What PROJECT 61 does

Project 61 is a national 501(c)(3) nonprofit founded in 2021 and headquartered in Carmel, Indiana, focused exclusively on addressing the health crisis among commercial truck drivers, whose average life expectancy of 61 years frames the organization's name and mission. The organization delivers free health resources to the North American trucking industry through a mobile app, a trademarked framework, and a fleet-partnership program, supported by corporate sponsorships, individual donations, foundation grants, and challenge sponsorships. Its primary user base is the approximately 3.5 million CDL drivers in the U.S., with secondary buyers being trucking fleet safety managers and HR leaders seeking tools to address driver turnover, healthcare costs, and safety risk.

The core product is the Offshift by Project 61 mobile app (acquired in July 2025), which provides daily movement routines, nutrition tracking via the FUEL feature, sleep tips, peer encouragement, coaching, and wearable device connectivity (Fitbit, Polar, Apple Watch, Android Wearables). The app is structured around the trademarked "5 Axles of Health" framework covering FUEL (nutrition), MOVE (physical activity), RECHARGE (sleep), MENTAL DRIVE (mental health), and PREVENTATIVE MAINTENANCE. Supporting products include the Company Dashboard for fleet administrators, the 16-part Driver Health Video Series, the Certified Fleet Program (free for fleets), 61 Nation (a $20/month individual supporter community), seasonal Step Challenges (61-Day and Summer Bash), and Driver-Ready Playbooks (recipe books, truck stop food guides, warm-up routines).

Project 61 operates a free-to-end-user model where drivers and fleets pay nothing for the app, challenges, dashboard, or video content. Revenue is generated entirely from the supporter side through tiered corporate partnerships (Advocate through Titan at up to $100,000/year), Step Challenge sponsorships ($500-$5,000), 61 Nation individual memberships ($20/month), Engine travel booking affiliate revenue share, and foundation grants (notably from Trucking Cares Foundation). The organization has 1-10 employees, 250+ Certified Fleet members including Werner, UPS, AAA, ATS, and MX, and pursues research collaborations with SDSU and NAU plus a seat on the American Transportation Research Institute Research Advisory Committee to build evidence-based credibility for its interventions.

Name

PROJECT 61

Legal name

Project 61, Inc.

Website

https://project-61.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Project 61 is a 501(c)(3) nonprofit that provides a free mobile health platform, video series, and fleet program built around its trademarked 5 Axles of Health framework to address the 61-year average life expectancy of U.S. CDL truck drivers, funded by corporate partnerships, individual 61 Nation memberships, and challenge sponsorships.

Ownership category

akta.pro rank

Product category

Driver Health and Wellness Mobile Platform

NAICS

Support Activities for Road Transportation (4884)

akta.pro primary industry

Driver Behavior Scoring & Coaching Platforms (TLAEANAB)

akta.pro secondary industries

Fleet Safety Management (Policies, Monitoring, Incident Prevention) (TLABAIAC), Fleet Safety Analytics, Benchmarking & Risk Scoring (TLAEANAI)

Keywords

• Driver health programs
• Mobile health app
• Fleet wellness services
• Corporate sponsorship tiers
• Trucker wellness education

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Corporate Partnerships: Multi-tiered corporate partnership program with six levels: Advocate, Champion, Accelerator ($10,000/year), Legacy ($25,000/year), Elite ($50,000/year), and Titan ($100,000/year). Higher tiers include speaking event recognition, newsletter sponsorship, podcast sponsorship, and event booth displays.
2. 61 Nation Monthly Membership: Individual monthly supporter community at $20/month. First 100 supporters receive a Founders Kit (hat, stickers, wristbands, pin). Supports free driver resources, education, and community outreach. Cancel or change anytime.
3. Engine Travel Partnership: Companies booking travel through Project 61's dedicated Engine link help support the mission. Engine shares a portion of revenue from eligible hotel bookings.
4. Foundation Grants and Funding: Project 61's Driver Health Video Series was funded by Trucking Cares Foundation. Research collaborations with SDSU and NAU may include grant funding for health research initiatives.
5. Step Challenge Sponsorships: Sponsorship levels for 61-Day Step Challenge: Platinum ($5,000), Gold ($2,500), Silver ($1,000), Bronze ($500), Individual Sponsor ($50). Sponsors receive website recognition, social media shout-outs, and logo placement across challenge promotions.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

