OK CARE

What OK CARE does

OK Care is a Hong Kong-based digital healthcare platform that connects patients, elderly residents and families with certified healthcare professionals for on-site home care, rehabilitation and nursing services across all 18 districts of Hong Kong. The core product is a mobile application (iOS/Android) and web platform that supports real-time booking, data-driven matching of professionals to client needs, online payment and service tracking; the company also operates an e-commerce storefront (OK Care eShop) for health and care products and a dedicated caregiver recruitment portal (caregiver.okcare.com.hk) to grow the supply side of its professional marketplace. Licensing posture is a structural feature of the business: OK Care holds Hong Kong Employment Agency Licence No. 57709, is a Social Welfare Department Recognised Service Unit (RSP9501) under the Community Care Service Voucher (CCSV) scheme, and is a Cyberport Incubation Programme incubatee that has received Innovation and Technology Fund support.

The service catalogue spans roughly thirteen modules, including outpatient clinical therapies (acupuncture, shockwave, IFT, manual/traction/ultrasound, TENS, infrared, magnetic), physiotherapy, occupational therapy, speech therapy, home nursing and caregiving, elderly care, on-site clinical assessment, and assistive-equipment rental. Revenue is drawn from four streams: usage-based hourly professional service fees (nurse and caregiver rates by qualification and duration), subscription-style recurring income from CCSV where government subsidy covers up to 95% of cost (voucher face value HK$10,824/month for 2025-26), managed-services revenue from District Health Centre partnerships (HK$150 per subsidised physiotherapy session across five districts as of 2024, scaling planned to all DHCs in 2025), and transactional hardware sales via the eShop. The company is founder-led by Ada Yu, a registered physiotherapist, and reports headcount of only 1-10 employees, indicating a lean operating model that depends on contracted/independent professionals rather than a large internal clinical workforce.

Customers are distributed across individual long-tail B2C families, government-subsidised CCSV holders, District Health Centre members, and a small enterprise cohort (e.g., a 2022 wellness partnership with Kwoon Chung Bus Company). Award recognition includes the 2026 'Best Medical Service Application Plan' award, supplementing a steady earned-media presence across RTHK, Sing Tao's OK Health column, am730, HKEJ and Capital Entrepreneurs. The dominant strategic narrative is monetising Hong Kong's ageing-in-place demand by combining a regulated, accredited service-provider position with a self-serve digital marketplace.

Name

OK CARE

Legal name

OK Care Limited

Website

https://okcare.com.hk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

OK Care is a Hong Kong digital healthcare platform that connects patients, families and elderly residents across all 18 districts with certified nurses, therapists and caregivers for on-site home care, rehabilitation and government-subsidised community care.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)

akta.pro secondary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

Keywords

• Home healthcare services
• Elderly care platform
• On-site nursing
• Rehabilitation therapy
• Professional caregiver matching

Headquarters

HQ city

Central

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. On-site Healthcare and Nursing Services: OK Care charges service fees for on-site nursing, rehabilitation, elderly care, and assessment services provided by its network of healthcare professionals. Services are charged by the hour, with rates varying by professional type and service duration. Services include physiotherapy, occupational therapy, speech therapy, home caregiving, and health worker services delivered at clients' homes, care homes, or hospitals.
2. eShop - Health and Care Products: OK Care operates an e-commerce storefront (okcare-eshop.com) selling health-related products including pain management devices, assistive technology, skincare products, nutritional supplements, and rehabilitation equipment.
3. Government-Subsidised Community Care Services: As a Social Welfare Department-recognised service unit (RSP9501), OK Care delivers services under the Community Care Service Voucher (CCSV) scheme. The government covers up to 95% of service costs, with clients contributing co-payments based on means-testing. This provides a steady revenue stream from public funding.
4. District Health Centre Services: OK Care provides outpatient physiotherapy and speech therapy services at government-funded District Health Centres across Hong Kong, with members paying subsidised fees (e.g., HK$150 per session for physiotherapy). Services are funded through the DHC programme.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

OK Care operates a digital healthcare platform and mobile application (iOS/Android) that connects patients and elderly individuals with certified healthcare professionals for on-site home care, rehabilitation, nursing, and assessment services. The platform enables real-time data-driven matching, online booking and payment, calendar management, and credential verification of professionals across all 18 districts of Hong Kong. OK Care also runs an eShop for health and care products and delivers government-subsidised services through the CCSV scheme and District Health Centres.

Product overview

OK Care operates as a comprehensive healthcare platform providing professional rehabilitation and home care services across Hong Kong. The core offering is a mobile application that enables instant matching between patients/elderly and qualified healthcare professionals. The platform encompasses 13 service modules: Ok Care Outpatient Treatment Service (clinical therapies), District Health Centre partnerships, eShop (health products retail), Community Care Service Voucher (government-subsidized care), Health Care and Nursing Service, Rehabilitation Treatment Service, Elderly Care Service, Assessment Service, Physiotherapy Service, Occupational Therapy Service, Speech Therapy Service, Home Caregiver/Health Worker Service, and Rental of Assistive Technology Products. The ecosystem connects service recipients with a professional team including physiotherapists, occupational therapists, speech therapists, registered nurses, enrolled nurses, healthcare workers, and personal care workers, all delivered on-site at homes, care homes, or hospitals.

