bottled water (Aquafina, LIFEWTR), energy drinks (Rockstar, CELSIUS, Alani Nu, Starbucks Iced Energy, Muscle Milk), sparkling water (bubly, Bubbl'r), prebiotic sodas (Poppi, Pepsi Prebiotic), and juice/tea/coffee products. BBG operates as a total beverage company distributing throughout Mississippi, with equipment services including coffee/tea/slush equipment, fountain equipment, vending, water filtration, and bottled water delivery. The company also manages promotional campaigns, cash-back offers, and giveaways for brand partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Soft Drinks Distribution Distribution of carbonated soft drink brands including Pepsi, Mountain Dew (Original, Diet, Zero Sugar, Major Melon, American Dew), Dr Pepper (Original, Zero Sugar, Cream Soda, Creamy Coconut), Starry, Bubbl'r, Sunkist, Canada Dry Ginger Ale & Lemonade, Poppi, and Pepsi Prebiotic Soda to retailers, convenience stores, grocery stores, and foodservice operators across Mississippi.
• Sports Drinks Distribution Distribution of sports hydration brands including Gatorade, Gatorade Zero, Gatorade Lower Sugar (75% less sugar, no artificial flavors), and BOLT24 advanced 24/7 hydration to Mississippi retail and foodservice accounts.
• Energy Drinks Distribution Distribution of energy and performance beverage brands including Rockstar Energy, CELSIUS, Alani Nu, Starbucks Iced Energy Zero Sugar, and Muscle Milk Pro protein beverages to retailers and foodservice operators across Mississippi.
• Bottled Water Distribution Distribution of bottled water brands including Aquafina purified water and LIFEWTR premium pH-balanced water with added electrolytes to retail and foodservice accounts across Mississippi.
• Tea Distribution Distribution of tea beverages to retailers, convenience stores, grocery stores, and foodservice operators across the Mississippi service territory.
• Coffee Distribution Distribution of coffee beverages, including canned and bottled coffee drinks, to retail and foodservice accounts across the Mississippi service territory.
• Juice Drinks Distribution Distribution of juice and juice drink products to retailers, convenience stores, grocery stores, and foodservice operators across the Mississippi service territory.
• Sparkling Water Distribution Distribution of calorie-free sparkling water brands including bubly (unsweetened, 8 flavors) and Bubbl'r (antioxidant sparkling water with natural flavors, no artificial sweeteners, naturally sourced caffeine) to Mississippi retail and foodservice accounts.
• Coffee, Tea & Slush Equipment Sale and servicing of coffee, tea, and slush beverage preparation equipment and supplies for retail and foodservice partners across Mississippi, backed by an in-house maintenance team.
• Fountain Equipment Sale, installation, and servicing of fountain beverage dispensing equipment and supplies for retail and foodservice partners across the Mississippi service territory.
• Vending Equipment Sale, placement, stocking, and servicing of vending machines for commercial customers across Mississippi.
• Water Filtration & Bottled Water Delivery Installation and servicing of water filtration systems plus bottled water delivery for commercial and residential customers across the Mississippi service territory.
• Equipment Repair Services In-house maintenance and repair services for all beverage dispensing equipment (vending, fountain, coffee/tea/slush, water filtration), with a dedicated repair hotline (800-209-9225) and online repair request form.

Quantifiable outcome

• Served Mississippi communities for over 50 years since 1971
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PepsiCocoreChannel Partner/ Reseller/ DistributorBrown Bottling Group is a franchise distributor for Pepsi Cola and Dr Pepper Beverages. As a PepsiCo franchise distributor, they distribute top-selling products including Pepsi, Mountain Dew, Gatorade, Aquafina, Starry, Bubbl'r, and other PepsiCo brands across central and southern Mississippi. This is the company's primary business relationship and core revenue source.
• Children of Fallen Patriots FoundationminorStrategic or Co-development PartnerBrown Bottling Group partnered with Children of Fallen Patriots Foundation during a Memorial Day celebration at Trustmark Park, presenting a $30,000 donation during the Mississippi Mud Monsters Memorial Day game. The partnership supports the foundation's mission of providing educational opportunities for military children who have lost a parent in the line of duty.
• Mississippi Mud MonstersminorStrategic or Co-development PartnerBrown Bottling Group is a proud sponsor of the Mississippi Mud Monsters baseball team at Trustmark Park in Pearl, Mississippi. The partnership includes presenting special events like the Children of Fallen Patriots Memorial Day game, jersey auctions, and fireworks displays.
• A Complete Flag Source (Jackson, MS)minorGTM or Marketing PartnerA Complete Flag Source of Jackson, Mississippi partnered with Brown Bottling Group and Pepsi for the American Flag Kit Giveaway celebrating America's 250th birthday. Each prize package valued at $89.99+ tax included high-quality flag materials.
• ChickasaWaves Water ParkminorStrategic or Co-development PartnerBrown Bottling Group partnered with ChickasaWaves Water Park, the South's largest inflatable water park in Leakesville, Mississippi. The partnership provides Pepsi products throughout the park and represents the company's commitment to supporting local tourism and recreation.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Keurig Dr Pepper: Owner of the Dr Pepper brand and one of Brown Bottling Group's two principal suppliers. Comparable as the brand owner of products that BBG distributes, with overlapping portfolios in CSDs, water, and other beverages.
• McLane Company: One of the largest distributors in the U.S., supplying grocery, convenience, and foodservice retailers with beverages among other categories. Comparable as a large-scale distributor to similar retail and foodservice end markets.

Direct peers

• Reyes Holdings: Privately held master distributor for Coca-Cola and other major beverage brands, also operating foodservice distribution (Martin Brower, Reyes Beverage Group). Highly comparable as a large-scale beverage wholesaler with similar product breadth and retail relationships.
• Swire Coca-Cola: One of the largest Coca-Cola bottlers in the United States, distributing beverages across 13 states. Comparable as a large franchise bottler with similar DSD route-to-market and product portfolio breadth.
• Pepsi Bottling Ventures: Largest independent Pepsi bottler in the United States, operating as a PepsiCo franchise bottler across multiple states. Highly comparable as a franchise beverage distributor serving similar retail and foodservice channels with comparable product portfolios.
• Coca-Cola Bottling Co. Consolidated: Largest Coca-Cola bottler in the U.S., operating as a publicly traded franchise bottler distributing CSDs, water, sports drinks, and other non-alcoholic beverages. Directly comparable as a franchise beverage distributor with similar product mix and customer base.
• Liberty Coca-Cola Beverages: Privately held Coca-Cola franchise bottler operating in the Northeast U.S. Comparable as a large, independent, privately held beverage distributor with similar product mix and DSD operating model.
• Odom Corporation: Family-owned beverage distributor based in the Pacific Northwest operating as a franchise distributor for multiple major beverage brands. Highly comparable as a multi-generation, family-owned beverage wholesaler with similar equipment service offerings.

Emerging players

• Imperial Dade: Privately held foodservice distribution platform with national reach. Comparable as a PE-backed distribution platform serving foodservice operators with broad product portfolios including beverages.

Regional players

• Gulf States Coca-Cola Bottling: Regional Coca-Cola bottler serving parts of the Gulf South. Operates in adjacent territory to Brown Bottling Group with comparable franchise distribution model and product portfolio, making it a relevant regional comparable.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/brownbottling
• Facebookfacebook.com/brownbottling
• Instagraminstagram.com/brownbottling

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brown Bottling Group