PROJECT 61 is a 501(c)(3) nonprofit that delivers free health resources to CDL truck drivers through the Offshift by Project 61 mobile app, the 5 Axles of Health framework, and the Certified Fleet Program. Core offerings include the mobile health app (iOS and Android) with the FUEL nutrition feature, a 16-part Driver Health Video Series, recurring 61-Day Step Challenge and Summer Bash challenges, the 61 Nation monthly supporter community, and a Company Dashboard for fleet administrators. All driver- and fleet-facing tools are provided at no cost, funded by corporate sponsorships, individual donations, and foundation grants.

Product overview

PROJECT 61 is a 501(c)(3) nonprofit focused on improving truck driver health and longevity through awareness, education, and free resources built for life on the road. The organization's core product is the Offshift by Project 61 mobile app, a free health platform acquired in July 2025 that integrates daily movement routines, nutrition tracking via the FUEL feature, sleep tips, peer support, coaching, and team-based challenges. This app serves as the foundation for the 5 Axles of Health Framework—covering FUEL (nutrition), MOVE (movement), RECHARGE (sleep), MENTAL DRIVE (mental health), and PREVENTATIVE MAINTENANCE—which structures all organizational resources. Additional offerings include the 16-part Driver Health Video Series, the 61-Day Step Challenge and Summer Bash Challenge programs, the 61 Nation monthly supporter community, and the Company Dashboard for fleet management. The Certified Fleet Program provides fleets with free access to the complete ecosystem including the app, challenges, video series, driver-ready playbooks, and pre-trip warm-up routines. The organization also conducts health research at events like MATS in partnership with universities. Key differentiator: all driver-facing tools are provided completely free, funded through corporate partnerships and individual donations.

Differentiator

Problem solved

Functional benefit

Brands

• 5 Axles of Health: Organization's driver-first health framework covering Fuel, Move, Recharge, Mental Drive, and Preventative Maintenance - a roadmap for staying healthy in trucking
• Offshift by Project 61
• 61 Nation
• FUEL

Products and services

• Offshift by Project 61 (Mobile App) A free mobile health app built exclusively for CDL truck drivers, providing daily movement routines, nutrition tracking via the FUEL feature, sleep tips, peer encouragement, and team accountability. Available on iOS and Android with wearable device connectivity (Fitbit, Apple Watch, Android wearables) and accessible onboarding for driver spouses.
• Certified Fleet Program A free enterprise partnership program that gives trucking fleets full access to the PROJECT 61 ecosystem — mobile app access, company-wide challenges, the Driver Health Video Series, driver-ready playbooks, pre-trip warm-up routines, the Company Dashboard, and Fleet Community (Circle) engagement. Targets safety managers and HR leaders at trucking carriers.
• 61 Nation A monthly individual supporter subscription program at $20/month that funds free driver health tools and the PROJECT 61 movement. Members receive mission updates, employer matching opportunities, and (for the first 100) a Founders Kit. Cancel or change amount anytime as a tax-deductible 501(c)(3) donation.
• Driver Health Video Series A 16-part educational video series providing practical health education tailored to trucking realities. Built around the 5 Axles of Health framework covering Fuel, Move, Recharge, Mental Drive, and Preventative Maintenance. Designed for CDL drivers, fleets, and training programs, with content that integrates into Learning Management Systems.
• 61-Day Step Challenge A recurring multi-week step challenge that drives daily movement among drivers and fleets. Includes leaderboards, points for workouts and habits completed, prizes, participation drawings, and team-based competition, with corporate sponsorship tiers (Platinum, Gold, Silver, Bronze, Individual).
• Summer Bash Challenge A summer workout and healthy habits challenge designed for drivers and fleets, built around simple workouts and healthy habits that participants can complete wherever they are. Includes leaderboards, prizes, and participation drawings throughout the season.
• Company Dashboard A fleet management dashboard that lets participating trucking companies manage their company team, invite driver participation using team links and access codes, and view engagement and activity metrics at a glance. Includes access to the Fleet Community in the Circle platform.
• Corporate Partnership Program A six-tier corporate partnership program (Advocate, Champion, Accelerator $10,000/year, Legacy $25,000/year, Elite $50,000/year, Titan $100,000/year) providing brand visibility across the PROJECT 61 website, newsletter, podcast, speaking events, and event booths in support of driver health.
• Driver-Ready Playbooks A collection of practical guides for drivers and fleets including recipe books, truck stop food guides, healthy restaurant lists, meal prep ideas, grocery guides, and on-the-road health hacks, bundled with the Certified Fleet program.
• Health Hub at MATS A health research initiative at the Mid-America Trucking Show providing free professional-grade health screenings to drivers, including body composition (BMI, body fat, mobile DEXA), cardiovascular (blood pressure, Polar step test), metabolic (blood glucose, A1C, creatinine), and general wellness (hearing, spirometry, Fitbit monitoring), conducted in collaboration with SDSU and NAU researchers.