Differentiator

Problem solved

Functional benefit

Brands

• OK Care eShop: Online store for health and care products including pain management, comprehensive care, assistive technology products, and skincare products.

Products and services

• OK Care Mobile Application iOS and Android mobile platform for self-serve booking and management of home healthcare services across all 18 Hong Kong districts; first-time users receive 50 free points for use on appointments.
• OK Care Outpatient Treatment Service Personalised clinical therapy service offering Type A therapies at HK$500/20-min (Acupuncture, Focused Shockwave, IFT, Manual Therapy, Traction, Ultrasound) and Type B therapies at HK$300/20-min (TENS, Infrared Light, Air Compression Leg Massage, Transdermal Heat, Magnetic Therapy); free trial of one Treatment B with each Treatment A purchase.
• Physiotherapy Service On-site physiotherapy including assessment, exercise therapy, massage, dry needling, acupuncture, pain management, post-surgery and stroke rehabilitation, wheelchair training, and health seminars; available at home, bedside, or institutional settings on an hourly basis.
• Occupational Therapy Service Occupational therapy focused on improving function and performance for daily living; functional assessment, home modification assessment, cognitive assessment (MoCA), SEN training, and outreach fine motor/handwriting workshops.
• Speech Therapy Service Professional rehabilitation services for speech, pronunciation, expression, communication, and swallowing disorders; language comprehension/expression training, pronunciation training, swallowing training, oral muscle training, voice training, and fluency training.
• Rehabilitation Treatment Service Comprehensive rehabilitation services encompassing physiotherapy, occupational therapy, and speech therapy; tailored for individuals recovering from illness, injury, surgery, or specific diseases and delivered on an hourly basis.
• Health Care and Nursing Service Home-based medical and nursing care including health assessment, wound care, catheter care, injection, peritoneal dialysis care, ventilator care, medication management, and post-stroke care for elderly and chronic patients.
• Home Caregiver/Health Worker Service On-site healthcare service providing assistance with basic care including feeding, patient lift and transfer, turning, wound care, bathing, diaper changing, and daily care activities for patients with chronic conditions, disabilities, or post-surgery recovery needs; services range 3 to 12 hours (day/night).
• Elderly Care Service Professional elderly care covering all districts of Hong Kong; nursing care for elders with particular needs, rehabilitation programs, and daily living assistance for elderly living alone or dealing with chronic conditions.
• Assessment Service On-site clinical assessments by registered nurses, physiotherapists, speech therapists, occupational therapists, and registered dietitians covering health status, motor function, pain, balance, language ability, daily living activities, nutritional status, and dietary habits.
• Community Care Service Voucher (CCSV) Service Government-subsidised home care programme under the Social Welfare Department's Community Care Service Voucher scheme (RSP9501); provides up to 95% subsidy for eligible elders aged 65+ across all 18 Hong Kong districts, covering rehabilitation, nursing care, personal care, escort, meal delivery, and assistive equipment rental; service initiation within 3 business days.
• District Health Centre Partnership Service Subsidised outpatient physiotherapy and speech therapy delivered through 5 District Health Centres (Central & Western, Wan Chai, Yau Tsim Mong, Islands, North); members pay HK$150 per treatment session thanks to government funding, with plans to expand to all DHCs in 2025.
• Assistive Technology Products Rental Rental service for assistive devices including special function wheelchairs, safety bedrails, shower/commode chairs, portable toilet seat grab bars, medical care beds, and lifts; available for Community Care Service Voucher holders.
• Post-Natal Rehabilitation Service Home-based postpartum recovery services including stretch mark treatment, body firming, edema reduction, professional body composition analysis, chest massage therapy, and pain management for waist, back, shoulders, and neck.
• OK Care eShop Online store selling health and care products including pain management (Polar Frost Cold Gel HK$150), nutritional supplements (NEM, Krill Oil), assistive technology, skincare, and rehabilitation equipment; volume discounts of 10% off 2 units and 20% off 3+ units, free delivery over HK$500.
• AI Medical Health Technology Experience - Pain Management AI-powered health technology experience programme for pain management, integrating artificial intelligence into OK Care's healthcare delivery experience offering.

