DivineTime Agency

What DivineTime Agency does

DivineTime Agency is a privately-held sports marketing agency founded in 2023 in Los Angeles by Luca, a former athlete, exclusively serving female athletes. The company operates a hybrid business model that pairs agency-style professional services (sponsorship management, event activation, marketing campaigns, and social media management) targeted at professional female soccer players, amateurs, clubs, and consumer brands, with a direct-to-consumer youth training program branded as DivineTime® Academy that delivers one-day clinics and seasonal soccer camps for girls ages 6-14 in the Bay Area, California. There is no proprietary technology platform; operations rely on human service delivery, grassroots event execution, and the Tenpo third-party registration platform for camp sign-ups, with the website built and maintained by vendor Wheelhouse.

The company generates revenue through a blend of transaction fees on sponsorship facilitation, professional services fees on marketing and social media engagements, and registration/license fees from camps and clinics. Pricing is quote-based and not publicly disclosed, with multi-year contracts on the services side. Go-to-market is community-led and event-driven: a roster of six named Global Ambassadors (Evdokia Popadinova, Freja Siri, Michelle Alozie, Nicole Payne, Toni Payne, Reina Bonta) functions as a grassroots distribution channel, supported by a youth membership program (AYouth Members) and a brand partner logo wall featuring Nike, lululemon, Poshmark, Dogpound, Female Footballers, Golden Boot Academy, First Strike Soccer, and others. The company holds registered trademarks for "DivineTime" and "DivineTime Academy" and operates with 1-10 employees, no disclosed funding, and a single-market geographic footprint (Bay Area for in-person programming, broader reach claimed for agency services).

Name

DivineTime Agency

Legal name

DivineTime Agency

Website

https://divinetimeagency.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

DivineTime Agency is a sports marketing agency exclusively serving female athletes, offering sponsorship management, event activation, marketing campaigns, and social media services, alongside the DivineTime® Academy soccer camps and clinics for girls ages 6-14 in the Bay Area.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sponsorship Management: Facilitating connections between female athletes and brands for sponsorship and activation opportunities. Revenue generated through facilitating athlete-brand partnerships with emphasis on gender equity and diversity in women's sports.
2. Event Activation Services: Grassroots event activations engaging the Gen Z community of women in sports. Revenue generated through organizing and managing events that provide fan engagement opportunities where youth can interact with professional role models.
3. Marketing Campaign Services: Developing targeted marketing campaigns for the Gen Z demographic focused on women in sports. Revenue generated through strategic marketing services that position women in sports as powerful role models.
4. Social Media Management & Consulting: Strategic management of social media platforms and consulting services for professional soccer players, amateurs, clubs, and brands. Revenue generated through comprehensive support to optimize online presence and enhance engagement.
5. Soccer Camps and Clinics: One-day soccer clinics and seasonal camps for girls ages 6-14 in the Bay Area, California. Revenue generated through registration fees for elite training sessions led by professional female coaches.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

DivineTime Agency is a sports marketing agency that delivers sponsorship management, event activation, marketing campaign, and social media services to professional female athletes, clubs, and brands. It also operates the DivineTime® Academy, an all-girls soccer academy running seasonal multi-day camps and one-day clinics for girls ages 6–14 in the Bay Area, led entirely by professional female coaches, supported by the Global Ambassador program and AYouth Membership community.

Product overview

DivineTime Agency is a sports marketing agency solely for female athletes, offering a portfolio of programs and services. The core offerings include DivineTime® Academy (Elite All-Girls Soccer Academy) and DivineTime® Soccer Camps/Clinics (one-day and seasonal programs for girls ages 6–14 in the Bay Area, California). The agency also provides marketing services including Sponsorship Management, Event Activation, Marketing Campaign, and Social Media Services targeted at the Gen Z demographic and women's sports. Supporting programs include the DivineTime Ambassador Program for professional female athletes and the AYouth Membership for young athletes, both offering exclusive access to brand partnerships, sponsorships, and community engagement opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• DivineTime® Academy: Elite All-Girls Soccer Academy offering soccer camps and clinics for girls ages 6-14, led by female coaching staff.