Quantifiable outcome

• Individual driver weight loss of 10.1 lbs documented in testimonials
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

33 partnerships are on record, tiered minor and core.

• Next Generation in TruckingminorGTM or Marketing Partner · 12 May 2026Supported development of the 16-part Driver Health Video Series with Next Generation in Trucking (Lindsey Trent, President). Series designed to help move the needle on driver health with practical strategies for drivers and help the next generation start careers with emphasis on healthy habits.
• American Transportation Research Institute (ATRI)minorStrategic or Co-development Partner · 22 April 2026Project 61 applauded ATRI's inclusion of driver health research on its 2026 research agenda. ATRI approved research examining DOT medical card status and operational impacts. Dr. Mark Manera serves on ATRI's Research Advisory Committee.
• San Diego State University (SDSU)coreStrategic or Co-development Partner · 26 February 2026Research collaboration with SDSU researchers at MATS 2026 providing free professional-grade health screenings for drivers (body composition, cardiovascular, metabolic, general wellness). Researchers collecting exploratory data to inform larger future studies and evidence-based interventions designed specifically for life on the road.
• Northern Arizona University (NAU)coreStrategic or Co-development Partner · 26 February 2026Research collaboration with NAU researchers (led by Nanette 'Gigi' Lopez, PhD, RDN) at MATS 2026. Partnership focused on building evidence-based solutions that fit trucking realities and turning research into action. Part of the largest coordinated truck driver health research effort Project 61 intends to build.
• EngineminorGTM or Marketing Partner · 26 February 2026Engine named as Official Travel Partner of Project 61. Companies booking travel through Project 61's dedicated Engine link help support the mission - Engine shares a portion of revenue from eligible hotel bookings. Supports fleet travel needs including breakdowns, HOS resets, weather delays, driver illness, business meetings, and conferences.
• OffshiftcoreTechnology or Integration · 31 July 2025Project 61 acquired Offshift, the leading digital health platform built exclusively for truck drivers. The acquisition marked a major leap forward in Project 61's mission, turning awareness into action through proven technology that empowers drivers to take daily steps toward healthier lives. Dr. Mark Manera (Offshift founder) became President and Chief Health Officer of Project 61.
• Garrison TruckingminorOthersCorporate sponsor displayed on Project 61 home page among 'companies that care about driver health.'
• HireTruckersminorOthersCorporate sponsor displayed on Project 61 home page among 'companies that care about driver health.'
• Usher Transport Inc.minorOthersCorporate sponsor displayed on Project 61 home page among 'companies that care about driver health.'
• LoadsureminorOthersCorporate sponsor displayed on Project 61 home page among 'companies that care about driver health.' Insurance partner supporting driver health initiatives.
• Keystone CooperativeminorOthersCorporate sponsor displayed on Project 61 home page among 'companies that care about driver health.'
• DMC InsuranceminorOthersCorporate sponsor and insurance partner displayed on Project 61 home page supporting driver health.
• PGT Inc. TruckingminorOthersCorporate sponsor displayed on Project 61 home page among 'companies that care about driver health.'
• UACLminorOthersCorporate sponsor displayed on Project 61 home page among 'companies that care about driver health.'
• AppcastminorOthersCorporate sponsor displayed on Project 61 home page among 'companies that care about driver health.'
• DriverFlyminorOthersCorporate sponsor displayed on Project 61 home page among 'companies that care about driver health.'
• CLCminorOthersCorporate sponsor displayed on Project 61 home page among 'companies that care about driver health.'
• Digital Permit BookminorOthersCorporate sponsor displayed on Project 61 home page among 'companies that care about driver health.'
• LytxminorOthersCorporate sponsor displayed on Project 61 home page among 'companies that care about driver health.' Video telematics provider.
• LaneFinderminorOthersCorporate sponsor displayed on Project 61 home page among 'companies that care about driver health.'
• Career NowminorOthersCorporate sponsor displayed on Project 61 home page among 'companies that care about driver health.'
• RockerboxminorOthersCorporate sponsor displayed on Project 61 home page among 'companies that care about driver health.' Marketing analytics platform.
• Engine (Platinum Sponsor)minorOthersPlatinum sponsor of 61-Day Step Challenge with premier recognition on Project 61 website and priority logo placement across challenge promotions.
• Pilot Travel Centers (Platinum Sponsor)minorOthersPlatinum sponsor of 61-Day Step Challenge. Truck stop chain partnership potential for driver reach.
• Dedicated (Platinum Sponsor)minorOthersPlatinum sponsor of 61-Day Step Challenge.
• PCS (Platinum Sponsor)minorOthersPlatinum sponsor of 61-Day Step Challenge.
• Cox Auto (Platinum Sponsor)minorOthersPlatinum sponsor of 61-Day Step Challenge with prominent logo placement.
• iSleeP (Champion Partner)minorOthersChampion Partner tier with recognition in monthly donor newsletter. Sleep-focused partner addressing driver sleep health.
• Vulcan (Champion Partner)minorOthersChampion Partner tier with newsletter recognition. Part of Project 61's tiered corporate partnership program.
• Tenstreet (Champion Partner)minorOthersChampion Partner tier. Driver recruitment and onboarding platform for trucking industry.
• BullDog (Accelerator Partner)minorOthersAccelerator Partner ($10,000/year) with recognition slide at public speaking events and quarterly social media recognition.
• Pilot (Advocate Partner)minorOthersAdvocate Partner tier with partner page listing. Truck stop chain potentially expanding iSleeP partnership for driver wellness.
• Revenova (Advocate Partner)minorOthersAdvocate Partner tier with partner page listing.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trucker Path: Mobile platform for truck drivers offering trip planning, parking, fuel, and community features. Direct peer because it serves the same CDL driver persona via a mobile app with engagement mechanics, though its core utility is logistics rather than health.
• StayFit Trucker: Fitness program and content specifically built for truck drivers, including workouts and nutrition guidance. Most direct for-profit competitor in the trucking-vertical health coaching space.
• St. Christopher Truckers Relief Fund: 501(c)(3) nonprofit providing financial assistance and health/wellness support to truck drivers in need. Direct comparable as the closest peer nonprofit addressing driver welfare, though focused on financial/medical relief rather than preventive digital health.

