Modern Exterminating

What Modern Exterminating does

Modern Exterminating Co., Inc. is a third-generation, family-owned pest control company founded in 1955 by George and Katherine Matthews in Columbia, South Carolina, and currently led by Glenn Matthews III. The company provides residential and commercial pest management across a 50-mile service radius centered on Columbia, operating branch offices in Lexington, Lugoff-Elgin, and Spartanburg. Its core service offerings include general pest control for insects and rodents, termite inspection and treatment using the EPA-registered Sentricon Colony Elimination System and Termidor HP injection technology, wildlife management (squirrels, raccoons, bats, snakes), and moisture control services including dehumidifiers, sump pumps, and crawlspace work.

The company's commercial architecture is built around ModernCare, a tiered subscription plan (Essential at $38/month, Plus at $63/month, Outdoor at $81/month, Complete at $106/month) that bundles ongoing pest protection, termite monitoring with bonds, wildlife inspections, and mosquito/flea/tick programs into monthly-billed recurring contracts, layered over transactional one-time services such as CL100 real estate letters, bed bug treatments, and crawlspace remediation. Go-to-market is sales-led and direct-to-consumer: field technicians drive service delivery, while inbound demand is captured via phone (Columbia 803-205-2744, Spartanburg 864-660-0783), text, an online customer portal, and a content-marketing blog. Customer mix is heavily skewed to residential homeowners and small commercial accounts (churches, small businesses) across the South Carolina Midlands, with two completed tuck-in acquisitions (Smith and Son's Pest Control in 2018 and Carolina Pest Control in 2019) and 2026 organic branch openings signaling ongoing regional consolidation.

Name

Modern Exterminating

Legal name

Modern Exterminating Co., Inc.

Website

https://pestfreesc.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Modern Exterminating is a third-generation, family-owned pest control company founded in 1955, serving 11,000+ residential and commercial customers across the South Carolina Midlands from branch offices in Columbia, Lexington, Lugoff, and Spartanburg. It offers general pest control, termite, wildlife, and moisture services via tiered ModernCare subscription plans.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)

akta.pro primary industry

Residential Pest Control (IMAIAHAC)

akta.pro secondary industries

Recurring Maintenance Plans (General Pests) (HSAMAAAN), Commercial General Pest Control (Non-Specialty) (HSAMAAAL), Termite Damage Repair & Wood Replacement (Post-Treatment) (HSAMABAG)

Keywords

• Pest control services
• Termite treatment
• Wildlife removal
• Moisture control
• Rodent extermination

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. ModernCare Subscription Plans: Monthly subscription plans providing ongoing pest protection with bundled services including termite monitoring, wildlife inspection discounts, mosquito reduction, and exterior flea/tick protection. Plans range from $38/month (Essential) to $106/month (Complete).
2. One-Time Pest Control Services: Individual treatment services for specific pest issues including termite control, rodent removal, wildlife management, and real estate inspections.
3. Real Estate Inspection Services: Termite inspection letters (CL100 Letter), real estate termite inspections, and pre-treatment services for property transactions.
4. Moisture Control Services: Dehumidifier installation, sump pump installation, crawlspace evaluations, and moisture damage repairs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Modern Exterminating delivers residential and commercial pest control, termite treatment and monitoring, wildlife management, and moisture control services across central South Carolina. The business is organized around its ModernCare subscription plans (Essential, Plus, Outdoor, Complete), which bundle recurring treatments with termite monitoring, wildlife inspection, and outdoor pest protection on a monthly billing basis. One-time services and real estate termite inspections supplement the recurring revenue model.

Product overview

Modern Exterminating is a family-owned pest control company offering a portfolio of services centered on its ModernCare subscription plans (Essential, Plus, Outdoor, Complete). The core offerings include residential and commercial pest control for insects and rodents, termite control using the Sentricon Colony Elimination System and Termidor HP injection technology, wildlife management, and moisture control services. Additional specialized services include mosquito reduction programs, lawn pest reduction, flea and tick control, ant control with baiting systems, crawlspace services, real estate termite inspections, and bed bug control. The company operates multiple service plans with varying levels of protection, combining indoor pest management with outdoor treatments and termite monitoring into integrated packages.

Differentiator

Problem solved

Functional benefit

Brands

• ModernCare: Subscription-based pest control service plans including Essential, Plus, Outdoor, and Complete tiers with monthly billing

