What Smartflow Technologies does

Smartflow Technologies Ltd is a Nigerian-headquartered industrial technology company that delivers IoT-enabled fuel management, tank gauging, and remote monitoring solutions for downstream oil & gas operators and adjacent industrial sectors. Founded in 2009 by Dolapo Adeyeye and headquartered in Ikeja, Nigeria, the company has grown from a fuel equipment distributor into a vertically integrated hardware, software, and engineering services provider serving enterprise customers across oil & gas, mining, manufacturing, aviation, agriculture, telecommunications, water, logistics, and commercial real estate. Named enterprise customers include Dangote, Conoil, Cadbury, Ashaka Cement, Berger Paints, Diamond Bank, and Prudent Energy, and the company has been recognized at the Gilbarco Veeder Root 2020 EMEA Distributors Conference for Red Jacket submersible turbine pump sales and new product launches.

The company's product portfolio spans physical hardware (Automatic Tank Gauges, centrifugal pumps, HDPE piping, storage tanks, dispensers, composite manhole covers), integrated software platforms (Smartflow Station Manager, Smartflow Station Analytics, Smartflow SBE, Smartflow Velox, Cupid Fueling, and CUPID Rewards), and engineering services (aviation fuel handling, tank stratification via Wolftank epoxy systems, lubrication management using GRACO equipment, and tank calibration/cleaning). The underlying architecture combines on-site IoT sensors and controllers with cloud-based SaaS analytics to deliver real-time inventory monitoring, leak detection, predictive sales forecasting, fraud identification, and process automation. The platform integrates with global partner equipment from Gilbarco Veeder Root, GRACO, Fuelco, and Wolftank Group, enabling deployment across diverse customer environments, and is supported by ISO 45001 occupational health and safety certification.

Smartflow operates a B2B enterprise sales model combining a direct sales team with a channel partner network, generating revenue through three streams: one-time hardware sales, recurring SaaS subscriptions, and professional services for installation, commissioning, calibration, and maintenance. Pricing is quote-based and tailored to site requirements, hardware scope, software modules, and service depth, typically structured as multi-year contracts. The company is privately held, founder-influenced (founder Dolapo Adeyeye transitioned to Technical Director in August 2018 while Milin Shah, previously GM Sales and Marketing, became Managing Director), and shows no evidence of external institutional investment or a parent company relationship.

Name

Smartflow Technologies

Legal name

Smartflow Technologies Ltd

Website

https://smartflowtech.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Smartflow Technologies is a Nigerian-headquartered IoT fuel management company providing automatic tank gauging, remote diesel monitoring, and cloud-based SaaS analytics to enterprise customers in downstream oil & gas, mining, manufacturing, and aviation across Africa and the Middle East.

Ownership category

akta.pro rank

Product category

Fuel Management Software

NAICS

Totalizing Fluid Meter and Counting Device Manufacturing (334514), Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Oil and Gas Field Machinery and Equipment Manufacturing (333132)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Totalizing Fluid Meters & Counting Devices (3824), Oil & Gas Field Machinery & Equipment (3533), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Gas Utility IoT (Pipeline Monitoring, Smart Regulators, Leak Detection) (EUADAPAL)

Keywords

• Fuel management systems
• Automatic tank gauging
• Remote diesel monitoring
• Retail fuel automation
• Industrial flow monitoring

Headquarters

HQ city

Ikeja

HQ country

Nigeria

HQ region

Africa

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hardware Products: Sale of physical equipment including tanks, pipes, pumps, dispensers, and monitoring hardware (ATG units, sensors). One-time capital sale model, typically part of upfront site installation.
2. SaaS Software Subscriptions: Cloud-based platforms (Smartflow Station Manager, Smartflow Analytics, Cupid Fueling) delivered on a recurring subscription basis, providing remote monitoring, data analytics, and automation capabilities.
3. Professional Services: Installation, commissioning, maintenance, calibration, and tank stratification services bundled with hardware deployments and ongoing support contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Smartflow Technologies sells integrated fuel management and remote monitoring solutions for downstream oil & gas, mining, manufacturing, aviation, and related industrial sectors. The offering combines proprietary IoT-enabled hardware (Automatic Tank Gauges, fuel pumps, HDPE piping, storage tanks, centrifugal pumps, manhole covers) with cloud-based SaaS platforms (Smartflow Station Manager, Station Analytics, Cupid Fueling, Smartflow Velox, Smartflow SBE) plus certified engineering services for installation, tank stratification, and aviation fuel handling.