Broad incumbents

• Lytx: Video telematics and fleet safety platform (a Project 61 corporate sponsor). Comparable as an incumbent fleet technology provider with driver-facing apps, but focused on driving safety rather than personal health.
• Noom: Consumer digital health/coaching platform with behavior-change methodology. Comparable in coaching and habit-formation technology that Project 61's 5 Axles framework replicates for a trucking vertical.
• Samsara: Connected operations platform with broad fleet telematics and driver app capabilities. Adjacent incumbent expanding into driver wellness and safety, representing potential competition for fleet wallet share.
• Netradyne: AI-powered fleet safety and driver behavior analytics platform. Comparable as a fleet-facing technology vendor serving similar trucking buyers with overlapping safety narrative.

Others

• Truckload Carriers Association (TCA): Industry association representing truckload carriers. Comparable as an ecosystem/association stakeholder that Project 61 engages for distribution, advocacy, and fleet pipeline development.
• American Transportation Research Institute (ATRI): Trucking industry research arm (Project 61 partner). Comparable as the research credibility layer Project 61 piggybacks on for industry-standard data and policy influence.

Emerging players

• Headspace: Mental health and meditation app with B2B enterprise distribution. Comparable because Project 61's MENTAL DRIVE axle overlaps, and Headspace has begun targeting frontline/workforce verticals including transportation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/project-61-org

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROJECT 61