MacrosFirst
MacrosFirst operates a mobile macro-nutrition tracking app with a patent-pending automatic portion calculator, serving health-conscious consumers and integrating with coaching platforms used by nutrition coaches and personal trainers.
- Company typePrivate
- Founded-
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What MacrosFirst does
MacrosFirst, LLC operates a mobile macro-nutrition tracking application distributed globally via the iOS App Store and Google Play Store. The product centers on a proprietary two-step food logging method with a patent-pending automatic portion calculator that derives serving sizes from user-defined macro targets, eliminating the manual macro math that frustrates users of competing apps. The platform's underlying technology combines a 5M+ food database (28,000+ lab-tested "Core Foods" covering 57+ nutrients and 3M+ branded foods), a smart label scanner for instant nutrition-fact capture, barcode scanning, and — since 2024 — AI-driven voice, text, and image food search. The app integrates bi-directionally with Apple Health and Google Health Connect, Google Sheets, and 9+ nutrition coaching platforms (Apotheo, Coach Catalyst, CoachRx, MyStrengthBook, Seismic, Terra, Fit Coach Pro, Pono, ECA), enabling coaches to monitor and adjust client macros in real time.
MacrosFirst firmographics
Firmographics- Name
- MacrosFirst
- Legal name
- MacrosFirst, LLC
- Website
- https://macrosfirst.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MacrosFirst operates a mobile macro-nutrition tracking app with a patent-pending automatic portion calculator, serving health-conscious consumers and integrating with coaching platforms used by nutrition coaches and personal trainers.
- Ownership category
- akta.pro rank
MacrosFirst industry classification
Industry- Product category
- Nutrition Tracking Software
- NAICS
- Diet and Weight Reducing Centers (812191)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- General Nutrition Coaching (HSADAFAA)
- akta.pro secondary industries
- Weight Loss Coaching (Non-Clinical) (HSADAFAB), Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE), Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN), Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)
Keywords
Where MacrosFirst is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
MacrosFirst business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Subscription: MacrosFirst operates a freemium model with a free tier offering core macro tracking features and a Premium subscription at $6.67/month (billed annually) that unlocks advanced features including AI Search, unlimited daily goals, nutrition charting, Google Sheets importer, and unlimited friend following.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with essential macro tracking features |
| Subscription | Annual | Premium subscription with advanced features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
MacrosFirst product offering
Product offeringCore offering
MacrosFirst is a mobile nutrition tracking application available on iOS and Android that lets users log food, set macro goals, and automatically calculate serving sizes to match those goals. The app includes a proprietary 5M+ food database with barcode and smart-label scanning, a macro calculator, and integrations with Apple Health, Google Health Connect, and major nutrition coaching platforms. It is offered as a freemium product with a free tier and a Premium subscription unlock.
Product overview
MacrosFirst is a macro tracking mobile application with a two-tier product structure: a free core app and a Premium subscription add-on. The free MacrosFirst app provides daily macro tracking with automatic portion calculation, a 5+ million food database with barcode and smart label scanners, unlimited custom foods/meals/recipes, and a macro calculator. MacrosFirst Premium ($6.67/month, billed annually) adds AI-powered search capabilities (voice, text, and image-based food logging), advanced reporting features including macronutrient trend charting and custom micronutrient targets, Google Sheets integration for automated data export, unlimited daily goals and friends, and recipe import from websites. The product's core differentiator is its proprietary 2-step food logging method that auto-calculates serving sizes based on macro goals.
Differentiator
Problem solved
Functional benefit
Products and services
- MacrosFirst Mobile App A mobile macro tracking app for individual consumers that enables daily macro tracking, custom meals, automatic portion calculation to hit macro goals, a 5M+ food database with barcode and smart-label scanning, a macro calculator, AI-powered food search, and integrations with Apple Health, Google Health Connect, Google Sheets, and coaching platforms.
Companies that use MacrosFirst
Customer profileSegments2 records
Ideal customer profiles2 records
MacrosFirst technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability6 records
Feature6 records
MacrosFirst partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- Apple HealthcoreBi-directional integration allowing nutrition, water, and body weight data to sync between MacrosFirst and Apple Health. Food and water logged in MacrosFirst writes to Apple Health in real time. Body weight and steps from Apple Health import to MacrosFirst every 20 seconds for today's entries.
- Google Health ConnectcoreIntegration with Google's health data platform enabling sync of nutrition, water, body weight, and step data between MacrosFirst and other apps connected to Health Connect. Automatically available on Android 14+ devices.
- Google SheetscoreGoogle Workspace Marketplace add-on enabling automatic import of daily nutrition data from MacrosFirst into Google Sheets. Supports scheduled daily imports and custom date ranges for coach check-ins.
- ApotheoflagshipBi-directional integration with nutrition coaching platform enabling coaches to view client nutrition data in real time and push updated daily macro goals directly to client MacrosFirst accounts with one tap.