Products and services

• ModernCare Essential Plan Subscription plan at $38/month providing core insect protection, $49 wildlife inspection, 10% off ant treatments and wildlife services, with monthly billing.
• ModernCare Plus Plan Subscription plan at $63/month that includes everything in Essential plus a Termite Monitoring System and Bond.
• ModernCare Outdoor Plan Subscription plan at $81/month including Mosquito Reduction Program, exterior flea and tick protection, and wildlife inspection and discounts.
• ModernCare Complete Plan Subscription plan at $106/month providing total home and outdoor protection, including Termite Monitoring System and Bond and wildlife inspection and discounts.
• Residential Pest Control Services Comprehensive pest control for homeowners covering insects (ants, spiders, cockroaches, mosquitoes, bed bugs, wasps, beetles, crickets, fleas, ticks, fruit flies, bees, stink bugs, scorpions, moths, centipedes, millipedes, boxelder bugs, earwigs) and rodents, with same-day service availability.
• Termite Control Services Termite inspection, treatment, and prevention services including real estate inspections, CL100 letter requests, and termite monitoring systems using Termidor HP injection system and Sentricon Colony Elimination System.
• Wildlife Control Services Wildlife management services including squirrel removal, raccoon control, bat removal, snake prevention, and general wildlife services with $49 wildlife inspection included in service plans.
• Moisture Control Services Moisture management solutions including dehumidifier installation, sump pump installation, crawlspace moisture control, and moisture-related pest prevention.
• Commercial Pest Control Integrated pest management services for commercial properties and businesses, providing coordinated solutions designed to minimize disruption while delivering comprehensive protection.
• Real Estate Termite Inspections Termite inspection services for real estate transactions including CL100 letter requests and comprehensive termite letters for property sales.
• Bed Bug Control Professional bed bug detection and elimination services including mattress protection covers as part of service offerings.
• Rat and Mouse Control Rat and mouse removal services including inspection, customized treatment plans with trapping and baiting strategies, exclusion guidance, and follow-up monitoring.
• Mosquito Reduction Program Monthly mosquito treatment program running April to October, including property inspection for harborage areas and targeted treatment, available as a standalone service or part of ModernCare Outdoor/Complete plans.
• Flea and Tick Control Exterior flea and tick protection service available as a standalone treatment and bundled within the ModernCare Outdoor Plan.
• Crawlspace Services Crawlspace evaluations, wood moisture content readings, dehumidification system installations, Bora Care with Mold Care treatments, moisture damage repairs, sump pumps and drainage systems, antimicrobial treatments, and deodorization.

Quantifiable outcome

• Over 11,000 customers served in the greater Columbia area
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Clean BrandsminorGTM or Marketing Partner · 18 June 2020Supplier partner who donated 100 twin bed mattress covers to help Modern Exterminating replace supplies lost in Epworth Children's Home storage facility fire. Clean Brands makes mattress protectors for the pest control industry.
• NPMA (National Pest Management Association)coreOthersMembership and active participation in industry association. Modern Exterminating teams up with NPMA for education campaigns including Bed Bug Awareness Week and Tick Awareness Week.
• Dow AgroSciences (Sentricon)coreTechnology or IntegrationAuthorized operator of the Sentricon Termite Colony Elimination System, the first termite baiting technology. Modern Exterminating offers this EPA-registered product as part of their termite control services.
• SCPCA (South Carolina Pest Control Association)coreOthersState association membership for pest control professionals in South Carolina.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Aptive Environmental: Aptive Environmental is a fast-growing residential pest control provider using subscription-based service plans. Comparable to Modern Exterminating's ModernCare subscription model and represents an emerging threat in recurring pest control delivery.
• EcoShield Pest Solutions: EcoShield Pest Solutions is a regional pest control provider focused on eco-friendly residential and commercial services. Comparable to Modern Exterminating in service mix with overlap on termite and general pest, though emphasizing environmentally conscious positioning.

Broad incumbents

• Rentokil North America: Rentokil is a global pest control leader with strong US commercial and residential operations. Comparable in service offering to Modern Exterminating but with national scale, integrated pest management capabilities, and far larger marketing investment.
• Terminix: Terminix is a national pest control provider offering residential and commercial termite, general pest, and wildlife services. Directly comparable to Modern Exterminating across all service categories and represents a key competitive threat in the SC Midlands market.
• Orkin: Orkin is one of the largest national pest control operators with residential and commercial general pest, termite, and wildlife services. Comparable to Modern Exterminating in offering breadth but operates at much greater scale and brand reach.
• Rollins (parent of Orkin): Rollins is the parent company of Orkin and other pest control brands and a publicly traded pest management leader. Comparable as a major pest control operator; relevant as a potential acquirer or benchmark for private valuation multiples in the pest control space.

Direct peers

• Truly Nolen Pest Control: Truly Nolen is a family-owned pest control company offering residential and commercial pest, termite, and rodent services. Closely comparable to Modern Exterminating as a family-owned brand emphasizing local service, though operating at national scale.

Regional players

• Massey Services: Massey Services is a family-owned pest and termite control provider operating primarily across the Southeast US. Directly comparable to Modern Exterminating in service offerings (pest, termite, moisture) and family-owned brand identity, though larger in scale.
• Arrow Exterminators: Arrow Exterminators is a Southeast US-focused pest control provider offering residential and commercial pest, termite, and wildlife services. Comparable to Modern Exterminating in regional focus and service mix, particularly relevant given overlapping Southeast US geographies.
• Clark Pest Control: Clark Pest Control is a West Coast regional pest control provider offering residential and commercial pest, termite, and moisture control services. Comparable to Modern Exterminating across service categories though operating in a different US geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ModernExterm

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Exterminating