Products and services

• DivineTime® Academy Elite All-Girls Soccer Academy providing high-energy, skill-building experiences for girls ages 6–14, led by professional female coaches and combining elite technical training, mentorship, confidence-building, and community.
• DivineTime® Seasonal Soccer Camps Multi-day soccer camps in the Bay Area, California, where girls train with a full female coaching staff combining elite technical training, confidence-building, and mentorship.
• DivineTime® Seasonal Clinics One-day soccer clinics in the Bay Area, California, bringing together professional female coaches for high-energy, skill-building experiences for girls ages 6–14.
• Sponsorship Management Agency service facilitating connections between female athletes and brands with emphasis on gender equity and diversity in women's sports.
• Event Activation Grassroots activations engaging the Gen Z community of women in sports, providing fan engagement opportunities for youth to interact with professional female athlete role models.
• Marketing Campaign Targeted marketing campaigns tailored to the Gen Z demographic, focused on optimizing the influence and engagement of women in sports through innovation, creativity, and market research.
• Social Media Services Strategic management of social media platforms and consulting services for professional soccer players, amateurs, clubs, and brands to optimize online presence and enhance follower engagement.
• DivineTime Ambassador Program Global ambassadors program connecting professional female athletes who support the DivineTime mission, offering special discounts from partnerships, first pick on sponsorship opportunities, exclusive community access, and business/job experience opportunities.
• AYouth Membership Youth membership program providing special discounts and items from partnerships, with priority access to sponsorship and brand collaboration opportunities for young female athletes.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• NikeminorGTM or Marketing PartnerNike is listed among brand partners visible on the DivineTime website. The partnership appears to involve sponsorship and branding collaboration supporting female athletes in sports.
• lululemonminorGTM or Marketing Partnerlululemon is listed among brand partners visible on the DivineTime website header. The partnership likely involves sponsorship and brand collaboration supporting women in sports.
• PoshmarkminorGTM or Marketing PartnerPoshmark is listed among brand partners on the DivineTime website, suggesting a brand partnership supporting female athletes.
• TenpocoreTechnology or IntegrationTenpo is the registration platform used for DivineTime Academy soccer camps and clinics. This is a technology partnership enabling online registration and event management for the academy programs.
• DogpoundminorGTM or Marketing PartnerDogpound is listed among brand partners on the DivineTime website, suggesting a brand collaboration supporting the female sports mission.
• Female FootballersminorStrategic or Co-development PartnerFemale Footballers is listed as a brand partner, likely representing a strategic collaboration in the women's football/soccer ecosystem.
• Golden Boot AcademyminorStrategic or Co-development PartnerGolden Boot Academy is listed among brand partners, suggesting a collaborative relationship in youth soccer training.
• First Strike SoccerminorStrategic or Co-development PartnerFirst Strike Soccer is listed among brand partners, indicating a collaborative relationship in soccer training and development.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Roc Nation Sports: Sports division of Roc Nation with a growing athlete representation practice and major brand partnerships. Comparable to DivineTime on athlete marketing and brand deals, though Roc Nation Sports operates at a significantly larger scale and across multiple sports.
• Creative Artists Agency (CAA): Global talent and sports agency with a sizeable athlete representation practice and growing women's sports initiatives. Comparable to DivineTime's sponsorship management and athlete brand work, but CAA serves an enormous roster across sports, music, and entertainment.
• Wasserman: One of the largest global sports marketing, talent management, and events agencies. Comparable because it represents athletes (including female athletes) and connects them to brands — the same core service DivineTime offers — though Wasserman operates across many sports and a far broader portfolio.
• Octagon: Global sports marketing agency with athlete management, sponsorship, and event activation capabilities. Overlaps with DivineTime's sponsorship management, event activation, and marketing campaign services, though Octagon's scale and sport breadth are far larger.

Emerging players

• TOGETHXR: Women's sports media and commerce platform co-founded by elite female athletes. Comparable to DivineTime's brand-amplification work for female athletes and its Gen Z women in sports audience, though TOGETHXR leads with content/media rather than agency services.
• Just Women's Sports: Media company covering women's sports and engaging the same Gen Z women-in-sports demographic DivineTime targets. Comparable because it monetizes that audience through sponsorships and partnerships that compete for the same brand attention as DivineTime's marketing campaigns.

Others

• WIN for Women's Sports: Advocacy and education organization advancing women's sports across professional and grassroots levels. Adjacent to DivineTime's mission-driven positioning and ecosystem focus, though WIN primarily influences policy, visibility, and industry norms rather than operating as a commercial agency.

Direct peers

• Athletes First: Athlete representation agency with deep roots in soccer and other major U.S. sports. Comparable to DivineTime's athlete management and sponsorship work, particularly for soccer clients, though Athletes First serves a much wider sports portfolio.
• Excel Sports Management: Sports management and marketing agency representing athletes across multiple sports with a strong soccer client base. Directly comparable to DivineTime's athlete representation and sponsorship management focus, with similar deal-making and brand-connection services.
• W Sports Group: Agency focused specifically on women's sports marketing, partnerships, and athlete representation. The closest direct competitor to DivineTime, operating in the same women's-sports-only niche with similar sponsorship and brand-activation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/divinetime-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DivineTime Agency