- Coach CatalystflagshipBi-directional integration enabling coaches to view client nutrition data from MacrosFirst within Coach Catalyst platform and push updated daily macro goals to client accounts.
- SeismiccoreIntegration with coaching platform enabling nutrition data sync from MacrosFirst to Seismic platform.
- TerracoreIntegration via Terra platform enabling nutrition data sync from MacrosFirst to apps connected through Terra.
- Fit Coach ProcoreIntegration enabling Fit Coach Pro users to sync nutrition tracking data from MacrosFirst.
- MyStrengthBookcoreIntegration allowing coaches and athletes using MyStrengthBook to view client nutrition data logged in MacrosFirst, including granular food logs.
- Pono (Pono Software)coreIntegration with Pono coaching platform enabling nutrition data sync from MacrosFirst.
- CoachRxcoreIntegration with CoachRx coaching platform enabling MacrosFirst nutrition data to sync into the platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
MacrosFirst competitors and assessment
Company assessmentOthers
- Nutritionix: B2B nutrition data and API provider whose verified food database powers many third-party apps. Comparable in data depth and a potential partner or competitor for MacrosFirst's emerging API/data licensing angle.
Direct peers
- MyFitnessPal: The dominant macro and calorie tracking app with hundreds of millions of users and the largest food database. MacrosFirst customer testimonials explicitly reference switching from MyFitnessPal, making it the closest direct competitor.
- Yazio: International calorie and macro tracker with freemium subscription and meal planning features. Comparable offering especially outside the US where MacrosFirst has less direct presence.
- MyNetDiary: Long-standing calorie and macro tracker with a verified food database and Premium subscription tier. Directly comparable freemium macro tracking model targeting similar health-conscious users.
- Lose It!: Established calorie and macro tracker with barcode scanning and a large branded food database. Overlaps with MacrosFirst's free tier offering for general consumers tracking macros for weight management.
- Cronometer: Science-focused nutrition tracker emphasizing verified nutrient data and micronutrient depth — directly comparable to MacrosFirst's Core Foods (57+ nutrients) positioning. Targets similar serious macro-tracking users.
- MyMacros+: Macro tracking app popular with strength athletes and bodybuilders, offering detailed macro/portion tracking and barcode scanning. Targets the same muscle-building and physique use case.
Emerging players
- Eat This Much: Automated meal planning app that generates macro-targeted meal plans, increasingly overlapping with MacrosFirst's meal planning and macro-goal workflows.
- MacroFactor: Newer science-based macro tracking app with adaptive coaching features and an emphasis on trend-based analytics. Competes for the same coach-referred, data-savvy nutrition tracking user.
Broad incumbents
- Fitbit (Google): Broader health platform (now under Google) that includes nutrition logging alongside activity, sleep, and heart rate tracking. Wider portfolio offering but with overlapping calorie and food logging features.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MacrosFirst social profiles
Digital presenceMacrosFirst financial estimates
Financial estimateRevenue estimate
Valuation estimate
MacrosFirst leadership team
Management profileNumber of profiles
Profiles1 record
MacrosFirst funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MacrosFirst M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MacrosFirst
What does MacrosFirst do?
MacrosFirst is a mobile nutrition tracking application available on iOS and Android that lets users log food, set macro goals, and automatically calculate serving sizes to match those goals. The app includes a proprietary 5M+ food database with barcode and smart-label scanning, a macro calculator, and integrations with Apple Health, Google Health Connect, and major nutrition coaching platforms. It is offered as a freemium product with a free tier and a Premium subscription unlock.
Is MacrosFirst a public or private company?
MacrosFirst is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MacrosFirst founded?
MacrosFirst was founded in -1. It employs 1 to 10 people.
Where is MacrosFirst based?
MacrosFirst is headquartered in San Francisco, United States, in the North America region.
How does MacrosFirst make money?
One revenue line is on record: premium Subscription.
Who are MacrosFirst's main competitors?
Nutritionix is listed as an others. Direct peers are MyFitnessPal, Yazio, MyNetDiary, Lose It!, Cronometer and MyMacros+. Emerging players are Eat This Much and MacroFactor. Fitbit (Google) is listed as a broad incumbent.
Does MacrosFirst have an API?
Yes. MacrosFirst offers an integration API to connect MacrosFirst to third-party apps, providing access to nutrition history (including aggregates and the granular food log), reading and creating daily macro targets, and more. API access is available at no cost to select integration partners. Developer documentation is at mailto:[email protected].
What industry is MacrosFirst in?
MacrosFirst's product category is Nutrition Tracking Software. Its primary akta.pro industry code is HSADAFAA, General Nutrition Coaching, with a secondary code of HSADAFAB, Weight Loss Coaching (Non-Clinical). Its NAICS code is 812191 and its SIC code is 2090.