Brand UP

What Brand UP does

Brand UP is a privately held Brazilian digital marketing agency headquartered in Ituporanga, Santa Catarina, that specializes in performance marketing for e-commerce merchants across the country. The agency operates a small core team (1-10 employees) yet claims 4,150+ recurring e-commerce clients and cites managing R$800 million+ in paid media across Google, Meta, and TikTok platforms while generating R$8 billion+ in client sales. Its service portfolio is organized around three pillars: Conversion (CRO, UX, banner and product-page optimization), Traffic (paid media management across Google Ads, Meta Ads, and TikTok Ads), and Recurrence (email marketing, social media, remarketing).

The agency's underlying technology stack consists of conventional performance-marketing tooling rather than proprietary software, with its flagship offering being BrandX — a 360-degree integrated solution that bundles CRO, UX redesign, email marketing automation, Google Ads, and Meta Ads into a single engagement. Brand UP holds Google Partners Premier and Meta Business Partner Premium certifications, and its AI capability is limited to consuming Meta's native Advantage+ machine-learning campaign tools for dynamic ad optimization. The agency also operates a self-serve client portal at app.brandup.com.br and a reporting dashboard at painel.brandup.com.br.

Brand UP's go-to-market is sales-led, anchored by direct WhatsApp outreach (+55 47 98824-8116), free e-commerce diagnostics, and heavy reliance on case studies (Elementomar, Laonefit, Molekada, Datitia, Ame Kids, Platinum Kids, Rosa Azul Kids, Mega Kids, Magazine Decor, Via Tolentino) to demonstrate outcomes such as +408% sales growth (Ame Kids), +152% growth in 30 days (Elementomar/Laonefit), and 57.2% Black Friday sales lifts (Platinum Kids). Revenue is generated through custom monthly professional-services retainers across a Brazilian SMB e-commerce base that skews toward children's fashion, with the company's website emphasizing performance metrics and partner-program credentials as primary credibility levers.

Name

Brand UP

Legal name

BRANDUP

Website

https://brandup.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Brand UP is a Brazilian digital marketing agency that delivers performance marketing services — paid media management, CRO, UX, email, and remarketing — to e-commerce SMBs across Brazil, primarily in children's fashion.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)

akta.pro secondary industry

Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)

Keywords

• Performance marketing services
• E-commerce marketing
• Paid media management
• Conversion rate optimization
• Email marketing automation

Headquarters

HQ city

Ituporanga

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Full-service performance marketing agency providing e-commerce growth solutions including paid media management (Google Ads, Meta Ads, TikTok Ads), conversion rate optimization, UX improvements, email marketing, and social media strategy. Revenue generated through service fees for ongoing campaign management and optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Brand UP is a Brazilian performance marketing agency that delivers e-commerce growth services across three pillars: Growth (Conversão) for conversion rate optimization, Ads (Tráfego) for paid media management on Google, Meta, and TikTok, and Estratégias (Recorrência) for email marketing, social media, and remarketing. The agency offers BrandX as a 360-degree integrated marketing solution combining these capabilities for online retailers.

Product overview

Brand UP is a performance marketing agency for e-commerce, not a software product company. The agency operates three core service pillars: Growth/Conversão (conversion rate optimization), Ads/Tráfego (paid media management across Google, Meta, and TikTok), and Estratégias/Recorrência (retention via email, social, remarketing). These services are delivered through a unified methodology and supported by the BrandX integrated solution package that combines all capabilities into a comprehensive 360-degree approach. The agency also provides a client portal at painel.brandup.com.br for account management.

Differentiator

Problem solved

Functional benefit

Brands

• BrandX: 360-degree performance solution including CRO, UX, email marketing, Google Ads and Meta Ads improvements

Products and services

• Growth (Conversão) Conversion rate optimization (CRO) service for e-commerce websites, focused on improving the percentage of site visitors who complete purchases. Intended for online retailers seeking to lift on-site conversion without proportionally raising media spend.
• Ads (Tráfego) Paid media management service covering Google Ads, Meta Ads, and TikTok Ads, using validated campaign structures and AI/machine learning optimization. Targeted at e-commerce operators that need to scale acquisition across the major paid social and search channels.
• Estratégias (Recorrência) Customer recurrence service combining email marketing, social media management, and remarketing campaigns to drive repeat purchases from existing customers. Designed for e-commerce brands seeking to increase customer lifetime value and retention.
• BrandX BrandX 360° integrated marketing solution that combines conversion rate optimization, paid media management (Google, Meta, TikTok), email marketing, social media, and remarketing into one packaged offering. Targeted at e-commerce businesses that want a single accountable performance partner covering the full funnel.

Quantifiable outcome

• Up to +408% sales growth
• +10 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerGoogle Partners Premier status - highest tier certification from Google demonstrating expertise in Google Ads management, access to beta features, and dedicated support. BRANDUP manages R$800 million+ in paid media across Google platforms.
• MetacoreGTM or Marketing PartnerMeta Business Partner Premium status - advanced certification tier for managing Meta advertising solutions including Facebook, Instagram, and other Meta platforms. Agency has 10+ clients highlighted as Meta success cases.
• TikTokminorGTM or Marketing PartnerTikTok Ads platform integration as part of BRANDUP's paid media management services. Listed alongside Google Ads and Meta Ads as managed advertising platforms.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wpromote: Wpromote is a US-based digital marketing agency with strong paid media and e-commerce practices, comparable to Brand UP in delivering integrated performance marketing outcomes.
• Agência Mestre: Agência Mestre is one of the largest Brazilian digital marketing agencies, with overlapping services in SEO, paid media and e-commerce growth that compete for the same Brazilian client base.
• KlientBoost: KlientBoost is a US performance marketing agency with deep PPC and CRO expertise, overlapping Brand UP's core service offering across paid media and conversion optimization.
• W3haus: W3haus is a Brazilian digital marketing agency providing performance media, content and e-commerce services, competing with Brand UP for mid-market Brazilian online retailers.
• Resultados Digitais (RD Station): RD Station is a Brazilian marketing technology and services platform serving SMB and mid-market e-commerce with similar performance marketing, CRO and lifecycle capabilities.
• V4 Company: V4 Company is a Brazilian performance marketing group serving mid-market e-commerce with paid media, CRO and growth services, directly competing with Brand UP's offering in the Brazilian online-retail segment.
• Conversion: Conversion is a leading Brazilian digital performance marketing agency with a comparable focus on e-commerce clients and paid media management, making it the closest direct domestic peer to Brand UP.
• Disruptive Advertising: Disruptive Advertising is a US-based performance marketing agency focused on paid media management and CRO, sharing Brand UP's business model of managing Google and Meta ads for e-commerce clients.
• WebFX: WebFX is a US-based full-service digital marketing agency specializing in paid media, SEO and conversion optimization with a comparable mid-market client focus.

Broad incumbents

• iProspect: iProspect is Dentsu's global performance marketing network with established operations in Brazil, offering overlapping paid media and CRO services but as part of a much broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brandup.mkt
• LinkedInlinkedin.com/company/brandupsc
• Instagraminstagram.com/brandup.com.br

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand UP