Product overview

Smartflow Technologies is a data-driven technology company specializing in the downstream oil and gas industry in Africa. The company offers an integrated product portfolio combining hardware solutions (Automatic Tank Gauges, Fuel Management Systems, pumps, piping) with software platforms (Smartflow Station Manager, Smartflow Station Analytics, Smartflow SBE). The core offering includes Smartflow Retail Fuel Solution - a cloud-based technology suite that provides end-to-end automation for retail fuel businesses. Additional products include Smartflow Velox for fleet fueling monitoring, Cupid Fueling for SaaS-based fuel monitoring, and CUPID Rewards for customer loyalty. The company also provides engineering services including tank calibration/cleaning, aviation fuel handling, lubrication management (using Graco systems), and tank repair via Wolftank EPOFLEX epoxy technology.

Differentiator

Problem solved

Functional benefit

Brands

• Cupid Fueling: Cloud-based SaaS fuel monitoring system that controls and monitors fueling activities of vehicles for fuel retailers and consumers
• Smartflow SBE
• Smartflow Velox
• Smartflow Station Manager
• Smartflow Station Analytics
• Technology Advisory and Analytics Service (TAAS)
• CUPID Rewards

Products and services

• Smartflow Fuel Management System (FMS) A comprehensive fuel management solution enabling accurate accounting for fuel products at points of receipt, storage, distribution, and issuance, with remote management of sales, tank stock, pump pricing, expenses, and payments for fuel retailers.
• Automatic Tank Gauge (ATG) An electronic inventory control and monitoring device for underground and above-ground fuel storage tanks that replaces manual dip-stick measurement, providing custody transfer level measurement, leak detection, compliance tracking, and flow rate monitoring.
• Smartflow Velox A fleet fueling monitoring solution that gives small, medium, and large fleet business owners the ability to remotely monitor and control fleet fueling activities in real time, providing authorization control and accurate reports via email and web interface.
• Cupid Fueling A cloud-based SaaS fuel monitoring system that controls and monitors fueling activities of vehicles through rule-based fueling security, elimination of cash while fueling, and reports of at least 10% fuel cost reduction for fuel retailers and consumers.
• CUPID Rewards A customer loyalty program (CU-Customers, P-Payments, ID-Insights and Data) designed to boost revenue by rewarding customers who become loyalists to the brand through data-driven retention strategies.
• Smartflow SBE (Small Business Edition) A product from the Smartflow Station Manager/Analytics portfolio delivering vital KPIs for retail fuel business operators, with automated reports to approved stakeholders and error-free data through a specialized algorithm.
• Technology Advisory and Analytics Service (TAAS) An advisory service that helps businesses present complex operational data in simple, custom-made, actionable dashboards enabling better-informed business decisions, with dashboards prepared in 1–3 weeks depending on data size.
• Centrifugal Pump Series High-quality transfer pumps suitable for both petrol and diesel transfer, featuring thermal protector, compact size, durable design, quick uniform inaudible transfer, and a built-in bypass valve, used in Mining, Transportation, Construction, Agriculture, and Manufacturing industries.
• HDPE Pipes and Containment High-Density Polyethylene pipes used for fluid and gas transfer, capable of withstanding short-term temperatures up to 248°F or consistent 230°F, with corrosion resistance and high strength-to-density ratio, applied to water, wastewater, natural gas, and food production.
• Lubrication Management Solution Graco-based lubrication management system for managing oils and greases inventory, intelligent dispensing, expense control, and tracking of every drop with wire-free and PC-based solutions.
• Aviation Fuel Handling Solutions Certified inspection and handling services for aviation fuel including Jet A1 systems, covering offshore and onshore jet fuel system maintenance, filtration solutions (FWS, MF, DDF, EWS), and compliance with JIG and IATA standards.
• Tank Stratification Services Tank repair and strengthening service using Wolftank EPOFLEX epoxy coating system, including overground and underground tank repair (including live site), old tank stratification to extend life by 5–10 years, and tank lining for jet fuel, water, and chemicals.
• Composite Manhole Covers Lightweight Fibrelite access covers that are water and air tight, corrosion resistant, anti-static, anti-skid, with significant heat transfer reduction and approximately one-third the weight of equivalent metal or concrete covers.
• Solar Inverter Systems Solar inverter systems for home and commercial uses providing clean, renewable energy, with lower electricity bills, reduced carbon footprint, all-year efficiency, low running cost, user-friendly LCD display, and high efficiency and reliability.
• Gantry Car Wash - EasyWash A slim and compact gantry car wash solution designed for forecourt deployment as part of Smartflow's Innovative Car Wash Solutions product line.
• Storage Tank Solutions Range of locally fabricated tanks (single wall, mobile, container, day tanks for generators) and Fuelco containerized/self-bunded tanks from the world's largest manufacturer of stationary containerized tanks.
• Smartflow Retail Fuel Solution A cloud-based technology suite (including Smartflow Station Manager and Smartflow Station Analytics) that digitizes retail fuel ecosystem operations across Africa, providing real-time pump sales, inventory monitoring, pricing survey analysis, customer analysis, and marketing analysis.
• Fuel Pump Dispenser Services Maintenance and support services for fuel pump dispensers including inspection, part replacement, repair, detection of faulty dispensers, flow rate maintenance, counter accuracy verification, and leak prevention.