Quantifiable outcome

• Instant matching — no 2-7 day wait typical of conventional agencies
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Ma On Shan Neighbourhood Elderly Centre (馬鞍山鄰里康齡中心)minorGTM or Marketing Partner · 1 April 2025OK Care partnered with Ma On Shan Neighbourhood Elderly Centre to deliver community health education sessions on topics such as proper lifting techniques and home safety.
• Caritas Sha Tin Elderly Centre (明愛沙田長者中心)minorGTM or Marketing Partner · 1 April 2025OK Care collaborated with Caritas Sha Tin Elderly Centre to provide health education and services to elderly community members.
• Hong Kong and Kowloon District Rotary Club / Royal Domain Rotary Club Community Service Corps (君域扶輪社/香港君域扶輪社)minorGTM or Marketing Partner · 1 April 2024OK Care collaborated with Rotary clubs to organise community service events including elderly home visits and health days, demonstrating commitment to CSR and community engagement.
• District Health Centres (Central & Western, Wan Chai, Yau Tsim Mong, Islands, North)coreStrategic or Co-development Partner · 1 January 2024OK Care partnered with 5 District Health Centres in 2024 to provide subsidised outpatient physiotherapy services. Members pay HK$150 per session. The partnership covers Central and Western, Wan Chai, Yau Tsim Mong, Islands, and North districts. Expansion to speech therapy and all DHCs is planned for 2025.
• Happy Retired (樂活新中年)minorGTM or Marketing Partner · 1 January 2024OK Care was invited as guest speaker at Happy Retired's health seminar, delivering educational content on knee joint strengthening and digital device posture management to members.
• Hong Kong Institute of Certified Public Accountants (香港會計師公會)minorGTM or Marketing Partner · 1 January 2024OK Care sponsored the Hong Kong Institute of Certified Public Accountants' Virtual Run competition, supporting wellness initiatives among finance professionals.
• Kwoon Chung Bus Company (冠忠巴士公司)minorGTM or Marketing Partner · 1 January 2022OK Care partnered with Kwoon Chung Bus Company to provide employees and passengers with access to home care, rehabilitation, pain management, and post-natal services through the OK Care mobile application. This partnership extends OK Care's reach to the corporate wellness segment.
• Social Welfare Department, HKSAR Government (香港社會福利署)coreStrategic or Co-development Partner · 1 January 2020OK Care is a Recognised Service Unit (RSU) under the Social Welfare Department's Community Care Service Voucher (CCSV) scheme (reference: RSP9501). The company has provided 100 home care service places since 2020, delivering government-subsidised care to eligible elderly across all 18 Hong Kong districts.
• Cyberport (數碼港)coreStrategic or Co-development PartnerOK Care is an incubatee company of Cyberport's Incubation Programme (數碼港培育計劃). As part of this programme, the company receives support, mentorship, and access to Cyberport's startup ecosystem and facilities, contributing to its growth as a digital healthcare platform in Hong Kong.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CareLinx: US-based online marketplace connecting families with vetted in-home caregivers for elderly and disabled care. Directly comparable to OK Care's marketplace model for home-based professional caregiving services with credential verification and matching.
• CaregiverAsia: Singapore-based online marketplace for caregiving, nursing, and eldercare services across Southeast Asia. Closely comparable to OK Care's marketplace model matching certified professionals to home-based care needs, with similar revenue structure of usage-based service fees.
• Jaga-Me: Singapore-based on-demand home nursing and medical services platform that connects patients with licensed nurses for home-based procedures. Directly comparable to OK Care's mobile booking and certified professional matching model for home health services.
• Honor Technology: US-based home care platform using technology to match professional caregivers with elderly clients and operates its own network of care agencies. Comparable to OK Care in digital platform-driven home care matching for elderly populations, though operating at materially larger scale in the US market.
• Homage: Singapore-headquartered home care platform providing on-demand personal care, nursing, and rehabilitation services for elderly and chronically ill clients. Directly comparable to OK Care in business model — digital marketplace connecting certified care professionals to clients for in-home services, with similar multi-disciplinary service scope.

Regional players

• Practo: India-headquartered digital health platform offering appointment booking, telehealth, and home-based services. Comparable to OK Care as a digital healthcare marketplace, though operating at significantly larger scale across India and Southeast Asia.
• Doctor Anywhere: Singapore-headquartered digital health platform serving Southeast Asia with telehealth consultations, home-based services, and chronic care management. Overlaps with OK Care on home-based care delivery and digital booking infrastructure, though Doctor Anywhere operates at broader regional scale.
• MyDoc: Singapore-based digital health platform offering telehealth, corporate wellness, and chronic disease management across Southeast Asia. Comparable to OK Care as a regional digital health ecosystem connecting patients to services, though with broader corporate and insurer partnerships.

Broad incumbents

• Ping An Good Doctor (Ping An Healthcare and Technology): China's largest digital healthcare platform offering telemedicine, family doctor services, and home care. Comparable as a regional digital health incumbent, though operating at massive scale across mainland China with significantly broader service scope than OK Care's Hong Kong-focused offering.
• Babylon Health: Global digital health company offering AI-powered healthcare services, telehealth, and care navigation across multiple markets. Comparable to OK Care as a care navigation and digital front door platform, though serving broader telehealth use cases beyond home-based care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/okcarehk
• YouTubeyoutube.com/channel/UCzWnLj8n5xdugbO5-lztGGw
• Facebookfacebook.com/okcarehk
• LinkedInlinkedin.com/company/ok-care-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OK CARE