Quantifiable outcome

• Reduced fuel losses through automated inventory monitoring and leak detection
• +2 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Wolftank GroupcoreTechnology or IntegrationWolftank Group is an Austrian company specializing in tank repair epoxies and related solutions. Smartflow Technologies partners with Wolftank to provide comprehensive tank repair and monitoring solutions, combining Smartflow's monitoring technology with Wolftank's tank repair expertise to offer customers integrated tank integrity and monitoring services.
• FuelcocoreTechnology or IntegrationFuelco is the largest manufacturer of stationary containerized tanks globally, with its head office in Melbourne, Australia. Smartflow Technologies works with Fuelco to integrate its remote monitoring and tank gauging solutions with Fuelco's manufactured tanks, enabling pre-equipped smart tank solutions for customers globally.
• GRACOcoreTechnology or IntegrationGRACO is an American company specializing in fluid management products and packages. Smartflow Technologies integrates GRACO's fluid handling equipment with Smartflow's monitoring and management systems, providing customers with complete fluid management solutions combining GRACO's pumping technology with Smartflow's analytics and control platform.
• Gilbarco Veeder RootcoreTechnology or IntegrationGilbarco Veeder Root (GVR) is a leading global equipment manufacturer for the downstream oil & gas industry. Smartflow Technologies serves as a GVR distributor and integration partner, reselling GVR products including Red Jacket submersible turbine pumps (STPs) and integrating GVR equipment with Smartflow's monitoring platforms. The partnership was recognized with two awards at the GVR 2020 EMEA Distributors Conference in Abu Dhabi.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Fueltek:

Direct peers

• Gilbarco Veeder Root: Global leader in fuel dispensing and underground storage tank monitoring (ATG/UST), and Smartflow's primary OEM partner. Both sell integrated ATG and fuel management solutions to downstream fuel retailers; Gilbarco operates globally at vastly larger scale.
• Franklin Fueling Systems: US-based manufacturer of fuel management systems, ATG probes, submersible pumps, and pipework for fuel stations. Directly comparable product portfolio to Smartflow's hardware offerings, serving similar downstream oil & gas and fuel retail customers.
• Piusi: Italian manufacturer of fluid handling equipment including fuel transfer pumps, dispensers, and fleet management solutions. Comparable mid-market player serving fuel retail, agriculture, and fleet customers globally with similar product mix.
• FuelCloud: Cloud-based fuel management platform providing real-time authorization, reporting, and tank monitoring for fleets and retailers. Closely matches Smartflow's Cupid Fueling and Smartflow Velox cloud offerings in functionality and customer type.

Broad incumbents

• Dover Fueling Solutions: Parent of Gilbarco Veeder Root and Wayne Fueling Systems, offering a broad portfolio of fuel dispensers, pumps, ATG systems, and fuel management software globally. Overlaps with Smartflow's full hardware-to-software fuel retail stack but at multinational scale.
• Yokogawa Electric: Global industrial automation and measurement company with tank gauging systems widely used in oil & gas terminals and refineries. Overlaps with Smartflow in level/flow measurement technology for downstream and midstream fuel operations.
• Endress+Hauser: Global manufacturer of industrial process measurement instruments including level, flow, and pressure sensors used in tank gauging and fuel handling. Comparable in industrial instrumentation and telemetry product categories to Smartflow's sensor layer.

Regional players

• Banlaw: Australia-based fuel management and transfer system provider with strong presence in mining and heavy industry across Asia-Pacific. Comparable in mining/customer base and diesel management focus, though geographically separate from Smartflow's African core.

Emerging players

• TankScan: Provider of wireless tank monitoring and remote level sensing solutions for fuel, oil, and fluid storage. Comparable focused niche player in ATG/remote monitoring technology, with similar target use cases in distributed fuel storage sites.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SmartflowTech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartflow Technologies